With the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone.
So you need to have a mobile strategy. Not only to be accessible mobile but to attract mobile users to your brand with an app for example. The mobile devices have become the most personal marketing platform today.
On a mobile device you can reach your customers anywhere.
ComScore reports (2010) that about 31, 4% of those users download applications for their mobile device and 21,8% access social media sites through their mobile devices.
AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. Those users engage two times more than web users (Facebook).
What can you do to make the mobile trend work for your business?
First off all, every action you take you should keep your target audience in mind and to benefit them with your doings.
For example if you are a retail store or a chain you could use an app to keep your audience updated about specials and offers. To get them engaged with you and downloading your app you could offer exclusive specials for your app users. This would ensure that your audience is regularly using the app because it offers them great advantages.
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You should also consider do your website as a mobile version to make it easier for your audience to browse though to see what you have to offer.
The easier you design the access to your business the better for your revenue.
Mobile marketing will grow and the more companies discover this opportunity the harder it will become for businesses to get their app placed to their audience.
Mobile apps and a mobile optimized web presence are done today in a reasonable time and for reasonable budget. You do not need to give an arm and a leg to step into mobile marketing.
If you are not sure what kind of app you could offer to your audience than research what kind of problem you could solve to help your audience. As you identify a major problem which you could solve with an app than sit down and draw a blueprint on a paper, the old fashioned way.
As next step look out for qualified help for development and marketing to help you to make your now mobile strategy successful.
You should start today and use this growing trend to save your position before a competitor overtakes you.
Some tasks you can do to jumpstart your mobile marketing:
- A. Collect the mobile numbers of your customers.
- B. Build a mobile app.
- C. Lead them to your mobile site.
- D. Deliver RELEVANT offers.
Mobile Marketing Infographic
–How about you, do you have a mobile strategy in place already? I am looking forward to your comment.
Further important resource:
- How to run a mobile marketing competition
- GraphicMail Mobile Campaign Case Studies Prove Effectiveness of SMS Text Messages with Links to Mobile Sites
- Mobile Marketing Gets Personal
- Mobile Will Be 22 Percent Of Search Revs Next Year — Report
- Mobile Marketing Isn’t a QR Code
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