Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online.
There is no doubt if you want to reach your target audience the chances are good that they are on Facebook.
Facebook has become a true business machine which has the power to lift up business in the same speed like its progress. Groupon and other popular brands have experienced this effect in a very successful way. Not to mention the thousands of small businesses who have embraced social media networks like Facebook.
With its massive global reach Facebook has become some kind of a state by its own. And with its technical possibilities like Pages and apps it offers a large toolset for businesses to get seen on this powerful globally accessible network.
But what’s in for your business you will ask now?
My question: Are you active on Facebook, because if not, than nothing. But if you are seriously active in Facebook than this question should have been answered in a positive way yet.
Businesses which want to be active in Facebook but don’t know how to make it happen have two options:
1.) They can do the steps by them self, because there is a truck load of free information on how to establish a business outpost on Facebook. The only thing a business needs to get started is to do the first step and to register a personal account on Facebook. From there you can do one step behind another. From completing your Facebook profile to the registration of a business page.
2.) Or you could shorten your learning curve and save time and money through trial and error by hire a professional agency to help you with your social media marketing like Facebook.
Facebook is a great place to get seen from recent and future customers. Moreover you can attract new customers targeted through the help of Facebook and direct them to your business and your products.
Facebook can become your automated 24/7 business leads machine if you know how to handle it.
How mentioned above there are more than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook.
You could be one of those smart marketers who are doing content marketing on Facebook to generate new business leads.
Facebook offers you to connect your corporate blog with your personal profile and your business page. So every time you publish a blog post it is also showing up on your personal profile and your business page.
Also you can connect your Twitter with Facebook. Every time you tweet something it also shows up on Facebook.
These above are great ways to spread your content to reach your target audience.
Facebook pages offer you the opportunity to establish custom tabs with your content which you can also optimize for SEO.
By the way when you use Facebook, take care that all what you write there is SEO optimized and tagged the right way. This makes it easier for search engines to find your content and to index it.
Facebook pictures are also in the game of content marketing. Pictures are content as well. Upload pictures from your products and events and describe and tag them right.
Facebook video: A great way to show videos from events, product description and testimonials of satisfied customers.
Avoid speaking about you self. Publish interesting and share worthy content. Publish content with your audience in mind. Allways have your target audience in focus!
Again! Take care that all what you write there is described correctly, SEO optimized and tagged the right way. This makes it easier for search engines to find your content and to index it. Social media marketing is the new SEO.
Marketing takeawy tipp: To publish and market your content on facebook will increase your brand recognition and your credibilty. Produce share worthy and helpful content with your audience in mind.
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