Blogs are best way to share in social media communities and also helps in search engine marketing.
There are many professional bloggers in web today who provide the best articles in various niches.
There are some top blogs which are in top 10 search engine rankings. Seeing all this, companies have started corporate blogs for their websites online.
Corporate blogs are blogs that are written by top management of companies. Now all major companies CEO’s and top administrative officers have corporate blogs where they share their updates with company employees as well as with people who are related to the companies.
1. Corporate Blogs are very useful for press releases
Now companies have started sharing corporate blogs with social media communities. These corporate blogs are very useful for submission to news and press releases. This increases the brand image of the companies significantly
2. Corporate Blogs are written by top level management
Corporate blogs are generally written by top level management. They need not be professional bloggers as they are experts in their field. But the articles written by them have much significance for employees working the company as well as for sharing in social media communities
3. Brand Image improves by sharing corporate blog
Corporate blog sharing in social media communities helps in attracting more readers for your business website and also improves the brand image of the organization. Especially the expertise of CEO in relevant business niche is shared by top level management in other companies.
Success of business depends on the expertise level of the top management. More is the efficiency of the top management; more is the efficiency of the company in the market. This also helps in bringing new business to the company.
CEO’s blog need not to be SEO optimized. But more are the articles written by the CEO, more is the chance for sharing it in social media. Content is the key for share market, company profits etc.
Finally CEO’s blog play a major role in employee satisfaction. The articles they write in their blog have a deep impact on employees working in their company.
Do you have any tips on about ceo blogging? What are they and do you use a ceo blog for your business?
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