Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience.
A study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook.
Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites.
There about 3 million Facebook pages of local businesses online and this number increases daily. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. You can utilize Facebook for your business and profit from it.
Here are 6 advantages to be on Facebook:
1st Advantage to be on Facebook, Visibility: You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new customers.
2nd Advantage to be on Facebook, Share ability: When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends. With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.
3rd Advantage to be on Facebook, Branding: The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.
4th Advantage to be on Facebook, Trust and Authority: You can’t buy trust and authority you have to earn it in a long trust building process. Your audience will only listen to you when they think you are trustworthy. When your audience decides you are trustworthy, than your communication get weight and your audience will listen to it and share it with their connections.
5th Advantage to be on Facebook, Connection: Social networking is all about building connections to people with the same interest. An average Facebook user has about 130 connections. The more relevant connections you can build the better. But keep in mind that this does not happen overnight! To build relevant connection takes work and time.
6th Advantage to be on Facebook, SEO: As the major search engines like Google, Yahoo and Bing indexing social media content and give it out in search requests, your communication could also be on such a search result and make you known with people who didn’t new you before!
How do you utilize Facebook fan pages for your marketing? I am looking forward to your comments below in the comment field.
Here are further important resources for the topic Facebook Fan Pages:
- The 25 Most Popular Facebook Fan Pages
- Facebook Tips: How do I find and “fan” a Page? | Facebook
- Why Use Facebook Fan Pages for You Business
- Top 50 Branded Facebook Fan Pages, June 2011 « Ignite Social Media
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