If you ever had thought about to optimize your website or to do a complete redesign than this 9 ways could help you to priories your doing.
1. Implementing Landing Pages
In online marketing a landing page, also known as a lead capture page, is a single web page that appears in response to clicking on an advertisement.
The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
Landing pages are often linked to and from social media, email campaigns or pay per click (PPC) campaigns in order to enhance the effectiveness of the advertisements.
The general goal of a landing page is to convert site visitors into sales lead.
2. Optimizing Website and Content for Conversion
As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of Backlinks, or inbound links, is another SEO tactic.
Search Engine Optimization (SEO) is an essential element of any inbound marketing strategy and can account for up to 25% of your website search engine results.
3. Implementing Micro Sites
A micro site, also known as a landing page, is an individual web page or cluster of pages. The micro site’s main landing page most likely has its own domain name or sub domain.
They are typically used to add a specialized group of information.
A micro site may be linked in to a main site.
The main distinction of a micro site versus its parent site is its purpose and specific cohesiveness as compared to the micro site’s broader overall parent website.
4. Utilizing Video
Corporate video helps to deliver your message online. High quality video can enhance your ability to deliver your message online. Its more powerful than only words.
5. Implementing Social Media
Social media marketing is an integrated marketing strategy.
Social media marketing is integrated marketing communications to connect with targeted markets.
Integrated marketing communications coordinates the elements of the marketing mix like personal selling, PR, direct marketing, and sales promotion.
6. Implementing Live Chat
Live chat gives you the opportunity to discuss live with your potential customer and answer his question in real time.
7. Implementing Click to Call Feature
Click-to-call, also known as click-to-talk, is a form of Web-based communication in which a person clicks a button to request an immediate connection with a company in real-time by phone call.
A great invention is the click to call feature on a website, where a visitor can ask you to call him.
8. Cookie Based Personalization of Website Content
This feature gives a website owner the opportunity to enhance the user experience by personalizing the pages he surfs with related offers.
Companies like eBay and Amazon use these technologies to offer related products to their customers and to increase their revenue.
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