To have a good PR – Page Rank on Google is not enough to be successful with your business online.
A huge amount of traffic is also no guarantee for a successful online business.
You need to have the right traffic, and a huge amount of it.
To attract your target audience to your business you need to show expertise, gain trust and build credibility.
People only buy from people and businesses they trust.
People mainly go online to research and not to buy!
If you are not able to showcase your expertise and build credibility with your target audience than they will not click to buy, no matter which PR o how many traffic you think you have!
You can showcase your expertise; build trust and credibility with remarkable content you publish online.
Build trust and credibility before you try to address your products and services. Social media is a great source to build trust and credibility.
Social media has also become the new SEO!
The more you are active in social media, means the more you interact with your audience, build and distribute remarkable content like blog posts, video, eBooks, Whitepapers and Articles, the more trust and credibility you will build with the people you like to attract as your future customers.
Search engines like Google, Yahoo and Bing are actively indexing content from social media.
Those results increasingly come up on search results when people research online in search engines! If you are not active in social media than you waste a big chance to build trust, credibility and to get found online.
“On the web you are what you publish!” –David Meerman Scott
Marketing takeaway tip: Be there before the sale. Build trust and credibility. Be there and they will come!
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