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Primary Research: An Effective Content Strategy for Building Brand Authority

contentmarketing 300x179 Primary Research: An Effective Content Strategy for Building Brand Authority Content marketing professionals are continually trying to find the most effective strategies for reaching their target audiences, building brand authority and establishing a strong presence on the Web.

Many digital marketers rely on tactics like search engine optimization (SEO), traditional blog posts, articles, case-studies, videos and Podcasts to disseminate their messaging and earn the attention of their potential customers. The purpose of these tactics is to provide your audience with useful information that they could not find elsewhere.

However, with so many organizations turning to content marketing, it has been increasingly difficult to stay ahead of the curve and keep the attention of your target audiences.

One creative way to avoid this growing problem is to conduct your own high-quality primary research. This strategy takes effort and time, but it could be the determining factor that raises your brand’s authority over that of your competitor. By conducting original market research, you have a way to provide unique information that is relevant to your customers and is not available elsewhere. This primary research not only has the potential to earn social shares and links, it also holds the promise of building your brand’s credibility and trustworthiness within your market.

Janna Finch, Managing Editor at Software Advice, a company that researches marketing software applications and trends, recently published an article that provides four quality examples of companies who have successfully implemented this strategy. Here is a short summary of Finch’s report:

“2013 Email Marketing Metrics Benchmark Study”

Silverpop is one of the premier marketing automation platforms on the market. It helps marketers personalize their mobile, email and social interactions with their customers. Silverpop is already considered one of the most authoritative and trustworthy brands in its market, but its “2013 Email Marketing Metrics Benchmark Study” helped solidify its leadership. This report analyzed all the email correspondence sent by 2,787 brands in 40 countries. The report looks at important email marketing metrics like click-through rates, open rates, message sizes and list churn metrics.

Silverpop not only calculated the averages, their team also included mean, median and quartile states by industry and region. This breakdown of their data made it easy for marketers to benchmark their own performance. By publishing an in-depth study on key marketing metrics, Silverpop is providing a clear signal to their customers that its brand is an authority in the market, and that it can be trusted. The company’s report also earned a great detail of social and Web exposure. The report was linked to 206 times on 48 different domains.

“2013 Search Engine Ranking Factors Survey”

For over a decade, Moz.com has been an authority on all things SEO. Their customers have come to expect high-quality research and content on a regular basis. Moz recently undertook a primary research project to help maintain its reputation and leadership in the SEO community. The team at Moz surveyed more than 120 search marketers and collected their responses on more than 80 search engine ranking factors. This survey helped build a comprehensive picture of what characteristics were most likely (or not likely) to affect the ranking of a URL on a search engine results page.

Moz presented its findings in easy-to-read graphs with filtering features that help digital marketers easily digest their research, and share their findings. They also provided easy-to-understand written summaries to further make the survey easily accessible. Moz’s report was well-executed and provides digital marketers with content they could not easily find on their own. This made it an extremely popular report that was shared extensively over the Web and social media. The Moz report earned 693 links from 199 different root domains, and more than 3,000 social shares. This level of coverage helped reinforce Moz’s authority with search marketers, and helped keep the brand at the top of its market.

“2013 Digital Marketing Optimization Survey Results”

Adobe helps digital marketers measure and optimize their content at every step of the process. It is essential that its brand distinguish itself as a leader in the marketing industry. Adobe’s report “2013 Digital Marketing Optimization Survey Results” is a great example of how their team used primary research to build their brand’s authority.

The report analyzed the responses from over 1,858 digital markets from North America, Asia and Europe. Their report highlights what digital markets think are essential to achieving success in their field. Adobe’s findings were consolidated into easy-to-read graphs and narrative summaries.

This survey was spread extensively on the Web and social media, which helped promote the brand’s authority and trustworthiness. According to a LinkedIn case study, Adobe’s report had a profound impact on its reputation with marketers. The case study found that after reviewing the report, marketing professionals were “50 percent more likely to agree that Adobe is shaping the future of digital marketing.” This case study provides great evidence that primary research can be an effective branding tool, and can help raise your company’s market leadership above the competition.

These three examples help showcase how primary research is an effective content marketing and branding tool at the disposal of marketing professionals. Undertaking a high-quality primary research project is not an easy task, but it could be what separates your brand from the rest of the pack.

Have you ever used primary research to build your brand’s authority and trustworthiness? Please leave a comment below and share your experience with us.

 

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42 Profitable Reasons to Consider Inbound Marketing Strategy for Business

inbound marketing lead generation 42 Profitable Reasons to Consider Inbound Marketing Strategy for BusinessThe proven and successful inbound marketing strategy is a great way to generate high quality leads.

Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.

Why is this inbound marketing such a great way to generate leads?

Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.

How can Inbound Marketing help you?

A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales

 

Infographic: Inbound Marketing Rising

Inbound Marketing Rising Final2 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business

TOP 42 Reasons to Jumstart your Inbound Marketing NOW!

1. 60% of companies will execute an inbound marketing strategy in 2013.

2. Marketers dedicate 34% of their department budgets to inbound tactics, but only 11% to outbound.

3. 48% of marketers will increase spend on inbound marketing in 2013.

4. 34% of all leads generated in 2013 come from inbound marketing sources.

5. Inbound practices produce 54% more leads than traditional outbound leads.

6. 17% of marketers say traditional advertising and direct mail are less important than they were 6 months ago.

7. Traditional advertising and PPC deliver the least leads of any form of marketing.

8. Only 6% of marketing leads originate from advertising or PPC campaigns.

9. 34% of businesses cannot or don’t calculate overall inbound ROI in 2013.

10. Adopting a marketing/sales agreement saves companies with more than 200 employees $195.84 per new customer.

11. Only 24% of companies have a formal process for marketing/sales handoffs.

12. Companies who test are 75% more likely to show ROI for inbound marketing.

13. Inbound marketers double the average site conversion rate, from 6% to 12% total.

14. The average website conversion rate is 10%.

15. 81% of companies integrate inbound marketing with larger marketing goals.

16. Marketers spend 55% more of their time than their money on blogging.

17. 82% of marketers who blog on a daily basis have acquired a customer through blog content.

18. 57% of marketers who only blog once a month have acquired a customer through blogging.

19. Inbound marketers plan to hire an average of 9.3 people this year.

20. Only 18% of marketers are purely focused on developing quality content in 2013.

21. 25% of marketers cite reaching the right audience as their top priority for 2013.

22. Only 5% of marketers have no integration between inbound marketing and overall marketing goals.

23. 50% of marketers consider their companies primarily customer-focused.

24. 17% of sales teams and 11% of executives fully support inbound marketing efforts.

25. 73% of marketing agencies are implementing inbound strategies.

26. Only 41% of nonprofits report adopting inbound tactics for 2013.

27. Just 21% of enterprises assimilate inbound marketing with their overall marketing strategy.

28. 47% of CEOs and CMOs ignore formal marketing/sales agreement development.

29. Marketing is 125% more likely than sales to provide inbound resources.

30. Increasing total lead volume is the top priority for 21% of marketers.

31. Customers average a total of 9,100 leads after 1.5 years of inbound marketing.

32. 67% of marketers produced a blog last year.

33. Only 20% of marketers without a blog reported a positive ROI for 2012.

34. 27% of marketers report that both social media and email marketing produce the lowest total average lead costs.

35. 15% of marketers say SEO leads have the highest sales conversions.

36. Social media delivers 14% of all leads and 13% of all customers.

37. 52% of all marketers have found a customer via Facebook.

38. 43% of marketers have found a customer on LinkedIn.

39. 36% of marketers have found a customer on Twitter.

40. 41% of marketers have adjusted their budget due to the success of inbound marketing.

41. 41% of CEOs report inbound delivered measurable ROI.

42. Marketers with more than 15 blog posts per month average 1,200 leads per month.

Source: HubSpot 2013 State of Inbound Marketing Annual Report. FREE Executive Report on Inbound Tactics and Strategy – Insight from 3,339 Marketers

 

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5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%

SEO Content 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

Content and social media have become successful ways to get attention from future buyers.

On the web you are what you publish… What are you?

–David Meerman Scott

Original content builds you trust, customer loyalty and can position your business as trusted experts in your field.

Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

There is no question content is king! And Remarkable and helpful content brings customers and business direct to your front door the smart and cost effective way, this is for sure!

New studies show that companies utilizing the content marketing strategy in a serious manor report an up to 2,000% lift in blog traffic and 40% boost in revenue!

Infographic: A Brief History of Content Marketing

CMI CM History medium 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%

 

Moreover remarkable and helpful content is also a great way to build trust and customer loyalty. It offers the so called value ad for customers.

An open minded communication culture and authenticity mixed with credibility beats any old school – yesteryear nonsense marketing and saves your business a truckload of marketing cash!

The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract the RIGHT people to your business like a magnet in an ongoing and steady growing stream.

Content marketing works 100% for any industry and business!

Content marketing can also work for you to attract new customers to your business like a magnet is you are willing to do it right!

The best way to start content marketing for business is to start a corporate blog.

But how and where to get the ideas to write remarkable blog articles who drive visitors to your business?

Here are five ways you should use to get blog content ideas:

1. Set up Google Alerts with your industry keywords
2. Search Blog Directories for your industries topics
3. Subscribe to other industry related blogs and on articles there
4. Go through your customers email communication, especially service, product and support questions
5. Participate in industry related social media groups and forums

These five points will bring you a ton of content ides to write helpful articles for your recent and future customers.

And yes, this is additional work but it is worth every minute you invest in your content marketing.

By taking this challenge you can expect these advantages for your business:

- Blogging companies get up to 55% more Traffic
- Blogging companies get up to 97% more Inbound Links
- Blogging companies get up to 434% more indexed pages in search engines
- Blogging companies get up to 25x times more business leads

…and more LEADS mean more revenue! It’s up on you.

 

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My prospects aren’t using social media, so I don’t need to be there!

Fotolia 30103864 XS My prospects aren’t using social media, so I don’t need to be there!

WRONG!

Increasingly prospects shift from traditional to the digital media.

They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money!

To get found online when future prospects are looking for products is one of the major challenges businesses are facing today.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

Trust is a major factor when it comes to get new customers acquired.

Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.

Social media platforms are today serving as a great inbound marketing tool for building credibility, brand awareness as well as community of people with same interests. These people than become aware of the businesses products and services and can become paying customers.

The most popular channel to share content is social media, the advantages of platforms like Facebook, Twitter and LinkedIn for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.

Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

In a recent survey conducted, 72% of the marketing consultants have agreed that they are using social media marketing for their businesses online.

This tells the importance of social media marketing tactics and inbound market solutions for businesses online.

A new research of Pew Research Center shows that 69% of adults use social media!

What do you think how are the chances that none of your prospects are included in that majority of adults using social media?

If you still have doubts that your prospects are active in social media feel free to try the advertising targeting platforms of any of those social networks. There you can segment your target audience at no cost. Then you will see by yourself.

Social media is a powerful communication channel to get and to stay in touch with prospects, future and current customers and to build relationships with industry influencers. You can also connect with reporters who are looking for industry experts on upcoming stories like you to interview them. This could improve your credibility and bring you additional free exposure, prospects, leads and customers for your business!

As simple as that!

 

Infographic: Lead Generation

lead gen infographic1 My prospects aren’t using social media, so I don’t need to be there!

What do you think about social media for business? Let me know your toughts in the comment section below!

 

Read also these related articles:

  1. Why marketers Increase their Social Media Marketing Budgets?
  2. How to Track and Follow Up on Social Brand Mentions
  3. 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
  4. B2B Marketing Social Networks for more Business Leads
  5. How to grow your revenue through Social Customer Support

 

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Lead Generation with Inbound Marketing and PPC Advertising done right!

google adwords pay per click  Lead Generation with Inbound Marketing and PPC Advertising done right!In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on!

When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! As simple as that!

Nevertheless PPC are still a great vehicle to get the word out but only when they are incorporated within a smart and holistic marketing strategy.

The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.

Why is this inbound marketing such a great way to generate leads?

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

How can Inbound Marketing help you?

A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales

inbound.marketing.ven  Lead Generation with Inbound Marketing and PPC Advertising done right!

Example: The backbone of successful inbound marketing is the content creation strategy. To create outstanding in a corporate blog improves the trust, visibility and traffic to a business online. Published articles once done are literally online forever, are indexed through search engines and can be found from future customers.

The more articles you publish the more „digital outposts“which you build for your business and you get an increasing stream of future customers to your offers.

Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:

• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO

Blogging has great advantages and here are the most important:

Blogging companies get up to…

1. …55% more Traffic
2. …97% more Inbound Links
3. …434% more indexed pages in search engines
4. …25x times more business leads

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

 

Infographic: The Rise Of Content Marketing

Content Marketing Infographic1.png.scaled5001 Lead Generation with Inbound Marketing and PPC Advertising done right!

 

PCC can’t deliver such results!

But you can incorporate Pay per Click Marketing into your Inbound Marketing Strategy.

Some thought how you could use PPC to increase your visibility:

PPC drives you quick results and you can use it to bridge over the time until your content marketing starts to show effect.

To get a better idea of what your audience is looking for before they hit your website and to adjust you’re SEO, you could start a PPC campaign. Look at the initial keyword data in your Google AdWords account and see which keywords have the highest click through rate (CTR). So you get the most popular keywords and custom tailor your content and your next PPC advertising.

You should bid on your own corporate terms, for example your business name or the names of your products. So when a interested person is researching online for your business, products and services the chances are good even if you are not in the top five Google Search result they will find you through your PPC ads.

Especially for local businesses PPC is a great way to get a targeted location based positioning to attract locals to the business front door. Local businesses can do advertising for a very specific location and do bidding on keywords related to this location. So they get laser targeted traffic from people who are maybe living around the corner in the next street.

There is not only Google AdWords where PPC campaigns can be done to reach the buyer persona in a great way.

Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn.

One more thing to keep in mind when doing paid adverting!

You should direct your traffic to dedicated landing pages to convert those prospects into leads.

Take care to prepare a great offer on your landing page to motivate those prospects to leave their contact to follow up with them later and to get them into the lead nurturing process to convert them to sales.

 

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Why Everybody Loves Infographics

infographics image Why Everybody Loves InfographicsWhat exactly are infographics?

Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends and this is what made them a powerful marketing tool for businesses.

Infographics are shared on the web, Twitter and Facebook more often than other content online.

Infographics are easy to understand, to consume and to share. On Twitter, LinkedIn und StumbleUpon Infographics get more retweets than other content.

Marketers love Infographics because they offer an easy and powerful viral marketing tool to spread the word about the company’s products and services.

B2C and B2B also love infographics as they explain sophisticated facts in a very easy understandable way.

 “A picture is worth a thousand words”

The most popular Infographics are about business with about 12.7%, technology with about 10% and social media with about 9%.

As infographics are able to explain sophisticated topics in an easy way they are very popular for technology.

Infographic: The State of Infographics

state of infographics Why Everybody Loves Infographics

What are your experiences with infographics? Tell me in the comment box below.

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On the web you are what you publish… What are you?

contentmarketing On the web you are what you publish… What are you? Content and social media have become successful ways to get attention from future buyers.

Content creation, marketing and content distribution in social media are proven ways to make interested people aware of your business.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

When people want to buy products and services they turn to the web, to search engines like Google, Yahoo, social media and their friends and relatives to get information and recommendations about products and services.

Original content builds you trust, customer loyalty and can position your business as trusted experts in your field. It offers the so called value ad for customers

Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

By publishing interesting and remarkable content other blogs, news sites and content curators will link to you which increases your Page Rank and improves your search engine visibility also!

So when you publish expert content on the web you will be recognized as an expert in your field.

On the web you are what you publish… Think a minute what do you publish on the web and in social media? … Exactly! That’s what you are on the web!

If you miss the opportunity which content marketing offers to you, your business will vanish in the dust.

The best way to start content marketing for business is to start a corporate blog.

Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.

Blogging has great advantages and here are the most important:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

 

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How Content Marketing helps to generate up to 40% more Revenue

contentmarketing How Content Marketing helps to generate up to 40% more RevenueMillions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not.

Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

How many people hit your site and how many business leads do generate daily?

Businesses who publish and share content on the web do not only increase the number of “digital outpost” but moreover increase their visibility and build trust with the future customers. Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you.

Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.

Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers

Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

With great content you position your business and the people of your business who create the content as trusted experts in your field. Content Marketing is great to build your online reputation.

Here are some marketing tips you can use right away.

Give away free content

Give away free content in form of a corporate blog where you write about topics your audience is most interested in. You can get great ideas for blog articles when you go through email and support requests. This will give you a ton of possible blog article topics.

You can also take a camera and explain a task, for example how to use one of your machines and what to take care of. Or you can use photos and testimonials of satisfied customers and publish them too.

You need to invest time/ money to produce content

To find the time to produce remarkable content is the most common problem business face. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Therefore you need to set time free to produce remarkable content which will attract new customers to your business.

No matter if you do it by your own or you hire an Inbound Marketing Agency, content marketing is not free. You have the choice, do you want to invest your time or do you want to set a marketing budget and hire a professional Inbound Marketing Agency.

Give away GREAT content

Great content is valuable. It is worth reading and sharing it. Therefore you need to be specific with information which should benefit your future customers. Don’t be afraid to give away “secrets” because this kind of content attracts the most people. And be the end you are the professionals and the future customer will turn to you when he is ready to buy.

 

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Do You Want to Control Your Traffic and Lead Generation?

contentmarketing Do You Want to Control Your Traffic and Lead Generation? The traffic to your offers online decides about the value and the volume of your business leads.

Are you in control of your traffic and the volume of your business leads? Do you think you can be in control of your business leads and revenue?

 

I have a message for you: You can be in control of your business leads and revenue!

There is a way how you can increase qualified traffic, business leads and revenue. Content marketing!

Content marketing has become a powerful way to engage customer’s right where they stand.

To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.

Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:

• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO

Content marketing improves the search engine rank and the content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to landing pages where they can convert to qualified leads.

By generating interesting and remarkable content other blogs, news sites will link to the businesses website and blog which increases the Page Rank and improves the search engine visibility.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

Infographic: The Anatomy of Content Marketing

theAnatomyOfContentMarketingM Do You Want to Control Your Traffic and Lead Generation?

The best way for businesses to start with content marketing is blogging!

Companies who operate a corporate blog on frequent base get up to:

• 55% more Traffic than companies who do not blog
• 97% more Inbound Links than companies who do not blog
• 434% more indexed pages in search engines than companies who do not blog
• 25x times more business leads than companies who do not blog

 

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Original Content builds you Trust and Customer Loyalty

content marketing Original Content builds you Trust and Customer LoyaltyIn a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.

Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketers see also brand building and buzz as a goal of their content creation strategy.

The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.

Content marketing has become a powerful way to engage customer’s right where they stand.

To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.

But what is more powerful curated content or original content?

A business brands its self by creating and publishing original content on. It establishes thought leadership, elevates brand visibility and buzz and boosts its SEO by creating and publishing original content the web and in social media.

This improves the search engine rank and your content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to your offers.

By generation interesting and remarkable content other blogs, news sites and content curators will link to you which increases your Page Rank and improves your search engine visibility also!

The biggest challenge for marketers when doing content creation is the time investment!

Research results show that about 70% of marketers say they did not have enough time to devote to the process of content creation and content marketing. Also the marketers stated that is difficult for them to create original content to share with their audience.

Infographic: A Brief History of Content Marketing

CMI CM History medium Original Content builds you Trust and Customer Loyalty

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Grocery Stores discover Social Media as Communication and Marketing Channel

Socialnomics social media roi 300x300 Grocery Stores discover Social Media as Communication and Marketing ChannelIncreasingly consumers shift from traditional to the digital media. They research about products on search engines, forums, and blogs and in social media to get the best products for their money!

To get found online when future customers are looking for products is one of the major challenges businesses are facing today.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

A recent research from media and marketing services firm Valassis shows that 12% of the surveyed grocery retail executives go from usage of 12% social media in 2012 to a 65% usage in the next five years. They also plan to increasing investments in online marketing in general. The have understood the advantages of facebook for business and other networks to build customer loyalty.

An increasing number of B2C marketers are faced with the challenge to attract buyers to their offers.

This problem can be solved with Content marketing which has established as a powerful way to engage customers in social media.

Also an increasing number of B2C marketers are faced with the challenge produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products.

The most popular channel to share content is social media, the advantages of facebook for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.

Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

 

Infographic: How Brands Listen in the Digital Age

How Brands Can Listen in the Digital Age full1 Grocery Stores discover Social Media as Communication and Marketing Channel

This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.

Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.

Read also:

How to Generate Business through Content Marketing
How to Increase Backlinks and Customer Loyalty through Content Marketing

 

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7 Easy Steps on How to use Twitter to Reach Your Revenue Goals

twitterforbusiness 7 Easy Steps on How to use Twitter to Reach Your Revenue GoalsNew reports show that Twitter beats Facebook in US Mobile Ad Revenues This Year. This is a clear sign that Twitter users could be more engaged that Facebook users. New numbers also show that Photo- and Video-Sharing Popular on Twitter.

Here are some numbers to try to compare the effectiveness of Twitter and Facebook for marketing:

An average Facebook user has an average of 130 friends compared with a Twitter user and his average 300 Followers. Twitter users share 1.5 more times tweets than compared with Facebook users which share wall post messages 0.65 on average. Massages shared on Facebook reach 45k of people there on average compared with 105k reach on Twitter.

These numbers give you a small idea of marketing effectiveness of booth social media platforms.

How can you profit from Twitter’s great opportunity to reach your target audience and increase business leads, sales and profits without spending a truck load of ad money on Twitter?

Twitter is a great tool to do real time communication with your audience. Users expect companies to response quickly to their requests. The quick response and serious reaction to requests or events on which happen is an essential part to profit from Twitter communication which breaks out.

Customers often reach out to brands to learn more about new products and services. If a brand is able to publish important product and services related news exclusively to their Twitter network first, this would help to improve loyalty with their network. This can also result in an improvement of revenue in the long term.

4 Reasons why companies should leverage Twitter:

• Increase brand awareness
• Humanize B2B companies
• Establish as thought leader
• Connecting easy and effortless with customers and prospects

 

7 Steps how can you profit from Twitter?

1. Start a Twitter presence and complete your profile
2. Research for industry related Tweets, discussions and people. Follow those people
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
4. Start a corporate blog. Write about topics your audience is interested in. Share your blog articles in Twitter and ask for feedback and opinion for your publication
5. Build landing pages and offer Twitter exclusive and valuable content for download. So you generate laser target high quality industry related leads from Twitter
6. Measure your activities
7. Improve your activities and repeat

 

Infographic: Twitter Marketing

tw mktg infographic 7 Easy Steps on How to use Twitter to Reach Your Revenue Goals

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Why do you have a Facebook profile if you don’t want to communicate?

social media content strategy 225 Why do you have a Facebook profile if you don’t want to communicate?When I communicate in Facebook and Twitter, then I like to share interesting and valuable content.

Sometimes there are users in my network who make the impression they are bothered through this information. Social media is for connection and for communication. People who don’t want to be “bothered” by information which they don’t like for this moment should take into account that maybe this information they don’t like at this moment can benefit other people.

Social media is a democratic way of communication and this means that everybody is free to publish any information which can benefit others.

Not each piece of content which a business or a private person publishes in the social media channel is of interest or value for all. But the more content and information is published the higher are the chances that under this mass of content parts exist which benefit other people.

To publish and to share content is a sign of generosity. And if there is content or any information you don’t like than you are free to express your personal opinion on this, but keep in mind your opinion must not be universally applicable.

Content sharing is an essential part of knowledge and communication and improves the online reputation.

 

Infographic: Social Sharing Trends

content sharing infographic Why do you have a Facebook profile if you don’t want to communicate?

 

What do you think, how does content sharing in social media benefits you?

 inbound marketing assessment us Why do you have a Facebook profile if you don’t want to communicate?

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Businesses are lagging behind their Customers in the Digital Age

social media1 Businesses are lagging behind their Customers in the Digital AgeRecent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.

Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012.

Content marketing has established as a powerful way to engage customers in social media. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products and services.

The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.

Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.

Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.

Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?

Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.

Infographic: How Brands Listen in the Digital Age

How Brands Can Listen in the Digital Age full1 Businesses are lagging behind their Customers in the Digital Age

 

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How Real Time Communication can increase your Revenue by up to 40%

Real Time Marketing and PR How Real Time Communication can increase your Revenue by up to 40%In the past marketing has depending on campaigns. Because of its inflexibility this model does not fit anymore into this Real Time world we live.

Today businesses need to react in real time with their audience.

Business can gain a massive competitive advantage when they become able and are willing to communicate with their audience in Real Time.

The most frequented Real Time Communication Channels are Facebook, Twitter, YouTube, LinkedIn only to name some of them.

Here is the audience which demands brands to communicate in real time and show they care about their recent and future customers.

Real Time Communication is a powerful way for businesses to learn more about the demand their audience has and this sets them into the position to custom tailor products and service for the price their audience want.

As business recognizes the Real Time Mindset and the importance of speed they can set them self apart from their competition the smart way for a fraction of the cost of old school campaigns but with much more better results.

A Real Time Mindset ads an smart additional way of marketing to the businesses marketing arsenal, which means that business still can go forward with the marketing activities they still do and then compare investment, effort and results with this new Real Time approach.

Numbers do not lie and every business owner will go on to use the marketing strategies which bring him the most for his buck and cancel those one who do not.

The size of an organization can make real time communication difficult. Because of the simple question who does what.

But great examples like ZAPPOS have proven that even organization with 300 people can communicate in real time for example on Twitter which has set them massively apart from their competition. They became so successful that AMAZON acquired them and let them work further as ZAPPOS without changing anything inside, especially not the successful way of real time communication.

Sure size matter, but when you want it and you understand the benefits, than you can do it no matter how big or small your organization is.

The secret to get Real Time Communication successfully achieved so that it brings your business huge profits is to lower control which needs to hand over a high amount of trust to your employees. If you see them as responsible adults and demand for their responsibility they will react this way.

You will need to set flexible rules about communication which leaves your employees enough space to breathe and to react in your favor.

Let me know what you think about Real Time Communication!

 

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