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Businesses discover QR codes as marketing method

QR codes are around for several years now.

But with the increasing demand of creative marketing challenges, they come more and more into the focus of marketing professionals worldwide.

What’s a QR code?

A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

From Wikipedia, the free encyclopedia

They have understand that with the massive growth of the mobile device and applications market, the potential customers, which are in hurry should have the opportunity to get information on the fly to review it later when it’s more convenient for them.

We all know those situation, we walk around the street and come across an interesting product or offer.

In the most cases we do not have a pencil and a piece of paper to write down the contact info to reach out to the seller later.

But we have our iPhone, Blackberry or any other smart phone, maybe with a QR app installed!

 

If the seller has a QR Code placed to his offer we simply scan this QR code with our smart phone and have all important details we need to reach out to the seller later.
Scanbuy, the global leader in mobile barcode solutions, released its latest ScanLife Mobile Barcode Trend Report.

Here are some of the Mobile Barcode Trend Report key stats highlighted: 

  • Traffic was up 16x in 2010 overall
  • Traffic doubled since the last Trend Report in September
  • UPC scanning outpaced 2D codes as a result of the holiday shopping season
  • The largest scan days were the day after Thanksgiving (“Black Friday”) and Christmas Day (as people received gifts, many being new Smartphone’s)
  • The top most used features for people scanning UPC codeshare Coupons, Prices, and Nutritional Info. This reflects previous learning that Food and Personal Care are the most scanned categories.
  • There was a 13% increase in female to male traffic, and a 25% increase in the 25-54 age groups. This is likely indicative of how the technology is evolving, and going more mainstream. 
QR codes become more and more popular. They are easy, cheap and quick to produce and can be used for any marketing activity as traditional and interactive campaigns.
Some examples where QR codes are used: 

  • Real estate agents
  • Billboard Ads
  • Guerilla marketing campaigns
  • In-store displays
  • Event ticketing and tracking
  • Business cards
  • Print ads
  • Contests
  • Direct mail campaigns
  • Websites
  • Email marketing
  • Trade shows
  • Conferences
  • Tourism 
QR codes give marketers the ability to measure response rates, which allows them to easily to calculate their marketing profit.
Here are some popular users of QR codes: 

  • U.S. Army
  • Memphis Rock ‘n’ Soul Museum
  • Lviv Tourism Movement (Ukraine)
  • Sports Illustrated
  • Tim McGraw and Dave Matthews
To get your own QR code done is very easy and the most services are online and free.
Here are the TOP 10 QR code generators:

  1. ZXing Project
  2. BeQRious
  3. Delivr
  4. Azonmedia
  5. Maestro
  6. goQR.me
  7. Online Qr Lab
  8. Mobile-Barcodes
  9. KAYWA
  10. BeeTagg

Get your own QR code NOW and start capture leads the smart way!

Do you use QR code for business and how are your experiences? I am curious to read your comment. Please leave your comment below.
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3 User Comments } to Businesses discover QR codes as marketing method - Share your thoughts

  1. Hey, have you tried http://uqr.me? You miss it on your post..

    They own the best qr code generator worldwide ( rounded corners, color gradients, foreground image ), permit to generate your own recyclable ( dynamic ) qr code with analytics and it’s FREE!

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