An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.

A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.

4 Ways how companies can leverage social media:

• • Increase brand awareness
• • Humanize B2B companies
• • Establish as thought leader
• • Connecting with customers and prospects

What sites, tactics and strategies are B2B marketers including in their social media outreach?

To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.

“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”

Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).

A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]

In this report, Technorati shows that 8% of the corporate bloggers which responded to blog full-time as part of their job or are contracted to blog full-time for a company and that 13% of entrepreneurs responded to blog for a company or organization they own.

Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.

There is no question content marketing, corporate blogging, is definitely a revenue driver for B2B companies.

To learn how to jumpstart your content marketing read this article: Get up to 25 times more business leads with Content Marketing

Infographic: Business To Business – Social Media

—How do you use Social Media for your B2B?

Further important resources:

• More B2B Marketers Embrace Social Media Efforts
• 7 Reasons to Rethink Your Blogging Strategy: New Research
• 9 Reasons Your Company Should Use Brand Advocates: New Research

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Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

4 Reasons to start a corporate blog:

• 1. Blogging companies get up to 55% more Traffic
• 2. Blogging companies get up to 97% more Inbound Links
• 3. Blogging companies get up to 434% more indexed pages in search engines
• 4. Blogging companies get up to 25x times more business leads

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

7 Reasons to start your social media marketing:

• 1. Increase customer perception in the marketplace
• 2. Build long term relationship with customers and partners
• 3. Can respond to customers in real-time
• 4. Taylor products and marketing campaigns based on customer preferences
• 5. React and resolve on negative buzz in real-time
• 6. Decrease costs of marketing
• 7. Improved time to market for products and services

Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.

You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.

The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.

6 Reasons to start your video marketing:

• 1. 200% to 300% more monthly unique visitors
• 2. 100% longer average time-on-site per visitor
• 3. 3-minute average time spent on pages with videos
• 4. 157% increase in search engine traffic
• 5. 100% increase in unique visitors
• 6. 63% increase in page views

Infographic: Content Marketing

—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?

Further important resources

• Content Marketing: Videos attract 300% more traffic and nurture leads
• Social Media can be thread to your reputation
• Studies: 65 percent of customers expect companies to be active on social media
• 3 Ways how to use Online Video for Business Lead Generation

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]]> http://inblurbs.com/blog/get-up-to-25-times-more-business-leads-with-content-marketing/feed/ 3 http://inblurbs.com/blog/how-to-gain-a-competitive-position-for-b2b-with-mobile-accessibility/ http://inblurbs.com/blog/how-to-gain-a-competitive-position-for-b2b-with-mobile-accessibility/#comments Fri, 04 Nov 2011 23:23:33 +0000 Dragan Mestrovic http://inblurbs.com/?p=4596 Read more →]]> Mashable reported that LinkedIn has about 131 million users and that 13% of them access LinkedIn through mobile devices.

LinkedIn is the largest professional social network worldwide and has grown for about 63% compared with the last year.

An increasing number of professionals B2B are researching through their mobile devices. The mobile activity is increasing in B2B.

Millennial Media found out that Smartphone’s are responsible for 68% of website impressions. Also Millennial Media found out that mobile-social action Mix Up 39% month over month.

Studies show that people surf on websites for about three hours from their mobile devices compared with one hour from their personal computer. Studies also show that actually about 260 million mobile devices are in use globally and this number is growing in a strong pace.

There is no question that growth in the B2C sector is much higher than in B2B. But keep in mind; consumers are also employed in companies can also be future B2B client. But only when you give the opportunity to know you and your company, means to offer a way to access your company information from a mobile device.

Now the question occurs how companies who are B2B oriented embrace these facts and how they plan to tune their marketing to stay competitive by simply being accessible through mobile devices, being accessible mobile for actual and future customers who research from their mobile devices for products and services your business also has to offer?

There are several indicators to keep an eye on the mobile marketing way.

• 1. The mobile marketing spending is increasing.
• 2. Smartphone’s have become state of the art and are dominating the mobile world.
• 3. Tablet pc demand is also increasing.
• 4. Mobile website optimization becomes more important.
• 5. Location based mobile marketing has become a powerful way to connect with customers.
• 6. Customers demand accessibility of information’s when they want and where they want.

Mobile usage is increasing and marketers must understand how their target audience is researching for information on the web. And they should create content to meet the needs of consumers which research the mobile way

Some stats:

• - It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)
• - There are more mobile phones on the planet than there are TVs. (Source: Jupiter)

Infographic: Mobile Marketing B2B

– How do you deal with the increasing damand of customers to access your website on mobile devices? I am looking forward to your comment.

Further important sources:

• 8 Key Mobile Marketing Trends
• Mobile Marketing Roundup: Google mobile ads interface

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The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment.

This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking.

The use of online video is growing as people also increasingly watch videos from their mobile devices.

Videos made as product pitches are not a good bet to attract interested people. Also image videos do not work as a potential viral marketing tool.

Your business should use online video to inform and to entertain your audience. Take care to also optimize your video for mobile. As the smart phone use grows you should keep in mind that these users are also able to see your videos on their mobile devices. Here is an interesting article about video sizes.

Smartphone Trends Infographic:

For information / education: You can show your products in action or explain product features in a more understandable way through video. Let your satisfied customers talk about your products and publish and market those videos everywhere on the web.

Watch this video:

For communication: You can do a video blog, where you instead of to write articles can do videos. Steve Garfield’s video blog.

Steve Garfield is a videographer and video blogger based in Boston, Massachusetts. One of the Internet’s first video bloggers, Garfield began experimenting with the technique in 2002 and launched his own video blog on January 1, 2004.

For entertainment: Nobody says that a product video needs to be boring! You can be creative and do an entertaining product video which people like and share.

Watch this video:

If you have a lack of ideas just crowd source your video to your audience, for example to your Facebook friends and Twitter followers.

Do a contest for the best crowd sourced video! So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business.

Online Video Facts Infographic:

The easiest way for you to profit from online video for your business is to do videos by yourself and publish them in your corporate blog on Youtube, Facebook and other videos channels on the web.

You can simply start your video by using the camera you already have. This can be the cam from you smart phone or any other cam you have. Start doing videos of your company and your products. Ask your collages to explain one of your products in plain English and upload, add a descriptive title, tag and describe this video to help search engines to index it and your audience to find it.

Embed it to your website, write a blog post about the video topic and embed it in your corporate blog. Market it on your social media channels and ask for comments and opinions.

Than do the next video and so on.

Don’t try to do a perfect video. There is no such thing like a perfect video on the web!

With the time you will get a better routine and your videos will become better and better. But this will only happen if you start doing them.

— How do you use online video for business? I am looking forward to your comment below.

Further important resources:

• Five Essentials of Defending Your Digital Reputation
• Content marketing freshman style
• Startup adds Hollywood flare to small business videos
• Start-Up Memoires: YouTube fame & Brand Consisency

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Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time?

Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group?

Today I got some updates from my LinkedIn Groups I am participating and one group is about venture capital.

Especially in venture capital groups are many people who offer financing and in the past I often have posted the question “does anybody get any investment for their business” there?

The people who answered stated that they even did not get any response from those “Business Angels” when trying to reach them. Seems not to be a vlauble source for anything.

How do you find Social Media Groups which are usable for your business?

First of all, potential clients can be everywhere! And the best way to attract attention for your business is to be part of the conversation and to publish share worthy content!

Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen.

If you are a member of a group where not much conversation is happen than look further and leave this group.

There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen!

Check how many members are in a group. The more the better. Look out for groups of about 300+ participants.

Register with this group and listen to the conversation. If you have something valuable to contribute than do your statement.

If the group you are member of is not very active, than look out for more active groups, where you can increase your visibility and leave this one.

During the time you will learn which social media groups are valuable for your business and which are not. Simply invest your valuable time there where you get the most out of it.

What are your experiences with social media groups? How do you choose your groups?

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With his move the Iconix Brand Group want to reach his consumer market where they are around. The offer this kind of freemium games for smart phones and tablets based on the ‘PEANUTS’ characters.

Here the ‘PEANUTS’ show your business how to reach your target audience laser targeted in social media through mobile gaming, e-books, Facebook and digital apps.

The ‘PEANUTS’ have accompanied generation of fans and are famous worldwide. Now you maybe think “my brand is not known worldwide” and maybe this is true but when you do not expand your marketing and communication to social media where your target audience is “worldwide” you will not evolve with your brand recognition in the future.

What Iconix Brand Group is doing here is to be there where there target audience is in social media with the set of digital tools to fit into any taste of possible users out there.

They offer ‘PEANUTS’ related mobile gaming for people who enjoy playing with the ‘PEANUTS’, e-books to read about them, Facebook to connect with likeminded and digital apps to interact!

That’s what they simply do is to engage with their audience and get attention. The mobile market and mobile gaming are growing massively and studies show that users are about three (3) hours active on their favorite social media through mobile devices compared with one (1) hour on their pc.

EBooks are enhanced content and content marketing is a way to reach target audiences the smart way. Furthermore eBooks can become viral by be given way from one to another person. So the brand message is spreading in a powerful way.

Facebook has about 750 million users at the time of this writing this post. Facebook is not anymore a playground of college students only. It has evolved to an effective way for brands to reach and to interact with their target audience.

The possibilities of digital apps are limitless. Facebook apps are an inexpensive and reliable way to get the brand in front of the target audience. They encourage community interaction and can be used to measure the brand impact.

Any business can profit of going piggyback with social media like Facebook, Twitter, LinkedIn, Google+ and several other social networks.

Several companies like Goupon have proven that connection to social media directly relates to their business growth.

The content marketing strategy is an emerging and proven one to reach target audience the sustainable way. Good content in form of EBooks, Blog Articles, Pictures, Videos, Infographics, etc. can spread like a wildfire and attract attention for business.

So what can you do to reach your audience more effective on social media?

Do you have any idea? Yes or no? But your customers are telling you daily how to reach them.

Go through your support requests and customer emails and you will discover how you can utilize social media for your business.

Read carefully which kind of problems and obstacles your customers face daily and offer a solution. This can be an eBook, a video series or a Facebook app!

Jumpstart your creativity and you will come up with a great digital tool which solves your target audience’s problems.

Make yourself relevant to your audience!

Gain trust and credibility by just being there where they are and to help when they need you!

Marketing takeaway Tipp: The more of your target audiences problems you solve the more they will talk about you and this will attract more interested prospects to your products and services like a magnet.

Important resource: ‘PEANUTS’ launches major digital and social-media expansion

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]]> http://inblurbs.com/blog/learn-from-the-%e2%80%98peanuts%e2%80%99-social-media-expansion-approach-for-your-business/feed/ 1 http://inblurbs.com/blog/make-your-campaign-personal-and-increase-your-revenue/ http://inblurbs.com/blog/make-your-campaign-personal-and-increase-your-revenue/#comments Fri, 03 Jun 2011 20:15:20 +0000 Dragan Mestrovic http://inblurbs.com/?p=3381 Read more →]]> Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.

So you need to use other ways to get in front of your audience when they are researching on the web to get found!

When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!

It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.

Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.

One great strategy to get found on Google is blogging!

Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.

Companies who blog get:

• Up to 55% more Traffic.
• Up to 97% more Inbound Links.
• Up to 434% more indexed pages in search engines.

Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.

Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.

Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.

This is a number game where you also need to have the quality facto, because nobody is interested to share crap.

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My answer is this depends on you and how interested you are to work smarter not harder.

As you can imagine it is not an easy task to manage all the inbound marketing activities which include:

•  SEO

•  Blogging

•  Social Media

•  Landing Pages

•  Lead Generation

•  Analytics

…with different tools!

For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!

So why not do all of these tasks the smart way instead of the hard way?

Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.

We have put together a report to show you how such a technology can help your business.

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Goal

Every bloggers need to divine where he or she want to go. He/she should clearly set what he/she wants with his/her blog. Like if you want to go somewhere, you need to choose your destination. Successful blogger always know his/her destination. Successful blogger s always knows what he/she wants and work hard to achieve the goal.

Setting up your goal is very important before you start to create your blog and work hard to make your blog to become a successful blog. If you know where you destination is, you should know what you need to get there

Time

Blogging means you need to spend your time with your blog and other stuffs every day. Better you start asking your self before you start you blogging journey. Do I have time to blog? This is important because I’ve seen few blogger can’t manage their blog anymore because they are don’t have time anymore. They are busy with other activities, like school, works or anything else.

You will need to spend more time with your blog to promote and share your articles, answer all the comments you receive, reply all the emails, engage with you readers, etc. So it is important to to decide if you want to become a full blogger or just a part time blogger.

Experience

At the first time, we all are newbie. No body born as an expert. So with your blog, do you have any experience to share? Are you the expert? People always love to read articles from the expert. You need to share your experience as an expert to you audience. Your article must be an article that people waiting for because you are the man in your field.

But we are not always nee to be an expert. If you like to learn and sharing your experience with your articles; people will come to your blog and mention your name at the blogosphere. The important thing is your articles always have value added whether you are and expert or just a newbie that really want to share a story at the blogosphere.

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About the author:

Latief is an Inbound Marketing Certified Professional. He is the owner of the simple blogging tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook Fan Page.

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These are good questions but lead in the wrong direction. Means how much can you sell to them?

Social media like Twitter, Facebook and LinkedIn are communication channels. This means your profit indirect from them.

The best way to profit from social media is to publish interesting and share worthy content. This kind of share worthy content will help your company to build your credibility and trust with your audience and attract them automatically to your products or services.

The social media communication channels are no megaphone for your product pitches. Your target audience could react negative when you pitch them through social media.

Moreover you should work on it to be visible when the moment comes and they are ready to buy products and services your also have to offer.

In the meantime establish yourself as a credible and trusted source and build relationships with your network and a friendly and open company image.

This is where the cash in social meida is in the long term!

Sure you can measure your social media results from the first day you start. You can also generate business leads for your business from the first day you are on Twitter, Facebook and LinkedIn. But the real profit of social media is in the long-term profit for your companies.

How do you attract your audience in social media? Please leave your comments, ideas and suggestions below in the comment field.

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How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?

In this article I will show you some great ways to take advantage of your actually existing material.

But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.

To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.

Great sources of content ideas are:

•  EMails send / received

•  Forum Messages

•  Videos of Events, Products and HowTos

•  Interviews mit Customers and Employees

•  Company data

•  Cases and experiences

Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.

Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.

The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.

Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.

To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.

The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!

It’s simple: Brain vs. Budget. And brain always wins on the long term!

How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.

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Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!

To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.

The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!

Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.

Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.

Second step

Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.

Third step

Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.

Fourth step

Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.

You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.

Summary

Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.

How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!

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Whether you write a blog for a business, a hobby or just for recreation, chances are that you will have had that moment when you pull up the chair to the computer and end up just staring at a blank screen for hours on end.

When you’re paid to blog for a business and the traffic your blog brings is vital for bringing in leads, blaming writer’s block may not be met with a great deal of enthusiasm from those above, so what should you do if you find yourself struck with a writer’s worst nightmare?

Calm Down!

One of the worst things you can do when you are struggling for inspiration is get yourself worked up. It can be immensely frustrating when you are struggling for words and it is only made worse when you can feel the boss’s eyes burrowing in to the back of your head.

If at the start of the day the words just aren’t flowing, take a walk around the office, go on a coffee run or just go for some air for five minutes. You will often find that your inspiration is more likely to come when you aren’t trying to force it.

No joy? Then try…

Reading the News

News is everywhere. It is available 24 hours a day and you can find out what’s going on in every corner of the planet. If your brain isn’t giving you the answers you are looking for then the news websites might!

Somewhere, something will being going on that you can relate back to your business or interest. Whether it’s economic news, industry gossip or just something that you can draw parallels to in your arena, it is all fair game for blogging on.

By flicking through some of my own old blogs you will see posts that centre around football, the economy and any number of seemingly unrelated news stories that my inspiration starved brain has managed to make relevant, so if you’re still finding things tough, hit the various news websites and try your luck there. Make it good enough and you can even reshape it into a press release, giving your blog/company’s view on the news stories of the day. It might just give you some visibility and a few extra juicy links.

Ok Alan, it’s now half past 12, I’ve been staring at the screen for 3 and a half hours and my boss’s looks are turning into glares! The walk didn’t help and I spent an hour reading about celebrities on the news websites, now what?!

If all else fails, you can always try….

Write About Your Writer’s Block!

I know, it sounds a bit lame but it can really help to get the juices flowing. If all that is going through your mind is how you can’t think of anything to write, then write about it! It might turn into something that you can host on your blog or it could start the processes working in your mind so that you can come up with something better. Either way, it is a great way of jump starting your brain, and more importantly letting your boss see that you are doing some work!

So what can you take away from this blog? Well the key things to remember are;

Don’t Panic – Pressure is the writer’s worst enemy so if you feel yourself getting tense, do something to relieve the tension.

Seek Inspiration Elsewhere – You are only an internet connection away from a whole world of inspiration, just make sure it doesn’t turn in to another distraction!

Write About Your Writer’s Block – It’s happening, it’s all you can think about and it is taking over your day, so just write about the thoughts that are going through your head! It might not be something you can end up using but it could be just what you need to get the creative juices flowing. Do it well enough and you could even end up using it as a guest blog….

There’s plenty you can do to break the curse of bloggers block, so don’t let it ruin your day and see how many different ways there are to find a little creative inspiration.

How do you get over boggers’ block? I am looking forward to your comments below!

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About the author:

Alan Grainger is an in-house B2B web marketer and manages the SEO for The Corporate Gifts Company, a leading UK specialist in the business gifts sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

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Social media is often sold as the only way to sustain and to generate business leads.

But nobody tell those businesses that social media is only one piece of the puzzle.

To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.

It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.

This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.

Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.

When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.

With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!

To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.

Now when they are leads they should be nurtured to make paying customers out of them during the time.

It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.

The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.

How do you manage your content creation  to increase your lead rate? I am looking forward to your comments below!

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The most effective way to attract interested visitors is to publish interesting content through a corporate blog, social media sites like Twitter, Facebook and LinkedIn.

The more interesting and remarkable your published content is, the more it will be viewed and shared, which also increases your visibility. Also you need to do SEO for your content and include long tail keywords to take advantage of these niche keywords.

Studies show that companies who blog and publish their content through social media, get up to 55% more website traffic.

There is a strict correlation between published blog articles, Backlinks and traffic. Businesses which have 500+ blog articles published have a massive increase in traffic and Backlinks.

Also the published content can be reworked and re-published in document sharing sites like slideshare.net. Here you can reach additional audience and attract them to your website or blog.

The more you publish the more people you will reach. Be creative by finding new ways to publish your content. Build as many outposts online as you can. Each article, blog comment and guest post is an additional chance to get found and to get leads!

Here are some potential outposts for you:

Your corporate blog

Slideshare.net

Squidoo.com

Hubpages.com

Paper.li

To get further creative ways to publish content online, just look what and how other industries do content publishing.

Your content is a trust builder and shows your competencies and build credibility with your audience. So your web content becomes your most valuable asset to triple leads and double conversions.

How do you pln to revamp your web content  to increase your lead rate? I am looking forward to your comments below!

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Avoid pitching your products and services. This could make your audience think that you do not care about them and instead of to be helpful you only want to sell them!

Do a little research on twitter and Facebook and see what questions are asked and what problems your audience wants your industry to solve for them.

Take one problem at a time and offer a solution to your buyer personas.

Make your content relevant to your business. Engage your audience to discuss and rate your possible solution or even to offer a better one. Ask your audience about their experiences with your solutions.

Publish content that makes sense to your industry. This helps your brand more recognized.

Publish you content where the discussion is going on and your buyer personas are on the web. This means when you have the opportunity to answer with a video, so do a video with a problem solution. If you need to publish a blog article, do a blog article. If it is necessary to do a press release, do a press release and so on! Always respond to problem in the same channel.

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Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about new launches etc. In other ways, it is one of the effective efficient inbound marketing strategies to improve search engine rankings.

This article provides advantages of corporate blog and how it helps in driving targeted web traffic to your business website.

1. Advantages of having Corporate Blog

Corporate blogs are gold mines for business online. Corporate blog is recommended by top marketing consultants in Internet today. The major reasons for going for a business blog for your business online are

2. Blogs are search engine friendly

Search engines like the latest content and always look for fresh content. Adding an important update in your corporate blog or about a product launch etc. will help in getting recognized online by search engines. This is best possible through business blog.

3. Show your expertise and Authority

If you are looking to get recognized online, then one of the best way to show your expertise in your niche through corporate blog. All the major companies have corporate blogs or even whole corporate blog networks which are managed by top layer of the companies. Blogs are one of the best ways to show your authority online.

4. Share and Improve relations with your customers and clients

Corporate blogs helps in sharing insights and also improving customers for your blog. Blogs can be used to give pre-defined answers and queries which solve your clients questions. This helps in having more customer orientation and at the same time increasing trust in your clients.

5. Increase your brand Image

Business blogs helps in improving brand image and also helps in getting recognized by customers. Now every customers look for reviews of your website. It is through business blog your customers can know much about your business growth, launches, reviews thus helping to improve brand image for your organizations.

6. Decrease marketing budgets

Corporate blogs helps in driving targeted web traffic for your blog. As you get more traffic from search engines, you can get more leads for business lead generation campaigns. This helps in decreasing marketing budgets for driving new leads.

Start your business blog today and see the major advantages by adding latest blog tools.

Do you have a corporate blog in use and how are your experiences? Please leave your comment below!

More important resource about corporate blogging:

• Corporate Blogging: My Corporate Blogging for Dummies Book Arrived …

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But with the increasing demand of creative marketing challenges, they come more and more into the focus of marketing professionals worldwide.

What’s a QR code?

A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

From Wikipedia, the free encyclopedia

They have understand that with the massive growth of the mobile device and applications market, the potential customers, which are in hurry should have the opportunity to get information on the fly to review it later when it’s more convenient for them.

We all know those situation, we walk around the street and come across an interesting product or offer.

In the most cases we do not have a pencil and a piece of paper to write down the contact info to reach out to the seller later.

But we have our iPhone, Blackberry or any other smart phone, maybe with a QR app installed!

• Traffic was up 16x in 2010 overall
  
• Traffic doubled since the last Trend Report in September
  
• UPC scanning outpaced 2D codes as a result of the holiday shopping season
  
• The largest scan days were the day after Thanksgiving (“Black Friday”) and Christmas Day (as people received gifts, many being new Smartphone’s)
  
• The top most used features for people scanning UPC codeshare Coupons, Prices, and Nutritional Info. This reflects previous learning that Food and Personal Care are the most scanned categories.
  
• There was a 13% increase in female to male traffic, and a 25% increase in the 25-54 age groups. This is likely indicative of how the technology is evolving, and going more mainstream. 

• Real estate agents
  
• Billboard Ads
  
• Guerilla marketing campaigns
  
• In-store displays
  
• Event ticketing and tracking
  
• Business cards
  
• Print ads
  
• Contests
  
• Direct mail campaigns
  
• Websites
  
• Email marketing
  
• Trade shows
  
• Conferences
  
• Tourism 

• U.S. Army
  
• Memphis Rock ‘n’ Soul Museum
  
• Lviv Tourism Movement (Ukraine)
  
• Sports Illustrated
  
• Tim McGraw and Dave Matthews
  

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They expect information which can help them to solve their problems for free.

They do not expect and they do not want be bombarded with sales pitches.

An email list is a very valuable asset for a business and I am sure you do not want to damage or even to destroy this valuable asset.

Now you could ask how I can profit from this asset. When I can’t profit from it is only a liability which costs me time and money to maintain, without having any profit from it!

Sure you can make profit with your email list you have invest time and money to build it.

And guess what, the same way you have attracted those subscribers to subscribe to your email list. Through publishing great content, which is helping your email subscribers solve their problems.

That’s why they are willing to invest their valuable time to read your newsletter.

And if you send sales pitches you could abuse their trust and make them unsubscribe from you list. So your efforts to generate those leads would be wasted.

The better way is to proceed with your strategies of publishing great content and make them feel that you care about them and that you are willing to offer solutions to their problems.

And if you make your email newsletter content exclusive to your subscribers, for example you offer videos which only they can see first, special whitepapers they get much time before it’s been published to the masses, the get the chance to ask questions which will be featured and answered in this exclusive circle, etc. then you will gain the credibility and the trust which make you free to ask for a sale.

Your audience will ask you if they can buy from you, because you have gained trust and credibility with your subscribers. And this is a much wiser and in the long term profitable way to do lead nurturing.

Marketing takeaway tip: You should not try to sell to your subscribers. Instead of provide great problem solving exclusive content. Show that you care about them. Then they will care about you too.

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Blogging is one of the most powerful ways to attract new customers towards a business website, products and services.

With blogging businesses can build trust and credibility with their audience. Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog.

Each published blog entry is an outpost of a company and an additional chance to get found, seen and get leads online.

The more blog articles, remarkable content you publish, the more chances you have to get found from your audience online.

But how often should you blog and what topic should you blog about? How to get ideas for remarkable articles?

How often should you blog?

In the beginning of your blogging activities when you start with your corporate blog you could start with two blog articles per week.

The rule is, the more articles you publish, the higher are your chances to get found.

How to get ideas for remarkable articles?

As your business is full of information and know how you can squeeze out tons of content to write remarkable and helpful article to attract your audience.

To get ideas to write blog articles you could use some sources which are actually available for you like this below:

Email, in email you can find a lot of content potential. For example a customer request for support and your answer. I am sure you could make a 300 word article for a blog from out this email.

Industry related forum posts, Forums are a great source to learn about the issues and questions of your target audience. Read through forum posts and I am sure there will be questions and answers which you can compile to a helpful and remarkable article.

Event Video, when you have been on an event or trade show than you could use your impressions to write an article about news and trends of your industry.

Interviews, with customers can be great content resources as a customer reference is very trustworthy information which for sure will attract interested audience to your blog.

Company news, you could write about news, innovation and inventions of your company and how the benefit your target audience.

Your personal thought, could be very valuable for your customers. It shows you and your business as human and this gains you trust and credibility too.

I am sure when you go through these tips you will find more sources in your company to get content ideas for your corporate blog.

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To get visitors to your blog you need to get seen from your audience.

One of the best ways to get attention from you audience is to write a corporate blog.

Also you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. You can ask them to write guest posts for you and to do the same for them.

Here is a list of top bog directories where you can find your industry related bloggers, to build and maintain relationships with them to increase the trust and credibility in your target audience.

1. Blog Catalogue
   
2. Technorati Blogged
   
3. Blog Top List
   
4. Ice Rocket
   
5. Top Blog Area
   
6. Bloggapedia
   
7. Top Blogging
   
8. Blog Hub
   
9. Blog Search Now
   
10. Alltop
    
    

Go through this list and look out for industry related bloggers. You do not need to focus on the most popular. You should focus on the emerging bloggers and choose to grow your blogging career together with them.

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Also the count of your inbound links shows your potential clients the value you can offer.

The more inbound links, the more people think you are credible and have valuable content which is link worthy.

To get a massive amount of inbound links you need to produce remarkable and link worthy content and promote this content online and through social media.

When you are starting to get inbound links from other blogs and websites you should analyze it and see where they are coming from and to whom they are linked too and who is linking back to your link sources.

Checkout which of those linked sites has a good SEO authority, Page Rank and, Inbound links and Alexa Rank. Checkout how active there audience is on those websites. The more activity there is the better.

When sites are linking back to you means they think your content is link worthy. So you should get in touch with them to build a relationship. Their target audience could become your paying customer.

Track your inbound links and measure your growth and sources.

Marketing Takeaway Tipp: The more valuable and remarkable content you produce, the more chances you build to get Inbound links.

More resources to this topic:

• Advanced Content (85)
• blogging (46)
• Get Found Online (221)
• inbound marketing (163)
• Off-Page SEO (86)
• Trust Agents (51)

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But, leaving a comment on a blog is a very effective way to get traffic and you can say that it is very useful for an inbound marketing because a business leads quickly with the help of blog commenting.

Moreover, it tells us how to get customers involved in our business.

1. Research the blogs that your customers are reading

The first way is to research of which business blog customers are reading.

Suppose you are businessman, you should look for business consulting blogs.

There are so many business blogs that are very famous, so you can comment on those so that you can get more traffic to your business blog as well as company website.

2. Be regular in reading and commenting
Another way is to be regular in reading business or corporate blogs as it is very useful.

We must spend at least one hour in leaving comments on corporate as well as business blogs.

3. Find Relevant bloggers by twitter
The best way to find bloggers is twitter as millions of people are on twtter, so we can get to know about more bloggers so that we can comment on their blogs.

4. Know mentality of the bloggers
As much as we read business or corporate blogs, you get to know the mentality of bloggers so that you can provide the comment according to their mentality.

It will make them paying more attention to our comments.

5. Provide insightful comments
Always leave an insightful comment on a company or business blog and the comment must be informative.

You must leave a comment after reading the post completely so that you can leave a comment on basis of content of a company or business blog and comment must be relevant.

6. Follow up with a question
Another important thing is that we must always ask question to a blogger at the end of comment so that he can pay attention to your comment and your company’s blog.

Follow up with a question means that you read a corporate blog carefully and it is great impression of you for the bloggers whom blogs your read.

7. Leave your url with comment
Whenever you comment on corporate blogs, you must be leave url of your company website or your company blog.

By doing this, you can get more traffic towards your company url that is very useful for your company’s website or blog.

Marketing takeaway Tip: Social networking and blogging goes hand in hand to improve your business online. It is very easy to empower your social networking with blog commenting.

Related Links:

• Empowering your brand awareness through social media
  
• Empower your brand loyalists 5 tips for success
• Empowering your employees through social media
  

Some resources to help you to become succesful in social media marketing:

• Download our free eBook: 9 Easy Steps to Facebook Success
• FREE Report: 12 Powerful Ways How to Get Massive Traffic to Your Web Presence
• FREE Report: 8 Steps to Get Seen On LinkedIn
• FREE Report: Learn How to Add a Facebook Fan Page less than ten minutes!

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Today at times when each and every single thing is marketed online and is available for you at online shops, it is very easy to expand your business and to get some sales and profits. But this can be achieved with effective marketing strategies and techniques.

Setting up a corporate blog is one such marketing technique which brings you revenue and also generates new business leads.

Corporate blogging needs some tactics and lots of efforts to get started and to get traffic.

You need search engine submission to get some search engine traffic and business leads by which you can actually sustain competition in the market and business.

Traffic which is referred to as a fuel of the blog is necessary to run your blog and business smoothly. The better is your fuel, the better will be your business running online. Or you can say that more targeted you get the traffic, better will be your sales and business leads.

Internet marketing is today very easy and affordable with the help of tools and tactics that you can use free of cost. But what you pay is what you get, so you can get better businesses if you can invest some time and money into it.

Also it is important that you concentrate on some of the brilliant social networking and bookmarking sites that helps your corporate blog to get search engine traffic. These are one of the best ways to market your online business.

These are cost effective and very affordable techniques to drive more business leads for your corporate blog and thus increasing traffic and sales.

Here are some more tips by which you can setup your corporate blog and start getting some traffic and sales.

• Post valuable content that is interesting and knowledgeable. This should satisfy the needs of people who are in search of answer to the particular query.
• Be consistent and give time to your corporate blogging. Give your readers some valuable information regularly for which they will be returning back for latest updates and news.
• Learn some SEO and do link building to promote your corporate blog in web. You can also hire inbound marketing experts for this job that can serve you best for increasing your traffic and sales.
• Your blog should be designed in such a way that people can easily navigate through your corporate blog.
  

Marketing take away tip: Corporate blog helps in giving better information about your business latest updates to your network. As searching engines started indexing social media content, submitting your corporate blog to social media helps in driving new business leads and increasing sales.

For more on starting corporate blog and driving traffic and sales, visit the links given below
How to setup a B2B corporate blog
11 tips to get more traffic for your corporate blog
Benefits of corporate blogging

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When you can manage to increase new visitors to your website and keep them coming back, this will allow your business to get seen from more people more often and will help you to generating more sales.

• Include content beyond your product pages
• Build unique content for your website
• Start a business blog
• Utilize unique content creation strategy as a foundational piece of your marketing.
• Create content to attract more consumers
• Create content to for different stages in the buying process
• Create content to unique and remarkable content that is relevant to your products and buyer persona

Competitors may use different marketing strategies that may capture your leads.

So companies should plan their marketing strategies and build an effective marketing plan to stay ahead of their competitors.

One efficient marketing strategy is to write white papers and attract leads towards your landing pages.

This article describes how to capture leads by crafting effective white papers.

What is a White Paper?

Writing a informative white paper isn’t easy. And creating a white paper that attracts leads is more difficult as it should not be like a marketing product. Although there is no standard definition for creating a well formatted white paper, different people develop them in various styles and content.

White papers are usually developed concentrating on a specific topic and providing indepth information of that topic. It is just like a research paper written by researchers which is published in web to show your expertise.

Now companies are using white papers as an effective marketing strategy to capture quality leads.

How are White Papers written to capture leads?

White papers generally provide meaningful information for readers who are looking for a specific topic. Whitepapers cover in depth information regarding a particular topic which makes readers attracted towards them. Generally a white paper is around 5 to 20 pages and it covers major topic.

Tips for writing Potential White papers

White papers provide in-depth information related to particular topic. Different people write white papers in different styles. In whatever style it is written, white papers ultimate aim is to provide meaningful information to readers and also provide options for businesses to capture leads.

White papers are written in professional manners and also on a serious tone. Don’t make readers bored by promoting your products in between white papers. Use white papers as your source of marketing at the beginning phase itself by promoting them for free and getting lead information.

Success of generating leads with white papers is through good landing pages. Landing pages help in generating quality leads before they download your white paper.

Whitepapers helps you to get recognized online. Make your white papers substantial and show your expertise in the field by writing potential white papers that are liked by readers.

Marketing Takeaway Tip: Whitepapers are potential sources for generating quality leads. Get consultations from Inbound marketing experts to get some white papers for done your business.

Do you have any tips about Whitepapers? What are they and how do you use Whitepapers for your business?

For more on writing whitepapers and capturing leads, visit the links given below:

• Growing leads with white paper syndication
• Is the white paper dead for B2B marketing?
• Creating landing pages that capture more leads

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Today most of the reputable and bigger online business websites rely on corporate blogging to deal with their online customers and clients.

It is therefore become essential for you to start up a corporate blog for your site if you don’t have yet.

Corporate blogging also allows you to target your audience and helps you increasing your sales by knowing your customers and their needs well. As you can deal with your customers, can interact with them and can effectively communicate with them, you have better opportunities that help you to know what your customers want.

This enables you to serve them better and results in higher sales for your business.

One of the biggest advantages of corporate blogging for small business is that, they can increase their online presence and reputation from it. As blogs index faster in search engines like Google, Yahoo and Bing, than any website you get higher chances to grow fast through the corporate blogging.

Corporate Blogging is especially designed to attract the customers to the main websites where companies sell their products and services. It is a brilliant way to advertise and market their online business.

The most compelling and mind blowing content is effective enough to attract more and more customers and is helpful in getting better rankings in search engines.

Corporate blogging is a fresh idea and unfortunately not many of the businesses are into it. But if you are dealing in some new online business it is a best opportunity for you to start with.

Corporate blogging is in all serves as a great marketing tool for creating perfect online reputation for your business and also helps greatly in customer interactivity.

Today there you find tons of business blogs and to run yours successfully it needs much efforts and patience. Of course you need better content and reputation for your online corporate blogging that is most useful to gain success in your small businesses.

It’s not too late for you. So just start your corporate blogging and see your business growing fast.

Do you have any tips about Corporate Blogging? What are they and how do you use Corporate Blogging for your business?

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