Archive for the ‘blogging’ Category

How To Make It in the Blogging World

blogging done right How To Make It in the Blogging WorldBlogging has become far more than just a passing hobby.

The functionality and relevancy of the blogging platform has grown to the point where it is so closely interconnected with internet retail and affiliate marketing, that it’s entirely possible for a well-built and maintained blog to become a full-time job, or even a company.

Darren Rowse of Problogger and Brian Clarke of Copyblogger are two excellent examples, as they’ve taken their websites and developed them into massively successful and influential blogs.

How did they do it?

If you find anyone who tells you that getting into blogging full-time is easy or fast, they’re absolutely lying to you. Blogging is a slow burn, requiring that you have the means to support yourself while you build your base of content.

We’re talking years, not months, and guys like Brian and Darren are testaments to that, having started their journeys over a decade ago before blogging was really even heard of or widely regarded as it is today. That’s not to say that it can’t be done or shouldn’t be attempted; but it does take work and consistency. Yet those who are able to support themselves while building a valuable base of content and designing a website without getting bored and giving up, have a tremendously rewarding light waiting for them at the end of their tunnel.

Let’s put it in simpler terms. Problogger and Copyblogger have seen success with a fairly basic formula that includes the following strategies:

  • Write high-quality and valuable content.

  • Be genuinely interested and devoted to your writing (don’t just do it to get something posted).

  • Take the time to design a clean and easily navigated website.

  • Be consistent and dedicated to your blog like you would a 9 to 5 job.

These are come of the primary ways that bloggers, Darren and Brian, made a name for themselves through media content.

You, on the other hand, might be wondering what you can do on a more practical level to take your blog from hobby status, to a genuine profit-turner, worthy of a 9 to 5 schedule.

How can I make it?

First, let’s look at a broad truth about professional blogging. You’ll have an extremely difficult time making it in the blogging world if you’re always focused on making money. The internet simply presents too many shortcuts and too many ways to quickly produce content to fight that temptation. Instead, you need to be interested in the topic you’re writing about and genuinely concerned with providing knowledge, you deem valuable, to people. So do your best to keep the dollar signs out of your eyes and focus your energy on writing helpful material. Once you’ve got that mindset down, the following areas are proven techniques for building both your site’s reputation and your own reputation as a writer and expert within your niche.

 How To Make It in the Blogging World

Image courtesy of Shuttershock.com

Social Media Presence

More than just posting your articles on a bunch of social media accounts, this needs to be an area where you’re active and engaged; not just with your followers, but with other professionals in your area of expertise as well.

If you’re impatient and looking to gain more traffic immediately, there is always the option of boosting your posts online.

Guest Blogging

Aside from writing and publishing on your own site, try to network with other bloggers in your field of interest and pitch guest posts to them. This is a great way to get traffic and gain exposure for your material with an established audience.

Forums, Commenting and Reviewing

This is a tedious, though effective strategy.

Simply go to the places online where people who are interested in your topic like to hang out. Forums and other online communities are great places to answer (or ask) questions and even do research on what people are interested in learning or hearing about.

Stay Focused and Don’t Lose Sight

The most likely cause of your downfall as a blogger will be a simple loss of focus and interest in what you’re doing. If you can stay focused and fight the boredom with writing so often and on such a regular basis, you stand a far better chance of succeeding than most of the people who start blogs now a days.

So don’t fret, you have variety of options to gain exposure for the world to hear your voice!

Camille How To Make It in the Blogging WorldCamille McClane is a blogger and web entrepreneur who enjoys writing on social media, online marketing and blogging trends. She hopes you enjoy this article and wishes you nothing but success in your online business endeavors! Connect with Camille  here on Google+ or Facebook.

 

 

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The Perfect Photo Will Get Your Blog Shared

Depositphotos 26991413 xs 300x200 The Perfect Photo Will Get Your Blog SharedFacebook posts with pictures receive 10 percent more engagement than posts without a photo, according to the marketing team at Webliquid. That’s a big difference in audience response. Are you sharing important visual cues with your audience?

Take the time to choose a photo

Whatever you do, don’t skip the photo. Ever go on to a dating site or craigslist to look for some furniture? Odds are you will only click on those posts that have a photo. You want to know what you’re in for. The same goes for blogging. Readers want to know what they are going to read, and your photo will do that for them, if chosen correctly.

Make it relevant

A picture of a cute dog might elicit interest, but if your article is about Internet security, then you lost your audience. Those interested in dogs will make a note to never read your blog, and internet security people will shake their head and wonder why they should read your blog at all.

If your goal is to get your blog read and shared, you need to have a professional and accurate representation of your subject. Consider photos not as decoration, but as visual aids to increase your audiences understanding. The University of Alabama at Birmingham reveals that visual aids, “help you to reach your objectives by providing emphasis to whatever is being said.”

Here are some tips and pointers to find and use the right photo that works for you and will get you more shares:

  1. Does it look professional? (not blurry or out of focus)
  2. Does it appear well composed? (there is balance in the photo)
  3. Does it directly relate to your article? (I.e. a picture of a beach with a blog about a beach vacation)
  4. Does the photo enhance your blog? If you are writing steps to complete a project, do you have photos of each step? Does it capture reader interest?

Finding a photo that works for your blog

  1. Search through Creative Commons. These photos generally require you to note the name of the photographer.
  2. Utilize high volume resources like iStockphoto.
  3. Consider reading photography articles and learning more about what’s out there, and how to use images.
  4. Use a photo of your own that can be used without too much editing.

Keep it simple

And, as a final note: Make sure to post your photos in a size appropriate for your blog. If you don’t compress your photo, it can take a long time for a large photo to load. This will cause readers to get impatient if they have to wait to read your blog and see your photos. Peer 1 Hosting reports that the “optimal load time for a web page was four seconds before users started moving on.

 

About the author:

RichardJohnson The Perfect Photo Will Get Your Blog SharedRichard Johnson is a veteran with over 8 years of service and multiple combat tours. He has multiple degrees in business and marketing from Arizona State University. Currently he is taking some time away from work to raise his kids and enjoy the outdoors.

 

 

 

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5 Things you must know About Blogging

 5 Things you must know About Blogging

Photo Credits: webseoanalytics

Blogging is the latest tool these days that has added certain benefits to the business and brand promotions when it comes to make large audience and promote a brand, blogging is used in different styles and forms. Professional business blogs to small micro blogs are used to attract users to a business. If you have started a business and created a company, then you must start with your own blog. Either you can start blogging yourself or you can hire a professional. In both cases a blogger should know few things before he starts. Check below these core aspects of blogging that can boost your business.

Things to remember for a successful blog:

When you plan to start a blog, focus on these points for making a large user engaging audience and make your internet presence possible.

  • The first thing is to focus on your audience. Keeping in mind the right audience, is very important for bloggers. You can’t write a post for all the internet users. You have to focus on your niche. For example if you own a company of Automotives, then you should focus on the audience that has an interest in buying these Automotives and they like to listen news and offers from your company. Keep you content enriched with the latest updates about your company offers in your blogs.

  •  5 Things you must know About Blogging

Photo Credits : davidhallsocailmedia

  • The second core factor of blogging is to write meaningful content with a high quality. No need to write long articles that are of no use. Only write user engaging content for a targeted audience. Content is the key to success in every internet marketing strategy and blogging is a good strategy that can lead your business successful.

  • A third factor is to eliminate all types of jargon from the blogs. Experts follow the same rule to promote their business. The CEO of Albanese company “Leonard Albanese” followed the same rule when he started blogging. He focused on audience and wrote useful content, free from jargon and users started following their updates and become their loyal customers.

  • Keep your mind active and charged while writing content for blogging. If is not good to write in a bad mood or a down situation that will leave a bad impact on the audience. Do not write blogs when you are in hard mind state. Relax first and then start your writing. 5 Things you must know About Blogging

Photo Credits: thesparksleagency

  • Updating a blog regularly is a key for blogging success and those blogs that are not updated, do not make a large interactive audience. You can only attract people when you post regular updates on your blogs and it is also suggested by the experts that 2 to 3 times blogging in a week is good, otherwise you will overcrowd your blogs with too many posts.

These are simple facts that every blogger should know. Apart from this, there are tips and strategies that are written for the specific blogs. You can follow these tips for your particular blog style.

About the author:

 5 Things you must know About BloggingAdam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

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42 Profitable Reasons to Consider Inbound Marketing Strategy for Business

inbound marketing lead generation 42 Profitable Reasons to Consider Inbound Marketing Strategy for BusinessThe proven and successful inbound marketing strategy is a great way to generate high quality leads.

Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.

Why is this inbound marketing such a great way to generate leads?

Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.

How can Inbound Marketing help you?

A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales

 

Infographic: Inbound Marketing Rising

Inbound Marketing Rising Final2 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business

TOP 42 Reasons to Jumstart your Inbound Marketing NOW!

1. 60% of companies will execute an inbound marketing strategy in 2013.

2. Marketers dedicate 34% of their department budgets to inbound tactics, but only 11% to outbound.

3. 48% of marketers will increase spend on inbound marketing in 2013.

4. 34% of all leads generated in 2013 come from inbound marketing sources.

5. Inbound practices produce 54% more leads than traditional outbound leads.

6. 17% of marketers say traditional advertising and direct mail are less important than they were 6 months ago.

7. Traditional advertising and PPC deliver the least leads of any form of marketing.

8. Only 6% of marketing leads originate from advertising or PPC campaigns.

9. 34% of businesses cannot or don’t calculate overall inbound ROI in 2013.

10. Adopting a marketing/sales agreement saves companies with more than 200 employees $195.84 per new customer.

11. Only 24% of companies have a formal process for marketing/sales handoffs.

12. Companies who test are 75% more likely to show ROI for inbound marketing.

13. Inbound marketers double the average site conversion rate, from 6% to 12% total.

14. The average website conversion rate is 10%.

15. 81% of companies integrate inbound marketing with larger marketing goals.

16. Marketers spend 55% more of their time than their money on blogging.

17. 82% of marketers who blog on a daily basis have acquired a customer through blog content.

18. 57% of marketers who only blog once a month have acquired a customer through blogging.

19. Inbound marketers plan to hire an average of 9.3 people this year.

20. Only 18% of marketers are purely focused on developing quality content in 2013.

21. 25% of marketers cite reaching the right audience as their top priority for 2013.

22. Only 5% of marketers have no integration between inbound marketing and overall marketing goals.

23. 50% of marketers consider their companies primarily customer-focused.

24. 17% of sales teams and 11% of executives fully support inbound marketing efforts.

25. 73% of marketing agencies are implementing inbound strategies.

26. Only 41% of nonprofits report adopting inbound tactics for 2013.

27. Just 21% of enterprises assimilate inbound marketing with their overall marketing strategy.

28. 47% of CEOs and CMOs ignore formal marketing/sales agreement development.

29. Marketing is 125% more likely than sales to provide inbound resources.

30. Increasing total lead volume is the top priority for 21% of marketers.

31. Customers average a total of 9,100 leads after 1.5 years of inbound marketing.

32. 67% of marketers produced a blog last year.

33. Only 20% of marketers without a blog reported a positive ROI for 2012.

34. 27% of marketers report that both social media and email marketing produce the lowest total average lead costs.

35. 15% of marketers say SEO leads have the highest sales conversions.

36. Social media delivers 14% of all leads and 13% of all customers.

37. 52% of all marketers have found a customer via Facebook.

38. 43% of marketers have found a customer on LinkedIn.

39. 36% of marketers have found a customer on Twitter.

40. 41% of marketers have adjusted their budget due to the success of inbound marketing.

41. 41% of CEOs report inbound delivered measurable ROI.

42. Marketers with more than 15 blog posts per month average 1,200 leads per month.

Source: HubSpot 2013 State of Inbound Marketing Annual Report. FREE Executive Report on Inbound Tactics and Strategy – Insight from 3,339 Marketers

 

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5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%

SEO Content 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

Content and social media have become successful ways to get attention from future buyers.

On the web you are what you publish… What are you?

–David Meerman Scott

Original content builds you trust, customer loyalty and can position your business as trusted experts in your field.

Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

There is no question content is king! And Remarkable and helpful content brings customers and business direct to your front door the smart and cost effective way, this is for sure!

New studies show that companies utilizing the content marketing strategy in a serious manor report an up to 2,000% lift in blog traffic and 40% boost in revenue!

Infographic: A Brief History of Content Marketing

CMI CM History medium 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%

 

Moreover remarkable and helpful content is also a great way to build trust and customer loyalty. It offers the so called value ad for customers.

An open minded communication culture and authenticity mixed with credibility beats any old school – yesteryear nonsense marketing and saves your business a truckload of marketing cash!

The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract the RIGHT people to your business like a magnet in an ongoing and steady growing stream.

Content marketing works 100% for any industry and business!

Content marketing can also work for you to attract new customers to your business like a magnet is you are willing to do it right!

The best way to start content marketing for business is to start a corporate blog.

But how and where to get the ideas to write remarkable blog articles who drive visitors to your business?

Here are five ways you should use to get blog content ideas:

1. Set up Google Alerts with your industry keywords
2. Search Blog Directories for your industries topics
3. Subscribe to other industry related blogs and on articles there
4. Go through your customers email communication, especially service, product and support questions
5. Participate in industry related social media groups and forums

These five points will bring you a ton of content ides to write helpful articles for your recent and future customers.

And yes, this is additional work but it is worth every minute you invest in your content marketing.

By taking this challenge you can expect these advantages for your business:

– Blogging companies get up to 55% more Traffic
– Blogging companies get up to 97% more Inbound Links
– Blogging companies get up to 434% more indexed pages in search engines
– Blogging companies get up to 25x times more business leads

…and more LEADS mean more revenue! It’s up on you.

 

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Lead Generation with Inbound Marketing and PPC Advertising done right!

google adwords pay per click  Lead Generation with Inbound Marketing and PPC Advertising done right!In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on!

When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! As simple as that!

Nevertheless PPC are still a great vehicle to get the word out but only when they are incorporated within a smart and holistic marketing strategy.

The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.

Why is this inbound marketing such a great way to generate leads?

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

How can Inbound Marketing help you?

A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales

inbound.marketing.ven  Lead Generation with Inbound Marketing and PPC Advertising done right!

Example: The backbone of successful inbound marketing is the content creation strategy. To create outstanding in a corporate blog improves the trust, visibility and traffic to a business online. Published articles once done are literally online forever, are indexed through search engines and can be found from future customers.

The more articles you publish the more „digital outposts“which you build for your business and you get an increasing stream of future customers to your offers.

Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:

• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO

Blogging has great advantages and here are the most important:

Blogging companies get up to…

1. …55% more Traffic
2. …97% more Inbound Links
3. …434% more indexed pages in search engines
4. …25x times more business leads

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

 

Infographic: The Rise Of Content Marketing

Content Marketing Infographic1.png.scaled5001 Lead Generation with Inbound Marketing and PPC Advertising done right!

 

PCC can’t deliver such results!

But you can incorporate Pay per Click Marketing into your Inbound Marketing Strategy.

Some thought how you could use PPC to increase your visibility:

PPC drives you quick results and you can use it to bridge over the time until your content marketing starts to show effect.

To get a better idea of what your audience is looking for before they hit your website and to adjust you’re SEO, you could start a PPC campaign. Look at the initial keyword data in your Google AdWords account and see which keywords have the highest click through rate (CTR). So you get the most popular keywords and custom tailor your content and your next PPC advertising.

You should bid on your own corporate terms, for example your business name or the names of your products. So when a interested person is researching online for your business, products and services the chances are good even if you are not in the top five Google Search result they will find you through your PPC ads.

Especially for local businesses PPC is a great way to get a targeted location based positioning to attract locals to the business front door. Local businesses can do advertising for a very specific location and do bidding on keywords related to this location. So they get laser targeted traffic from people who are maybe living around the corner in the next street.

There is not only Google AdWords where PPC campaigns can be done to reach the buyer persona in a great way.

Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn.

One more thing to keep in mind when doing paid adverting!

You should direct your traffic to dedicated landing pages to convert those prospects into leads.

Take care to prepare a great offer on your landing page to motivate those prospects to leave their contact to follow up with them later and to get them into the lead nurturing process to convert them to sales.

 

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VMAIL is the new EMAIL

VMail is the new Email

email slide icon VMAIL is the new EMAILExtraordinary results can be achieved using this technology. Video Email can change the world and the way we communicate Vmail by Vmail !

Facts :

  • - Google loves Video !
  • - Cisco  predict –
    • There will be a 10 fold increase in the use of Video over the next 5 years
    • By 2015, there will be nearly 3 Billion Internet users – more than 40% of the world’s projected population
    • Internet Video traffic is now 40% of the consumer internet
  • - People retain 10% of what they hear, but 50% of what they see
  • - Video is the single, most effective form of communication
  • - Companies continue to look for additional creative marketing platforms
  • - ‘Old school’ marketing is no longer effective
  • - People spend 8 seconds reading a static text email, but retain 85% of what they see in a Video
  • - Static text emails are easy to ignore, and at their best give a customer only the vaguest notion of what your business really values. People simply don’t have the time today to read screeds of text and barely get past the third line, before deleting, without ever grasping the gist of the message that is trying to be conveyed.

 

Practical research has been able to demonstrate the power of video over other forms of communication:

1.  ‘Video email marketing reaps 280 percent higher returns than direct mail.’ – Gartner Research
2.   ‘63.9% of 5,000 people watched a video sent via email to completion. The average email viewer will only spend 8 seconds reading an email’ – Marketing Vox
3. ‘Good service is not enough. A customer who is ‘emotionally connected’ to your place of business is likely to spend 46% more money than a customer who is merely ‘satisfied’, but not emotionally bonded.’ – Gallup Survey
4. Increased market interest. According to an August 2011 Forrester Research survey: 50% of interactive marketers believed that marketing’s effectiveness will increase with online video over the next 3 years; while 43% said it would with E-mail marketing.
5. Increased clicks. According to David Daniels, former VP and Principal Analyst for Forrester Research, “Video in email can increase click-through rates as much as 2x-3x.”
6. According to a video email case study by Holland America Lines, in-email video produced a 2x higher CTR versus a static image, and 2x higher CTR than their average campaign.”

 

So what is a Vmail ?

Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails.  No software downloads are necessary. Bandwidth is not compromised, as the VMail opens on the Internet. Vmail allows full integration with your social networks to share on Youtube or Facebook, etc.

 

 

Creating a VMail

  • 1. Use your Webcam to record your message or upload a video from your computer, IPhone, Android or any Smartphone.
  • 2. Incorporate marketing Videos or something from You Tube.
  • 3. Use the Templatefeature –
    • Create your own personal template, using your own art or photos, or
    • Choose a template from 100’s of designs available
  • 4. The system automatically adds your contact information.
  • 5. You can also add images, such as printable coupons or hyperlinks to other websites.
  • 6. Use the Contact Managerto manage all your contacts –
    • Import all your contacts from your phone, email and computer into one spot.
    • Organize your Contacts alphabetically or in Groups.
    • Select and send to any number of your contacts using the Contact Manager.
  • 7. Use the campaign scheduling feature to send right away, or set the day and time that you’d like it to go out.

 

Why use Vmail ?

Video Email :

  • - Is different
  • - More powerful
  • - More effective
  • - Is creative
  • - Seeing is Believing
  • - Has more impact
  • - Grabs the customer’s attention
  • - Enables you to literally look into your contact’s eyes and develop a relationship with that person, engaging them on a level that is simply not possible with a static text email.
  • - Enables your voice to resonate on a subliminal level.
  • - Will replace static text emails, which are easy to ignore, and at their best, give a customer only the vaguest notion of what your business really values

 

Infographic: Video EMail

via680 email infographic VMAIL is the new EMAIL

 

 

Vmail USES are endless e.g. :

  1. All aspects of Business
  2. Product launches
  3. Product or Service info
  4. CV’s
  5. Training/Skiling
  6. Teaching
  7. Invitations
  8. Vacations
  9. Special events
  10. Weddings
  11. Anniversaries
  12. Responses
  13. Birthdays
  14. Announcements

 

1cdc3d1 VMAIL is the new EMAILHeather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR.  She enjoys creative writing, singing at functions and is a self-taught artist.

 

Get in touch with heather :

 

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Marketing with VIDEO CONFERENCING / WEBINARS

MH900300581 Marketing with VIDEO CONFERENCING  / WEBINARSThis technology can change the world !

Facts :

· Google loves Video !

· Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years

· Internet Video traffic is now 40% of consumer internet

· People retain 10% of what they hear, but 50% of what they see

· Video is the single, most effective form of communication

· Companies continue to look for additional creative marketing platforms

· ‘Old school’ marketing is no longer effective

What is a Video Conference / Webinar ?

Called by many names a Video Conference, a Video Meeting or a Webinar – all meaning the same thing. It is an highly effective, browser based, simple to use virtual Video Meeting Room, where, at the click of a button with a link, you are able to host large or small online meetings with people locally or globally, to connect, communicate and collaborate.

Access to online meetings is now available on most ‘smart phones’.

Some are saying it is the ‘new’ business card.

Many have not yet fully embraced or grasped the power of this technology, perhaps for fear of losing ‘the personal’ touch or the ‘face to face’ meeting scenario. However, we cannot stop progress and this is where things are headed if you want to see it.

‘Going green’ is what the world is advocating and what better way to save on time, energy, airfares, hotel accommodation, increase productivity and ultimately save money, than by hosting meetings, trainings, launches etc online.

This could be perceived as an adjunct marketing platform, or an additional marketing tool to what you already have in place.

The marketplace has become global and this technology enables you to go global with ease.

General features –

· Attract and drive more people to your business

· Share Powerpoint presentations

· Share ideas

· Share Videos

· Show websites

· Share photos

· Review contracts or documents in a safe and secure environment

· Share your desktop

· Use the white boarding feature, with interactive tools, like drawing and highlighting, to make it simpler for your attendees to collaborate with you.

Creative Uses :

· WEBINAR SERIES

Develop a series of Webinars over a number of weeks, with content relevant to your clients or prospects. In this space, you can educate and demonstrate the value of your products or services. Guest specialist speakers always add value.

· ANNOUNCEMENTS, NEW PRODUCTS or CAMPAIGNS

Invite your media contacts, industry analysts, clients and prospects. Elevate the level of conversation by inviting specialists in your audience to answer questions and provide input.

· GUEST SPEAKERS

People perceive you differently when they know where you are coming from – eg, reducing your carbon footprint. Attract people ‘through the back door’ by hosting a Video Conference, selecting a relevant and current ’green’ subject matter, with the added attraction of a guest speaker, who should be a well-known expert or specialist in that particular field. Your guest speaker will, in their own right, easily attract a large audience – Everyone benefits.

· BOOK LAUNCHES

A book tour can be very costly. Authors can save a fortune by hosting a virtual book tour. This can be co-marketed with e-commerce book companies, online communities and off-line bookstores, that want to drive traffic to their stores and sites.

· The ARTS

For Movie/TV/Radio/Theatre/Music/Dance Promotions, use Webinars to reach large groups of people to interview actors, singers, dancers, poets, playwrights, producers, choreographers, directors etc. These web events can be conducted with the media, through relevant websites, e-commerce sites, TV, newspaper or magazine, radio web sites.

· ART EXHIBITIONS

Artists across all art form mediums, can use Video Conferencing to go global, communicate and show their art to the world. They could even stream a pre-recorded video on a virtual tour of their art from their own studio or gallery. Inviting a well known art expert as a guest speaker, who in their own rights, will attract numbers to the web event, would be an added bonus.

· MEDIA INTERVIEWS

To better assist journalists with their stories, invite reporters or editors to an online web interview to discuss issues, show products, present information and data.

· MARKET RESEARCH

Focus groups can view and research products through audio, chat or text-based questions. Polls and online surveys are also a popular feature in these focus groups and are available features with this technology.

· SPECIAL EVENTS/TRADE SHOWS/EXHIBITIONS

Create a virtual show in a Video Meeting Room, where different companies can participate in interactive sessions, with people interested in learning more about your company’s products and services. Due to budget and time constraints, people cannot always travel far distances to attend an event. CUSTOMER SERVICE

Give E-Commerce customers live assistance when choosing products. Invite them to a product knowledge session. The Video Meeting Room can feature a live individual or be a pre-recorded session.

• CUSTOMER SERVICE

Give E-Commerce customers live assistance when choosing products. Invite them to a product knowledge session. The Video Meeting Room can feature a live individual or be a pre-recorded session.

· DEMONSTRATING PRODUCTS

Web conferencing is a great way to demonstrate the uses of products.

· EDITING on the fly

Edit on the fly in a safe and secure environment, with people from different geographic regions. Everyone can view the same document simultaneously, so edits can be made quickly and efficiently, without costly delays.

· Editing WEB SITES

This is a highly efficient way to review web pages with a group of people.

· SKILLING, TRAINING

Webinars are becoming increasingly popular and convenient as a training tool.

· RECRUITMENT

Companies can easily go global and hire the best from anywhere in the world, using Video Conferencing as an interviewing tool, inviting prospective employees to interact and collaborate. Here they can upload their resumes and review same with them, together with others, who are part of the hiring process, but are located in other regions.

· CONTACT US

Video Meeting Rooms can be used as a ‘Contact Us’ feature. People can request an instant meeting to talk with you and learn more about what you do.

· INVESTOR RELATIONS

Invite analysts, media and shareholders to a Web Conference for quarterly reviews, announcements and appointments.

· COMMUNITY

A great tool for Community forums and groups to connect, collaborate and communicate on :

o Community issues, problems

o Neighbourhood watches can have a better handle on crime and policing

· COMPANY STAFF, COMMITTEE, SALES or BOARD MEETINGS

More and more businesses are seeing the value of using this technology to communicate and collaborate with employees and management nationally or globally on a more regular basis, saving time, energy, travel, communication bills, accommodation bills, etc, increasing productivity and ultimately saving money.

· DISTANCE EDUCATION

More and more institutions are embracing this technology for :

o Distance learning

o Extra mural classes moderated by Teachers

o Students can ‘study together’ without ‘being together’

o School board meetings

o Teacher training

o Academic contests e.g. debates, with other institutions

· CHURCHES, NGO’s (Charities), CLUBS

Institutions using Webinars can :

o Interact with members and constituents

o Conduct remote study with exchange groups

o Conduct Church meetings

o Conduct Board or Committee meetings

o Host Fundraising campaigns

o Host Planning sessions

o Host Remote counselling

 

Infographic: Video Conferencing

infographic video conferencingadj Marketing with VIDEO CONFERENCING  / WEBINARS

1cdc3d1 Marketing with VIDEO CONFERENCING  / WEBINARSHeather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR.  She enjoys creative writing, singing at functions and is a self-taught artist.

 

Get in touch with heather :

 

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How to Increase Backlinks and Customer Loyalty through Content Marketing

content marketing How to Increase Backlinks and Customer Loyalty through Content MarketingTo get found online when future customers are looking for products and services is one of the major challenges businesses are facing today.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

Businesses need to understand that future customers B2B and B2C primarily do not go online to buy something. First they go online for research. They research for products and services and if they found something of interest they research about information about the company. They ask friends, family and their social networks for recommendations and if they know the company the have recently found.

Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

How many people hit your site and how many business leads do generate daily?

Targeted traffic is a result of many tasks which need to be done before you even get the chance to get found by future customers through Google, Yahoo of Bing search.

Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.

 

Content marketing social media copywriting How to Increase Backlinks and Customer Loyalty through Content Marketing

Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers.

The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

This marketing system works 100% for any business!

Content marketing can also work for you to attract new customers to your business like a magnet.

To empower your content marketing start with a corporate blog!

Blogging companies get…

  • …up to 55% more Traffic
  • …up to 97% more Inbound Links
  • …up to 434% more indexed pages in search engines
  • …up to 25x times more business leads

 

The next steps of content creation are to craft further buyer persona oriented content like:

  • - Press releases
  • - Pictures
  • - Whitepapers
  • - How-to’s
  • - EBooks
  • - Video

 

In blurbs buyer personas analysis sheet from inBlurbs

 

Include a call to action in each of your content pieces. This ensures that the user exactly discovers what to do next.

Each of your content pieces is an outpost of your businesses which increases your visibility and improves trust and directs more future customers to your business.

The more content you publish on the web the more online outposts you get in exchange and your chances to get found increase. Other sites will find your content valuable and link back to it. People will share and comment on your content, which also will increase reach and visibility. You increase Backlinks and customer loyalty through content marketing. As simple as that.

inbound marketing assessment us How to Increase Backlinks and Customer Loyalty through Content Marketing

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What is the most effective SEO Tactic? Creating Content!

Content marketing social media copywriting What is the most effective SEO Tactic? Creating Content!A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO.

User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%.

Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors.

57% of companies which operate a corporate blog report to have acquired new customers through their blog.

 

Corporate Blogging

Blogging gets companies 55% more Traffic and up to 97% more Inbound Links. Companies who blog get 434% more indexed pages in search engines and up to 25x times more business leads.

Video Content Creation

Business who utilize video content creation, encounter up to 300% more monthly unique visitors, and 100% longer average time-on-site per visitor. The average time spent on pages with videos is 3-minutes. Generating video content increases search engine traffic by 157% and page views by 63% unique visitors by 100%.

 

User generated reviews on ecommerce sites

Content marketing ways like product ratings and reviews are proven to increase conversion rates on product pages.

Visitors of ecommerce pages should be able to include pictures and videos with their reviews. The way like sited as eBay and Amazon do to provide an overall rating are additional ways to increase website interaction.

The value of reviews increases as they are moderated within a short time period of about 24 hrs.

Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content.

Infographic: The Rise Of Conten Marketing

Content Marketing Infographic1.png.scaled5001 What is the most effective SEO Tactic? Creating Content!

All above activities are visible to search engines and can lead to a massive growth in traffic.

Creating content takes time, money and expertise. When you need inspiration on which content your audience is interested in, just ask them and they will tell you.

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How to Master Your Lead Generation Challenge with Social Media

social media business How to Master Your Lead Generation Challenge with Social MediaSocial Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.

Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.

Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.

In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

How can you profit from this trend?

  • 1. Start a social media presence. Complete your profile there
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
  • 6. Measure your activities
  • 7. Improve your activities and repeat

 

Read this article also: Get social to get found from your future customers

 

Infographic: Digital Marketing Budgets

digital marketing budget trends 2012 How to Master Your Lead Generation Challenge with Social Media

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How Inbound Marketing outperforms PPC the smart way

inbound marketing lead generation How Inbound Marketing outperforms PPC the smart way “Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com

The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.

 

B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.

Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.

Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!

When it comes to led generation than “nothing beats the inbound marketing strategy”!

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: Inbound Marketing on the rise

Inbound Marketing Rising Final2 How Inbound Marketing outperforms PPC the smart way

Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!

What do you think? Did I miss anything?

Further resources:

 

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Is Inbound Marketing to expensive for YOU too?

greedy Is Inbound Marketing to expensive for YOU too?Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy.

They have not good writers on their staff to produce buyer persona oriented remarkable content like blog articles, whitepapers, how-to’s and eBooks on a regular basis.

Also they do not have in-house SEO experts to help them to choose the most relevant keywords to better get found in the search engines.

Moreover the knowledge about social media communication and an effective community management is not in place as well.

But the most important fact is the time to get all the required things done.

Studies show that business who try to do inbound marketing without professional help fail within three months.

What did they win when the do not hire a professional inbound marketing agency? Simply nothing! They waste time resources and money for no revenue results.

If you want to profit from inbound marketing than you should think about to hire professionals who can do the job.

What do you get by executing a professional inbound marketing strategy?

  • A. S ave up to 62% of your marketing budget.
  • B. Stand out of your competition.
  • C. Generate a massive amount of leads.
  • D. Get up to 55% higher lead conversion rates.
  • E. Increase your customers and sales.

 

How much does it cost to hire a professional inbound marketing agency?

This is a god question. The same one like how much is a car? What kind of car do you want? Do you want an old car or a brand new Ferrari?

Inbound marketing hourly rates start with $100 per hour, depends what to do.

You can calculate to spend between $2,000/m – $3,000/m for about minimum of six months, depending on the services delivered. Because any serious inbound marketing agency will need this time frame to set your marketing on the right track to help you to reach your revenue goals.

On the end of the day is inbound marketing the most efficient and the most cost effective marketing you can get for your buck.

Inbound Marketing Infographic Is Inbound Marketing to expensive for YOU too?

Did I miss anything? Let me know in the comments below.

 

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inBlurbs Blog is nominated as one of the 20 finalists

socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection.

One of those blogs is inBlurbs blog. In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Social Media Examiner, the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. More than 450,000 people read Social Media Examiner each month.

Technorati and AdAge rank Social Media Examiner as one of the world’s Top 10 business blogs. Our more than 120,000 email subscribers look forward to our daily original content.”

We are very proud to be nominated between those great blogs. Many thanks to all of our supporters.

inblurbs nominated for top blog inBlurbs Blog is nominated as one of the 20 finalists

 

 

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How B2B Marketers can Embrace Social Media

social media How B2B Marketers can Embrace Social MediaAn increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.

A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.

4 Ways how companies can leverage social media:

  • • Increase brand awareness
  • • Humanize B2B companies
  • • Establish as thought leader
  • • Connecting with customers and prospects

 

What sites, tactics and strategies are B2B marketers including in their social media outreach?

To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.

“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”

Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).

A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]

In this report, Technorati shows that 8% of the corporate bloggers which responded to blog full-time as part of their job or are contracted to blog full-time for a company and that 13% of entrepreneurs responded to blog for a company or organization they own.

Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.

There is no question content marketing, corporate blogging, is definitely a revenue driver for B2B companies.

To learn how to jumpstart your content marketing read this article: Get up to 25 times more business leads with Content Marketing

Infographic: Business To Business – Social Media

b2b social media marketing infographic How B2B Marketers can Embrace Social Media

 

—How do you use Social Media for your B2B?

 

Further important resources:

 

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