One of those blogs is inBlurbs blog. In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

“Social Media Examiner, the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. More than 450,000 people read Social Media Examiner each month.

Technorati and AdAge rank Social Media Examiner as one of the world’s Top 10 business blogs. Our more than 120,000 email subscribers look forward to our daily original content.”

We are very proud to be nominated between those great blogs. Many thanks to all of our supporters.

An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.

A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.

4 Ways how companies can leverage social media:

• • Increase brand awareness
• • Humanize B2B companies
• • Establish as thought leader
• • Connecting with customers and prospects

What sites, tactics and strategies are B2B marketers including in their social media outreach?

To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.

“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”

Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).

A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]

In this report, Technorati shows that 8% of the corporate bloggers which responded to blog full-time as part of their job or are contracted to blog full-time for a company and that 13% of entrepreneurs responded to blog for a company or organization they own.

Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.

There is no question content marketing, corporate blogging, is definitely a revenue driver for B2B companies.

To learn how to jumpstart your content marketing read this article: Get up to 25 times more business leads with Content Marketing

Infographic: Business To Business – Social Media

—How do you use Social Media for your B2B?

Further important resources:

• More B2B Marketers Embrace Social Media Efforts
• 7 Reasons to Rethink Your Blogging Strategy: New Research
• 9 Reasons Your Company Should Use Brand Advocates: New Research

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Every business wants to succeed. But not every business is doing what it needs to succeed.

During the past years inbound marketing, which consists of strategic and buyer persona oriented content creation and content distribution like corporate blogging, engagement in social media, lead generation and lead conversion through lead nurturing and measurement through closed-loop analysis has grown in popularity.

The increase of inbound marketing popularity is no fad but the outcome of  measurable and proven results which studies like the MIT study certifies.

Furthermore it is a proven fact that companies which rely on online lead generation are 25 x more profitable than companies who do not.

Some examples why inbound marketing is so successful:

Content creation

Companies who operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which operate a corporate blog report to have acquired new customers through their blog.

Social media

67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook. 47% of companies who use Twitter report to have acquired new customer through it.

Lead generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have an 55% higher lead conversion rate than lead generated through traditional marketing strategies.

As inbound marketing strategy consists of buyer persona oriented content creation, social media engagement, lead generation, lead nurturing and closed-loop analysis; it covers the necessary areas for a successfully operable strategy.

Some suggestions to jumpstart your inbound marketing:

• 1. Identify your buyer personas. (Download this free buyer persona sheet)
• 2. Produce remarkable content (blog articles, whitepapers, eBooks, photos, video, press releases and FAQs) for your buyer personas.
• 3. Distribute your content online through your corporate blog and in social media.
• 4. The more you publish and share the better. As you increase the amount of pages of your website and blog articles you get increasingly more digital outpost to get found better online.
• 5. The more articles you publish the more opportunities appear to get Backlinks from other websites and blog who also like your publications and you will be recognizes as a trusted source.
• 6. Build relevant landing pages and clear call to action to generate leads.
• 7. Nurture those leads with important information and not with sales pitches.
• 8. Measure what you do, optimize and repeat.

Infographic: Inbound Marketing vs. Outbound Marketing

—What do you think about inbound marketing?

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Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

4 Reasons to start a corporate blog:

• 1. Blogging companies get up to 55% more Traffic
• 2. Blogging companies get up to 97% more Inbound Links
• 3. Blogging companies get up to 434% more indexed pages in search engines
• 4. Blogging companies get up to 25x times more business leads

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

7 Reasons to start your social media marketing:

• 1. Increase customer perception in the marketplace
• 2. Build long term relationship with customers and partners
• 3. Can respond to customers in real-time
• 4. Taylor products and marketing campaigns based on customer preferences
• 5. React and resolve on negative buzz in real-time
• 6. Decrease costs of marketing
• 7. Improved time to market for products and services

Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.

You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.

The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.

6 Reasons to start your video marketing:

• 1. 200% to 300% more monthly unique visitors
• 2. 100% longer average time-on-site per visitor
• 3. 3-minute average time spent on pages with videos
• 4. 157% increase in search engine traffic
• 5. 100% increase in unique visitors
• 6. 63% increase in page views

Infographic: Content Marketing

—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?

Further important resources

• Content Marketing: Videos attract 300% more traffic and nurture leads
• Social Media can be thread to your reputation
• Studies: 65 percent of customers expect companies to be active on social media
• 3 Ways how to use Online Video for Business Lead Generation

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]]> http://inblurbs.com/blog/get-up-to-25-times-more-business-leads-with-content-marketing/feed/ 3 http://inblurbs.com/blog/social-media-can-be-thread-to-your-reputation/ http://inblurbs.com/blog/social-media-can-be-thread-to-your-reputation/#comments Thu, 03 Nov 2011 23:15:54 +0000 Dragan Mestrovic http://inblurbs.com/?p=4582 Read more →]]> Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.

Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online.

Everything a company is communicating on the web and in social media can travel a far way and have an impact on the reputation of the brand.

On social media people are talking about your last blog article, your service, products, about you and your brand. With or without your involvement.

As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too.

For you it is important to know where you or your brand name has been mentioned so you can respond. Therefore your best strategy to keep a good reputation is also to be active where your target audience is talking about you. So you can respond professionally and show your opinion.

You should care about your online reputation as the web has a wider reach than small town gossip. Future business and future contacts will be influenced by what the people find about you on the web.

Your behavior on the web and what other say about you will affect your future for sure.

To keep a good reputation you need to take care of the WHAT, WHERE and the HOW.

WHAT do you publish on the web and in social media?

You should avoid do praise your products too much. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches.

WHERE do you publish your content?

Publish content topics where they belong and where they are appreciated. Therefore you need to listen carefully to your audience and give them the information they demand.

HOW do you communicate?

Always communicate in a professional and friendly way. Try to be helpful and show expertise and avoid sounding like schoolmasterly.

How you present yourself on the web can win you business and respect. To achieve this you should take the time to establish a good digital branding and biography.

Infographic: Reputation Management

–How do you protect your reputation on the web? Let me know what you think. I am looking forward to your comment.

Further important sources:

• Online Reputation Management Reports, Issues, Replies – Online
• Infographic – Online Reputation Management
• How ‘Real’ is Online Reputation Management

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A recent IBM study shows that 82% of CMOs worldwide are planning increase their technology investment in social media within the next three to five years.

These are interesting data. As social media evolves and more businesses jumping o this bandwagon it looks for me that three to five years are not an appropriate time frame to step into conversation with existing and future customers.

The more companies engage in social media two way communications the thinner the air becomes for those who start later. Those who come late will experience a massive uphill battle to gain positions which their competitors already have secured.

Companies which like to position their business to gain a competitive advantage need to act now, and not to wait three to five years.

Moreover companies who decide to take action within the next five years will be under risk to vanish from the customer radar and sink.

As social media is evolving at a very quick pace businesses also need to evolve to stay on track.

Content creation is the key to get found on the web. Your audience is researching o the web fist. If your audience can’t find you when they research for products or services which you also have to offer than you will lose potential business.

The three big search engines like Google, Yahoo and Bing are indexing content form social media. So if you are in social media your chances increase to get found on the web.

What can you do to position your business today?

If you want to do business in the next five years and beyond you should take the opportunity to jump into social media as a valuable communication channel.

A. Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around.

B. Complete and customize your profiles there to have a social media branding to get recognized by your audience.

C. Listen to the social media conversation and contribute if you feel you have something valuable and helpful to say.

D. Start a corporate blog where you write about topics which your audience is interested in. Share your articles in your social media channels and ask your audience about their opinion.

E. Train you staff to become your brand ambassadors on the web and I social media and give them the freedom to decide how to communicate by establishing clear social media policy.

F. Measure your doings and check out what is working and what is not working. The things which work for your business you should intensify and the thing which do not work the way you have expected you should cut back.

G. Set realistic goals! Be realistic with your social media engagement. Rome wasn’t built in a day as well. Be patient as any strategy needs time to breathe to show up results and social media marketing a blogging are no exceptions.

Infographic: The ROI of Social Media

–How about you? What are your experiences with sociel media? I am looking forward to your comment below.

Further important sources:

• Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide
• Google Begins Indexing Facebook Comments

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Today as I went through LinkedIn a group got my attention.

But today I went through the posts and I thought OMG, they are talking about buying leads. The word “Business Suicide” went through my brain.

Especially one provider caught my attention and I went to look into his background. This provider claimed to „generate thousands of real time leads in just about every vertical”!

Puhh I thought, this is a tough proposition and let’s see what’s behind them! I checked his website and guess what?

• - An Alexa Rank of only 2,170,186 (means about 5 -10 unique visitors daily)
• - 13 Google Indexed Pages (lesser pages means, lesser chances to get indexed and found on the search engines)
• - Only 92 Backlinks (Qualified back links are one of the SEO strategies to get found, the more the better)
• - No Corporate Blog (content marketing through blogging is the key to get found and to get leads)
• - No presence in social media: no Facebook Business Page and no Twitter (43 percent of all online consumers are social media fans or followers, if you are not there you are missing them)
• No Web DNA…. (maybe a ghost )

I asked him two question, I am curious if I will get any educated answer.

• Q: How did you establish a business relationship to those leads?
• Q: Why should those leads do business with the people who buy those leads from you?

Disussion Update

If you like to follow this discussion on LinkedIn, you can find it here.

Why did I done this you might ask?

Simple answer: I was shocked by that proposition made there and more shocked me that businesses believe this kind of fairytales and put their business on risk without to know what they are doing!

To buy leads is a waste of time and money and WILL harm the reputation of your business FOR SURE!

When you buy leads it is the same like you open the yellow pages and start cold calling from A-Z.

The people you reach do not know YOU, they did not requested to be contacted from YOU and they did not explained an interest in YOUR products and services previously!

By buying those leads – their addresses and bother those people you only show one thing, that your business has no USP and your products and services have no value for them.

You ask why?

If it would be the opposite you wouldn’t be dependent on paid leads! Instead of you would generate leads and customers automatically!

Boooom. You don’t like what I say!

So before you think about to pay for addresses, you should ask yourself why do you need to buy them and why do you not generate enough recommendations and leads from your existing customers actually?

To purchase leads is only a drip onto the hot stone. This will not solve your long-term issue and will not bring you closer to your business goals.

The opposite is the fact: The longer you depend on bought leads the more your chances will decrease to gain a competitive advantage!

Believe it or not you will loose business in the long term!

Stop buying leads and start build relationships. Build trust and credibility through content publishing (blogging) and two way conversations in social media. This is where you can generate highly valuable target leads with an PROVEN up to 55% conversion rate.

Start inbound marketing strategy by starting your own corporate blog ASAP!

69% of Businesses Attribute Blogging to Increased Leads [Data]

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound marketing can help you to:

• A. Save up to 62% of your marketing budget.
• B. Stand out of your competition.
• C. Generate a massive amount of leads.
• D. Get up to 55% higher lead conversion rates.
• E. Increase your customers and sales.

“Get seen and you get visited! “

— How about you? How are your experiences with bought leads?

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]]> http://inblurbs.com/blog/how-to-destroy-your-business-reputation-buy-leads/feed/ 2 http://inblurbs.com/blog/social-media-marketing-daily-tasks-or-how-to-eat-an-elephant/ http://inblurbs.com/blog/social-media-marketing-daily-tasks-or-how-to-eat-an-elephant/#comments Tue, 20 Sep 2011 19:05:35 +0000 Dragan Mestrovic http://inblurbs.com/?p=3918 Read more →]]> Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results.

They feel that they need to handle an avalanche of information and requirements to get the necessary steps done.

And I fully agree with this. Inbound marketing which also includes, content creation as blogging and marketing this content through social media channels is a very time consuming business!

As any other marketing activity you cannot expect to do all the necessary tasks at once. You also need a strategic plan where you set timeframes to do your necessary inbound marketing tasks and which you can stick to. Discipline is a key factor!

Above in the title I ask how to eat an elephant? This is very simple, bit by bit!

As any other work you need to split your inbound marketing in daily tasks. You have five working days you can use. You need to determine how much time you can invest daily and from this point you can start.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Content creation – blogging

As blogging is a key factor for lead generation we suggest to blog no matter which kind of other content you have or want to publish!

Which kind of content is the best fit for your target audience, your buyer personas?

Can you reach your audience with video, eBooks, reports, whitepapers, and pictures, blog commenting or any other piece of content?

Find out which kind of content has the best opportunities in your industry, and this does not mean it must be the same old way like your competitors do it! Be creative. When you competitor does eBook, than you can do video! When they do video than you can do eBooks! To get ideas and inspiration just look through other industries how and what kind of other content thy produce.

Social Media / Forums

Facebook, Twitter, LinkedIn and industry related forums are great place to get seen from your future clients. These places are also great to improve your of page SEO. When you are active there, means when you get into the conversation and share your content there than you increase your chances to found in the search engines!

Lead Generation / Conversion

Content creation and social media marketing are great tools to drive interested visitors to SEO optimized landing pages (lead capture pages) to get them into you database to follow up and to make them paying customers through the time.

Lead Nurturing

As you generate leads you should stay in touch with them. But avoid sales pitches. Instead of do the same which whom you have generated your leads. Inform them with interesting and share worthy content, solve problems, answer questions and simply stay in touch with them, stay visible!

Closed-Loop Analysis

Analyze your doings to determine where your lead and revenue coming from measure refine and improve your content creation, social media marketing, lead nurturing and analysis.

Repeat this process above!

Example: The daily inbound marketing tasks!

Monday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Tuesday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Publish blog article 30 minutes

Market blog article in social media

Wednesday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Thursday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Publish blog article 30 minutes

Market blog article in social media

Friday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Check analytics 15 minutes

Refine tasks 30 minutes

———

To effectively profit from your web marketing efforts you should plan to invest about 2.5 hrs. daily and more, this depends on your business goals.

You also can split this work to different persons in your company.

– What do you think and how get you the daily web marketing tasks done?

Further resources:

• Social Media Books: Location-Based Marketing for Dummies
• Hiring Demand for Social Media Skills Still on the Rise

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]]> http://inblurbs.com/blog/social-media-marketing-daily-tasks-or-how-to-eat-an-elephant/feed/ 1 http://inblurbs.com/blog/bloggers-stop-thinking%e2%80%a6-%e2%80%9cjust-do-it%e2%80%9d/ http://inblurbs.com/blog/bloggers-stop-thinking%e2%80%a6-%e2%80%9cjust-do-it%e2%80%9d/#comments Sat, 17 Sep 2011 14:46:39 +0000 Matt Krautstrunk http://inblurbs.com/?p=3890 Read more →]]> We all know that a personal blog and professional blog are inherently different to the core. A professional blog is set up to drive traffic and conversions, but I feel strongly that running a successful corporate blog is less about running a “business” and more about simply grinding out quality content.

I’ve been in online marketing for a little more than a year, and one thing I’ve learned is that the majority of online marketers are “thinkers” and there are very little “doers.” People who will go out of their way to evaluate needs and fill them immediately themselves are doers.

Thinkers can understand needs but they make plans to do them. The inherent problem here, is that not everything is going to run like a well-oiled machine in blogging, so thinkers get caught trying to correct non critical problems when the doers are out engaging.  In this post, I’ll explain how the motto “Just Do It” explains why the doers are successful in the blog world, and the thinkers are left thinking.

Blogging Is Raw, Organic

One of the most appealing aspects of blogging and reading blogs is the fact that it is real. Blogging is inherently a less corporate and more human way to communicate with your audience. Thinking too much about what you are saying strips the human, organic elements that make blog posts engaging. As we all know, successful blogs are shareable and engaging.

De-corporatizing your blog and encouraging informational, fun posts will improve your social influence and will help you build a community faster. Just think about the links you click on Twitter. Chances are you are clicking on “6 Things Bloggers Can Learn From Dr. Seuss” over an article called “6 Tips for New Bloggers.”

Don’t Plan…Write

Thinkers research keywords for titles to rank for and plan out posts based on targets. Doers write about content that is exciting to them. Forcing a blog post based on keyword opportunities and Google Trends is inhibiting your writing. I’m willing to bet 9 times out of 10, a blog post that is written from emotion and necessity will trump engagement over a post that is written from SEO opportunities.

What I’m ultimately trying to say is, blogging is simple. It doesn’t need to be a systematic process of checks and balances to be effective. It simply needs to make a reader want to share it with his/her friends.

Now this doesn’t mean that utilizing blogging “street smarts” won’t help you. Reaching out to contacts to help promote content and going the extra mile, sometimes pays off in big ways. For the most part, however, don’t sweat the small stuff. Keep a consistent tone and write consistent blog posts you take pride in, the readers will follow!

 About the author:

Matt Krautstrunk is a writer on topics ranging from social media marketing to credit card processing at Business.com.  You can reach Matt on Twitter @mattkrautstrunk, LinkedIn and Facebook.

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The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies.

With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience.

Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.

As blogging is a clear way of communication a business should be authentic and communicate in a human way to become successful with their blogging, content and social media marketing.

Businesses that blog expand their blogging engagement with the help of strategic social media engagement to spread their content and to step into a two way conversation with their audience. Studies show that 57% of companies who blog get customers through their blogging effort!

Blogging used with the power of social media sharing brings blog posts to a wide audience. This audience is interested in this kind of content as it is their primary source to research for products and services on the web.

“Reach” is the key factor which decides the success or failure of a corporate blog.

These days buyers’ research proffered on blogs and in social media to find products and services.

4 reasons to start a corporate blog:

• Blogging companies get up to 55% more Traffic.
• Blogging companies get up to 97% more Inbound Links.
• Blogging companies get up to 434% more indexed pages in search engines.
• Blogging companies get up to 25x times more business leads.

These numbers are good reasons for a business to consider blogging for content marketing!

Blogging is the basic way of content marketing. Which means it is very easy to start with reasonable marketing investment.

There is clear context between the number of published articles, website traffic and generated business leads. The more articles are published the more outposts are there to get found from future customers on the web.

To be successful with corporate blogging, increase reach, web traffic and leads it takes these points:

— Publish high quality articles, which are interesting and share worthy.

— Participate in social media and in top rank forums to gain larger exposure.

— Submit your blogs to blog directories and to top ranked Blog Search Engines.

— Offer free reports to visitors to increase their interest in your website.

There is no question that businesses who utilize blogging gain a massive competitive advantage against those who do not blog.

 — What do you think? Do you use a corporate blog?

Further important resources:

• Blogs attract and engage internet users
• Blogging – 5 Ways Your Business Can Benefit
• 8 Tips For Successful Business Blogging

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Get Found and Get Leads the Smart Way

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The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment.

This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking.

The use of online video is growing as people also increasingly watch videos from their mobile devices.

Videos made as product pitches are not a good bet to attract interested people. Also image videos do not work as a potential viral marketing tool.

Your business should use online video to inform and to entertain your audience. Take care to also optimize your video for mobile. As the smart phone use grows you should keep in mind that these users are also able to see your videos on their mobile devices. Here is an interesting article about video sizes.

Smartphone Trends Infographic:

For information / education: You can show your products in action or explain product features in a more understandable way through video. Let your satisfied customers talk about your products and publish and market those videos everywhere on the web.

Watch this video:

For communication: You can do a video blog, where you instead of to write articles can do videos. Steve Garfield’s video blog.

Steve Garfield is a videographer and video blogger based in Boston, Massachusetts. One of the Internet’s first video bloggers, Garfield began experimenting with the technique in 2002 and launched his own video blog on January 1, 2004.

For entertainment: Nobody says that a product video needs to be boring! You can be creative and do an entertaining product video which people like and share.

Watch this video:

If you have a lack of ideas just crowd source your video to your audience, for example to your Facebook friends and Twitter followers.

Do a contest for the best crowd sourced video! So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business.

Online Video Facts Infographic:

The easiest way for you to profit from online video for your business is to do videos by yourself and publish them in your corporate blog on Youtube, Facebook and other videos channels on the web.

You can simply start your video by using the camera you already have. This can be the cam from you smart phone or any other cam you have. Start doing videos of your company and your products. Ask your collages to explain one of your products in plain English and upload, add a descriptive title, tag and describe this video to help search engines to index it and your audience to find it.

Embed it to your website, write a blog post about the video topic and embed it in your corporate blog. Market it on your social media channels and ask for comments and opinions.

Than do the next video and so on.

Don’t try to do a perfect video. There is no such thing like a perfect video on the web!

With the time you will get a better routine and your videos will become better and better. But this will only happen if you start doing them.

— How do you use online video for business? I am looking forward to your comment below.

Further important resources:

• Five Essentials of Defending Your Digital Reputation
• Content marketing freshman style
• Startup adds Hollywood flare to small business videos
• Start-Up Memoires: YouTube fame & Brand Consisency

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12 Powerful Ways How To Get Massive Traffic To Your Web Presence

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More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook.

Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online.

There is no doubt if you want to reach your target audience the chances are good that they are on Facebook.

Facebook has become a true business machine which has the power to lift up business in the same speed like its progress. Groupon and other popular brands have experienced this effect in a very successful way. Not to mention the thousands of small businesses who have embraced social media networks like Facebook.

With its massive global reach Facebook has become some kind of a state by its own. And with its technical possibilities like Pages and apps it offers a large toolset for businesses to get seen on this powerful globally accessible network.

But what’s in for your business you will ask now?

My question: Are you active on Facebook, because if not, than nothing. But if you are seriously active in Facebook than this question should have been answered in a positive way yet.

Businesses which want to be active in Facebook but don’t know how to make it happen have two options:

1.) They can do the steps by them self, because there is a truck load of free information on how to establish a business outpost on Facebook. The only thing a business needs to get started is to do the first step and to register a personal account on Facebook. From there you can do one step behind another. From completing your Facebook profile to the registration of a business page.

2.) Or you could shorten your learning curve and save time and money through trial and error by hire a professional agency to help you with your social media marketing like Facebook.

Facebook is a great place to get seen from recent and future customers. Moreover you can attract new customers targeted through the help of Facebook and direct them to your business and your products.

Facebook can become your automated 24/7 business leads machine if you know how to handle it.

How mentioned above there are more than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook.

You could be one of those smart marketers who are doing content marketing on Facebook to generate new business leads.

Facebook offers you to connect your corporate blog with your personal profile and your business page. So every time you publish a blog post it is also showing up on your personal profile and your business page.

Also you can connect your Twitter with Facebook. Every time you tweet something it also shows up on Facebook.

These above are great ways to spread your content to reach your target audience.

Facebook pages offer you the opportunity to establish custom tabs with your content which you can also optimize for SEO.

By the way when you use Facebook, take care that all what you write there is SEO optimized and tagged the right way. This makes it easier for search engines to find your content and to index it.

Facebook pictures are also in the game of content marketing. Pictures are content as well. Upload pictures from your products and events and describe and tag them right.

Facebook video: A great way to show videos from events, product description and testimonials of satisfied customers.

Avoid speaking about you self. Publish interesting and share worthy content. Publish content with your audience in mind.  Allways have your target audience in focus!

Again! Take care that all what you write there is described correctly, SEO optimized and tagged the right way. This makes it easier for search engines to find your content and to index it. Social media marketing is the new SEO.

Marketing takeawy tipp: To publish and market your content on facebook will increase your brand recognition and your credibilty. Produce share worthy and helpful content with your audience in mind.

Further important resources:

• The relationship between Facebook and loyalty
• Major SA brands for Facebook Check-in Deals

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This article discusses some of best ways to generate leads for your business and some of the top blogging tools which help you to drive traffic for your blog.

 How to change your business blog to lead generating machine?

With recent advancements in social media, it is very useful for businesses to get their business into major social media sites. Blog is one of the best ways to get your business into social media.

Through your business blog, you can attract readers from different geographic location in to your business. With Google plus entering into social media world, social media is going to impact more on business networks.

By writing articles regularly in your business blog, it is easy for you to share your articles in social media. If you are thinking of starting a new business blog for your business online, it is important to select best blogging platform for your business. One of the best blogging platforms that supports businesses in generating leads in WordPress.

Using WordPress to generate business leads

WordPress is one of the top blogging platforms that is been used by many businesses and professional bloggers in web. There are even many blog driven websites that are powered with wordpress.

Main advantage of WordPress is that it is easily in synch with social media sites. There are some top wordpress plugins, Mozilla plugins and blogging tools that help you to share your content in social media when you post a new article. Such is the power of wordpress.

In simple words, you can reach market faster and improve business for your products by reaching social media faster. This can be made possible through some of the popular tools that help to auto post your content to social media.

Among this powerful business tools, onlywire provides some of the powerful tools for businesses.  It provides onlywire wordpress plugin that autoposts content to social media when you submit a new post to your website.

It also provides downloader that can be downloaded to your website and with which you can submit your favorite content to 41 social media communities in one shot. You can read the full review of this onlywire tools

This is one example of powerful business tools that you can use for your business with the help of wordpress blog.  Another strong of advantage of using blog is to get wordpress plugins for contact form and also driving traffic to your landing pages. Start using these powerful wordpress plugins. There is also some powerful back link creating plugins like BlogGlue WordPress Plugin that helps businesses to link with their niche and partner websites and create huge back links that increases their search engine rankings.

 Using Email Marketing to generate leads

With blogs, you have the power of content and it is upto you in how you wish the traffic to be driven to your landing pages. Generating leads is made easy with the help of quality content.

Another advantage of blogging is to capture leads either through feed or through email marketing. With powerful email marketing software’s, you can easily engage with your blog or website readers.

Using Video marketing to generate Leads

Also you can upload videos and generate leads through Video Marketing.  5 Advantages of Video Marketing helps how to get started with Video Marketing.

Everything in website depends on how effectively you organize your landing pages. Landing pages are very important for lead generation. 10  Lead generation Tips helps in bringing quality leads for your business online

Finally, Blogging is one of the top business lead generation strategies implemented online. If you are not having a business blog for your business, you are missing potential leads for your business online.

About the author:

Sriram Raj is a software engineer, blogger and article writer from India. He is blogging on trending topics. Blogging is his hobby and he is spend his time writing about latest trending topics in web.

When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” and we get various answerers to this important question.

Answers like:

• Attracting new clients
• How to put it all together? I need to find a resource that puts all the pieces together in one place.
• Being seen
• Reaching the various audiences within multiple age groups
• Getting new clients
• List building
• Traffic
• Leads
• Consistent source of qualified leads.
• Reaching the right customers
• Finding clients
• Get new clients
• And some much more!

These above are all legitimate answers.

But today one answer captured my attention. On the question “What’s your biggest marketing challenge?” the lead wrote “none”.

Mhhhh. No marketing challenges?

It is a challenging thing to know about issues and to fix them but it can become dangerous to even do not know you have a problem. That’s what I thought when I read this “None”.

So when you are in business and you want to grow it without losing an arm and a leg on marketing spending than you need to become aware of your marketing challenges ASAP!

Today you can compare your performance with your competition very easy online. You can identify very quickly where you stand and what to do to improve your market position to grow your business better than your competition.

The internet offers various opportunities for businesses to get seen from their target audience. No matter if you sell locally or globally your audience is online researching for products and services you have to offer first.

You need to get found to get them as potential new customers. You need to be visible when they are looking and be there when they want to buy.

Do a test drive and type some of the most popular keywords and phrases in to the Google search and see what’s coming up. Look out for your competition if they come up as well.

Try all keywords and phrases your customers would look for to find your company. Write down how often your business is displayed in the search results for each search term.

When you are done you will have a much better picture what to improve for your business to get seen on the web when your audience is looking.

As soon you have the certainty what and why you have to take action you have done the first step to get seen better from you potential new clients when they are looking on Google for products and service you also have to offer.

One of the easiest ways to increase online visibility is to start your own corporate blog.

Companies who blog get:

• Up to 55% more Traffic.
• Up to 97% more Inbound Links.
• Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

These above are pretty good reasons to take action before you competition do.

Here you can find some great tips on blogging.

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The necessary tasks which need to be done to do an effective sales lead generation online sometimes look overwhelming for most of the business owners and company marketing professionals!

Mostly the question occurs “where can I find one resource to tie all the loose ends together” to get started the easy way?

But on the end there is no easy way with inbound marketing. This strategy is a “the more you put in, the more you put out game”.

For example: Blogging

When you start blogging than your motivation is to get found from your target audience through blog – content marketing! The more blog articles you publish the more your chances increase to get found from people who are looking what you have to offer.

But how many articles should you publish? Should you publish daily or weekly? Again, the more you put in the more you get out. Studies show that companies who blog on a daily basis get five times more leads than companies who do not!

Companies who blog daily more often 2 – 5 times lift their chances much higher again. Studies also show that you increase your chances to get found online when you reach 300 blog articles and more.

When you would ask me where to start? I would suggest to start a corporate blog and to write helpful 600 word articles from out of your customer support requests and customer email conversation. So you can ensure that you address your audience directly with solutions to their problems.

You should consider to do blog – content marketing with social media. Market your content on social media sites like Twitter, Facebook and LinkedIn to expand your reach.

I further suggest starting your corporate blog with one article a week and when you have become comfortable with blogging to increase to 2 articles and then to 3 articles per week and so on. And you will see, in a couple of month you have published a ton of helpful customer attractive content.

To get leads out of your blogging and blog articles you should include a call to action to the end of each article. You could offer them to subscribe to your newsletter and offer some valuable in exchange for their name and email address or you could offer them a phone number for a free consultation.

To enhance your content marketing and social media activities you could involve further people of your team by simply teaching them what you have practiced  how to write blog article and how to market this piece of valuable content online in social media. This will expand your reach and you can increase the strength of your published content explosively and the chances to get found as well.

Here are some facts about blogging an inbound marketing:

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing is 62% cheaper than traditional marketing.

Facts about corporate blogging!

Companies who blog get:

• Up to 55% more Traffic.
• Up to 97% more Inbound Links.
• Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

Marketing Tip: By doing a corporate blog with frequently published articles which are market with social media helps in low cost lead generation. A blog helps you to stay in touch with your customers and readers, to collect important feedback and keep your audience updated.

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Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements.

Online world has become the most prominent mode of publicity and marketing now days, may be that is why everyone who is online gets to see a number of ads and promotional videos on every webpage they click on.

A cost effective way to get attention of the target audience is corporate blog.

Blogs articles can be written by in-house bloggers or even hired journalists, which depends on the strategy and the budget of the business.

Corporate blogs should be clear targeted and grammatically correct short notices which can be read easily by an average online user.

“Reach” is the key factor which decides the success or failure of a corporate blog.

Here are some tips to increase the reach and the web traffic to your corporate blog:

 — Write  high quality articles, which will instantly Increase Web Traffic
 — Participate in top rank forums to gain larger exposure to the masses
 — Submit your blogs to blog directories and on any top ranked Blog Search Engine
 — Recycle blog content whenever necessary
 — Offer free reports to visitors and increate their interest in your site
 — Find newer ways to know how to get traffic with the help of consultants and observing your competitors if necessary

Download this free report: 12 Powerful Ways How To Get Massive Traffic To Your Web Presence

Further important resources:

• Six Reasons Every Brand Should Blog
• Dataram Successfully Leverages Web Strategy
• Blog Design for Killer SEO Infographic
• Increasing traffic through your online front door
• The 10 Most Important Questions I Get Asked About Twitter

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Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads.

How to promote your brand in social media using a blog?

Getting a thirty-foot tall billboard to promote your brand is really very expensive for any business. Connecting your blog with social media helps you to get closer to your audience on the major social media sites such as twitter, facebook and LinkedIn.

Blogs helps in generating targeted web traffic for your business. Targeted web traffic is directing more interested prospect to your landing pages and your chances increase to convent those traffic to leads and customers.

Business leads generated through inbound marketing are 62% cheaper and have an up to 55% higher conversion rate!

Tools to connect a corporate blog with social media

Blog tools available on social media sites can increase the effectiveness of content marketing. Businesses have the opportunity to get their blog articles seen on the right place where their audience is located.

There are many tools such as ping.fm, dlvr.it, tumblr, posterous which automatically updates social media sites when you publish a blog post in these blogs. Getting your blog in synch with social media sites helps in generating more leads for your business.

Social networking sites have hundreds of millions subscribers connected to them all the time, thus using those sites as a platform to promote your blog content would be very helpful to get seen and visited from your target audience.

Facts about corporate blogging!

Companies who blog get:

• Up to 55% more Traffic.
• Up to 97% more Inbound Links.
• Up to 434% more indexed pages in search engines.

Studies show that 57% of companies who blog get customers through their blogging effort!

Marketing Takeaway Tip: Blogging connected with social media helps in generating business lead. A corporate blog helps you to stay in touch with your customers and readers, to collect feedback and keep your audience updated.

Further important resources:

• Does Social Media Influence Purchase Decisions
• 21 Dangerous Blogging Mistakes (and How to Fix Them)

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As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.

So you need to use other ways to get in front of your audience when they are researching on the web to get found!

When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!

It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.

Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.

One great strategy to get found on Google is blogging!

Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.

Companies who blog get:

• Up to 55% more Traffic.
• Up to 97% more Inbound Links.
• Up to 434% more indexed pages in search engines.

Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.

Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.

Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.

This is a number game where you also need to have the quality facto, because nobody is interested to share crap.

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But when you fail in the last and most important part of your marketing, the lead generation than you your work, time and money are wasted!

I often hear and read, to be successful you need to blog, you need to do social media, and you need to write an eBook or whitepaper. You need to do this and you need to do that.

Ok, you have done all of this, but you still do not get the amount of leads, or any lead you need to make sales and revenue. What’s’ wrong?

Until the point of content creation and content distribution everything went fine in your work. But you forgot some important thing at the end!

You should lead your target audience to a dedicated landing page where they can register. To a landing page which is not made for “all of your customers” but for this one special buyer personas.

And I hope you have indentified your target audience, the different persons who buy from you, your buyer personas?!

Now they hopefully register for your valuable eBook, whitepaper or newsletter, and what’s next?

Yeah, you send them sales pitches, discount coupons, and so on! WRONG!

If you want to convert your leads to paying customers, you should strictly avoid pitching them through email! Otherwise your unsubscribe ratio could climb dramatically.

Don’t bother your leads with this kind of stuff? Change it NOW!

Improve your lead generation and lead nurturing process, to switch from “buy now and save 50%” to some kind of more valuable and share worthy content. Use the same kind of content, interesting, helpful, and remarkable and share worth information which you have produced to attract your buyer personas to your website and blog and encouraged them to register as leads!

I am sure this could increase your conversion rates massively.

How do you handle your leads to increase your revenue. I am looking forward to your comments in the comments section below.

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Goal

Every bloggers need to divine where he or she want to go. He/she should clearly set what he/she wants with his/her blog. Like if you want to go somewhere, you need to choose your destination. Successful blogger always know his/her destination. Successful blogger s always knows what he/she wants and work hard to achieve the goal.

Setting up your goal is very important before you start to create your blog and work hard to make your blog to become a successful blog. If you know where you destination is, you should know what you need to get there

Time

Blogging means you need to spend your time with your blog and other stuffs every day. Better you start asking your self before you start you blogging journey. Do I have time to blog? This is important because I’ve seen few blogger can’t manage their blog anymore because they are don’t have time anymore. They are busy with other activities, like school, works or anything else.

You will need to spend more time with your blog to promote and share your articles, answer all the comments you receive, reply all the emails, engage with you readers, etc. So it is important to to decide if you want to become a full blogger or just a part time blogger.

Experience

At the first time, we all are newbie. No body born as an expert. So with your blog, do you have any experience to share? Are you the expert? People always love to read articles from the expert. You need to share your experience as an expert to you audience. Your article must be an article that people waiting for because you are the man in your field.

But we are not always nee to be an expert. If you like to learn and sharing your experience with your articles; people will come to your blog and mention your name at the blogosphere. The important thing is your articles always have value added whether you are and expert or just a newbie that really want to share a story at the blogosphere.

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About the author:

Latief is an Inbound Marketing Certified Professional. He is the owner of the simple blogging tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook Fan Page.

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Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!

To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.

The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!

Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.

Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.

Second step

Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.

Third step

Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.

Fourth step

Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.

You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.

Summary

Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.

How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!

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Whether you write a blog for a business, a hobby or just for recreation, chances are that you will have had that moment when you pull up the chair to the computer and end up just staring at a blank screen for hours on end.

When you’re paid to blog for a business and the traffic your blog brings is vital for bringing in leads, blaming writer’s block may not be met with a great deal of enthusiasm from those above, so what should you do if you find yourself struck with a writer’s worst nightmare?

Calm Down!

One of the worst things you can do when you are struggling for inspiration is get yourself worked up. It can be immensely frustrating when you are struggling for words and it is only made worse when you can feel the boss’s eyes burrowing in to the back of your head.

If at the start of the day the words just aren’t flowing, take a walk around the office, go on a coffee run or just go for some air for five minutes. You will often find that your inspiration is more likely to come when you aren’t trying to force it.

No joy? Then try…

Reading the News

News is everywhere. It is available 24 hours a day and you can find out what’s going on in every corner of the planet. If your brain isn’t giving you the answers you are looking for then the news websites might!

Somewhere, something will being going on that you can relate back to your business or interest. Whether it’s economic news, industry gossip or just something that you can draw parallels to in your arena, it is all fair game for blogging on.

By flicking through some of my own old blogs you will see posts that centre around football, the economy and any number of seemingly unrelated news stories that my inspiration starved brain has managed to make relevant, so if you’re still finding things tough, hit the various news websites and try your luck there. Make it good enough and you can even reshape it into a press release, giving your blog/company’s view on the news stories of the day. It might just give you some visibility and a few extra juicy links.

Ok Alan, it’s now half past 12, I’ve been staring at the screen for 3 and a half hours and my boss’s looks are turning into glares! The walk didn’t help and I spent an hour reading about celebrities on the news websites, now what?!

If all else fails, you can always try….

Write About Your Writer’s Block!

I know, it sounds a bit lame but it can really help to get the juices flowing. If all that is going through your mind is how you can’t think of anything to write, then write about it! It might turn into something that you can host on your blog or it could start the processes working in your mind so that you can come up with something better. Either way, it is a great way of jump starting your brain, and more importantly letting your boss see that you are doing some work!

So what can you take away from this blog? Well the key things to remember are;

Don’t Panic – Pressure is the writer’s worst enemy so if you feel yourself getting tense, do something to relieve the tension.

Seek Inspiration Elsewhere – You are only an internet connection away from a whole world of inspiration, just make sure it doesn’t turn in to another distraction!

Write About Your Writer’s Block – It’s happening, it’s all you can think about and it is taking over your day, so just write about the thoughts that are going through your head! It might not be something you can end up using but it could be just what you need to get the creative juices flowing. Do it well enough and you could even end up using it as a guest blog….

There’s plenty you can do to break the curse of bloggers block, so don’t let it ruin your day and see how many different ways there are to find a little creative inspiration.

How do you get over boggers’ block? I am looking forward to your comments below!

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About the author:

Alan Grainger is an in-house B2B web marketer and manages the SEO for The Corporate Gifts Company, a leading UK specialist in the business gifts sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

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Social media is often sold as the only way to sustain and to generate business leads.

But nobody tell those businesses that social media is only one piece of the puzzle.

To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.

It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.

This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.

Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.

When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.

With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!

To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.

Now when they are leads they should be nurtured to make paying customers out of them during the time.

It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.

The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.

How do you manage your content creation  to increase your lead rate? I am looking forward to your comments below!

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The most effective way to attract interested visitors is to publish interesting content through a corporate blog, social media sites like Twitter, Facebook and LinkedIn.

The more interesting and remarkable your published content is, the more it will be viewed and shared, which also increases your visibility. Also you need to do SEO for your content and include long tail keywords to take advantage of these niche keywords.

Studies show that companies who blog and publish their content through social media, get up to 55% more website traffic.

There is a strict correlation between published blog articles, Backlinks and traffic. Businesses which have 500+ blog articles published have a massive increase in traffic and Backlinks.

Also the published content can be reworked and re-published in document sharing sites like slideshare.net. Here you can reach additional audience and attract them to your website or blog.

The more you publish the more people you will reach. Be creative by finding new ways to publish your content. Build as many outposts online as you can. Each article, blog comment and guest post is an additional chance to get found and to get leads!

Here are some potential outposts for you:

Your corporate blog

Slideshare.net

Squidoo.com

Hubpages.com

Paper.li

To get further creative ways to publish content online, just look what and how other industries do content publishing.

Your content is a trust builder and shows your competencies and build credibility with your audience. So your web content becomes your most valuable asset to triple leads and double conversions.

How do you pln to revamp your web content  to increase your lead rate? I am looking forward to your comments below!

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The interruption marketing from yesterday is not working anymore. More than 200 million Americans are on do not call lists and one third researches their products and services online before they purchase them.

What do they find about you when they research for products and services you also have to offer? Will they find you, or will they find your competition?

Make a test and go to Google search and type in your industry keywords, hit the search button and see what comes up.

Is your company on the first page of Google? If not than you have problem.

But don’t worry; you still can change the game for your advantage. You simply need to get found!

This is easy. Start doing inbound marketing. Publish share worthy content on your own corporate blog and in social media.

Engage with your audience and you are on your way to transform your marketing to the inbound marketing – GET FOUND and GET LEADS WAY.

Some facts:

The Inbound Average Response Rate is 20-50%

Inbound marketing leads have a conversion rate of up to 55%

Inbound marketing is 62% cheaper than traditional outbound marketing.

You can increase your revenue by up to 13%

How do you mange your marketing  to increase lead to customer rate? I am looking forward to your comments below!

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Why does a customer buy? A customer buys when he trusts you and your business and when he is sure you understand his needs.

There we are. You only can sell to somebody who trusts you.

How to gain trust? Not through sales pitches in social media that’s for sure!

You can gain the trust and credibility of your audience when you are a helpful source and they get the feeling you want to educate them and to solve their problems.

You can gain trust and credibility when you engage with your audience by publishing helpful and share worthy content online.

To better understand this process you should also read Chris Brogans’ and Julian Smiths’ book “Trust Agents”. They describe how and why it is important to earn the trust of your audience before you make an offer.

In simple words: Be there before the sale!

The best way to move from content publishing in social media to real revenue is to convert interested visitors to leads and to paying customers by a lead nurturing process which also consist of the distribution of valuable content and NOT sales pitches!

When you engage in social media and your only goal is to sell as quickly as you can, than you miss some important and more powerful benefits which social media has offer to your business.

With the help of social media you can build brand awareness and loyalty. Brand awareness and loyalty lasts longer than dump sales pitches! Think about it!

To get people engaged you need to educate and to entertain them. The more you are able to engage your audience, the more attractive you will become and the more leads and business you will get out of social media.

Your social media profit depends mostly of your creativity, communication skills and the ability to try out new ways.

How do you do yoursociel media marketing? I am looking forward to your comments below!

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Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about new launches etc. In other ways, it is one of the effective efficient inbound marketing strategies to improve search engine rankings.

This article provides advantages of corporate blog and how it helps in driving targeted web traffic to your business website.

1. Advantages of having Corporate Blog

Corporate blogs are gold mines for business online. Corporate blog is recommended by top marketing consultants in Internet today. The major reasons for going for a business blog for your business online are

2. Blogs are search engine friendly

Search engines like the latest content and always look for fresh content. Adding an important update in your corporate blog or about a product launch etc. will help in getting recognized online by search engines. This is best possible through business blog.

3. Show your expertise and Authority

If you are looking to get recognized online, then one of the best way to show your expertise in your niche through corporate blog. All the major companies have corporate blogs or even whole corporate blog networks which are managed by top layer of the companies. Blogs are one of the best ways to show your authority online.

4. Share and Improve relations with your customers and clients

Corporate blogs helps in sharing insights and also improving customers for your blog. Blogs can be used to give pre-defined answers and queries which solve your clients questions. This helps in having more customer orientation and at the same time increasing trust in your clients.

5. Increase your brand Image

Business blogs helps in improving brand image and also helps in getting recognized by customers. Now every customers look for reviews of your website. It is through business blog your customers can know much about your business growth, launches, reviews thus helping to improve brand image for your organizations.

6. Decrease marketing budgets

Corporate blogs helps in driving targeted web traffic for your blog. As you get more traffic from search engines, you can get more leads for business lead generation campaigns. This helps in decreasing marketing budgets for driving new leads.

Start your business blog today and see the major advantages by adding latest blog tools.

Do you have a corporate blog in use and how are your experiences? Please leave your comment below!

More important resource about corporate blogging:

• Corporate Blogging: My Corporate Blogging for Dummies Book Arrived …

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Blogging is one of the most powerful ways to attract new customers towards a business website, products and services.

With blogging businesses can build trust and credibility with their audience. Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog.

Each published blog entry is an outpost of a company and an additional chance to get found, seen and get leads online.

The more blog articles, remarkable content you publish, the more chances you have to get found from your audience online.

But how often should you blog and what topic should you blog about? How to get ideas for remarkable articles?

How often should you blog?

In the beginning of your blogging activities when you start with your corporate blog you could start with two blog articles per week.

The rule is, the more articles you publish, the higher are your chances to get found.

How to get ideas for remarkable articles?

As your business is full of information and know how you can squeeze out tons of content to write remarkable and helpful article to attract your audience.

To get ideas to write blog articles you could use some sources which are actually available for you like this below:

Email, in email you can find a lot of content potential. For example a customer request for support and your answer. I am sure you could make a 300 word article for a blog from out this email.

Industry related forum posts, Forums are a great source to learn about the issues and questions of your target audience. Read through forum posts and I am sure there will be questions and answers which you can compile to a helpful and remarkable article.

Event Video, when you have been on an event or trade show than you could use your impressions to write an article about news and trends of your industry.

Interviews, with customers can be great content resources as a customer reference is very trustworthy information which for sure will attract interested audience to your blog.

Company news, you could write about news, innovation and inventions of your company and how the benefit your target audience.

Your personal thought, could be very valuable for your customers. It shows you and your business as human and this gains you trust and credibility too.

I am sure when you go through these tips you will find more sources in your company to get content ideas for your corporate blog.

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To get visitors to your blog you need to get seen from your audience.

One of the best ways to get attention from you audience is to write a corporate blog.

Also you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. You can ask them to write guest posts for you and to do the same for them.

Here is a list of top bog directories where you can find your industry related bloggers, to build and maintain relationships with them to increase the trust and credibility in your target audience.

1. Blog Catalogue
   
2. Technorati Blogged
   
3. Blog Top List
   
4. Ice Rocket
   
5. Top Blog Area
   
6. Bloggapedia
   
7. Top Blogging
   
8. Blog Hub
   
9. Blog Search Now
   
10. Alltop
    
    

Go through this list and look out for industry related bloggers. You do not need to focus on the most popular. You should focus on the emerging bloggers and choose to grow your blogging career together with them.

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Also the count of your inbound links shows your potential clients the value you can offer.

The more inbound links, the more people think you are credible and have valuable content which is link worthy.

To get a massive amount of inbound links you need to produce remarkable and link worthy content and promote this content online and through social media.

When you are starting to get inbound links from other blogs and websites you should analyze it and see where they are coming from and to whom they are linked too and who is linking back to your link sources.

Checkout which of those linked sites has a good SEO authority, Page Rank and, Inbound links and Alexa Rank. Checkout how active there audience is on those websites. The more activity there is the better.

When sites are linking back to you means they think your content is link worthy. So you should get in touch with them to build a relationship. Their target audience could become your paying customer.

Track your inbound links and measure your growth and sources.

Marketing Takeaway Tipp: The more valuable and remarkable content you produce, the more chances you build to get Inbound links.

More resources to this topic:

• Advanced Content (85)
• blogging (46)
• Get Found Online (221)
• inbound marketing (163)
• Off-Page SEO (86)
• Trust Agents (51)

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