Over the years, I’ve created and sold several “how to” information products online, but none have been as successful as The Million Dollar Case Study. Within days of launching the site I made $7115 from the first 85 unique visitors.
Since then, the site has continued to grow steadily. And I’m still amazed at the conversion statistics. Currently, the squeeze page converts at 67% and the video sales letter at 8.2%.
If you’re struggling to convert browsers into buyers, here’s the exact strategy I’m using. It works in any niche, but it’s particularly effective in competitive, popular niches like weight loss, make money online and relationship advice.
First Off, Your Product And Market Are Everything
Without a doubt, the #1 factor in my success so far is the product and market. The reality is, people in the “make money online” niche are ready and willing to spend money on products they like. Case studies are generally popular in most markets, but especially so in the internet marketing sphere.
If you have lots of traffic but very few conversions, I would take a good long look at your niche and product or service. Ask yourself honestly, “Are there enough interested buyers around?”
If you’re not sure, I highly recommend paying a visit to the ClickBank marketplace to find out. Simply find the category you’re involved in and see if there’s lots of products with a decent gravity (more than 20-30). If there are, you’re in a good niche; if not, that’s your basic problem.
Ignore The Crowd
The single most important factor in improving your conversion rate is your sales letter. If it works, you have a license to print money. If not, again, you’re fighting a losing battle.
The good news is, it’s very easy to get a sales letter or video to convert, but the key is to go against the grain. Most internet marketers copy each other and that simply doesn’t work anymore.
This is the simple process I use that works very well:
First off, I interrupt the same old, same old. Most people expect to hear a long boring sales pitch or a hyped up motivational success story. So I do the exact opposite. I get straight to the point and reveal exactly what my product does, and more importantly, who it can help and who it can’t.
I’m honest about my intentions. I have no idea why most marketers “hide” the sale until later in the sales funnel, when all you have to do is let people know that you’re in business to make money. Everyone knows that anyway, and it makes it a lot easier to ask for the sale.
Authority, customer advocacy and hope are my most powerful weapons. I’m not afraid to assert myself as a leader, let people know that I have their best interests at heart (because I actually do) and inspire them to take action.
My product is unique, different and interesting. If you’re just another “me too”, it’s very difficult to stand out in today’s marketplace. That’s why I created a case study; instead of teaching people how to make money online, like most people do, I’m just showing what works.
Finally, I use an ultimatum. This strategy is controversial, but it works. I force people to make a decision by giving them a deadline to buy. If they remain indecisive or on the fence when the time limit expires, I simply take them off my list.
The Real Money Is Made On The Back End
Membership sales have steadily grown since launching The Million Dollar Case Study, and it’s nice to have a regular, passive income, but the real profits come from coaching fees.
The truth is, your front end offer very rarely makes much money, especially if you’re paying for traffic. So the key is to offer a high ticket product or service on the back end to make up the difference.
As long as you’re providing genuine value to your customers, and you’re being open, upfront and honest about your expertise and how you can help them, it’s a fantastic way to earn a living.
One Other Thing – I’m Passionate About My Niche
I’m a firm believer in selling products and services you care about, that you’d personally buy yourself. If you’re not successful online, that’s something you should definitely think about.
In the past I’ve sold products in the weight loss and search engine optimization niches. They sold well, but it was always difficult to motivate myself during the tough times.
Once I started doing what I loved, and selling products and services I believed in, it made my job a lot easier. And besides, your customers can pick up on your enthusiasm, so I believe this is one of the most important factors in determining your conversion rate.
And That’s It
As you can see, it’s not hard. If target the right market and sell what people buy, that’s 90% of the battle. Of course, split testing different elements on your page is important (headline, sub headline, benefits, testimonials, the call to action button and so on), but at the end of the day, if no one wants your products or services, you’re fighting a losing battle.
About the author:
Marcus Maclean is the founder & CEO of The Million Dollar Case Study, a live, video case study detailing exactly how he’s building a brand new million dollar membership website from scratch. To watch the case study unfold.
He is also a professional launch jacker. Connect with Marcus Maclean on Facebook, LinkedIn and Google Plus.
When it comes to WordPress optimization, people often tend to neglect the benefits of the so called ‘call to cation buttons’. These are buttons, that solicit actions from your website visitors. Usually they either lead to another page of the same website, or link to a signup, sale or download.
If you have decided to create such buttons for your website, there are a few simple steps that you will need to follow. Steps, which will make these buttons much more attractive and efficient. In this article we will provide you a short guide containing a few easy steps for creating action buttons. But first – What are the main types of ‘call to action’ buttons?
- ‘Add to cart’ buttons – These buttons are very commonly used in e-commerce websites. Very typical for this type of buttons is the use of simple wordings such as ‘Add to cart’ and ‘Buy Now’ as well as the use of icons (in most cases a cart or a bag);
- ‘Download’ buttons – It is pretty clear what these buttons are all about;
- ‘Learn More’ buttons – Such buttons are usually linked to another page of the same website, tempting visitors to look for some further information on the topic they are interested in;
- ‘Signup’ buttons – Once again, the title explains their main functions.
Of course, there are plenty of other types of ‘call to action’ buttons, but these four are considered as the most common ones. So, if you want to optimize your website by adding such buttons to its overall layout, the first thing that you will have to do is consider the best type for you. Are you trying to sell your products? Do you offer some other type of web services, that require a website registration? All this matters when it comes to creating ‘call to action’ buttons.
Tips on how to create effective ‘call to action’ buttons!
1. Make it big!
The size of your call to action button has to be considered very carefully. It has to be notable and big (in fact, the biggest on the webpage). However, be careful not to overcrowd the page. Otherwise you will achieve just the opposite effect.
Make it colourful
The colour of the button is another very important thing. It has to stand by so perhaps the best solution is to choose some contrasting colour to the background. Of course, you will have to consider it according to the overall colour scheme of the page. Otherwise it can spoil its good look.
Keep it clear and simple
Once you have chosen the basic colour and size characteristics of your ‘call to action’ button, you will have to consider the word (or phrase) that you will place inside of them. Remember – simplicity is the key to success. Try to choose something, which will be both attractive to your visitors and will give them enough information.
This is our last tip. Whitespace is an essential element when comes to making your button notable. Especially if it is small or pale coloured. It works as a frame for the eyes, separating the button from the main colour of the background.
Author Bio: Rose Finchley is passionate freelance blogger keen on topics about technologies, Internet and blogging. She currently maintains the site of Sparklingcarpets and she loves her love.
How long does it take until your business responds to a customer requests? Do you need one hour, three hours or do you need more time to respond to a customer requests?
A MIT study shows that companies who respond first to a customer requests have a 78% higher chance to win the deal!
Now you should check your response request process and improve it to respond immediately.
When do your sales reps contact the lead? In the beginning, when the leads signs up for more info? Or do you wait for three days until your lead has studied the info he has got from you, or do you wait until your leads calls you?
A FOCUS study shows that the most customers prefer to engage with a sales rep in the last third of the buying process.
Now you should check in which stage of the buying process your sales reps do contact the leads and change this to the last third of the buying process.
How long does it take until your leads become paying customers? One month, three months or six months or longer? How is the percentage rate of leads to customers for your business?
A Mac Macintosh survey shows that leads buy a product or service they have inquired about six months ago! The other 67% still intend to purchase but where still not ready.
Be patient with your leads and bring them into an effective lead nurturing process by providing valuable information and call to action, but no sales pitches!
How do you manage your incoming leads? Do lead them to an effective lead nurturing process to gain the most out of them by them time? What kind of information do you provide to your leads? Do communicate with your leads during the lead nurturing process or do you pitch them?
A Demand GenReport study shows that lead nurturing is producing a 20% increase of sales opportunities versus not-nurtured leads.
Setup an effective lead nurturing process to get the most results out of your inbound marketing efforts. Deliver remarkable and helpful content. Include call to action but avoid sales pitches or direct product offer. Do you lead nurturing emails more like a publication than like a sales letter?
How do you mange your marketing and sales process to increase lead to customer rate? I am looking forward to your comments below!
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Online business is full of competition.
When people visit your blog or website searching for products, they exactly wanted to know what exactly they wanted to do next.
Your call to action should provide your visitors with the next step for them to get their required information.
It is important to have your call to action statements and call to action forms crystal clear so that you can drive more sales from your online business.
Developing Call to Action Statements
Effective call to action statements should be clear, obvious, and provide something that visitor is looking for. While having a Call to action statement button that says “Contact Us” is one option, it is also better to have a simple contact form that can grab the lead instantly.
Top Call to Action Buttons that can increase your sales drastically
Some examples of calls to action buttons which can drive huge sales to your website are given below:
Sign Up for our Newsletter
Generally people are interested for getting latest news. Sign Up for Newsletter helps to gather more prospects which can convert into leads in future.
Buy Now buttons next to your products
It should be simple for visitors to purchase products that they like instantly rather than searching for buy page. Place simple buy now buttons next to your products that redirects to your check out page.
Follow Social Media Communities
Another interesting call to action button is to follow social media sites. In this way they stay updated about your business and visit your website when they found an interesting content related to your website or business.
Useful Videos about your website products
Some useful videos which are helpful to readers and visitors helps them to drive them back to your website when they need them. This helps them to convert them into leads with simple buttons next to your useful videos.
Other important call to action buttons such as request for a quote, free E-book give away helps your business to drive traffic.
Marketing takeaway tip: Having call-to-action buttons visible throughout your website helps your visitors attracted and making them specific to that page make them most compelling to visitors. If you don’t have clear call for action buttons for your website visitors, you may lose important sales leads for your business online.
Let me know what you think and comment below. I’d love to hear from you.
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