Generation Y, young, digital-savvy consumers, are the 18- to 34-year-old age group which has grown up with internet and social media. They communicate about product and services with their friends on social networks. They read and write online reviews and are more likely to recommend products.
They have higher wages and are more likely to spend their money on luxury goods as well.
A survey done by American Express Business Insights find out that Generation Y increased their spending 31% in 2011 over 2010.
Famous brands have discovered this trend and are more active their where Generation Y is around on the web. This is about B2C.
But how about B2B and what can they use this information for?
As Gen. Y goes older they will get more influential jobs and positions in companies and this is what makes them interesting for a B2B approach.
For you if you are in B2B, you should follow the examples of the big consumer and luxury brands and establish your outposts on the web and in social media.
As those Gen. Y users actually do not have influential positions they are an interesting community for you and your human resources to get new talent for now. This also gives you the opportunity to play
You should build a strong network all over the coming years, establish your business as a trusted and reputable source and grow awareness for your B2B activities.
This will let you enough time to learn their interests and to learn their way life, so you can speak their language when it comes to do business with them. This knowledge and the existing connections will make you business much easier within the next twenty years.
Your today’s activities will be your investment in your businesses future. In the first step you improve your human resources and get in touch with talent where they are around on the web and in social media. And for second you learn a lot about their interests and what they appreciate and what they do not like.
Infographic: WHO ARE THE MILLENNIALS?
Marketing takeaway tip: Improve you online presence by become active in social media. Start publishing valuable target content through a blog, video, eBooks, and whitepapers. Improve your website and make it a great marketing hub to communicate with your audience and to attract Gen. Y job seekers for your business.
An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.
A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.
4 Ways how companies can leverage social media:
• Increase brand awareness
• Humanize B2B companies
• Establish as thought leader
• Connecting with customers and prospects
What sites, tactics and strategies are B2B marketers including in their social media outreach?
To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.
“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”
Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]
In this report, Technorati shows that 8% of the corporate bloggers which responded to blog full-time as part of their job or are contracted to blog full-time for a company and that 13% of entrepreneurs responded to blog for a company or organization they own.
Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.
There is no question content marketing, corporate blogging, is definitely a revenue driver for B2B companies.
Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!
4 Reasons to start a corporate blog:
1. Blogging companies get up to 55% more Traffic
2. Blogging companies get up to 97% more Inbound Links
3. Blogging companies get up to 434% more indexed pages in search engines
4. Blogging companies get up to 25x times more business leads
Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.
For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.
New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.
7 Reasons to start your social media marketing:
1. Increase customer perception in the marketplace
2. Build long term relationship with customers and partners
3. Can respond to customers in real-time
4. Taylor products and marketing campaigns based on customer preferences
5. React and resolve on negative buzz in real-time
6. Decrease costs of marketing
7. Improved time to market for products and services
Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.
You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.
The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.
6 Reasons to start your video marketing:
1. 200% to 300% more monthly unique visitors
2. 100% longer average time-on-site per visitor
3. 3-minute average time spent on pages with videos
4. 157% increase in search engine traffic
5. 100% increase in unique visitors
6. 63% increase in page views
Infographic: Content Marketing
—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?
Studies show that people surf on websites for about three hours from their mobile devices compared with one hour from their personal computer. Studies also show that actually about 260 million mobile devices are in use globally and this number is growing in a strong pace.
There is no question that growth in the B2C sector is much higher than in B2B. But keep in mind; consumers are also employed in companies can also be future B2B client. But only when you give the opportunity to know you and your company, means to offer a way to access your company information from a mobile device.
Now the question occurs how companies who are B2B oriented embrace these facts and how they plan to tune their marketing to stay competitive by simply being accessible through mobile devices, being accessible mobile for actual and future customers who research from their mobile devices for products and services your business also has to offer?
There are several indicators to keep an eye on the mobile marketing way.
1. The mobile marketing spending is increasing.
2. Smartphone’s have become state of the art and are dominating the mobile world.
3. Tablet pc demand is also increasing.
4. Mobile website optimization becomes more important.
5. Location based mobile marketing has become a powerful way to connect with customers.
6. Customers demand accessibility of information’s when they want and where they want.
Mobile usage is increasing and marketers must understand how their target audience is researching for information on the web. And they should create content to meet the needs of consumers which research the mobile way
Some stats:
- It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)
- There are more mobile phones on the planet than there are TVs. (Source: Jupiter)
Infographic: Mobile Marketing B2B
– How do you deal with the increasing damand of customers to access your website on mobile devices? I am looking forward to your comment.
The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment.
This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking.
The use of online video is growing as people also increasingly watch videos from their mobile devices.
Videos made as product pitches are not a good bet to attract interested people. Also image videos do not work as a potential viral marketing tool.
Your business should use online video to inform and to entertain your audience. Take care to also optimize your video for mobile. As the smart phone use grows you should keep in mind that these users are also able to see your videos on their mobile devices. Here is an interesting article about video sizes.
Smartphone Trends Infographic:
For information / education: You can show your products in action or explain product features in a more understandable way through video. Let your satisfied customers talk about your products and publish and market those videos everywhere on the web.
Watch this video:
For communication: You can do a video blog, where you instead of to write articles can do videos. Steve Garfield’s video blog.
Steve Garfield is a videographer and video blogger based in Boston, Massachusetts. One of the Internet’s first video bloggers, Garfield began experimenting with the technique in 2002 and launched his own video blog on January 1, 2004.
For entertainment: Nobody says that a product video needs to be boring! You can be creative and do an entertaining product video which people like and share.
Watch this video:
If you have a lack of ideas just crowd source your video to your audience, for example to your Facebook friends and Twitter followers.
Do a contest for the best crowd sourced video! So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business.
Online Video Facts Infographic:
The easiest way for you to profit from online video for your business is to do videos by yourself and publish them in your corporate blog on Youtube, Facebook and other videos channels on the web.
You can simply start your video by using the camera you already have. This can be the cam from you smart phone or any other cam you have. Start doing videos of your company and your products. Ask your collages to explain one of your products in plain English and upload, add a descriptive title, tag and describe this video to help search engines to index it and your audience to find it.
Embed it to your website, write a blog post about the video topic and embed it in your corporate blog. Market it on your social media channels and ask for comments and opinions.
Than do the next video and so on.
Don’t try to do a perfect video. There is no such thing like a perfect video on the web!
With the time you will get a better routine and your videos will become better and better. But this will only happen if you start doing them.
— How do you use online video for business? I am looking forward to your comment below.
Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time?
Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group?
Today I got some updates from my LinkedIn Groups I am participating and one group is about venture capital.
Especially in venture capital groups are many people who offer financing and in the past I often have posted the question “does anybody get any investment for their business” there?
The people who answered stated that they even did not get any response from those “Business Angels” when trying to reach them. Seems not to be a vlauble source for anything.
How do you find Social Media Groups which are usable for your business?
First of all, potential clients can be everywhere! And the best way to attract attention for your business is to be part of the conversation and to publish share worthy content!
Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen.
If you are a member of a group where not much conversation is happen than look further and leave this group.
There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen!
Check how many members are in a group. The more the better. Look out for groups of about 300+ participants.
Register with this group and listen to the conversation. If you have something valuable to contribute than do your statement.
If the group you are member of is not very active, than look out for more active groups, where you can increase your visibility and leave this one.
During the time you will learn which social media groups are valuable for your business and which are not. Simply invest your valuable time there where you get the most out of it.
What are your experiences with social media groups? How do you choose your groups?
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Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide.
With his move the Iconix Brand Group want to reach his consumer market where they are around. The offer this kind of freemium games for smart phones and tablets based on the ‘PEANUTS’ characters.
Here the ‘PEANUTS’ show your business how to reach your target audience laser targeted in social media through mobile gaming, e-books, Facebook and digital apps.
The ‘PEANUTS’ have accompanied generation of fans and are famous worldwide. Now you maybe think “my brand is not known worldwide” and maybe this is true but when you do not expand your marketing and communication to social media where your target audience is “worldwide” you will not evolve with your brand recognition in the future.
What Iconix Brand Group is doing here is to be there where there target audience is in social media with the set of digital tools to fit into any taste of possible users out there.
They offer ‘PEANUTS’ related mobile gaming for people who enjoy playing with the ‘PEANUTS’, e-books to read about them, Facebook to connect with likeminded and digital apps to interact!
That’s what they simply do is to engage with their audience and get attention. The mobile market and mobile gaming are growing massively and studies show that users are about three (3) hours active on their favorite social media through mobile devices compared with one (1) hour on their pc.
EBooks are enhanced content and content marketing is a way to reach target audiences the smart way. Furthermore eBooks can become viral by be given way from one to another person. So the brand message is spreading in a powerful way.
Facebook has about 750 million users at the time of this writing this post. Facebook is not anymore a playground of college students only. It has evolved to an effective way for brands to reach and to interact with their target audience.
The possibilities of digital apps are limitless. Facebook apps are an inexpensive and reliable way to get the brand in front of the target audience. They encourage community interaction and can be used to measure the brand impact.
Any business can profit of going piggyback with social media like Facebook, Twitter, LinkedIn, Google+ and several other social networks.
Several companies like Goupon have proven that connection to social media directly relates to their business growth.
The content marketing strategy is an emerging and proven one to reach target audience the sustainable way. Good content in form of EBooks, Blog Articles, Pictures, Videos, Infographics, etc. can spread like a wildfire and attract attention for business.
So what can you do to reach your audience more effective on social media?
Do you have any idea? Yes or no? But your customers are telling you daily how to reach them.
Go through your support requests and customer emails and you will discover how you can utilize social media for your business.
Read carefully which kind of problems and obstacles your customers face daily and offer a solution. This can be an eBook, a video series or a Facebook app!
Jumpstart your creativity and you will come up with a great digital tool which solves your target audience’s problems.
Make yourself relevant to your audience!
Gain trust and credibility by just being there where they are and to help when they need you!
Marketing takeaway Tipp: The more of your target audiences problems you solve the more they will talk about you and this will attract more interested prospects to your products and services like a magnet.
Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.
Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.
When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?
EMarketer and EPISERVER studies shows that campaigns done personal have the best results.
Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.
Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.
As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.
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If somebody has a 100% guranteed way how to achieve this, I would be glad to learn about it.
As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.
So you need to use other ways to get in front of your audience when they are researching on the web to get found!
When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!
It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.
Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.
One great strategy to get found on Google is blogging!
Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.
Companies who blog get:
Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.
Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.
Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.
Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.
This is a number game where you also need to have the quality facto, because nobody is interested to share crap.
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I often hear, how much time does it take me to do inbound marketing the right way to gain results for my business?
My answer is this depends on you and how interested you are to work smarter not harder.
As you can imagine it is not an easy task to manage all the inbound marketing activities which include:
• SEO
• Blogging
• Social Media
• Landing Pages
• Lead Generation
• Analytics
…with different tools!
For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!
So why not do all of these tasks the smart way instead of the hard way?
Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.
We have put together a report to show you how such a technology can help your business.
Blogging is very interesting activities. Blogging is an art and blogging can make some one to become famous and even get richer than before. Before start your blogging activities or start your blog there are few things to consider to help you become a successful blogger.
Goal
Every bloggers need to divine where he or she want to go. He/she should clearly set what he/she wants with his/her blog. Like if you want to go somewhere, you need to choose your destination. Successful blogger always know his/her destination. Successful blogger s always knows what he/she wants and work hard to achieve the goal.
Setting up your goal is very important before you start to create your blog and work hard to make your blog to become a successful blog. If you know where you destination is, you should know what you need to get there
Time
Blogging means you need to spend your time with your blog and other stuffs every day. Better you start asking your self before you start you blogging journey. Do I have time to blog? This is important because I’ve seen few blogger can’t manage their blog anymore because they are don’t have time anymore. They are busy with other activities, like school, works or anything else.
You will need to spend more time with your blog to promote and share your articles, answer all the comments you receive, reply all the emails, engage with you readers, etc. So it is important to to decide if you want to become a full blogger or just a part time blogger.
Experience
At the first time, we all are newbie. No body born as an expert. So with your blog, do you have any experience to share? Are you the expert? People always love to read articles from the expert. You need to share your experience as an expert to you audience. Your article must be an article that people waiting for because you are the man in your field.
But we are not always nee to be an expert. If you like to learn and sharing your experience with your articles; people will come to your blog and mention your name at the blogosphere. The important thing is your articles always have value added whether you are and expert or just a newbie that really want to share a story at the blogosphere.
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Companies which are interested to engage their audience with the help of social media like Twitter, Facebook and LinkedIn oft ask where the profit from social media is. How much cash does it bring in?
These are good questions but lead in the wrong direction. Means how much can you sell to them?
Social media like Twitter, Facebook and LinkedIn are communication channels. This means your profit indirect from them.
The best way to profit from social media is to publish interesting and share worthy content. This kind of share worthy content will help your company to build your credibility and trust with your audience and attract them automatically to your products or services.
The social media communication channels are no megaphone for your product pitches. Your target audience could react negative when you pitch them through social media.
Moreover you should work on it to be visible when the moment comes and they are ready to buy products and services your also have to offer.
In the meantime establish yourself as a credible and trusted source and build relationships with your network and a friendly and open company image.
This is where the cash in social meida is in the long term!
Sure you can measure your social media results from the first day you start. You can also generate business leads for your business from the first day you are on Twitter, Facebook and LinkedIn. But the real profit of social media is in the long-term profit for your companies.
How do you attract your audience in social media? Please leave your comments, ideas and suggestions below in the comment field.
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When the discussion comes to create remarkable content to attract the target audience to the products of services of a business, than mostly the questions comes up:
How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?
In this article I will show you some great ways to take advantage of your actually existing material.
But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.
To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.
Great sources of content ideas are:
• EMails send / received
• Forum Messages
• Videos of Events, Products and HowTos
• Interviews mit Customers and Employees
• Company data
• Cases and experiences
Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.
Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.
The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.
Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.
To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.
The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!
It’s simple: Brain vs. Budget. And brain always wins on the long term!
How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.
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When you are doing internet marketing through corporate blogging, pay per click marketing and social media marketing to attract your target audience to your business, than it can become overwhelming to do all of the information and tasks necessary to stay on track.
Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!
To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.
The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!
How to get more clients and sales with social media marketing
First step
Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.
Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.
Second step
Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.
Third step
Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.
Fourth step
Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.
You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.
Summary
Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.
How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!
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Rather than being an unfortunate illness that befalls those who share their thoughts online, “Bloggers Block” is the blogging version of writer’s block, and it happens to us all.
Whether you write a blog for a business, a hobby or just for recreation, chances are that you will have had that moment when you pull up the chair to the computer and end up just staring at a blank screen for hours on end.
When you’re paid to blog for a business and the traffic your blog brings is vital for bringing in leads, blaming writer’s block may not be met with a great deal of enthusiasm from those above, so what should you do if you find yourself struck with a writer’s worst nightmare?
Calm Down!
One of the worst things you can do when you are struggling for inspiration is get yourself worked up. It can be immensely frustrating when you are struggling for words and it is only made worse when you can feel the boss’s eyes burrowing in to the back of your head.
If at the start of the day the words just aren’t flowing, take a walk around the office, go on a coffee run or just go for some air for five minutes. You will often find that your inspiration is more likely to come when you aren’t trying to force it.
No joy? Then try…
Reading the News
News is everywhere. It is available 24 hours a day and you can find out what’s going on in every corner of the planet. If your brain isn’t giving you the answers you are looking for then the news websites might!
Somewhere, something will being going on that you can relate back to your business or interest. Whether it’s economic news, industry gossip or just something that you can draw parallels to in your arena, it is all fair game for blogging on.
By flicking through some of my own old blogs you will see posts that centre around football, the economy and any number of seemingly unrelated news stories that my inspiration starved brain has managed to make relevant, so if you’re still finding things tough, hit the various news websites and try your luck there. Make it good enough and you can even reshape it into a press release, giving your blog/company’s view on the news stories of the day. It might just give you some visibility and a few extra juicy links.
Ok Alan, it’s now half past 12, I’ve been staring at the screen for 3 and a half hours and my boss’s looks are turning into glares! The walk didn’t help and I spent an hour reading about celebrities on the news websites, now what?!
If all else fails, you can always try….
Write About Your Writer’s Block!
I know, it sounds a bit lame but it can really help to get the juices flowing. If all that is going through your mind is how you can’t think of anything to write, then write about it! It might turn into something that you can host on your blog or it could start the processes working in your mind so that you can come up with something better. Either way, it is a great way of jump starting your brain, and more importantly letting your boss see that you are doing some work!
So what can you take away from this blog? Well the key things to remember are;
Don’t Panic – Pressure is the writer’s worst enemy so if you feel yourself getting tense, do something to relieve the tension.
Seek Inspiration Elsewhere – You are only an internet connection away from a whole world of inspiration, just make sure it doesn’t turn in to another distraction!
Write About Your Writer’s Block – It’s happening, it’s all you can think about and it is taking over your day, so just write about the thoughts that are going through your head! It might not be something you can end up using but it could be just what you need to get the creative juices flowing. Do it well enough and you could even end up using it as a guest blog….
There’s plenty you can do to break the curse of bloggers block, so don’t let it ruin your day and see how many different ways there are to find a little creative inspiration.
How do you get over boggers’ block? I am looking forward to your comments below!
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About the author:
Alan Grainger is an in-house B2B web marketer and manages the SEO for The Corporate Gifts Company, a leading UK specialist in the business gifts sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.
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The inBlurbs Inbound Internet Marketing blog covers all of
inbound marketing - SEO, Blogging, Social Media, Landing
Pages, Lead Generation and Analytics.
Generation Y, young, digital-savvy consumers, are the 18- to 34-year-old age group which has grown up with internet and social media. They communicate about product and services with their friends on social networks. They read and write online reviews and are more likely to recommend products.
