Archive for the ‘Channel Optimization’ Category

RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS

LG Executive Video Conferencing System RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONSTimes are tough globally, so Recruiters need to up their game in terms of the marketing tools they use to attract quality Job Seeking candidates via the Internet

In turn, Job Seekers would do well to present their credentials on the Internet with up to the minute creative marketing tools

Some interesting FACTS :

· Using Video Communications, you are making eye contact + experiencing voice resonance + seeing body language – This is hugely powerful + not possible to achieve in an audio interview

· Using a Video Conferencing suite, erases geographical boundaries + lowers costs. More + more companies are using this technology today, immediately eliminating hard costs

· Companies not utilising this technology right now, will find themselves at a huge competitive disadvantage down the line

· The future is MOBILE + VIDEO – it’s that simple !

Video Conferencing has become a popular choice for Recruiters enabling them to recruit globally with ease

1. RECRUITERS can up their game entirely using a Video Communications suite, such as Video Email + Video Conferencing

1.1 RECRUITERS showcasing in a Video Conference/Webinar :

· Recruiters can easily showcase their Business + Specialities globally reaching a huge + targeted audience in a Video Conference, using Power Point + Videos.

· In the Meeting Room, they could present short videos featuring tours of their company, interviews with executives, open chats with employees + day-in-the-life scenarios of what people in particular positions do all day

· They could also include videos about the local area or videos that have been made by news or other agencies about their company

1.2 RECRUITERS showcasing using Video Email/Vmail :

Recruiters can generate personally or pre-recorded Video Emails/VMaiils on :
· Different facets / specialities of their business
· Separate Vmails on specific Jobs available

All Vmails can easily be integrated into the Social Media

1.3 RECRUITERS recruiting in a Video Meeting Room :

Communicating with + interviewing Job seekers worldwide in a Video Conference meeting room, enables Recruiters to gain a deeper perspective on a candidate in a shorter space of time

1.4 BENEFITS of VIDEO Interviews :

· Greater consistency is allowed in Video interviews by the use of a pre-determined script + format, where all candidates are asked the same set of questions
· Video captures the moment permanently, as videos can be replayed reviewed, compared + rated online
· Recruiters can better remember their candidates having the visual material at hand – especially true when compared with audio interviews
· Video interviews provide a more personal touch
· Time is money. This is always a factor for most Recruiters. Video Conferencing allows a large number of interviews to be carried out in a short space of time + right across the globe

JOB SEEKERS need to be ahead of the pack in their online marketing techniques + Video is highly recommended

2. Some creative ideas integrating VIDEO for JOB SEEKERS :

2.1 CV integration into Video Email/VMail :

2.1.1 Job Seekers would do well to create a Video Email/Vmail of themselves to add impact to their CV’s + credentials. Here again, making eye contact + voice resonance registering on the subliminal + body language is key

2.1.2 Recruiters have a far better insight into the quality + capabilities of their prospective candidates when viewing them on their Vmails, as they can see + hear their them

2.2 Advantages of using VIDEO Interviews

2.2.1 Time is money. Job Seekers can save a fortune using Online Video interviews. There is no need to stress about being late for interviews because of traffic + no need to travel to another city/country, as it all happens online

2.2.2 A job interview can be a lot less stressful if conducted from your own home

2.2.3 Job Seekers can prepare for Video interviews, by recording themselves answering typical interview questions, so they are prepared + confidant on the day

2.2.4 Ideal for Job Seekers already employed, but looking to move elsewhere. They don’t have to take days off, but can be interviewed in the privacy of their own homes after hours

The age of VIDEO is here – Embrace it !

According to Gartner, Inc, the world’s leading information technology research + advisory company, more than 25% of the content that workers view each day, will be dominated by pictures, video or audio by 2013

 

1cdc3d1 RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONSHeather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR.  She enjoys creative writing, singing at functions and is a self-taught artist.

 

Get in touch with heather :

 

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How to Track and Follow Up on Social Brand Mentions

Social Media writing How to Track and Follow Up on Social Brand MentionsThe value o social media marketing has been discussed and questioned often in the past. This is mostly because to measure social media marketing results have been a though thing.

Customers are discussing companies and even criticizing brands online, whether or not these brands are active in the social space. TNS found in 2011, that 64% of consumers worldwide wrote about brands online and 52% said they did so to criticize a brand.

Still companies lag behind when it comes to track what customers are saying in social media about their brands and following up on that feedback.

In January 2012, a survey made from customer experience management software company Satmetrix where they survey over 1,000 B2B found out that only 27% of B2B companies that both tracked mentions and followed up on them. Compared to B2C companies (53%) both tracked mentions and followed up on them.

140694 How to Track and Follow Up on Social Brand Mentions

Companies should track what are being said and following up on comments when it is appropriate.

Satmetrix found that the most popular process companies used was having a dedicated team that monitored and responded to customer feedback.

Tracking social media mentions is easy and there are a lot of free and paid tools to do so.

 

Infographic: Brand Story Telling

infographic brand storytelling fathom 1 How to Track and Follow Up on Social Brand Mentions

 

First you should register with more than one tool. Configure the tool with the necessary keywords, means your brand name, your and the names of your staff, product and services names, your competitor brands, names, products and so on.

As the second step you should take care of not oversee to the messages and alerts which come in. Monitor those alerts and take action if appropriate.

Time after time you will discover which of those tools you are using are the most useful for you and you will focus on them and leave the others behind you.

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An Easy Way to Reach One Fifth of the World with your Brand Message

Simply become active in Facebook!

SoMe Logo Resized e1282874591584 An Easy Way to Reach One Fifth of the World with your Brand MessageFacebook has about 830 million users worldwide which means it reaches one fifth of the global population.

Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014.

 

 

The top ten largest countries are:

  • 1. United States 155,886,800
  • 2. India 45,018,540
  • 3. Indonesia 43,521,320
  • 4. Brazil 42,199,700
  • 5. Mexico 33,599,040
  • 6. Turkey 31,526,380
  • 7. United Kingdom 30,484,380
  • 8. Philippines 27,718,720
  • 9. France 24,100,240
  • 10. Germany 23,251,880

 

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

Social media has proved in the past years that it can bring positive ROI when it’s done right.

Some successful business examples are Intrepid Travel, Easy Lunch Boxes, and SnapRetail just only to name some of them.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

 

Infographic: Small Business + Social Media Use

6a00e54fd9f05988330147e29c7061970b 800wi An Easy Way to Reach One Fifth of the World with your Brand Message

Engaging in dialogue with customers via social media has become an important part of successful companies.

Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.

A proven working strategy is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.

Studies show that companies which relying on online lead generation is two times more profitable than those who do not. Those companies achieve up to 62% lower costs per lead.

Get active and establish your outpost in social media today!

Seven steps to establish your brands social media outpost:

  • 1. Start a social media presence. Complete your profile there.
  •  2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
  • 6. Measure your activities.
  • 7. Improve your activities and repeat.

 

What do you think? How do you use social media?

Further Resources:

Facebook Helps Get One in Five People Worldwide Socializing on Online Networks

 

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22 Percent of your future clients research through mobile devices

local mobile marketing 22 Percent of your future clients research through mobile devicesWith the growing mobile market more people research from their mobile devices to find products and services. Nearly 60% of the world has access to a mobile phone.

So you need to have a mobile strategy. Not only to be accessible mobile but to attract mobile users to your brand with an app for example. The mobile devices have become the most personal marketing platform today.

On a mobile device you can reach your customers anywhere.

ComScore reports (2010) that about 31, 4% of those users download applications for their mobile device and 21,8% access social media sites through their mobile devices.

AdMob reported (July 2010) that those mobile device users spend more than 30 minutes on apps daily. Those users engage two times more than web users (Facebook).

What can you do to make the mobile trend work for your business?

First off all, every action you take you should keep your target audience in mind and to benefit them with your doings.

For example if you are a retail store or a chain you could use an app to keep your audience updated about specials and offers. To get them engaged with you and downloading your app you could offer exclusive specials for your app users. This would ensure that your audience is regularly using the app because it offers them great advantages.

Watch this Video: Starbucks Holiday Cups Come to Life With Augmented Reality App

You should also consider do your website as a mobile version to make it easier for your audience to browse though to see what you have to offer.

The easier you design the access to your business the better for your revenue.

Mobile marketing will grow and the more companies discover this opportunity the harder it will become for businesses to get their app placed to their audience.

Mobile apps and a mobile optimized web presence are done today in a reasonable time and for reasonable budget. You do not need to give an arm and a leg to step into mobile marketing.

If you are not sure what kind of app you could offer to your audience than research what kind of problem you could solve to help your audience. As you identify a major problem which you could solve with an app than sit down and draw a blueprint on a paper, the old fashioned way.

As next step look out for qualified help for development and marketing to help you to make your now mobile strategy successful.

You should start today and use this growing trend to save your position before a competitor overtakes you.

Some tasks you can do to jumpstart your mobile marketing:

  • A. Collect the mobile numbers of your customers.
  • B. Build a mobile app.
  • C. Lead them to your mobile site.
  • D. Deliver RELEVANT offers.

 

Mobile Marketing Infographic

mobile marketing infographic l 22 Percent of your future clients research through mobile devices

–How about you, do you have a mobile strategy in place already? I am looking forward to your comment.

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10 Great Ways How to Reach Global B2B Customers with LinkedIn

linkedin for your business 10 Great Ways How to Reach Global B2B Customers with LinkedInLinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US.

As the biggest business related social network, LinkedIn offers large opportunities for B2B to get in touch with future and to stay in touch with recent business partners.

LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far. But let me mention some which you can use right away.

For your profile:

You personal profiles are the first stage you have to reach. Register with LinkedIn and complete your profile. Take care to use keywords related to your business. This makes it much easier for the search engines to index your profile and for future customers to find it during their research online.

-Twitter stream

You can add your Twitter stream to your LinkedIn profile. This stream can encourage visitors of your to become more curious about what you do.

-Publications

Ad your publications and a web link where your profile visitor can read or download them. So you can lead visitors of your profile directly to landing page to get them registered as lead.

-Ad your blog

Here you can add your blog RSS feed and all blog articles you publish will also be visible on your personal LinkedIn page.

-Recommendations

A great way to capture attention is when other people talk about you and your qualities. Her you have the opportunity to ask for recommendations of your network members you already have worked with. This can increase your credibility with people who did not know you before.

-Additional Information

Here you can add your websites with up to three links, your Twitter with up to two links and your interests which can be made of keywords to get better found from search engines.

 

LinkedIn Company Pages:

This is where you can introduce your company to the LinkedIn audience.

-Overview

Here you can write a brief description about your business and how it benefits the future customer.

-Recent Tweets / Recent Blog Posts

As in the personal profile you can add your Twitter account to make your Twitter stream visible on LinkedIn as well and your corporate blog to show your blog articles on your LinkedIn company page.

-Careers

Here it is where you can post jobs on LinkedIn to find candidates on the world’s largest professional network.

-Products & Services

This is my personal favorite of all LinkedIn company page features. Here you have the great opportunity to introduce your products and services to you audience. You can add a description and a picture of the product or service. This is a valuable opportunity on the world’s largest professional network with it 100 million users!

-Analytics

To know what’s going on your LinkedIn company page is important for you. By this analytics tool you get a clear picture what going on, on your company page. So you can measure, observer and improve your LinkedIn marketing.

Keep in mind that all of the above described features are for free. The only thing you have to do is to make seriously use of them. By seriously use those above features you empower your LinkedIn to a powerful business outpost for your company. An additional toolset of chances to get attention, visitors to your website and business leads to increase revenue and profit.

linkedin infographic 640 10 Great Ways How to Reach Global B2B Customers with LinkedIn

It is as simple as that! Get on LinkedIn be persistent and serious about the goals you want to achieve from your LinkedIn marketing time investment!

–What do you think about LinkedIn for business? I am looking forward to your comments below.

 

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Ten Simple Steps to make Twitter your Business Leads Machine

twitterforbusiness Ten Simple Steps to make Twitter your Business Leads MachineSocial media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives!

Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an

Social media sites like Facebook with its more than 750 million users, Twitter with its more than 280 million users and the business network LinkedIn with its more than 100 million users offer wide opportunities for businesses, not matter if they are B2B or B2C, to get seen and to get in touch with their future customers.

One billion humans are online world wide and when you take a closer look at the numbers above you can clearly see that it looks like that almost every online user seems to be active in social med.

That leaves only one conclusion, that your future customer is active in social media as well! Which leaves a second conclusion, that your competitor is their also!

Take look at this Social Media Infographik:

business social media infographic Ten Simple Steps to make Twitter your Business Leads Machine

  • “53 percent of people on Twitter recommend companies or their products in their tweets.”
  • “42% of companies active on Twitter report that they have got new customers through Twitter.”
  • “Dell was the first company which published their results of Twitter marketing. They made eight million dollars from their Twitter marketing within one year.”

 

Twitter has more than 280,000,000 users worldwide. So it seems that about 28% of the global online population is on Twitter. These people are all potential future clients for any branch of industry.

Do not cheat yourself by trying to convince yourself that your customers are not on Twitter. For sure they are, so you should hurry to get in touch with them there before your competition takes this opportunity because while you are hesitate.

So what can you do to take advantage of Twitter for your business?

  • 1st Register with Twitter and complete your profile and customize it.
  • 2nd Start to observe the conversation related to your industry. To do this you should download and install TweetDeck. Set you brand name and look if it is mentioned. If mentioned, respond in real time if necessary.
  • 3rd Go to Google Alerts and set Alerts for your name, your company brand, your products, your best customers and your top ten competitors. These alert will be delivered directly to you email box as news appear. This keeps you updated and by the way you monitor your brand name mentions, which offer you the opportunity to respond in real time if necessary.
  • 4th Lookout for your competition and invite their followers to your Twitter.
  • 5th Connect with your audience on Twitter and start the conversation.
  • 6th Share interesting and helpful content. Not only yours but other content from other sources as well.
  • 7th When you publish your own content include a call to action which directs your reader to dedicated landing pages.
  • 8th Do Twitter exclusive specific promotions for your Twitter followers. Direct them to landing pages for lead generation.
  • 9th Promote your Press Release on Twitter. To learn how take a look at HubSpot how they have published a PR on Twitter with its 140 characters.
  • 10th Incorporate effective landing page for lead generation. This will ensure a steady flow of fresh business leads for your sales team.

Incorporate the above for your Twitter marketing, test, measure and refine.

Take look at this Twitter Infographik:

twitter infographic1 Ten Simple Steps to make Twitter your Business Leads Machine

 

– How are your experiences with Twitter for marketing and lead generation? Leave your comment below.

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47 Percent of your competitors are not using Social Media for business

social media1 300x250 47 Percent of your competitors are not using Social Media for businessHiscox surveyed US small business leaders and found out that 47% do not use social media for business. Furthermore 24% of the surveyed stated they do it when they have the time and about 14% indicated they don’t know enough about it.

Puuuuh, I don’t know what you think when you read such information but I ask myself: “What do the 24% mean when they say they do it when they have the time and the 14% which indicated they don’t know enough about it?

Does this mean they step into customer conversation when they have the time and the other seem even not to know how to communicate with their audience?

Maybe they do communication through telepathy or any other exciting media. I am just kidding, let’s get serious now.

Social media websites are communication channels. These communication channels are the places where your target audience is around, where they communicate, ask their network friends for product and services opinion and where major brands and thousands of small business worldwide are ready and prepared to step into the conversation with their audience.

Those businesses are aware they need to be active in social media, to get seen, to gain trust, credibility and to attract there audience to their products and services by publishing share worthy and remarkable content on the web and in social media.

Every business which treats social media as a serious communication channel to attract new customers and to stay in touch with their existing customers and their followers (potential future customers) is a step ahead of those 47% which not using social media for business.

Moreover, every business which treats social media marketing with a strategy and obligation instead of doing it when they have the time will profit from it.

Some facts about social media for business:

  • - Customer behavior has changed so your marketing must change!
  • - Internet and social media has changed the marketing push to a real time communication.
  • - 78% of internet users do research online before they buy!
  • - They spent 3x more time on blogs and social media than on email or other publications.
  • - 67% of the b2c and 41% of the b2b companies report to have acquired new customers through Facebook.
  • - 42% of the companies report to have acquired new customers through Twitter.

 

Social media makes your business found when your audience is looking! As social media is indexed through search engines, the chances are good that your business appears in search results of the big search engines when potential customers are researching on the web!

What does this mean for your business when you are active in social media actually? It’s simple you are a big step ahead of those 47% which are not.

You should improve your social media tasks and fine tune them step by step to improve your results.

Listen to your audience; this will help you to improve your business and products. When you listen carefully your audience will tell you what they want to buy from you. This gives you the opportunity to build custom tailored products and services to increase your customer base and revenue this way.

b2b social media marketing infographic 47 Percent of your competitors are not using Social Media for business

Marketing Tip: Keep an eye on your competition and look what they are doing, but do not try to copy them. Instead of look through other industries to get ideas and to adopt their creativity with social media marketing to your business! Don’t try to do your social media marketing perfect. It will never be perfect! Just do it as soon as you can and get the word out to your target audience and then refine it step by step.

Further important sources:

47 Percent of SMBs Still Not Using Social Media. Oy.

 

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Facebook Video Calling for Real Time marketing with social media

With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media.

skype5 facebook integration video calling windows.jpg 450x337 Facebook Video Calling for Real Time marketing with social media

With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly!

 

 

 

 

Facebook Video Calling feature  Facebook Video Calling for Real Time marketing with social media

Sales and customer support can profit greatly from this feature as sales can interact directly and personally with a potential customer no matter where on the planet this potential customer is located.

For support we have a good situation as well as the support staff can show a personal and human company picture when they chat directly on Facebook to their customer to help them to solve their problems.

Yes, sure there are GTalk and Skype, but when your audience is on Facebook at this moment when they want to buy, have a question or need your help to solve a problem than you can catch this opportunity of the Facebook Video Calling feature to get in touch with them instantly!

How do you go to use the Facebook Video Calling feature to interact with your target audience on Facebook is up on you!

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6 Facebook Page Business Advantages to support your social media marketing strategies

Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience.

facebook fan page icon 300x300 6 Facebook Page Business Advantages to support your social media marketing strategies

A study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook.

Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites.

There about 3 million Facebook pages of local businesses online and this number increases daily. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. You can utilize Facebook for your business and profit from it.

facebook statistics infographic 2010 8 6 Facebook Page Business Advantages to support your social media marketing strategies

Here are 6 advantages to be on Facebook:

1st Advantage to be on Facebook, Visibility: You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new customers.

2nd Advantage to be on Facebook, Share ability: When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends. With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.

3rd Advantage to be on Facebook, Branding: The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.

4th Advantage to be on Facebook, Trust and Authority: You can’t buy trust and authority you have to earn it in a long trust building process. Your audience will only listen to you when they think you are trustworthy. When your audience decides you are trustworthy, than your communication get weight and your audience will listen to it and share it with their connections.

5th Advantage to be on Facebook, Connection: Social networking is all about building connections to people with the same interest. An average Facebook user has about 130 connections. The more relevant connections you can build the better. But keep in mind that this does not happen overnight! To build relevant connection takes work and time.

6th Advantage to be on Facebook, SEO: As the major search engines like Google, Yahoo and Bing indexing social media content and give it out in search requests, your communication could also be on such a search result and make you known with people who didn’t new you before!

How do you utilize Facebook fan pages for your marketing? I am looking forward to your comments below in the comment field.

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Make your campaign personal and increase your revenue

Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.

Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

AaQ5DS2eTda3sWn0JUR1 Make your campaign personal and increase your revenue

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

128127 Make your campaign personal and increase your revenue

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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Leverage your employees to quadruple your business leads

To get attention in social media it is necessary to be visible where your audience is on the web. The more your business is visible the more potential customers will become aware of your business.

5018368505 978840ca1e Leverage your employees to quadruple your business leads

Marketing on the web is a numbers game. The more you put in the more comes out. icon wink Leverage your employees to quadruple your business leads

To get the most out of your internet marketing, you should involve your employees in your lead generation activities!

For example: On Zappos the shou company, every employee is tweeting. Zappos has hundreds of employees.

Imagine the buzz for your business through this massive tweeting!

Encourage all of your employees to share company content in their social media channels and to write for your corporate blog about things they are interested in. Tell them to share company related special news or job vacancies.

By involving your employees in your social media marketing you leverage your chances to get seen online and to attract the right people to your business. This means that your chances increase massively to generate more leads and more revenue.

7 tipps how to proceed now:

1. Establish a social media policy. So you clearly define which kind of information can be published and which not.
2. Register a corporate Twitter account and for each employee a separate one, for example: “Frank-yourbusiness”. Follow each other twitter account.
3. Setup a network of blogs for your business. Give every employee an access to write blog posts which decides to do so.
4. Connect the employee blog with their corp. twitter and private account and their private facebook profiles and your corporate facebook fan page.
5. Choose two people for your Facebook corporate fan page as administrators.
6. Publish only interesting information. You should avoid talking about yourself, means your business only. Instead of publish helpful information and share those online and encourage your employees to do the same.
7. Establish effective landing pages with a compelling call to action you can offer free information like whitepapers, eBooks, how-to’s and training videos to encourage your visitors to register. So you generate leads through your activities. Promote that free information in you network of blogs, on facebook, twitter and on any other place where your target audience is around!

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Inbound Marketing the hard or the right way, it’s your choice!

I often hear, how much time does it take me to do inbound marketing the right way to gain results for my business?

worksmart Inbound Marketing the hard or the right way, it’s your choice!

My answer is this depends on you and how interested you are to work smarter not harder.

As you can imagine it is not an easy task to manage all the inbound marketing activities which include:

•  SEO

•  Blogging

•  Social Media

•  Landing Pages

•  Lead Generation

•  Analytics

…with different tools!

For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!

So why not do all of these tasks the smart way instead of the hard way?

Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.

We have put together a report to show you how such a technology can help your business.

hubspot image Inbound Marketing the hard or the right way, it’s your choice!

To get found and get leads the smart way download this free report here!

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STOP your sales pitches through email NOW

When you are blogging and are engaged in doing social media and some more remarkable activities on the internet to build awareness with your target audience than you are on a great way to success.

5018368505 978840ca1e STOP your sales pitches through email NOW

But when you fail in the last and most important part of your marketing, the lead generation than you your work, time and money are wasted!

I often hear and read, to be successful you need to blog, you need to do social media, and you need to write an eBook or whitepaper. You need to do this and you need to do that.

Ok, you have done all of this, but you still do not get the amount of leads, or any lead you need to make sales and revenue. What’s’ wrong?

Until the point of content creation and content distribution everything went fine in your work. But you forgot some important thing at the end!

You should lead your target audience to a dedicated landing page where they can register. To a landing page which is not made for “all of your customers” but for this one special buyer personas.

And I hope you have indentified your target audience, the different persons who buy from you, your buyer personas?!

Now they hopefully register for your valuable eBook, whitepaper or newsletter, and what’s next?

Yeah, you send them sales pitches, discount coupons, and so on! WRONG!

If you want to convert your leads to paying customers, you should strictly avoid pitching them through email! Otherwise your unsubscribe ratio could climb dramatically.

Don’t bother your leads with this kind of stuff? Change it NOW!

Improve your lead generation and lead nurturing process, to switch from “buy now and save 50%” to some kind of more valuable and share worthy content. Use the same kind of content, interesting, helpful, and remarkable and share worth information which you have produced to attract your buyer personas to your website and blog and encouraged them to register as leads!

I am sure this could increase your conversion rates massively.

How do you handle your leads to increase your revenue. I am looking forward to your comments in the comments section below.

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How to transform your offline marketing to online inbound marketing

More and more Marketers which are active in offline marketing start switch their marketing to the web.

To gain profits from the switch from offline to offline you need to set a committed strategy.

This strategy includes a rework of your offline activities to drive your audience online and a website optimization, re design or complete rework to capture your audiences’ attention.

Here are useful tips how you can make it work for your business.

Drive your audience from offline to online

As you use offline marketing material you should aggressively motivate your audience to visit your website. To achieve this you should include your website URL in all of your print material.

This includes your brochures, business cards, flyers, displays and all the stuff you give away for marketing to your audience.

As the technologies evolve, mobile devices are a great way to take your offline marketing online.

To make it easier for your audience to take your online information you should include a QR code in every piece of printed paper. This makes it easy for your potential customer to capture your most important information on the fly, like website URL and slogan, with a smart phone. Later they can come back to explore your website.

To empower this process you can do contests which lead your offline audience online. Contests are a great way to get website traffic.

More about QR codes: Businesses discover QR codes as marketing method

More about Business Cards: Business cards and why still to use them in social media

Business cards and why still to use them in social media

View more documents from inBlurbs

Your audience has hit your website the inbound marketing way and what now?

To gain the most out of your offline to online transition you should set effective lead capture landing pages, where they can register to make use of contests, special offers, coupons and other important information.

For this you should maintain an email list and set a lead nurturing process to convert those generated leads during the time to paying customers.
Use your lead nurturing as an information tool, do not tray to send out sales pitches. Your email newsletter is a communication tool and if you use it wisely you can profit greatly from it.

The move traffic from offline to online can increase your website traffic by up to 50%

Keep your water cooking and drive more target traffic to your website with GROUPON, read this article.

Groupon your revenue

View more documents from inBlurbs

 

How did you done the switch from offline to online with your marketing? I am looking forward to your comment. Please leave your comment below.

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4. Most Prospective Twitter Trends for Your Business

4685397752 ffd7ea0334 m 4. Most Prospective Twitter Trends for Your Business Today Twitter is a very fast moving social site that has helped many of the business and organizations to build an optimized web presence for their business.

It is one of the most important and favourite social media marketing tools among the business online.

Twitter is an online social site which allows you to share a 140 words message at a time with your friends, colleagues, clients, business partners or just with anyone.

Twitter is among perfect social media platforms that allow you to publish information instantly to anyone.

Using Twitter for your business and for building up your brand and credibility is a technique which everyone does not know. This requires some skills and better tactics to be followed.

There are several twitter trends that people use to grow their business but fails. You should therefore focus on better layout and planning by which you can effectively use your twitter social media marketing platform as a better way for web marketing to get targeted web traffic.

Watch this video: How To Find Qualitative Twitter Followers

1. You should tweet regularly to gain attraction of your friends and contacts. But keep in mind that your tweets should be around your selected keywords and according to your business. Otherwise you can lose most of your followers which are finding it hard to tolerate your tweets. You should choose the trend very wisely for this purpose.

2. You should follow the trend that is most effective and have the ability to attract most of the eyes. You should live in today and try to promote your business and products today itself not leaving it for tomorrow. May be tomorrow you will miss out the chance for it.

3. You should be creative enough according to the latest trend which every person wants to have. You should be creative and at the same time clever enough while promoting your promotional copy for your business. Twitter is an online marketing tool for many who just want to promote their business online.

4. Twitter platform serves best for those who engage in sharing the unique points and messages always. You can effectively use the Twitter platform as most efficient hub marketing solutions for your web marketing if you have the ability to make your 140 characters worth a thousand words by knowing which trends work for you.

Starting and using the conversation at proper time is also must for this to gain success.

Do you have any tips on how about Twitter for marekting? What are they and how do you use Twitter for your business?

 
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