The influence of user generated content on purchase decisions is increasingly growing.

User generated on-site content created by internet users includes reviews, comments, stories and questions.

A Study from Bazaarvoice shows that today up to 51% of internet users purchase decision is influenced by user generated content. It is influenced by their social network, family and friends.

Today people research on the internet and in social media about a brand, products and services to get the best deal for their buck.

It is crucial for any brand to know what these future clients will find about them on the web. What kind of ratings on rating sites, product reviews in their network, the brands communication from a blog, video, social media, press, etc.

What will these future customers find when they research about your business. Can this information they find about your company influence them positively to buy your products? Or will they influence them to buy the products from your competitor?

On the web you are what you publish, what are you? — David Meerman Scott —

Brands need to follow the general principles of authenticity and transparency and they need to understand there is a huge group of consumers right now who just do not trust them. They need to be open and give their audience the opportunity to talk about their brand. This will become the standard to the long term.

What brands can do to step into brand talk:

• - Be where your target audience is around
• - Listen to the conversation
• - Respond to the conversation
• - Publish and share buyer persona relevant and remarkable content on the web and in social media
• - Ask for opinion about your products and your business
• - Ask for any suggestions for product and services improvement
• - Be authentic, be honest and be helpful
• - Keep the conversation on run

The most important point: START IMMEDIATELY before your competitor does! A later uphill battle will cost you much more and it is doubtful that you can overtake them.

All of the points above increases trust, credibility and reputation of your brand. This is the currency on the web! When you are smart and build your currency the right way than you can gain a massive competitive edge.

What are you actually doing to get seen and found on the web when your target audience is looking for products or services you also have to offer?

Do you utilize one or all of the above suggestions to improve your chances on the market? If not you should start right away! It’s a mouse click economy; your competitor is only a mouse-click away.

Infographic: Bazaarvoice Millennials

Further important resources:

• Reputation Management: How Dairy Queen handles customer service using social media
• Millennials Look to Digital Word-of-Mouth to Drive Purchase Process

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]]> http://inblurbs.com/blog/how-word-of-mouse-can-drive-revenue-for-your-business/feed/ 0 http://inblurbs.com/blog/b2b-decision-makers-are-increasingly-researching-in-social-media/ http://inblurbs.com/blog/b2b-decision-makers-are-increasingly-researching-in-social-media/#comments Thu, 26 Jan 2012 00:58:54 +0000 Dragan Mestrovic http://inblurbs.com/?p=4865 Read more →]]> In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.

Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.

This evolution of information technology also arrived to the B2B companies.

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!

“Research from ad agency TricomB2B and University of Dayton School of Business Administration showed an even higher concentration of B2B influencers researching purchases on mobile devices.”

How can you and a B2B firm leverage this information above for your business?

• 1. Start a social media presence. Complete your profile there.
• 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
• 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
• 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
• 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
• 6. Measure your activities.
• 7. Improve your activities and repeat.

What do you think? How are your experiences?

Further important resorces:

• B2B Decision-Makers Diversify Digital Research
• Studies prove Social Media Marketing lasts longer

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]]> http://inblurbs.com/blog/b2b-decision-makers-are-increasingly-researching-in-social-media/feed/ 3 http://inblurbs.com/blog/get-social-to-get-found-from-your-future-customers/ http://inblurbs.com/blog/get-social-to-get-found-from-your-future-customers/#comments Wed, 18 Jan 2012 00:12:57 +0000 Dragan Mestrovic http://inblurbs.com/?p=4840 Read more →]]> Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too.

But how to get into those results the smartest way?

The easiest way to get better found on search engines is content marketing. As content marketing has become the most powerful marketing strategy to increase brand awareness, trust and credibility with the audience.

As content is only a part of an integral marketing strategy there is more part of the marketing puzzle important to be used.

The most powerful internet marketing strategy which also has proven to be successful and to bring guaranteed results for businesses is Inbound Marketing.

Inbound marketing consist of content creation like Blogging, Social Media Marketing, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound Marketing has proven to:

• Save up to 62% of a businesses marketing budget.

• Make a business stand out of their competition.

• Help to generate a massive amount of leads with up to 55% higher lead conversion rates

• Increase customers, sales and revenue.

Content creation

Content Marketing has become a significant part of online marketing strategy. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of content marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

Social Media Marketing

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

Lead Generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have a 55% higher lead conversion rate than lead generated through traditional marketing strategies.

Lead Nurturing – Lead Conversion

Effective lead nurturing increases lead conversion by up to 55%. Which does not mean that lead nurturing consist of sales pitches. Moreover effective lead nurturing is also a communication process with the future client in which the lead receives helpful and valuable information too. This grows the trust and increases the chances that a lead buys when he is ready to do so, because he knows the source as a trusted and reputable one.

Closed-Loop Analysis

All marketing tasks need to be measured to ensure you are walking the right way. During this closed loop analysis you increase successful tasks measure, improve and repeat. This ensures a step by step quality increase and a gradually decrease of marketing costs up to 62%.

Infographic: Content creation

Keep your inbound marketing flexible to react on real-time news! Always keep the news in focus. As news appears they can offer a tremendous opportunity for you to jump on this bandwagon to use it as your own marketing push the piggy pack way! But you must react quickly, in real-time!

Simply be the first who tweets, shares or likes the story and also take into account to write a blog article from your point of view ASAP! This can help to increase your brand awareness.

Did I missed something, what do you think?

Further important resources:

• Creating a Content Marketing Strategy | Business 2 Community
• What makes content marketing google worthy?
• Social media, content marketing top priorities for 70 percent of …
• The 10 Commandments of Social Media Content Marketing …
• How 3 Companies Took Content Marketing to the Next Level

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One of those blogs is inBlurbs blog. In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

“Social Media Examiner, the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. More than 450,000 people read Social Media Examiner each month.

Technorati and AdAge rank Social Media Examiner as one of the world’s Top 10 business blogs. Our more than 120,000 email subscribers look forward to our daily original content.”

We are very proud to be nominated between those great blogs. Many thanks to all of our supporters.

Every business wants to succeed. But not every business is doing what it needs to succeed.

During the past years inbound marketing, which consists of strategic and buyer persona oriented content creation and content distribution like corporate blogging, engagement in social media, lead generation and lead conversion through lead nurturing and measurement through closed-loop analysis has grown in popularity.

The increase of inbound marketing popularity is no fad but the outcome of  measurable and proven results which studies like the MIT study certifies.

Furthermore it is a proven fact that companies which rely on online lead generation are 25 x more profitable than companies who do not.

Some examples why inbound marketing is so successful:

Content creation

Companies who operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which operate a corporate blog report to have acquired new customers through their blog.

Social media

67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook. 47% of companies who use Twitter report to have acquired new customer through it.

Lead generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have an 55% higher lead conversion rate than lead generated through traditional marketing strategies.

As inbound marketing strategy consists of buyer persona oriented content creation, social media engagement, lead generation, lead nurturing and closed-loop analysis; it covers the necessary areas for a successfully operable strategy.

Some suggestions to jumpstart your inbound marketing:

• 1. Identify your buyer personas. (Download this free buyer persona sheet)
• 2. Produce remarkable content (blog articles, whitepapers, eBooks, photos, video, press releases and FAQs) for your buyer personas.
• 3. Distribute your content online through your corporate blog and in social media.
• 4. The more you publish and share the better. As you increase the amount of pages of your website and blog articles you get increasingly more digital outpost to get found better online.
• 5. The more articles you publish the more opportunities appear to get Backlinks from other websites and blog who also like your publications and you will be recognizes as a trusted source.
• 6. Build relevant landing pages and clear call to action to generate leads.
• 7. Nurture those leads with important information and not with sales pitches.
• 8. Measure what you do, optimize and repeat.

Infographic: Inbound Marketing vs. Outbound Marketing

—What do you think about inbound marketing?

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Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

4 Reasons to start a corporate blog:

• 1. Blogging companies get up to 55% more Traffic
• 2. Blogging companies get up to 97% more Inbound Links
• 3. Blogging companies get up to 434% more indexed pages in search engines
• 4. Blogging companies get up to 25x times more business leads

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

7 Reasons to start your social media marketing:

• 1. Increase customer perception in the marketplace
• 2. Build long term relationship with customers and partners
• 3. Can respond to customers in real-time
• 4. Taylor products and marketing campaigns based on customer preferences
• 5. React and resolve on negative buzz in real-time
• 6. Decrease costs of marketing
• 7. Improved time to market for products and services

Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.

You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.

The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.

6 Reasons to start your video marketing:

• 1. 200% to 300% more monthly unique visitors
• 2. 100% longer average time-on-site per visitor
• 3. 3-minute average time spent on pages with videos
• 4. 157% increase in search engine traffic
• 5. 100% increase in unique visitors
• 6. 63% increase in page views

Infographic: Content Marketing

—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?

Further important resources

• Content Marketing: Videos attract 300% more traffic and nurture leads
• Social Media can be thread to your reputation
• Studies: 65 percent of customers expect companies to be active on social media
• 3 Ways how to use Online Video for Business Lead Generation

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]]> http://inblurbs.com/blog/get-up-to-25-times-more-business-leads-with-content-marketing/feed/ 3 http://inblurbs.com/blog/how-to-gain-a-competitive-position-for-b2b-with-mobile-accessibility/ http://inblurbs.com/blog/how-to-gain-a-competitive-position-for-b2b-with-mobile-accessibility/#comments Fri, 04 Nov 2011 23:23:33 +0000 Dragan Mestrovic http://inblurbs.com/?p=4596 Read more →]]> Mashable reported that LinkedIn has about 131 million users and that 13% of them access LinkedIn through mobile devices.

LinkedIn is the largest professional social network worldwide and has grown for about 63% compared with the last year.

An increasing number of professionals B2B are researching through their mobile devices. The mobile activity is increasing in B2B.

Millennial Media found out that Smartphone’s are responsible for 68% of website impressions. Also Millennial Media found out that mobile-social action Mix Up 39% month over month.

Studies show that people surf on websites for about three hours from their mobile devices compared with one hour from their personal computer. Studies also show that actually about 260 million mobile devices are in use globally and this number is growing in a strong pace.

There is no question that growth in the B2C sector is much higher than in B2B. But keep in mind; consumers are also employed in companies can also be future B2B client. But only when you give the opportunity to know you and your company, means to offer a way to access your company information from a mobile device.

Now the question occurs how companies who are B2B oriented embrace these facts and how they plan to tune their marketing to stay competitive by simply being accessible through mobile devices, being accessible mobile for actual and future customers who research from their mobile devices for products and services your business also has to offer?

There are several indicators to keep an eye on the mobile marketing way.

• 1. The mobile marketing spending is increasing.
• 2. Smartphone’s have become state of the art and are dominating the mobile world.
• 3. Tablet pc demand is also increasing.
• 4. Mobile website optimization becomes more important.
• 5. Location based mobile marketing has become a powerful way to connect with customers.
• 6. Customers demand accessibility of information’s when they want and where they want.

Mobile usage is increasing and marketers must understand how their target audience is researching for information on the web. And they should create content to meet the needs of consumers which research the mobile way

Some stats:

• - It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)
• - There are more mobile phones on the planet than there are TVs. (Source: Jupiter)

Infographic: Mobile Marketing B2B

– How do you deal with the increasing damand of customers to access your website on mobile devices? I am looking forward to your comment.

Further important sources:

• 8 Key Mobile Marketing Trends
• Mobile Marketing Roundup: Google mobile ads interface

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A recent IBM study shows that 82% of CMOs worldwide are planning increase their technology investment in social media within the next three to five years.

These are interesting data. As social media evolves and more businesses jumping o this bandwagon it looks for me that three to five years are not an appropriate time frame to step into conversation with existing and future customers.

The more companies engage in social media two way communications the thinner the air becomes for those who start later. Those who come late will experience a massive uphill battle to gain positions which their competitors already have secured.

Companies which like to position their business to gain a competitive advantage need to act now, and not to wait three to five years.

Moreover companies who decide to take action within the next five years will be under risk to vanish from the customer radar and sink.

As social media is evolving at a very quick pace businesses also need to evolve to stay on track.

Content creation is the key to get found on the web. Your audience is researching o the web fist. If your audience can’t find you when they research for products or services which you also have to offer than you will lose potential business.

The three big search engines like Google, Yahoo and Bing are indexing content form social media. So if you are in social media your chances increase to get found on the web.

What can you do to position your business today?

If you want to do business in the next five years and beyond you should take the opportunity to jump into social media as a valuable communication channel.

A. Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around.

B. Complete and customize your profiles there to have a social media branding to get recognized by your audience.

C. Listen to the social media conversation and contribute if you feel you have something valuable and helpful to say.

D. Start a corporate blog where you write about topics which your audience is interested in. Share your articles in your social media channels and ask your audience about their opinion.

E. Train you staff to become your brand ambassadors on the web and I social media and give them the freedom to decide how to communicate by establishing clear social media policy.

F. Measure your doings and check out what is working and what is not working. The things which work for your business you should intensify and the thing which do not work the way you have expected you should cut back.

G. Set realistic goals! Be realistic with your social media engagement. Rome wasn’t built in a day as well. Be patient as any strategy needs time to breathe to show up results and social media marketing a blogging are no exceptions.

Infographic: The ROI of Social Media

–How about you? What are your experiences with sociel media? I am looking forward to your comment below.

Further important sources:

• Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide
• Google Begins Indexing Facebook Comments

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Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy!

In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ranking.

But these times are over. To only use tricks and fancy software does not bring you in front of your target audience. Your buyer personas will not find you with this kind of old school methods anymore.

Search engines are trying to get the best results for their users. So they are sorting out crappy and worthless sites. Search engines have become very fine tuned to differ good from bad content. And to insert some keywords here and there is not enough anymore.

Inbound marketing which uses Content Creation strategies like Blogging to publish interesting, valuable and share worthy content are on their way to dominate internet marketing and substitute the old SEO tricks.

Content is king! But only the right content for the right buyer persona will get found and attract the right future customer! This means, businesses have to take the effort to learn about their target audience a lot more than before.

To produce and to publish buyer persona oriented and share worthy content businesses need to listen to their audience and authentically show that they understand and care about them.

Businesses need to participate in conversation and in social media to gain the trust and the opportunity to market their content (blog articles, eBooks, video, photos, documents, presentations, etc.) to their target audience.

Only when companies earn the right and the respect of their buyer personas, then those buyer personas will take notice and share their content to their friends and followers on the web.

This makes the content flow through the digital world of the internet and social media and also offers the opportunity to get indexed by search engines and given out as search results when future buyers are researching there.

The more buyer persona oriented, valuable, interesting and share worthy content a company is publishing on the web, the better are the chances that this content gets shared, get s indexed from search engines and get found from people who research for these kind of products and services.

— Your goal should be to become an authority of your industry, a trusted and valuable source to look for important and helpful information. —

This will increase your brand value and your reach. And in the same time the people who listen when you speak – publish content. This makes it easier to build relationships and to get long lasting business ties.

Companies who publish remarkable content increase their chances to get new business by up to 60%. Studies show that companies who blog can relate about 50% of their new business to their blogging activities.

To produce valuable and share worthy content is not a difficult thing. Each and every business has a lot of sources inside to produce such content. Sources like email requests from customers and the answers which they got make great blog articles.

• - To showcase products how they work and the potential through vide is another great way to produce remarkable content.
• - To write how to and publish them will help your future and existing customers.
• - Every time a company achieves a milestone, big or small, this is a reason to write and publish a press release.

The possibilities are endless. Just use your creativity to produce great content. Look through other industries how they do and market content and use them as an inspiration.

How about you? How do you utilize content creation to gain a competitive advantage?

Further important sources:

• Infographic: Why Content is King for SEO
• 92% of Marketers Agree: Content Is Critical for SEO [Infographic]
• SEO, content marketing, social media top three digital marketing …

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Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results.

They feel that they need to handle an avalanche of information and requirements to get the necessary steps done.

And I fully agree with this. Inbound marketing which also includes, content creation as blogging and marketing this content through social media channels is a very time consuming business!

As any other marketing activity you cannot expect to do all the necessary tasks at once. You also need a strategic plan where you set timeframes to do your necessary inbound marketing tasks and which you can stick to. Discipline is a key factor!

Above in the title I ask how to eat an elephant? This is very simple, bit by bit!

As any other work you need to split your inbound marketing in daily tasks. You have five working days you can use. You need to determine how much time you can invest daily and from this point you can start.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Content creation – blogging

As blogging is a key factor for lead generation we suggest to blog no matter which kind of other content you have or want to publish!

Which kind of content is the best fit for your target audience, your buyer personas?

Can you reach your audience with video, eBooks, reports, whitepapers, and pictures, blog commenting or any other piece of content?

Find out which kind of content has the best opportunities in your industry, and this does not mean it must be the same old way like your competitors do it! Be creative. When you competitor does eBook, than you can do video! When they do video than you can do eBooks! To get ideas and inspiration just look through other industries how and what kind of other content thy produce.

Social Media / Forums

Facebook, Twitter, LinkedIn and industry related forums are great place to get seen from your future clients. These places are also great to improve your of page SEO. When you are active there, means when you get into the conversation and share your content there than you increase your chances to found in the search engines!

Lead Generation / Conversion

Content creation and social media marketing are great tools to drive interested visitors to SEO optimized landing pages (lead capture pages) to get them into you database to follow up and to make them paying customers through the time.

Lead Nurturing

As you generate leads you should stay in touch with them. But avoid sales pitches. Instead of do the same which whom you have generated your leads. Inform them with interesting and share worthy content, solve problems, answer questions and simply stay in touch with them, stay visible!

Closed-Loop Analysis

Analyze your doings to determine where your lead and revenue coming from measure refine and improve your content creation, social media marketing, lead nurturing and analysis.

Repeat this process above!

Example: The daily inbound marketing tasks!

Monday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Tuesday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Publish blog article 30 minutes

Market blog article in social media

Wednesday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Thursday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Publish blog article 30 minutes

Market blog article in social media

Friday

• Facebook 15 minutes
• Twitter 15 minutes
• LinkedIn 15 minutes
• Forums 15 minutes

Check email / Leads 30 minutes

Blog commenting 30 minutes

Draft blog article 30 minutes

Check analytics 15 minutes

Refine tasks 30 minutes

———

To effectively profit from your web marketing efforts you should plan to invest about 2.5 hrs. daily and more, this depends on your business goals.

You also can split this work to different persons in your company.

– What do you think and how get you the daily web marketing tasks done?

Further resources:

• Social Media Books: Location-Based Marketing for Dummies
• Hiring Demand for Social Media Skills Still on the Rise

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]]> http://inblurbs.com/blog/social-media-marketing-daily-tasks-or-how-to-eat-an-elephant/feed/ 1 http://inblurbs.com/blog/4-powerful-reasons-to-start-your-corporate-blog/ http://inblurbs.com/blog/4-powerful-reasons-to-start-your-corporate-blog/#comments Fri, 16 Sep 2011 19:05:06 +0000 Dragan Mestrovic http://inblurbs.com/?p=3889 Read more →]]> The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies.

With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience.

Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.

As blogging is a clear way of communication a business should be authentic and communicate in a human way to become successful with their blogging, content and social media marketing.

Businesses that blog expand their blogging engagement with the help of strategic social media engagement to spread their content and to step into a two way conversation with their audience. Studies show that 57% of companies who blog get customers through their blogging effort!

Blogging used with the power of social media sharing brings blog posts to a wide audience. This audience is interested in this kind of content as it is their primary source to research for products and services on the web.

“Reach” is the key factor which decides the success or failure of a corporate blog.

These days buyers’ research proffered on blogs and in social media to find products and services.

4 reasons to start a corporate blog:

• Blogging companies get up to 55% more Traffic.
• Blogging companies get up to 97% more Inbound Links.
• Blogging companies get up to 434% more indexed pages in search engines.
• Blogging companies get up to 25x times more business leads.

These numbers are good reasons for a business to consider blogging for content marketing!

Blogging is the basic way of content marketing. Which means it is very easy to start with reasonable marketing investment.

There is clear context between the number of published articles, website traffic and generated business leads. The more articles are published the more outposts are there to get found from future customers on the web.

To be successful with corporate blogging, increase reach, web traffic and leads it takes these points:

— Publish high quality articles, which are interesting and share worthy.

— Participate in social media and in top rank forums to gain larger exposure.

— Submit your blogs to blog directories and to top ranked Blog Search Engines.

— Offer free reports to visitors to increase their interest in your website.

There is no question that businesses who utilize blogging gain a massive competitive advantage against those who do not blog.

 — What do you think? Do you use a corporate blog?

Further important resources:

• Blogs attract and engage internet users
• Blogging – 5 Ways Your Business Can Benefit
• 8 Tips For Successful Business Blogging

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The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment.

This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking.

The use of online video is growing as people also increasingly watch videos from their mobile devices.

Videos made as product pitches are not a good bet to attract interested people. Also image videos do not work as a potential viral marketing tool.

Your business should use online video to inform and to entertain your audience. Take care to also optimize your video for mobile. As the smart phone use grows you should keep in mind that these users are also able to see your videos on their mobile devices. Here is an interesting article about video sizes.

Smartphone Trends Infographic:

For information / education: You can show your products in action or explain product features in a more understandable way through video. Let your satisfied customers talk about your products and publish and market those videos everywhere on the web.

Watch this video:

For communication: You can do a video blog, where you instead of to write articles can do videos. Steve Garfield’s video blog.

Steve Garfield is a videographer and video blogger based in Boston, Massachusetts. One of the Internet’s first video bloggers, Garfield began experimenting with the technique in 2002 and launched his own video blog on January 1, 2004.

For entertainment: Nobody says that a product video needs to be boring! You can be creative and do an entertaining product video which people like and share.

Watch this video:

If you have a lack of ideas just crowd source your video to your audience, for example to your Facebook friends and Twitter followers.

Do a contest for the best crowd sourced video! So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business.

Online Video Facts Infographic:

The easiest way for you to profit from online video for your business is to do videos by yourself and publish them in your corporate blog on Youtube, Facebook and other videos channels on the web.

You can simply start your video by using the camera you already have. This can be the cam from you smart phone or any other cam you have. Start doing videos of your company and your products. Ask your collages to explain one of your products in plain English and upload, add a descriptive title, tag and describe this video to help search engines to index it and your audience to find it.

Embed it to your website, write a blog post about the video topic and embed it in your corporate blog. Market it on your social media channels and ask for comments and opinions.

Than do the next video and so on.

Don’t try to do a perfect video. There is no such thing like a perfect video on the web!

With the time you will get a better routine and your videos will become better and better. But this will only happen if you start doing them.

— How do you use online video for business? I am looking forward to your comment below.

Further important resources:

• Five Essentials of Defending Your Digital Reputation
• Content marketing freshman style
• Startup adds Hollywood flare to small business videos
• Start-Up Memoires: YouTube fame & Brand Consisency

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More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook.

Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online.

There is no doubt if you want to reach your target audience the chances are good that they are on Facebook.

Facebook has become a true business machine which has the power to lift up business in the same speed like its progress. Groupon and other popular brands have experienced this effect in a very successful way. Not to mention the thousands of small businesses who have embraced social media networks like Facebook.

With its massive global reach Facebook has become some kind of a state by its own. And with its technical possibilities like Pages and apps it offers a large toolset for businesses to get seen on this powerful globally accessible network.

But what’s in for your business you will ask now?

My question: Are you active on Facebook, because if not, than nothing. But if you are seriously active in Facebook than this question should have been answered in a positive way yet.

Businesses which want to be active in Facebook but don’t know how to make it happen have two options:

1.) They can do the steps by them self, because there is a truck load of free information on how to establish a business outpost on Facebook. The only thing a business needs to get started is to do the first step and to register a personal account on Facebook. From there you can do one step behind another. From completing your Facebook profile to the registration of a business page.

2.) Or you could shorten your learning curve and save time and money through trial and error by hire a professional agency to help you with your social media marketing like Facebook.

Facebook is a great place to get seen from recent and future customers. Moreover you can attract new customers targeted through the help of Facebook and direct them to your business and your products.

Facebook can become your automated 24/7 business leads machine if you know how to handle it.

How mentioned above there are more than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook.

You could be one of those smart marketers who are doing content marketing on Facebook to generate new business leads.

Facebook offers you to connect your corporate blog with your personal profile and your business page. So every time you publish a blog post it is also showing up on your personal profile and your business page.

Also you can connect your Twitter with Facebook. Every time you tweet something it also shows up on Facebook.

These above are great ways to spread your content to reach your target audience.

Facebook pages offer you the opportunity to establish custom tabs with your content which you can also optimize for SEO.

By the way when you use Facebook, take care that all what you write there is SEO optimized and tagged the right way. This makes it easier for search engines to find your content and to index it.

Facebook pictures are also in the game of content marketing. Pictures are content as well. Upload pictures from your products and events and describe and tag them right.

Facebook video: A great way to show videos from events, product description and testimonials of satisfied customers.

Avoid speaking about you self. Publish interesting and share worthy content. Publish content with your audience in mind.  Allways have your target audience in focus!

Again! Take care that all what you write there is described correctly, SEO optimized and tagged the right way. This makes it easier for search engines to find your content and to index it. Social media marketing is the new SEO.

Marketing takeawy tipp: To publish and market your content on facebook will increase your brand recognition and your credibilty. Produce share worthy and helpful content with your audience in mind.

Further important resources:

• The relationship between Facebook and loyalty
• Major SA brands for Facebook Check-in Deals

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More interesting is that 20 percent of searches on Google each day have NEVER been searched for before.

“Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”

People hear from their friends’ info about products and services and then they go to their favorite search engines and try to find more information on.

What does this mean for your business? More and more people research online on search engines before they buy products and services. The chances are good that an interesting amount of your target audience is also looking for products and services on the web which you also have to offer.

The chances are also good that those people do not know your business and what you have to offer.

And here is your big opportunity to profit from this fact.

Here are some tips how you can get more seen on the web:

To get found online you need to be active and visible there where your audience is. The best and proven way to get seen on the web is content marketing. Content marketing is very simple and easy to do.

You should publish interesting and share worthy content on the web and market it in social media.

Content is everything you have from your business which can be published online. For example photos, articles, videos published on Flickr, forums, social networks like Facebook, LinkedIn, document and video sharing platforms like Slideshare and YouTube.

But it is not enough to publish the content. To tag it right with long tail keywords and include a keyword rich description can also help to get it found on the search engines.

By publishing content through a corporate blog every blog article you publish becomes an outpost of your business online.

Market your blog articles in social media. Social media content is indexed by major search engines like Google, Yahoo and Bing and your social media activities increase your chances to get found on search results of search engines from people who are looking for products and services you also have to offer. Social media marketing has become the new SEO!

Companies who blog generate more traffic and more business leads.

Find further spaces to publish other kind of content and repeat this. Make content marketing to an important part of your marketing strategy.

The more outposts you establish online the more chances you have to get found from future clients.

Published content increases the brand recognition of a business and can earn a trust and credibility with its target audience. The more interesting content a business publishes on the web the higher are the chances that people will find it also interesting and share worthy and share it with their friends and their social network. This spreads your brand to undefined reach and attracts attention from people which did not know you before.

This effect multiplies! The more content, the more outpost, the more chances to get shared and to get seen from new people the more potential clients you will attract to your business!

Companies which do the content marketing strategy seriously get the most traffic through their outposts on the web. The content there is indexed by search engines and appears in search results when the used keywords are typed into search engines!

Smart companies direct this “outpost traffic” to optimized landing pages to generate business leads, to get new customers and increase revenue!

Marketing takeaway tip: Start to publish interesting and share worthy content on the web and market it on social media. The more content you publish, the more your chances will increase to get found from future customer.

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The Facts

The trajectory of social networking continues to rise and gain momentum.

In fact, in 2010, 9 out of every 10 U.S. Internet users visited a social networking site each month and in 2010 social networking sites accounted for 12 percent of all time spent online, with an average Internet user spending more than 4.5 hours on these sites each month.

Social networking has become ingrained in our lives and is quickly becoming the preferred form of communication for countless individuals.

Facebook, the social networking behemoth, accounted for 10 percent of U.S. page views in 2010, and three out of every ten Internet sessions included a visit to this site.

(2010 U.S. Digital Year in Review: A Recap of the Year in Digital Media)

Why Use Social Media?

Aside from the fact that these sites are widely popular, they do provide numerous benefits to companies and organizations that are willing to invest in this type of marketing strategy.

These sites can assist in recruiting new employees, helping to establish trust with customers, working to build positive word of mouth buzz and establishing your company as an authority in your field of business. They can also assist with garnering research on your customers and testing out new product ideas.

Internally, they can also increase employee communication and feedback, assist with business process improvements and work to streamline project management efforts.

Where to Begin

As stated earlier, start small, but start smart.

Determine which sites to target

Figure out which sites your current and potential clients are visiting and focus on utilizing those for your social media efforts. Also assess what your competition is doing and don’t be afraid to review the efforts of large, successful companies. You can often glean tips and tricks to utilize on a smaller scale.

Establish goals and set metrics

Are you trying to raise brand awareness, sell more products, build relationships, position yourself as a thought leader, or all of the above? It is extremely important to evaluate how successful your strategy is. Measure how much your social media sites are being utilized and survey customers about their knowledge of them.

Align your tone and messaging

Since your vehicle for communication is changing, you also have to consider how you should change the tone of your messaging. Social media is much more casual than traditional marketing and it is also much more indirect.

Become a thought leader

Individuals see right through a campaign that is all about you and your business, instead, focus on sharing how your products and services can make the lives of your customers better and easier.

Don’t be afraid to share information that isn’t specifically about your company. Sharing valuable information establishes trust with your customer base; it shows them that you care about their success.

Make the time commitment and be timely

Social media is about starting and maintaining a conversation. You need to be active in order for social media to benefit your business. Set aside time each day to review what people are saying and to partake in the conversation.

Integrate your social media strategies with each other and with your traditional marketing plans

Ensure your messaging and branding remains consist. The last thing you want to do is jeopardize, weaken or dilute your brand.

In Conclusion

Take a deep breath and jump right in because you have to start somewhere. As long as your content is valuable, you will see that people are interested in what you have to say.

Author Profile

Keith Barrett is a leading search engine optimization expert, with specific interest in social media marketing. His company, Search South, offers small business SEO services, as well as a wider range of approaches for businesses of all sizes.

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Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements.

Online world has become the most prominent mode of publicity and marketing now days, may be that is why everyone who is online gets to see a number of ads and promotional videos on every webpage they click on.

A cost effective way to get attention of the target audience is corporate blog.

Blogs articles can be written by in-house bloggers or even hired journalists, which depends on the strategy and the budget of the business.

Corporate blogs should be clear targeted and grammatically correct short notices which can be read easily by an average online user.

“Reach” is the key factor which decides the success or failure of a corporate blog.

Here are some tips to increase the reach and the web traffic to your corporate blog:

 — Write  high quality articles, which will instantly Increase Web Traffic
 — Participate in top rank forums to gain larger exposure to the masses
 — Submit your blogs to blog directories and on any top ranked Blog Search Engine
 — Recycle blog content whenever necessary
 — Offer free reports to visitors and increate their interest in your site
 — Find newer ways to know how to get traffic with the help of consultants and observing your competitors if necessary

Download this free report: 12 Powerful Ways How To Get Massive Traffic To Your Web Presence

Further important resources:

• Six Reasons Every Brand Should Blog
• Dataram Successfully Leverages Web Strategy
• Blog Design for Killer SEO Infographic
• Increasing traffic through your online front door
• The 10 Most Important Questions I Get Asked About Twitter

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To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy.

In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals.

As social media and content creation are important parts of inbound marketing you need to keep the flexibility to react on your customers demand. To simply stay on a previous decided way without taking into account that things can change or have changed could lead your marketing efforts in the wrong direction!

How to have a flexible strategy?

Set an editorial Kalender, where you write your content ideas down, where you plan your events and press release distribution. But do not obsess about it.

As content creation is the backbone of inbound marketing you maybe should establish your marketing as some kind of content marketing! Why content marketing?

Go through your social media channels and listen to the conversation. Listen what kind of questions your audience have and what kind of problems they are looking to get solved. Here you will get your content inspiration in real-time. When you carefully listen you can be helpful and contribute in real-time to your audience and make them aware of you.

Also you can use this Q&A as resources to write a blog post, eBook, whitepaper or a simple how-to, to solve the problems of your audience in real-time!

When you produce interesting, helpful and remarkable content you should market this content through appropriate social media channels to get it noticed by your audience, in real-time.

Marketing takeaway tip: Solve the problems that bother your audience in real-time as they appear. This will set you apart from your competition, make you outstanding and will attract more curious potential new clients to your offers.

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The question should be: How to get found from potential customers?

Do you know which keywords, terms and phrases your target audience is looking for when they do research for products and services from your industry?

A lot of traffic does not mean anything, when you don’t generate high quality leads.

Less is more!

Balzac

Businesses often focus on a “large amount of traffic” instead of the “right traffic”. This results in enormous PPC spending and Keywords acquisition battles with companies with deeper pockets which simply displace you with their massive financial power.

When businesses do SEO than often results are expected over night. But this is not the case. Sustainable results in SEO need time.

Go “Long Tail” and do research for two or three words keywords. A great help to do this is the Google Keywords Tool. Your area of interest depends if your globally active or locally.

If you are locally active lookout for the keywords with a low competition and under 1000 local searches. Mark all of them and export them to your desktop. Be precise with your keywords as you can be, this will increase the quality of your traffic and your leads.

Now you can produce content around your researched keywords. Publish this content in a corporate blog and distribute and market it on social media sites like Twitter, Facebook, and LinkedIn and so on.

Search engines love blogs. Blogs have always fresh and newsworthy content and therefore they prefer to index them. A regularly updated blog gets more search engine attention than a website.

Each published article is an additional chance to get found on Google from your target audience.

Encourage your friends and followers to give you feedback, comments and critics about your content. Encourage them to share your content with their network of friends.

The information distributed and discussed in social media is also indexed from search engines and the more you are active the more your chances increase to get found in search engine results. Social media is called the new SEO.

Read also these articles:

Leverage your employees to quadruple your business leads
Why numbers count for Facebook lead generation success
How to get found on Google? This is easier than you think.

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To track your PR results, your reach and mentions is essential for the improvement of your strategy.

The more information you get the better you can improve and optimize your tasks to increase your results.

There is no exact way to calculate the ROI of social media and PR.

Here are some points you can utilize to come very close to facts and data to calculate your ROI:

Google Alerts: You can track mentions of your company in media. You can set alerts for your brand, your name and your products. Google alerts can immediately inform you as soon your brand, your name and your products is mentioned online. You can also track what your competition is doing this way.

Track Your Press Releases: You can do this very well on Google Search “News”, “Blogs”, “Real-time” and Discussions. Here you can also set Google Alerts.

Your Website’s Sources: When you learn more if your traffic is coming from your press releases and from social media like Facebook and Twitter you get clear info how people find you.

Ask Your Customers How They Found You: A great way to measure your reach is to ask your customers how they found you. You can do this in a very simple way by adding an extra form field to your landing pages.

This above are only some ways to measure and to bring great data together, there is much more. But start with the above and evolve your doings to measure the ROI of your PR.

How do you measure your PR reach? I am looking forward to your comments below.

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Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.

When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?

EMarketer and EPISERVER studies shows that campaigns done personal have the best results.

Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.

Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.

As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.

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Facebook is a valuable source to showcase your business and to get in touch with your audience.

With its more than 600 million users worldwide Facebook offer great opportunities to generate leads and to reach new customers globally. Facebook has about 1.7 million business fan pages. Facebook is growing about 700,000 users daily.

67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.

The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.

With its valuable set of features facebook offers various ways to get seen there like:

1. Facebook Fan Page

2. Facebook iFrames

3. Facebook Video

4. Facebook Photos

5. Connect your Twitter with your Facebook Fan Page

6. Connect your Blog with your Facebook Fan Page

7. Connect your Slideshare with your Facebook Fan Page

To be active on social media sites like facebook can be essential for a business to get found and get leads!

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google, Yahoo and Bing on the first page.

Social media is also called the NEW SEO!

Get going on Facebook:

Get started on Facebook and listen to relevant conversation and build relationships.

When you publish brand relevant and helpful content for your audience than take one problem at a time and offer a solution to your buyer personas.

Engage your audience to discuss and rate your possible solution or even to offer a better one.

Ask your audience about their experiences with your solutions.

This starts a conversation and attracts more interested people to your solution, content and in the next step to your products and services. All of them without pushing or pitching your audience. Simply by showing expertise and gaining trust.

Start to generate business leads the smart way!

How have been your experiences with Facebook for business lead generation? I am looking forward to your feedback below in the comment section.

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As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.

So you need to use other ways to get in front of your audience when they are researching on the web to get found!

When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!

It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.

Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.

One great strategy to get found on Google is blogging!

Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.

Companies who blog get:

• Up to 55% more Traffic.
• Up to 97% more Inbound Links.
• Up to 434% more indexed pages in search engines.

Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.

Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.

Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.

This is a number game where you also need to have the quality facto, because nobody is interested to share crap.

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My answer is this depends on you and how interested you are to work smarter not harder.

As you can imagine it is not an easy task to manage all the inbound marketing activities which include:

•  SEO

•  Blogging

•  Social Media

•  Landing Pages

•  Lead Generation

•  Analytics

…with different tools!

For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!

So why not do all of these tasks the smart way instead of the hard way?

Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.

We have put together a report to show you how such a technology can help your business.

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But when you fail in the last and most important part of your marketing, the lead generation than you your work, time and money are wasted!

I often hear and read, to be successful you need to blog, you need to do social media, and you need to write an eBook or whitepaper. You need to do this and you need to do that.

Ok, you have done all of this, but you still do not get the amount of leads, or any lead you need to make sales and revenue. What’s’ wrong?

Until the point of content creation and content distribution everything went fine in your work. But you forgot some important thing at the end!

You should lead your target audience to a dedicated landing page where they can register. To a landing page which is not made for “all of your customers” but for this one special buyer personas.

And I hope you have indentified your target audience, the different persons who buy from you, your buyer personas?!

Now they hopefully register for your valuable eBook, whitepaper or newsletter, and what’s next?

Yeah, you send them sales pitches, discount coupons, and so on! WRONG!

If you want to convert your leads to paying customers, you should strictly avoid pitching them through email! Otherwise your unsubscribe ratio could climb dramatically.

Don’t bother your leads with this kind of stuff? Change it NOW!

Improve your lead generation and lead nurturing process, to switch from “buy now and save 50%” to some kind of more valuable and share worthy content. Use the same kind of content, interesting, helpful, and remarkable and share worth information which you have produced to attract your buyer personas to your website and blog and encouraged them to register as leads!

I am sure this could increase your conversion rates massively.

How do you handle your leads to increase your revenue. I am looking forward to your comments in the comments section below.

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Goal

Every bloggers need to divine where he or she want to go. He/she should clearly set what he/she wants with his/her blog. Like if you want to go somewhere, you need to choose your destination. Successful blogger always know his/her destination. Successful blogger s always knows what he/she wants and work hard to achieve the goal.

Setting up your goal is very important before you start to create your blog and work hard to make your blog to become a successful blog. If you know where you destination is, you should know what you need to get there

Time

Blogging means you need to spend your time with your blog and other stuffs every day. Better you start asking your self before you start you blogging journey. Do I have time to blog? This is important because I’ve seen few blogger can’t manage their blog anymore because they are don’t have time anymore. They are busy with other activities, like school, works or anything else.

You will need to spend more time with your blog to promote and share your articles, answer all the comments you receive, reply all the emails, engage with you readers, etc. So it is important to to decide if you want to become a full blogger or just a part time blogger.

Experience

At the first time, we all are newbie. No body born as an expert. So with your blog, do you have any experience to share? Are you the expert? People always love to read articles from the expert. You need to share your experience as an expert to you audience. Your article must be an article that people waiting for because you are the man in your field.

But we are not always nee to be an expert. If you like to learn and sharing your experience with your articles; people will come to your blog and mention your name at the blogosphere. The important thing is your articles always have value added whether you are and expert or just a newbie that really want to share a story at the blogosphere.

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About the author:

Latief is an Inbound Marketing Certified Professional. He is the owner of the simple blogging tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook Fan Page.

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How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?

In this article I will show you some great ways to take advantage of your actually existing material.

But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.

To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.

Great sources of content ideas are:

•  EMails send / received

•  Forum Messages

•  Videos of Events, Products and HowTos

•  Interviews mit Customers and Employees

•  Company data

•  Cases and experiences

Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.

Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.

The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.

Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.

To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.

The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!

It’s simple: Brain vs. Budget. And brain always wins on the long term!

How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.

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Here are eleven ways how you will lose in social media. 100% guaranteed!

1. Only talk about yourself and your products and pitch related blogger to do the same.

2. Let your legal, HR, the CFO, and compliance approve everything (every tweet, every comment and blog article) what you want to do in social media.

3. Become a social media expert within your first week and copy paste what others are doing.

4. Use gobbledygook in your content. Moreover make your whole content an avalanche of gobbledygook.

5. Be disappointed when you do not get the number one position in Google for your keywords within one week.

6. Try to push your brand where it does not fit.

7. Copy paste from others. Avoid using your own brain and blocking creativity.

8. Try to get all services which are necessary for your success for free.

9. Don’t have a plan, just do what you “feel” is right, maybe it works.

10. Be as imprecise as you can be, maybe your team can read your mind. Than I am sure you will succeed.

11. Don’t operate in real-time. Don’t care to respond to messages right away. To respond in one week is quick enough!

Check out also: Ridiculous social media client mentality

Do you have any more ways on how to lose in social media for sure? I am looking forward to your comments below.

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Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!

To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.

The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!

Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.

Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.

Second step

Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.

Third step

Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.

Fourth step

Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.

You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.

Summary

Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.

How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!

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Social media is often sold as the only way to sustain and to generate business leads.

But nobody tell those businesses that social media is only one piece of the puzzle.

To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.

It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.

This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.

Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.

When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.

With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.

Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!

To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.

Now when they are leads they should be nurtured to make paying customers out of them during the time.

It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.

The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.

How do you manage your content creation  to increase your lead rate? I am looking forward to your comments below!

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The most effective way to attract interested visitors is to publish interesting content through a corporate blog, social media sites like Twitter, Facebook and LinkedIn.

The more interesting and remarkable your published content is, the more it will be viewed and shared, which also increases your visibility. Also you need to do SEO for your content and include long tail keywords to take advantage of these niche keywords.

Studies show that companies who blog and publish their content through social media, get up to 55% more website traffic.

There is a strict correlation between published blog articles, Backlinks and traffic. Businesses which have 500+ blog articles published have a massive increase in traffic and Backlinks.

Also the published content can be reworked and re-published in document sharing sites like slideshare.net. Here you can reach additional audience and attract them to your website or blog.

The more you publish the more people you will reach. Be creative by finding new ways to publish your content. Build as many outposts online as you can. Each article, blog comment and guest post is an additional chance to get found and to get leads!

Here are some potential outposts for you:

Your corporate blog

Slideshare.net

Squidoo.com

Hubpages.com

Paper.li

To get further creative ways to publish content online, just look what and how other industries do content publishing.

Your content is a trust builder and shows your competencies and build credibility with your audience. So your web content becomes your most valuable asset to triple leads and double conversions.

How do you pln to revamp your web content  to increase your lead rate? I am looking forward to your comments below!

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