Archive for the ‘Content Creation Strategy’ Category

Do You Want to Control Your Traffic and Lead Generation?

contentmarketing Do You Want to Control Your Traffic and Lead Generation? The traffic to your offers online decides about the value and the volume of your business leads.

Are you in control of your traffic and the volume of your business leads? Do you think you can be in control of your business leads and revenue?

 

I have a message for you: You can be in control of your business leads and revenue!

There is a way how you can increase qualified traffic, business leads and revenue. Content marketing!

Content marketing has become a powerful way to engage customer’s right where they stand.

To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.

Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:

• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO

Content marketing improves the search engine rank and the content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to landing pages where they can convert to qualified leads.

By generating interesting and remarkable content other blogs, news sites will link to the businesses website and blog which increases the Page Rank and improves the search engine visibility.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

Infographic: The Anatomy of Content Marketing

theAnatomyOfContentMarketingM Do You Want to Control Your Traffic and Lead Generation?

The best way for businesses to start with content marketing is blogging!

Companies who operate a corporate blog on frequent base get up to:

• 55% more Traffic than companies who do not blog
• 97% more Inbound Links than companies who do not blog
• 434% more indexed pages in search engines than companies who do not blog
• 25x times more business leads than companies who do not blog

 

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Original Content builds you Trust and Customer Loyalty

content marketing Original Content builds you Trust and Customer LoyaltyIn a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.

Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketers see also brand building and buzz as a goal of their content creation strategy.

The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.

Content marketing has become a powerful way to engage customer’s right where they stand.

To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.

But what is more powerful curated content or original content?

A business brands its self by creating and publishing original content on. It establishes thought leadership, elevates brand visibility and buzz and boosts its SEO by creating and publishing original content the web and in social media.

This improves the search engine rank and your content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to your offers.

By generation interesting and remarkable content other blogs, news sites and content curators will link to you which increases your Page Rank and improves your search engine visibility also!

The biggest challenge for marketers when doing content creation is the time investment!

Research results show that about 70% of marketers say they did not have enough time to devote to the process of content creation and content marketing. Also the marketers stated that is difficult for them to create original content to share with their audience.

Infographic: A Brief History of Content Marketing

CMI CM History medium Original Content builds you Trust and Customer Loyalty

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Grocery Stores discover Social Media as Communication and Marketing Channel

Socialnomics social media roi 300x300 Grocery Stores discover Social Media as Communication and Marketing ChannelIncreasingly consumers shift from traditional to the digital media. They research about products on search engines, forums, and blogs and in social media to get the best products for their money!

To get found online when future customers are looking for products is one of the major challenges businesses are facing today.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

A recent research from media and marketing services firm Valassis shows that 12% of the surveyed grocery retail executives go from usage of 12% social media in 2012 to a 65% usage in the next five years. They also plan to increasing investments in online marketing in general. The have understood the advantages of facebook for business and other networks to build customer loyalty.

An increasing number of B2C marketers are faced with the challenge to attract buyers to their offers.

This problem can be solved with Content marketing which has established as a powerful way to engage customers in social media.

Also an increasing number of B2C marketers are faced with the challenge produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products.

The most popular channel to share content is social media, the advantages of facebook for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.

Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

 

Infographic: How Brands Listen in the Digital Age

How Brands Can Listen in the Digital Age full1 Grocery Stores discover Social Media as Communication and Marketing Channel

This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.

Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.

Read also:

How to Generate Business through Content Marketing
How to Increase Backlinks and Customer Loyalty through Content Marketing

 

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Why do you have a Facebook profile if you don’t want to communicate?

social media content strategy 225 Why do you have a Facebook profile if you don’t want to communicate?When I communicate in Facebook and Twitter, then I like to share interesting and valuable content.

Sometimes there are users in my network who make the impression they are bothered through this information. Social media is for connection and for communication. People who don’t want to be “bothered” by information which they don’t like for this moment should take into account that maybe this information they don’t like at this moment can benefit other people.

Social media is a democratic way of communication and this means that everybody is free to publish any information which can benefit others.

Not each piece of content which a business or a private person publishes in the social media channel is of interest or value for all. But the more content and information is published the higher are the chances that under this mass of content parts exist which benefit other people.

To publish and to share content is a sign of generosity. And if there is content or any information you don’t like than you are free to express your personal opinion on this, but keep in mind your opinion must not be universally applicable.

Content sharing is an essential part of knowledge and communication and improves the online reputation.

 

Infographic: Social Sharing Trends

content sharing infographic Why do you have a Facebook profile if you don’t want to communicate?

 

What do you think, how does content sharing in social media benefits you?

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Tips for New Content Marketers – an Interview with Joe Chernov

content marketing Tips for New Content Marketers   an Interview with Joe ChernovRecently, we posted a video with Eloqua’s Joe Chernov that discussed the various ways marketers miss the mark with content marketer.

As a follow-up to that, the folks at CRMSoftware.TV sent over another interview where Joe offers some advice to those just getting started with content marketing

 

You’ll have to watch the video to learn all of his tips, but we’ve highlighted our three favorites below.

— Develop “buzzword-free” writing skills. At the risk of offending the PR crowd, it is important for content marketers to know how to write in a non-PR way. What that means is ditching the buzzwords and using language that people can understand and ultimately connect to. This is an area where new graduates have a leg up. Their language hasn’t been corrupted by industry jargon, so they are more inclined to communicate ideas in a more straightforward way.

— Display good business judgement. Many young marketers pride themselves on their web savvy. They are on Twitter, Facebook, Tumblr, Google+ and myriad other online networks. However, it is important to remember that your activity on those networks is a reflection of you as a professional. Joe suggests that you approach your activity with this mindset: “If Google is your resume, what does that say about you?”

— Keep it brief. An oft heard phrase is, “Brevity is the art of lingerie,” but it’s also the art of content. Joe addressed this somewhat in the last video, but it begs being mentioned again – keep it short and sweet! Just because you use 100 words to explain something doesn’t mean you should. It’s far more impressive to do it in 10. Content marketers should keep this in mind when creating content, remembering that today’s buyer consumes information at a much more rapid pace and doesn’t have time (or patience) to sit through a 10 page whitepaper.

For the rest of the tips, check out the video below.

Lauren Orange Tips for New Content Marketers   an Interview with Joe ChernovLauren joined Software Advice in 2010 as the CRM Market Manager. Currently, she is the Producer and Content Manager for CRMSoftware.TV, a new site designed to be like Hulu for CRM Software. She writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. When she isn’t covering the software industry, you can find her running at Town Lake with her dog, Sophie, and singing at local Austin venues. She is a graduate of the University of Texas with a bachelor’s degree in journalism.

Get in touch with Lauren:

 

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The Keys to An Effective Content Strategy – an Interview with Joe Chernov

content marketing The Keys to An Effective Content Strategy   an Interview with Joe ChernovWe are marketing in an age where content is king. As a result, more and more companies and marketing teams are increasing their content marketing efforts. But, not all content was created equal. How can you discover which content is going to convert the best? And what steps should you take to develop an effective content marketing strategy.

In this video, CRMSoftware.TV‘s Lauren Carlson sits down with content marketing guru Joe Chernov of Eloqua to discuss where some marketers are falling short when it comes to content.

They also highlight several tips for marketers who want to up their content game by creating a powerful and effective strategy.

 

Check out their discussion in the video below.

 

Lauren Orange The Keys to An Effective Content Strategy   an Interview with Joe ChernovLauren joined Software Advice in 2010 as the CRM Market Manager. Currently, she is the Producer and Content Manager for CRMSoftware.TV, a new site designed to be like Hulu for CRM Software. She writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. When she isn’t covering the software industry, you can find her running at Town Lake with her dog, Sophie, and singing at local Austin venues. She is a graduate of the University of Texas with a bachelor’s degree in journalism.

Get in touch with Lauren:

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How to Increase Backlinks and Customer Loyalty through Content Marketing

content marketing How to Increase Backlinks and Customer Loyalty through Content MarketingTo get found online when future customers are looking for products and services is one of the major challenges businesses are facing today.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

Businesses need to understand that future customers B2B and B2C primarily do not go online to buy something. First they go online for research. They research for products and services and if they found something of interest they research about information about the company. They ask friends, family and their social networks for recommendations and if they know the company the have recently found.

Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

How many people hit your site and how many business leads do generate daily?

Targeted traffic is a result of many tasks which need to be done before you even get the chance to get found by future customers through Google, Yahoo of Bing search.

Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.

 

Content marketing social media copywriting How to Increase Backlinks and Customer Loyalty through Content Marketing

Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers.

The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

This marketing system works 100% for any business!

Content marketing can also work for you to attract new customers to your business like a magnet.

To empower your content marketing start with a corporate blog!

Blogging companies get…

  • …up to 55% more Traffic
  • …up to 97% more Inbound Links
  • …up to 434% more indexed pages in search engines
  • …up to 25x times more business leads

 

The next steps of content creation are to craft further buyer persona oriented content like:

  • - Press releases
  • - Pictures
  • - Whitepapers
  • - How-to’s
  • - EBooks
  • - Video

 

In blurbs buyer personas analysis sheet from inBlurbs

 

Include a call to action in each of your content pieces. This ensures that the user exactly discovers what to do next.

Each of your content pieces is an outpost of your businesses which increases your visibility and improves trust and directs more future customers to your business.

The more content you publish on the web the more online outposts you get in exchange and your chances to get found increase. Other sites will find your content valuable and link back to it. People will share and comment on your content, which also will increase reach and visibility. You increase Backlinks and customer loyalty through content marketing. As simple as that.

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Customers Demand Brands to Prove Themselves Trustworthy

trust  Customers Demand Brands to Prove Themselves TrustworthyTrust is a major factor when it comes to get new customers acquired.

Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.

 

About.com conducted a survey where they find out that 84% of said that brands must prove themselves trustworthy before they buy or interact in any other way!

143532 Customers Demand Brands to Prove Themselves TrustworthyReviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people.

This brings us to the most effective way how to gain customer trust before you ask for the sale.

Content marketing is a proven way to engage customers.

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

One of the most popular channels to share content is social media. About 76% of marketers use a social network as the main channel for content distribution.

To share content in social media is not enough. Content creation and content marketing must be executed as a holistic strategy and have to be performed on regular basis to gain profitable results on the long term.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

How to start content marketing?

The best way to start content marketing for business is to start a corporate blog. Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.

Blogging has great advantages and here are the most important:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

All of this above builds trust and increases brand visibility. As a result this brings more interested people to the offers and can increase revenue in the long term.

inbound marketing assessment us Customers Demand Brands to Prove Themselves Trustworthy

 

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How to Win Customer Loyalty in Social Media with Smart Inbound Marketing

customer loyalty How to Win Customer Loyalty in Social Media with Smart Inbound MarketingMany marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so.

An increasing number of people who like a brand page are looking for valuable and helpful content.

COLLOQUY find out that promotions in the long run do not have an impact to customer experience!

Customer loyalty can be won and kept by encouraging them to spread the word about the brand they are satisfied with and help those customers to become brand advocates.

The today customer depends on his friends, family and social network when he is researching for new products and services on the web. Furthermore the today customer wants to be entertained and informed from brands and not overwhelmed with sales pitches.

Customers want brands to listen and to respond to their needs, wishes and complaint because this is what makes them feel understand.

The top five most popular things customers expects from a brand are:

  • 1. Providing a great 24/7 customer service
  • 2. Rewarding them for purchases, their feedback and referrals they bring in
  • 3. Sending them exclusive and relevant offers and specials
  • 4. Provide them with personalized products and services
  • 5. To know them when they visit or call a brand

 

How can you utilize those above information to set your business apart from your competition and to fulfill your customer’s needs?

Ask yourself, what will future customers find about me when they research for products and services on the web which I have to offer also?

When the above described customers ask friends and family for recommendations on products and services, will they recommend you or your competition?

As people go online to research, and customers want to be informed and entertained, what do you do to inform and/ or to entertain your existing and future customers.

In simple words, how do you separate your brand from the competition?

To separate your brand from your competition you need to understand that those above stated five points are your business advantage when used wisely. When you are able to improve these points than you will be always several steps ahead of your competition, but only as long as you do not stop improving what you do!

Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.

Infographic: Inbound Marketing

Inbound Marketing Rising Final2 How to Win Customer Loyalty in Social Media with Smart Inbound Marketing

Inbound marketing can help you to:

  • A. Save up to 62% of your marketing budget in the long term
  • B. Make you stand out of your competition
  • C. Generate a massive amount of qualified and hot business leads
  • D. Improve your lead conversion rate by up to 55%
  • E. Increase your loyal customers and sales

 

What do you think are you willing to take the effort by doing the above?

 

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Beware of DocStoc or the Reason why Slideshare is the Market Leader

docstoc vs slideshare Beware of DocStoc or the Reason why Slideshare is the Market LeaderAs many marketers and businesses I use Slideshare, DocStoc and other document hosting sites to upload content to make it available to different audiences.

For a couple of years now I used DocStoc to upload more than hundred documents for the reason of content marketing which in exchange brought me a small amount of interested visitors to our website and blog.

Today I went again to upload information to several document hosting sites and also on DocStoc. After I have done my upload successfully I discovered that only thirty documents are visible in my documents library.

I try to research what happen with the other documents which I have uploaded in the past years. Because all documents uploaded on other document hosting sites are still there, visible and deliver targeted traffic to our blog and website.

I was not able to find my remain articles so I decided to send an support request to DocStoc to clear what happen with my document where I have put time and effort to produce ant to upload to DocStoc.

Here is the email I have sent to DocStoc:

support request to docstoc Beware of DocStoc or the Reason why Slideshare is the Market Leader

 

Several hours later I received a response mail from DocStoc:

support request to docstoc 2 Beware of DocStoc or the Reason why Slideshare is the Market Leader

Yes, you read it right. By the way you are able to read, obviously “Jane” from DocStoc was not…

DocStoc deleted my account!

Nobody asked them to do so. “Jane” from DocStoc didn’t answer my support request but deleted my work.

When I started out with document hosting sites, my first choice was the market leader Slideshare, which has been acquired from LinkedIn several weeks ago. After some research I discovered further document hosting sites and registered there to spread the inBlurbs content, like whitepapers, articles and press releases.

We use a paid Slideshare account which offers also a lead generation and analytics feature. As I used Slideshare and the other document hosting sites like issuu.com and scribd.com I never discovered any problems.

Marketing Tip: Ensure that sources where you invest time and effort to spread content are reliable to not waste your time.

Did you had the same experiences with DocStoc? Post them here in the comment section below.

——————————————————————————————-

UPDATE 06/22/12: DocStoc Restored my account. Thanks DocStoc.

support request to docstoc update Beware of DocStoc or the Reason why Slideshare is the Market Leader

 ——————————————————————————————-

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5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories

facebook art marketing webinar1 5 Ways How To Gain A Huge Profit From Facebook Sponsored StoriesWe all heard about facebook ads. Rumors out there stated that paid ads in facebook do not work. And also there have been rumors that Facebook ad revenue decreases.

Ok, rumors are one thing and facts are another!

Marin Software an advertising management company proved that Facebook ads work. Especially Facebook’s new ad units, Sponsored Stories which work in a social context are doing very well for social media marketing.

The simple reason why firms are not successful with their Facebook marketing is they do not understand that people go online to research and not to buy thing. In the case of Facebook marketing the people go to Facebook to connect, exchange ideas and to communicate. They go to Facebook to discover new things (research).

Companies which do Facebook marketing do some major mistakes when performing paid campaigns.

One major mistake is they attract the Facebook user to click on their Facebook ad and lead him or her away from Facebook. This is a bad idea as the people on Facebook want to communicate and learn about new things on Facebook and they do not want to be led away.

To avoid this mistake companies which perform Facebook paid ad campaigns should be creative and lead these ad attracted visitors to their Facebook page, for example with an exclusive offer. This would for sure improve the marketing results.

Another major mistake when businesses do Facebook social media marketing is, they do not take the opportunity to communicate with those ads attracted new visitors of their Facebook pages. Social media is about communication and connection with people. It’s not about selling and sales pitches.

Businesses should take the time to communicate with their network and carefully listen to them. This can result in a massive revenue growth when done right.

Also a major mistake is to think, to be on Facebook as a brand is enough and the audience will follow. Why should they follow your business page on Facebook? Do you have something remarkable, valuable and interesting to share with your audience? Did you take this chance to build trust and position you as a professional resource there?

A great way how you can position your business and your brand in social media sites like Facebook is to publish and share remarkable, valuable and interesting content!

You can expand your brand reach very easy and quick by expanding the reach of your content through “Facebook Sponsored Stories”. So your content reaches wide more people and the best thing is it reaches the right people. The way of social targeting helps to reach the right persons and attract those future customers to a business page.

This way you build trust and brand awareness the smart way.

The success of “Sponsored Stories” is huge. An increasing number of advertisers are using this smart marketing way to expand the reach of their custom created content.

Infographic: A Brief Insight Into Facebook Marketing

A Brief Insight Into Facebook Marketing Infographic small 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories

Here are five ways how you can make Facebook Sponsored Stories work for you:

1. Start a corporate blog and create and share content in social media like Facebook in which your audience is interested in

2. Create eBooks, whitepapers, how-to’s, etc. and offer a free download in exchange of the visitors contact information on a landing page. This way you generate targeted leads

3. Set this landing pages under Facebook apps, so the user never need to leave Facebook

4. Start “Facebook Sponsored Stories” and direct the ad link to one of your Facebook landing pages

5. Encourage your audience to give you feedback regarding your content. This way you start the conversation

 

How about you, did you use “Sponsored Stories” yet and how is your opinion?

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How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO

content marketing How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEOContent marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.

Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketer see also brand building and buzz as a goal of their content creation strategy.

Content marketing social media copywriting How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO

Main content marketing objectives of marketers are:

 

One of the most difficulties when doing content creation is the time investment. About 70% of marketers say they did not have enough time to devote to the process of content creation and content marketing. Also the marketers stated that is difficult for them to create original content to share with their audience.

Main content marketing challenges of marketers are:

  • Creating original content
  • • Having the time to do it
  • • Finding high quality content
  • • Allocate staff to do it
  • • Difficulty to measuring results
  • • Securing senior level buy-in
  • • Understanding how it fits in overall marketing strategy

 

The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.

To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.

Only those activities performed on a regular basis pave the way to get found online by an increasing number of future customers and keeping them coming back to company offers and information.

Infographic: The Rise of Content Marketing

Content Marketing Infographic1.png.scaled5001 How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

How to jumpstart your content marketing?

The easiest way to jumpstart your content marketing is to start a corporate blog. Blogging has great advantages and here are the most important:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

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How Content Marketing Works For You Too To Get Business Leads? Give to Get

content marketing How Content Marketing Works For You Too To Get Business Leads? Give to GetThe tremendous success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet.

Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.

This marketing system works 100% for any business!

 

 

Video: What you can learn for your Marketing from the Greatful Dead

 

Infographic: Content Marketing

Content Marketing Infographic1.png.scaled5001 How Content Marketing Works For You Too To Get Business Leads? Give to Get

Here is how content marketing can work for you to attract new customers to your business like a magnet. To empower your content marketing you should start with a corporate blog.

Some facts about the power of blogging: Blogging companies get…

1. …up to 55% more Traffic
2. …up to 97% more Inbound Links
3. …up to 434% more indexed pages in search engines
4. …up to 25x times more business leads

 

The next steps you should do are to craft further buyer persona oriented content like:

- Press releases
- Pictures
- Whitepapers
- HowTos
- EBooks
- Video

Take care to include a call to action in each of your content pieces. This ensures that the user exactly will discover what to do next.

Each of this these pieces of content are outposts of your business which increase your visibility, brand reach and can direct more future customers to your business.

You should also distribute these pieces of content to social media and sites like y Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com to increase the reach of your message.

 

Buyer Persona Sheet:

 

To get the most out of your content creation and marketing efforts you should think of a strategic way to measure and improve your efforts. Inbound marketing is the way to get the most out in business leads and revenue for your business.

 

Presentation: Inbound Marketing

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What is the most effective SEO Tactic? Creating Content!

Content marketing social media copywriting What is the most effective SEO Tactic? Creating Content!A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO.

User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%.

Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors.

57% of companies which operate a corporate blog report to have acquired new customers through their blog.

 

Corporate Blogging

Blogging gets companies 55% more Traffic and up to 97% more Inbound Links. Companies who blog get 434% more indexed pages in search engines and up to 25x times more business leads.

Video Content Creation

Business who utilize video content creation, encounter up to 300% more monthly unique visitors, and 100% longer average time-on-site per visitor. The average time spent on pages with videos is 3-minutes. Generating video content increases search engine traffic by 157% and page views by 63% unique visitors by 100%.

 

User generated reviews on ecommerce sites

Content marketing ways like product ratings and reviews are proven to increase conversion rates on product pages.

Visitors of ecommerce pages should be able to include pictures and videos with their reviews. The way like sited as eBay and Amazon do to provide an overall rating are additional ways to increase website interaction.

The value of reviews increases as they are moderated within a short time period of about 24 hrs.

Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content.

Infographic: The Rise Of Conten Marketing

Content Marketing Infographic1.png.scaled5001 What is the most effective SEO Tactic? Creating Content!

All above activities are visible to search engines and can lead to a massive growth in traffic.

Creating content takes time, money and expertise. When you need inspiration on which content your audience is interested in, just ask them and they will tell you.

inbound marketing assessment us What is the most effective SEO Tactic? Creating Content!

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How to Multiply Marketing results the Smart Way? Combine In and Outbound

inbound.marketing.ven  How to Multiply Marketing results the Smart Way? Combine In and OutboundWhen it comes to led generation than “nothing beats the inbound marketing strategy”!

Inbound marketing builds you trust before the sale. Means your audience learn about your business and your products before they are looking to buy from you and without pushing them.

This increases your chance they select your company when they are ready to purchase.

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: The Inbound Marketing Multiplier

Inbound Marketing Multiplier How to Multiply Marketing results the Smart Way? Combine In and Outbound

 

What do you get by executing a professional marketing strategy?

A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

When you feel that you need help to execute this combined marketing strategy just let us know. Request a free custom quote today!

 

 

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