Archive for the ‘Content Creation Strategy’ Category
08/07/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Content Marketing, Get Found Online, Lead Generation, Online Reputation | No Comments »
To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
Businesses need to understand that future customers B2B and B2C primarily do not go online to buy something. First they go online for research. They research for products and services and if they found something of interest they research about information about the company. They ask friends, family and their social networks for recommendations and if they know the company the have recently found.
Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
How many people hit your site and how many business leads do generate daily?
Targeted traffic is a result of many tasks which need to be done before you even get the chance to get found by future customers through Google, Yahoo of Bing search.
Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.
Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers.
The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet.
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
This marketing system works 100% for any business!
Content marketing can also work for you to attract new customers to your business like a magnet.
To empower your content marketing start with a corporate blog!
Blogging companies get…
- …up to 55% more Traffic
- …up to 97% more Inbound Links
- …up to 434% more indexed pages in search engines
- …up to 25x times more business leads
The next steps of content creation are to craft further buyer persona oriented content like:
- - Press releases
- - Pictures
- - Whitepapers
- - How-to’s
- - EBooks
- - Video
Include a call to action in each of your content pieces. This ensures that the user exactly discovers what to do next.
Each of your content pieces is an outpost of your businesses which increases your visibility and improves trust and directs more future customers to your business.
The more content you publish on the web the more online outposts you get in exchange and your chances to get found increase. Other sites will find your content valuable and link back to it. People will share and comment on your content, which also will increase reach and visibility. You increase Backlinks and customer loyalty through content marketing. As simple as that.
08/01/12 by Dragan Mestrovic | Content Creation Strategy, Content Marketing, inbound marketing, Lead Generation, Real-Time Brand Massaging, social media marketing | 2 Comments »
Trust is a major factor when it comes to get new customers acquired.
Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.
About.com conducted a survey where they find out that 84% of said that brands must prove themselves trustworthy before they buy or interact in any other way!
Reviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people.
This brings us to the most effective way how to gain customer trust before you ask for the sale.
Content marketing is a proven way to engage customers.
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
One of the most popular channels to share content is social media. About 76% of marketers use a social network as the main channel for content distribution.
To share content in social media is not enough. Content creation and content marketing must be executed as a holistic strategy and have to be performed on regular basis to gain profitable results on the long term.
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
How to start content marketing?
The best way to start content marketing for business is to start a corporate blog. Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.
Blogging has great advantages and here are the most important:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
All of this above builds trust and increases brand visibility. As a result this brings more interested people to the offers and can increase revenue in the long term.
06/27/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Real-Time Brand Massaging | No Comments »
Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so.
An increasing number of people who like a brand page are looking for valuable and helpful content.
COLLOQUY find out that promotions in the long run do not have an impact to customer experience!
Customer loyalty can be won and kept by encouraging them to spread the word about the brand they are satisfied with and help those customers to become brand advocates.
The today customer depends on his friends, family and social network when he is researching for new products and services on the web. Furthermore the today customer wants to be entertained and informed from brands and not overwhelmed with sales pitches.
Customers want brands to listen and to respond to their needs, wishes and complaint because this is what makes them feel understand.
The top five most popular things customers expects from a brand are:
- 1. Providing a great 24/7 customer service
- 2. Rewarding them for purchases, their feedback and referrals they bring in
- 3. Sending them exclusive and relevant offers and specials
- 4. Provide them with personalized products and services
- 5. To know them when they visit or call a brand
How can you utilize those above information to set your business apart from your competition and to fulfill your customer’s needs?
Ask yourself, what will future customers find about me when they research for products and services on the web which I have to offer also?
When the above described customers ask friends and family for recommendations on products and services, will they recommend you or your competition?
As people go online to research, and customers want to be informed and entertained, what do you do to inform and/ or to entertain your existing and future customers.
In simple words, how do you separate your brand from the competition?
To separate your brand from your competition you need to understand that those above stated five points are your business advantage when used wisely. When you are able to improve these points than you will be always several steps ahead of your competition, but only as long as you do not stop improving what you do!
Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.
Infographic: Inbound Marketing
Inbound marketing can help you to:
- A. Save up to 62% of your marketing budget in the long term
- B. Make you stand out of your competition
- C. Generate a massive amount of qualified and hot business leads
- D. Improve your lead conversion rate by up to 55%
- E. Increase your loyal customers and sales
What do you think are you willing to take the effort by doing the above?
06/20/12 by Dragan Mestrovic | Advanced Content, Content Creation Strategy, Content Marketing, Lead Generation | 1 Comment »
As many marketers and businesses I use Slideshare, DocStoc and other document hosting sites to upload content to make it available to different audiences.
For a couple of years now I used DocStoc to upload more than hundred documents for the reason of content marketing which in exchange brought me a small amount of interested visitors to our website and blog.
Today I went again to upload information to several document hosting sites and also on DocStoc. After I have done my upload successfully I discovered that only thirty documents are visible in my documents library.
I try to research what happen with the other documents which I have uploaded in the past years. Because all documents uploaded on other document hosting sites are still there, visible and deliver targeted traffic to our blog and website.
I was not able to find my remain articles so I decided to send an support request to DocStoc to clear what happen with my document where I have put time and effort to produce ant to upload to DocStoc.
Here is the email I have sent to DocStoc:
Several hours later I received a response mail from DocStoc:
Yes, you read it right. By the way you are able to read, obviously “Jane” from DocStoc was not…
DocStoc deleted my account!
Nobody asked them to do so. “Jane” from DocStoc didn’t answer my support request but deleted my work.
When I started out with document hosting sites, my first choice was the market leader Slideshare, which has been acquired from LinkedIn several weeks ago. After some research I discovered further document hosting sites and registered there to spread the inBlurbs content, like whitepapers, articles and press releases.
We use a paid Slideshare account which offers also a lead generation and analytics feature. As I used Slideshare and the other document hosting sites like issuu.com and scribd.com I never discovered any problems.
Marketing Tip: Ensure that sources where you invest time and effort to spread content are reliable to not waste your time.
Did you had the same experiences with DocStoc? Post them here in the comment section below.
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UPDATE 06/22/12: DocStoc Restored my account. Thanks DocStoc.
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06/14/12 by Dragan Mestrovic | Content Creation Strategy, Lead Generation, social media marketing | No Comments »
We all heard about facebook ads. Rumors out there stated that paid ads in facebook do not work. And also there have been rumors that Facebook ad revenue decreases.
Ok, rumors are one thing and facts are another!
Marin Software an advertising management company proved that Facebook ads work. Especially Facebook’s new ad units, Sponsored Stories which work in a social context are doing very well for social media marketing.
The simple reason why firms are not successful with their Facebook marketing is they do not understand that people go online to research and not to buy thing. In the case of Facebook marketing the people go to Facebook to connect, exchange ideas and to communicate. They go to Facebook to discover new things (research).
Companies which do Facebook marketing do some major mistakes when performing paid campaigns.
One major mistake is they attract the Facebook user to click on their Facebook ad and lead him or her away from Facebook. This is a bad idea as the people on Facebook want to communicate and learn about new things on Facebook and they do not want to be led away.
To avoid this mistake companies which perform Facebook paid ad campaigns should be creative and lead these ad attracted visitors to their Facebook page, for example with an exclusive offer. This would for sure improve the marketing results.
Another major mistake when businesses do Facebook social media marketing is, they do not take the opportunity to communicate with those ads attracted new visitors of their Facebook pages. Social media is about communication and connection with people. It’s not about selling and sales pitches.
Businesses should take the time to communicate with their network and carefully listen to them. This can result in a massive revenue growth when done right.
Also a major mistake is to think, to be on Facebook as a brand is enough and the audience will follow. Why should they follow your business page on Facebook? Do you have something remarkable, valuable and interesting to share with your audience? Did you take this chance to build trust and position you as a professional resource there?
A great way how you can position your business and your brand in social media sites like Facebook is to publish and share remarkable, valuable and interesting content!
You can expand your brand reach very easy and quick by expanding the reach of your content through “Facebook Sponsored Stories”. So your content reaches wide more people and the best thing is it reaches the right people. The way of social targeting helps to reach the right persons and attract those future customers to a business page.
This way you build trust and brand awareness the smart way.
The success of “Sponsored Stories” is huge. An increasing number of advertisers are using this smart marketing way to expand the reach of their custom created content.
Infographic: A Brief Insight Into Facebook Marketing
Here are five ways how you can make Facebook Sponsored Stories work for you:
1. Start a corporate blog and create and share content in social media like Facebook in which your audience is interested in
2. Create eBooks, whitepapers, how-to’s, etc. and offer a free download in exchange of the visitors contact information on a landing page. This way you generate targeted leads
3. Set this landing pages under Facebook apps, so the user never need to leave Facebook
4. Start “Facebook Sponsored Stories” and direct the ad link to one of your Facebook landing pages
5. Encourage your audience to give you feedback regarding your content. This way you start the conversation
How about you, did you use “Sponsored Stories” yet and how is your opinion?
06/08/12 by Dragan Mestrovic | Content Creation Strategy, Lead Generation, Real-Time Marketing and PR, social media marketing | 3 Comments »
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.
Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketer see also brand building and buzz as a goal of their content creation strategy.
Main content marketing objectives of marketers are:
One of the most difficulties when doing content creation is the time investment. About 70% of marketers say they did not have enough time to devote to the process of content creation and content marketing. Also the marketers stated that is difficult for them to create original content to share with their audience.
Main content marketing challenges of marketers are:
- • Creating original content
- • Having the time to do it
- • Finding high quality content
- • Allocate staff to do it
- • Difficulty to measuring results
- • Securing senior level buy-in
- • Understanding how it fits in overall marketing strategy
The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.
To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.
Only those activities performed on a regular basis pave the way to get found online by an increasing number of future customers and keeping them coming back to company offers and information.
Infographic: The Rise of Content Marketing
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
How to jumpstart your content marketing?
The easiest way to jumpstart your content marketing is to start a corporate blog. Blogging has great advantages and here are the most important:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
05/03/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Content Marketing, Get Found Online, inbound marketing | 6 Comments »
A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO.
User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%.
Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors.
57% of companies which operate a corporate blog report to have acquired new customers through their blog.
Corporate Blogging
Blogging gets companies 55% more Traffic and up to 97% more Inbound Links. Companies who blog get 434% more indexed pages in search engines and up to 25x times more business leads.
Video Content Creation
Business who utilize video content creation, encounter up to 300% more monthly unique visitors, and 100% longer average time-on-site per visitor. The average time spent on pages with videos is 3-minutes. Generating video content increases search engine traffic by 157% and page views by 63% unique visitors by 100%.
User generated reviews on ecommerce sites
Content marketing ways like product ratings and reviews are proven to increase conversion rates on product pages.
Visitors of ecommerce pages should be able to include pictures and videos with their reviews. The way like sited as eBay and Amazon do to provide an overall rating are additional ways to increase website interaction.
The value of reviews increases as they are moderated within a short time period of about 24 hrs.
Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content.
Infographic: The Rise Of Conten Marketing
All above activities are visible to search engines and can lead to a massive growth in traffic.
Creating content takes time, money and expertise. When you need inspiration on which content your audience is interested in, just ask them and they will tell you.
04/04/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Lead Generation, Online Reputation, Real-Time Marketing and PR, social media marketing | 2 Comments »
When it comes to led generation than “nothing beats the inbound marketing strategy”!
Inbound marketing builds you trust before the sale. Means your audience learn about your business and your products before they are looking to buy from you and without pushing them.
This increases your chance they select your company when they are ready to purchase.
Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.
Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.
Companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.
Infographic: The Inbound Marketing Multiplier
What do you get by executing a professional marketing strategy?
A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
When you feel that you need help to execute this combined marketing strategy just let us know. Request a free custom quote today!
03/26/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, social media marketing | 2 Comments »
Social media has become the most popular distribution channel, this is no secret. But still the most marketers rely on paid advertising nevertheless they can reach their audience in social media with no paid ads for a faction of the costs.
Advertising industry research firm Advertiser Perceptions found out that:
More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months.
The good news is that 62% of marketers say that social media is important to critical for their business. And the bad news is that 59% of them want to buy customer attention instead of earning it by a simultaneously decrease of cost per lead up to 62%.
It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.
Moreover a big ad budget does not mean you will be successful with your lead generation campaign.
The most profitable method to gain customer attention in the long term is to offer something of value for the audience. Information which is remarkable and share worthy.
Smart content marketing has proven to be a great way to create brand awareness and to e most effective to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of content marketing are blogging, social media and video.
A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about the published content will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
How can your business profit from this?
- 1. Start a social media presence. Complete your profile there.
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
- 6. Measure your activities.
- 7. Improve your activities and repeat.
This can lower your cost per lead up to 62%, increase your lead conversion up to 55% and boost your revenue the smart way.
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03/23/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Lead Generation, Real-Time Brand Massaging, Real-Time Marketing and PR, social media marketing | 6 Comments »
Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right.
A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media.
Leveraging social media for branding and building awareness helps B2B companies.
4 Ways how companies can leverage social media:
- • Increase brand awareness
- • Humanize B2B companies
- • Establish as thought leader
- • Connecting with customers and prospects
An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.
What sites, tactics and strategies are B2B marketers including in their social media outreach?
To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.
Some numbers about Social Media Lead Generation
“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”
Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]
Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.
There is no question content marketing, corporate blogging connected with social media distribution is definitely a revenue driver for B2B companies.
Infographic: B2B Social Media on the Rise
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03/22/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Lead Generation, Real-Time Marketing and PR, social media marketing | 2 Comments »
Social Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.
Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.
Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.
In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.
A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.
How can you profit from this trend?
- 1. Start a social media presence. Complete your profile there
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
- 6. Measure your activities
- 7. Improve your activities and repeat
Read this article also: Get social to get found from your future customers
Infographic: Digital Marketing Budgets
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03/21/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Real-Time Brand Massaging, Real-Time Marketing and PR, social media marketing | 3 Comments »
In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging.
To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging.
Also it is not necessary anymore to wait for days, weeks or months to get an idea how brand messaging work and if the recent results are going into the right direction.
By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. Also they have the opportunity to refine their brand messaging in real time by carefully listening to their audience and offer buyer persona tailored information to make their brand outstanding.
This messaging can be improved online in real time and on daily base to lead the messaging towards the company goals.
Brand marketers need to move beyond campaign mode and post campaign measurement and take advantage of real time feedback and metrics on brand messaging performance.
The first question which marketers face to answer is: How far is the reach of my brand messaging?
To get an idea you need to know some metrics about social media and sharing.
- LinkedIn
- Each LinkedIn user has an average of 60 connection and messages there are shared on average 0.3 times.
- Facebook
- Each Facebook user has an average of 130 friends and messages there are shared on average 0.65 times.
- Twitter
- Each Twitter user has an average of 300 followers and messages there are shared on average 1.5 times.
Calculation example “Facebook”
When your company Facebook page has 1000 likes, it means your messages are visible on these 1000 peoples wall as well in the moment when they are published on yours.
We have learned that an average Facebook user has 130 friends.
Your potential brand message reach: 1000 (Likes) x 130 (each one of them) = 130,000 – 1000 (Likes) = 129,000 (possible additional people to see your brand message)
We have also learned that an average Facebook user shares a message on average about 0.65 times. This could increase your visibility to additionally 83,850 people. Your estimated brand messaging reach could be 212,850 people.
Infographic: How Engaged is Your Brand?
You can’t buy a good branding anymore you need to earn it day by day.
To earn reputation and a trustworthy brand to reach an increasing amount of people you need to offer valuable information – content there where your audience is around on the web and in social media. Remarkable and valuable content can be shared from people in the networks and travel on light speed around the globe.
On the web you are what you publish. What are you?
—David Meerman Scott
To take advantage of the real time opportunities the web and social media offer, you need to transform your marketing from static campaign mode to real time mode and make use of daily news, events and the social vibe your audience gives you as a feedback.
What do you think, did I missed something?
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03/14/12 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, Online Reputation, social media marketing | 2 Comments »
Strategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
The most popular ways of content marketing are blogging, social media and video.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
Here are some facts about the power of blogging:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
In the next stages you should craft buyer persona oriented…
- Press releases
- Pictures
- Whitepapers
- EBooks
- Video
These pieces of content you can distribute on sites like Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com.
Infographic: The Rise Of Content Marketing
Case Study: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue
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03/08/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Lead Generation, Organic Traffic, social media marketing, Trust Agents | 1 Comment »
Today on eMarketer an article captured my attention:
An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.
It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.
What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?
Infographic: Small Business Social Media
Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.
Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.
How can a business earn trust and decrease their ad spending in social media?
- 1. Listen to your audience and contribute to the conversation if you have something valuable to say.
- 2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
- 3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
- 4. Develop your products and services tailored for your audience.
- 5. Measure all what you do and improve your doings.
These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.
Let me know what you think. Do you have similar experiences?
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