Archive for the ‘Content Creation Strategy’ Category

How to Decrease Ad Spending, Increase Lead Count and Conversion

Social media has become the most popular distribution channel, this is no secret. But still the most marketers rely on paid advertising nevertheless they can reach their audience in social media with no paid ads for a faction of the costs.

Advertising industry research firm Advertiser Perceptions found out that:

More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months.

135826 How to Decrease Ad Spending, Increase Lead Count and Conversion

The good news is that 62% of marketers say that social media is important to critical for their business. And the bad news is that 59% of them want to buy customer attention instead of earning it by a simultaneously decrease of cost per lead up to 62%.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign.

The most profitable method to gain customer attention in the long term is to offer something of value for the audience. Information which is remarkable and share worthy.

Smart content marketing has proven to be a great way to create brand awareness and to e most effective to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of content marketing are blogging, social media and video.

137927 How to Decrease Ad Spending, Increase Lead Count and Conversion

A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about the published content will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.

Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.

Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.

137928 How to Decrease Ad Spending, Increase Lead Count and Conversion

How can your business profit from this?

  • 1. Start a social media presence. Complete your profile there.
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
  • 6. Measure your activities.
  • 7. Improve your activities and repeat.

 

This can lower your cost per lead up to 62%, increase your lead conversion up to 55% and boost your revenue the smart way.

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How B2B Marketers Can do Social Media Lead Generation the Smart Way

Socialnomics social media roi 300x300 How B2B Marketers Can do Social Media Lead Generation the Smart WayAny B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right.

A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media.

Leveraging social media for branding and building awareness helps B2B companies.

4 Ways how companies can leverage social media:

  • • Increase brand awareness
  • • Humanize B2B companies
  • • Establish as thought leader
  • • Connecting with customers and prospects

 

An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.

What sites, tactics and strategies are B2B marketers including in their social media outreach?

To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.

Some numbers about Social Media Lead Generation

“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”

Content marketing social media copywriting How B2B Marketers Can do Social Media Lead Generation the Smart WayOnline Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).

A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]

Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.

There is no question content marketing, corporate blogging connected with social media distribution is definitely a revenue driver for B2B companies.

Infographic: B2B Social Media on the Rise

b2b social media marketing infographic How B2B Marketers Can do Social Media Lead Generation the Smart Way

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How to Master Your Lead Generation Challenge with Social Media

social media business How to Master Your Lead Generation Challenge with Social MediaSocial Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.

Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.

Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.

In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

How can you profit from this trend?

  • 1. Start a social media presence. Complete your profile there
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
  • 6. Measure your activities
  • 7. Improve your activities and repeat

 

Read this article also: Get social to get found from your future customers

 

Infographic: Digital Marketing Budgets

digital marketing budget trends 2012 How to Master Your Lead Generation Challenge with Social Media

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Why Marketers should do Brand Massaging in Real-Time

branding 1 Why Marketers should do Brand Massaging in Real TimeIn the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging.

To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging.

Also it is not necessary anymore to wait for days, weeks or months to get an idea how brand messaging work and if the recent results are going into the right direction.

By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. Also they have the opportunity to refine their brand messaging in real time by carefully listening to their audience and offer buyer persona tailored information to make their brand outstanding.

This messaging can be improved online in real time and on daily base to lead the messaging towards the company goals.

Brand marketers need to move beyond campaign mode and post campaign measurement and take advantage of real time feedback and metrics on brand messaging performance.

The first question which marketers face to answer is: How far is the reach of my brand messaging?

To get an idea you need to know some metrics about social media and sharing.

  • LinkedIn
  • Each LinkedIn user has an average of 60 connection and messages there are shared on average 0.3 times.
  • Facebook
  • Each Facebook user has an average of 130 friends and messages there are shared on average 0.65 times.
  • Twitter
  • Each Twitter user has an average of 300 followers and messages there are shared on average 1.5 times.

 

Calculation example “Facebook”

When your company Facebook page has 1000 likes, it means your messages are visible on these 1000 peoples wall as well in the moment when they are published on yours.

We have learned that an average Facebook user has 130 friends.

Your potential brand message reach: 1000 (Likes) x 130 (each one of them) = 130,000 – 1000 (Likes) = 129,000 (possible additional people to see your brand message)

We have also learned that an average Facebook user shares a message on average about 0.65 times. This could increase your visibility to additionally 83,850 people. Your estimated brand messaging reach could be 212,850 people.

Infographic: How Engaged is Your Brand?

brand marketing with social media infographic Why Marketers should do Brand Massaging in Real Time

You can’t buy a good branding anymore you need to earn it day by day.

To earn reputation and a trustworthy brand to reach an increasing amount of people you need to offer valuable information – content there where your audience is around on the web and in social media. Remarkable and valuable content can be shared from people in the networks and travel on light speed around the globe.

On the web you are what you publish. What are you?

—David Meerman Scott

 

To take advantage of the real time opportunities the web and social media offer, you need to transform your marketing from static campaign mode to real time mode and make use of daily news, events and the social vibe your audience gives you as a feedback.

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Get Up to 40% Revenue Boost through Content Marketing

social media content strategy 225 Get Up to 40% Revenue Boost through Content MarketingStrategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.

The most popular ways of content marketing are blogging, social media and video.

Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.

Here are some facts about the power of blogging:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

In the next stages you should craft buyer persona oriented…

  • Press releases
  • Pictures
  • Whitepapers
  • EBooks
  • Video

 

These pieces of content you can distribute on sites like Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com.

Infographic: The Rise Of Content Marketing

Content Marketing Infographic1.png.scaled5001 Get Up to 40% Revenue Boost through Content Marketing

Case Study: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue


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Facebook CPC Rates could be an Indicator of Trust Level

SoMe Logo Resized e1282874591584 Facebook CPC Rates could be an Indicator of Trust Level

Today on eMarketer an article captured my attention:

An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.

It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.

 

137672 Facebook CPC Rates could be an Indicator of Trust Level

What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?

 

Infographic: Small Business Social Media

Small Business Social Media Infographic Facebook CPC Rates could be an Indicator of Trust Level

Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.

Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.

How can a business earn trust and decrease their ad spending in social media?

  • 1. Listen to your audience and contribute to the conversation if you have something valuable to say.
  • 2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
  • 3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
  • 4. Develop your products and services tailored for your audience.
  • 5. Measure all what you do and improve your doings.

 

These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.

Let me know what you think. Do you have similar experiences?

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Is Inbound Marketing to expensive for YOU too?

greedy Is Inbound Marketing to expensive for YOU too?Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy.

They have not good writers on their staff to produce buyer persona oriented remarkable content like blog articles, whitepapers, how-to’s and eBooks on a regular basis.

Also they do not have in-house SEO experts to help them to choose the most relevant keywords to better get found in the search engines.

Moreover the knowledge about social media communication and an effective community management is not in place as well.

But the most important fact is the time to get all the required things done.

Studies show that business who try to do inbound marketing without professional help fail within three months.

What did they win when the do not hire a professional inbound marketing agency? Simply nothing! They waste time resources and money for no revenue results.

If you want to profit from inbound marketing than you should think about to hire professionals who can do the job.

What do you get by executing a professional inbound marketing strategy?

  • A. S ave up to 62% of your marketing budget.
  • B. Stand out of your competition.
  • C. Generate a massive amount of leads.
  • D. Get up to 55% higher lead conversion rates.
  • E. Increase your customers and sales.

 

How much does it cost to hire a professional inbound marketing agency?

This is a god question. The same one like how much is a car? What kind of car do you want? Do you want an old car or a brand new Ferrari?

Inbound marketing hourly rates start with $100 per hour, depends what to do.

You can calculate to spend between $2,000/m – $3,000/m for about minimum of six months, depending on the services delivered. Because any serious inbound marketing agency will need this time frame to set your marketing on the right track to help you to reach your revenue goals.

On the end of the day is inbound marketing the most efficient and the most cost effective marketing you can get for your buck.

Inbound Marketing Infographic Is Inbound Marketing to expensive for YOU too?

Did I miss anything? Let me know in the comments below.

 

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How Word-of-Mouse can Drive Revenue for your business

social media content strategy 225 How Word of Mouse can Drive Revenue for your business The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family.

User generated on-site content created by internet users includes reviews, comments, stories and questions.

A Study from Bazaarvoice shows that today up to 51% of internet users purchase decision is influenced by user generated content. It is influenced by their social network, family and friends.

Today people research on the internet and in social media about a brand, products and services to get the best deal for their buck.

It is crucial for any brand to know what these future clients will find about them on the web. What kind of ratings on rating sites, product reviews in their network, the brands communication from a blog, video, social media, press, etc.

What will these future customers find when they research about your business. Can this information they find about your company influence them positively to buy your products? Or will they influence them to buy the products from your competitor?

On the web you are what you publish, what are you? — David Meerman Scott —

Brands need to follow the general principles of authenticity and transparency and they need to understand there is a huge group of consumers right now who just do not trust them. They need to be open and give their audience the opportunity to talk about their brand. This will become the standard to the long term.

What brands can do to step into brand talk:

  • - Be where your target audience is around
  • - Listen to the conversation
  • - Respond to the conversation
  • - Publish and share buyer persona relevant and remarkable content on the web and in social media
  • - Ask for opinion about your products and your business
  • - Ask for any suggestions for product and services improvement
  • - Be authentic, be honest and be helpful
  • - Keep the conversation on run

 

The most important point: START IMMEDIATELY before your competitor does! A later uphill battle will cost you much more and it is doubtful that you can overtake them.

All of the points above increases trust, credibility and reputation of your brand. This is the currency on the web! When you are smart and build your currency the right way than you can gain a massive competitive edge.

What are you actually doing to get seen and found on the web when your target audience is looking for products or services you also have to offer?

Do you utilize one or all of the above suggestions to improve your chances on the market? If not you should start right away! It’s a mouse click economy; your competitor is only a mouse-click away.

Infographic: Bazaarvoice Millennials

bazaarvoice millennials final How Word of Mouse can Drive Revenue for your business

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B2B Decision Makers are Increasingly Researching in Social Media

In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.

increase budget for social media marketing B2B Decision Makers are Increasingly Researching in Social Media

Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.

This evolution of information technology also arrived to the B2B companies.

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!

“Research from ad agency TricomB2B and University of Dayton School of Business Administration showed an even higher concentration of B2B influencers researching purchases on mobile devices.”

How can you and a B2B firm leverage this information above for your business?

  • 1. Start a social media presence. Complete your profile there.
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
  • 6. Measure your activities.
  • 7. Improve your activities and repeat.

What do you think? How are your experiences?

 

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Get social to get found from your future customers

Content marketing social media copywriting Get social to get found from your future customersGoogle, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too.

But how to get into those results the smartest way?

The easiest way to get better found on search engines is content marketing. As content marketing has become the most powerful marketing strategy to increase brand awareness, trust and credibility with the audience.

As content is only a part of an integral marketing strategy there is more part of the marketing puzzle important to be used.

The most powerful internet marketing strategy which also has proven to be successful and to bring guaranteed results for businesses is Inbound Marketing.

Inbound marketing consist of content creation like Blogging, Social Media Marketing, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Inbound Marketing has proven to:

• Save up to 62% of a businesses marketing budget.

• Make a business stand out of their competition.

• Help to generate a massive amount of leads with up to 55% higher lead conversion rates

• Increase customers, sales and revenue.

Content creation

Content Marketing has become a significant part of online marketing strategy. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of content marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

Social Media Marketing

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

Lead Generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have a 55% higher lead conversion rate than lead generated through traditional marketing strategies.

Lead Nurturing – Lead Conversion

Effective lead nurturing increases lead conversion by up to 55%. Which does not mean that lead nurturing consist of sales pitches. Moreover effective lead nurturing is also a communication process with the future client in which the lead receives helpful and valuable information too. This grows the trust and increases the chances that a lead buys when he is ready to do so, because he knows the source as a trusted and reputable one.

Closed-Loop Analysis

All marketing tasks need to be measured to ensure you are walking the right way. During this closed loop analysis you increase successful tasks measure, improve and repeat. This ensures a step by step quality increase and a gradually decrease of marketing costs up to 62%.

 

Infographic: Content creation

content marketing social media infographic Get social to get found from your future customers

Keep your inbound marketing flexible to react on real-time news! Always keep the news in focus. As news appears they can offer a tremendous opportunity for you to jump on this bandwagon to use it as your own marketing push the piggy pack way! But you must react quickly, in real-time!

Simply be the first who tweets, shares or likes the story and also take into account to write a blog article from your point of view ASAP! This can help to increase your brand awareness.

Did I missed something, what do you think?

 

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inBlurbs Blog is nominated as one of the 20 finalists

socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection.

One of those blogs is inBlurbs blog. In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Social Media Examiner, the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. More than 450,000 people read Social Media Examiner each month.

Technorati and AdAge rank Social Media Examiner as one of the world’s Top 10 business blogs. Our more than 120,000 email subscribers look forward to our daily original content.”

We are very proud to be nominated between those great blogs. Many thanks to all of our supporters.

inblurbs nominated for top blog inBlurbs Blog is nominated as one of the 20 finalists

 

 

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How to save 62 percent of your budget with inbound marketing

Convert How to save 62 percent of your budget with inbound marketingEvery business wants to succeed. But not every business is doing what it needs to succeed. As for the past years corporate blogging and social media has increasingly earned popularity because auf its successful use, there are still a majority of businesses which still do not engage in these said marketing opportunities.

During the past years inbound marketing, which consists of strategic and buyer persona oriented content creation and content distribution like corporate blogging, engagement in social media, lead generation and lead conversion through lead nurturing and measurement through closed-loop analysis has grown in popularity.

The increase of inbound marketing popularity is no fad but the outcome of  measurable and proven results which studies like the MIT study certifies.

ROI 2011 FrontPage resized 252 How to save 62 percent of your budget with inbound marketing

 

Furthermore it is a proven fact that companies which rely on online lead generation are 25 x more profitable than companies who do not.

 

Some examples why inbound marketing is so successful:

Content creation

Companies who operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which operate a corporate blog report to have acquired new customers through their blog.

 

Social media

67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook. 47% of companies who use Twitter report to have acquired new customer through it.

 

Lead generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have an 55% higher lead conversion rate than lead generated through traditional marketing strategies.

As inbound marketing strategy consists of buyer persona oriented content creation, social media engagement, lead generation, lead nurturing and closed-loop analysis; it covers the necessary areas for a successfully operable strategy.

 

Some suggestions to jumpstart your inbound marketing:

  • 1. Identify your buyer personas. (Download this free buyer persona sheet)
  • 2. Produce remarkable content (blog articles, whitepapers, eBooks, photos, video, press releases and FAQs) for your buyer personas.
  • 3. Distribute your content online through your corporate blog and in social media.
  • 4. The more you publish and share the better. As you increase the amount of pages of your website and blog articles you get increasingly more digital outpost to get found better online.
  • 5. The more articles you publish the more opportunities appear to get Backlinks from other websites and blog who also like your publications and you will be recognizes as a trusted source.
  • 6. Build relevant landing pages and clear call to action to generate leads.
  • 7. Nurture those leads with important information and not with sales pitches.
  • 8. Measure what you do, optimize and repeat.

 

Infographic: Inbound Marketing vs. Outbound Marketing

 inbound vs outbound infographic resized 600 How to save 62 percent of your budget with inbound marketing

 

—What do you think about inbound marketing?

 

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Get up to 25 times more business leads with Content Marketing

content marketing Get up to 25 times more business leads with Content MarketingContent Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!

 

4 Reasons to start a corporate blog:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

 

7 Reasons to start your social media marketing:

  • 1. Increase customer perception in the marketplace
  • 2. Build long term relationship with customers and partners
  • 3. Can respond to customers in real-time
  • 4. Taylor products and marketing campaigns based on customer preferences
  • 5. React and resolve on negative buzz in real-time
  • 6. Decrease costs of marketing
  • 7. Improved time to market for products and services

 

Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.

You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.

The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.

 

6 Reasons to start your video marketing:

  • 1. 200% to 300% more monthly unique visitors
  • 2. 100% longer average time-on-site per visitor
  • 3. 3-minute average time spent on pages with videos
  • 4. 157% increase in search engine traffic
  • 5. 100% increase in unique visitors
  • 6. 63% increase in page views

 

Infographic: Content Marketing

Content Marketing Infographic by Marketo Get up to 25 times more business leads with Content Marketing

—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?

 

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How to gain a competitive position for B2B with Mobile accessibility

Square Rolls Out Sophisticated Mobile Payment Solution for iPhone 300x229 How to gain a competitive position for B2B with Mobile accessibilityMashable reported that LinkedIn has about 131 million users and that 13% of them access LinkedIn through mobile devices.

LinkedIn is the largest professional social network worldwide and has grown for about 63% compared with the last year.

An increasing number of professionals B2B are researching through their mobile devices. The mobile activity is increasing in B2B.

Millennial Media found out that Smartphone’s are responsible for 68% of website impressions. Also Millennial Media found out that mobile-social action Mix Up 39% month over month.

mobile chart resized 600 How to gain a competitive position for B2B with Mobile accessibility

Studies show that people surf on websites for about three hours from their mobile devices compared with one hour from their personal computer. Studies also show that actually about 260 million mobile devices are in use globally and this number is growing in a strong pace.

mobile chart2 resized 600 How to gain a competitive position for B2B with Mobile accessibility

There is no question that growth in the B2C sector is much higher than in B2B. But keep in mind; consumers are also employed in companies can also be future B2B client. But only when you give the opportunity to know you and your company, means to offer a way to access your company information from a mobile device.

Now the question occurs how companies who are B2B oriented embrace these facts and how they plan to tune their marketing to stay competitive by simply being accessible through mobile devices, being accessible mobile for actual and future customers who research from their mobile devices for products and services your business also has to offer?

There are several indicators to keep an eye on the mobile marketing way.

  • 1. The mobile marketing spending is increasing.
  • 2. Smartphone’s have become state of the art and are dominating the mobile world.
  • 3. Tablet pc demand is also increasing.
  • 4. Mobile website optimization becomes more important.
  • 5. Location based mobile marketing has become a powerful way to connect with customers.
  • 6. Customers demand accessibility of information’s when they want and where they want.

 

Mobile usage is increasing and marketers must understand how their target audience is researching for information on the web. And they should create content to meet the needs of consumers which research the mobile way

Some stats:

  • - It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)
  • - There are more mobile phones on the planet than there are TVs. (Source: Jupiter)

 

Infographic: Mobile Marketing B2B

embrace mobile web How to gain a competitive position for B2B with Mobile accessibility

– How do you deal with the increasing damand of customers to access your website on mobile devices? I am looking forward to your comment.

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IBM Study reveals that social media is the Marketing Priority worldwide

Social Media writing IBM Study reveals that social media is the Marketing Priority worldwideA recent IBM study shows that 82% of CMOs worldwide are planning increase their technology investment in social media within the next three to five years.

These are interesting data. As social media evolves and more businesses jumping o this bandwagon it looks for me that three to five years are not an appropriate time frame to step into conversation with existing and future customers.

The more companies engage in social media two way communications the thinner the air becomes for those who start later. Those who come late will experience a massive uphill battle to gain positions which their competitors already have secured.

Companies which like to position their business to gain a competitive advantage need to act now, and not to wait three to five years.

Moreover companies who decide to take action within the next five years will be under risk to vanish from the customer radar and sink.

As social media is evolving at a very quick pace businesses also need to evolve to stay on track.

Content creation is the key to get found on the web. Your audience is researching o the web fist. If your audience can’t find you when they research for products or services which you also have to offer than you will lose potential business.

The three big search engines like Google, Yahoo and Bing are indexing content form social media. So if you are in social media your chances increase to get found on the web.

What can you do to position your business today?

If you want to do business in the next five years and beyond you should take the opportunity to jump into social media as a valuable communication channel.

A. Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around.

B. Complete and customize your profiles there to have a social media branding to get recognized by your audience.

C. Listen to the social media conversation and contribute if you feel you have something valuable and helpful to say.

D. Start a corporate blog where you write about topics which your audience is interested in. Share your articles in your social media channels and ask your audience about their opinion.

E. Train you staff to become your brand ambassadors on the web and I social media and give them the freedom to decide how to communicate by establishing clear social media policy.

F. Measure your doings and check out what is working and what is not working. The things which work for your business you should intensify and the thing which do not work the way you have expected you should cut back.

G. Set realistic goals! Be realistic with your social media engagement. Rome wasn’t built in a day as well. Be patient as any strategy needs time to breathe to show up results and social media marketing a blogging are no exceptions.

Infographic: The ROI of Social Media

Infographic The Role of Social Media in Business IBM Study reveals that social media is the Marketing Priority worldwide–How about you? What are your experiences with sociel media? I am looking forward to your comment below.

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