Archive for the ‘Content Creation Strategy’ Category
07/16/11 by Keith Barrett | Content Creation Strategy, Get Found Online, social media marketing | No Comments »
There is no doubt about it; social media is here to stay. While the thought of venturing in into the realm of social media can be intimidating, the thing to remember is to start small, start with a purpose, and work to grow your social media marketing strategy over time.
The Facts
The trajectory of social networking continues to rise and gain momentum.
In fact, in 2010, 9 out of every 10 U.S. Internet users visited a social networking site each month and in 2010 social networking sites accounted for 12 percent of all time spent online, with an average Internet user spending more than 4.5 hours on these sites each month.
Social networking has become ingrained in our lives and is quickly becoming the preferred form of communication for countless individuals.
Facebook, the social networking behemoth, accounted for 10 percent of U.S. page views in 2010, and three out of every ten Internet sessions included a visit to this site.
(2010 U.S. Digital Year in Review: A Recap of the Year in Digital Media)
Why Use Social Media?
Aside from the fact that these sites are widely popular, they do provide numerous benefits to companies and organizations that are willing to invest in this type of marketing strategy.
These sites can assist in recruiting new employees, helping to establish trust with customers, working to build positive word of mouth buzz and establishing your company as an authority in your field of business. They can also assist with garnering research on your customers and testing out new product ideas.
Internally, they can also increase employee communication and feedback, assist with business process improvements and work to streamline project management efforts.
Where to Begin
As stated earlier, start small, but start smart.
Determine which sites to target
Figure out which sites your current and potential clients are visiting and focus on utilizing those for your social media efforts. Also assess what your competition is doing and don’t be afraid to review the efforts of large, successful companies. You can often glean tips and tricks to utilize on a smaller scale.
Establish goals and set metrics
Are you trying to raise brand awareness, sell more products, build relationships, position yourself as a thought leader, or all of the above? It is extremely important to evaluate how successful your strategy is. Measure how much your social media sites are being utilized and survey customers about their knowledge of them.
Align your tone and messaging
Since your vehicle for communication is changing, you also have to consider how you should change the tone of your messaging. Social media is much more casual than traditional marketing and it is also much more indirect.
Become a thought leader
Individuals see right through a campaign that is all about you and your business, instead, focus on sharing how your products and services can make the lives of your customers better and easier.
Don’t be afraid to share information that isn’t specifically about your company. Sharing valuable information establishes trust with your customer base; it shows them that you care about their success.
Make the time commitment and be timely
Social media is about starting and maintaining a conversation. You need to be active in order for social media to benefit your business. Set aside time each day to review what people are saying and to partake in the conversation.
Integrate your social media strategies with each other and with your traditional marketing plans
Ensure your messaging and branding remains consist. The last thing you want to do is jeopardize, weaken or dilute your brand.
In Conclusion
Take a deep breath and jump right in because you have to start somewhere. As long as your content is valuable, you will see that people are interested in what you have to say.
Author Profile
Keith Barrett is a leading search engine optimization expert, with specific interest in social media marketing. His company, Search South, offers small business SEO services, as well as a wider range of approaches for businesses of all sizes.
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07/13/11 by Dragan Mestrovic | blogging, Content Creation Strategy, Get Found Online, inbound marketing | No Comments »
Every company tries to reap in the most out of the available set of resources.
Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements.
Online world has become the most prominent mode of publicity and marketing now days, may be that is why everyone who is online gets to see a number of ads and promotional videos on every webpage they click on.
A cost effective way to get attention of the target audience is corporate blog.
Blogs articles can be written by in-house bloggers or even hired journalists, which depends on the strategy and the budget of the business.
Corporate blogs should be clear targeted and grammatically correct short notices which can be read easily by an average online user.
“Reach” is the key factor which decides the success or failure of a corporate blog.
Here are some tips to increase the reach and the web traffic to your corporate blog:
— Write high quality articles, which will instantly Increase Web Traffic
— Participate in top rank forums to gain larger exposure to the masses
— Submit your blogs to blog directories and on any top ranked Blog Search Engine
— Recycle blog content whenever necessary
— Offer free reports to visitors and increate their interest in your site
— Find newer ways to know how to get traffic with the help of consultants and observing your competitors if necessary
Download this free report: 12 Powerful Ways How To Get Massive Traffic To Your Web Presence
Further important resources:
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06/22/11 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, inbound marketing, Lead Generation, social media marketing | No Comments »
A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing.
To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy.
In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals.
As social media and content creation are important parts of inbound marketing you need to keep the flexibility to react on your customers demand. To simply stay on a previous decided way without taking into account that things can change or have changed could lead your marketing efforts in the wrong direction!
How to have a flexible strategy?
Set an editorial Kalender, where you write your content ideas down, where you plan your events and press release distribution. But do not obsess about it.
As content creation is the backbone of inbound marketing you maybe should establish your marketing as some kind of content marketing! Why content marketing?
Go through your social media channels and listen to the conversation. Listen what kind of questions your audience have and what kind of problems they are looking to get solved. Here you will get your content inspiration in real-time. When you carefully listen you can be helpful and contribute in real-time to your audience and make them aware of you.
Also you can use this Q&A as resources to write a blog post, eBook, whitepaper or a simple how-to, to solve the problems of your audience in real-time!
When you produce interesting, helpful and remarkable content you should market this content through appropriate social media channels to get it noticed by your audience, in real-time.
Marketing takeaway tip: Solve the problems that bother your audience in real-time as they appear. This will set you apart from your competition, make you outstanding and will attract more curious potential new clients to your offers.
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06/15/11 by Dragan Mestrovic | Content Creation Strategy, Lead Generation, Off-Page SEO, On-Page SEO, Organic Traffic, social media marketing | No Comments »
How to get on first page of Google? This is the most asked question when it comes to SEO.
The question should be: How to get found from potential customers?
Do you know which keywords, terms and phrases your target audience is looking for when they do research for products and services from your industry?
A lot of traffic does not mean anything, when you don’t generate high quality leads.
Less is more!
Balzac
Businesses often focus on a “large amount of traffic” instead of the “right traffic”. This results in enormous PPC spending and Keywords acquisition battles with companies with deeper pockets which simply displace you with their massive financial power.
When businesses do SEO than often results are expected over night. But this is not the case. Sustainable results in SEO need time.
Go “Long Tail” and do research for two or three words keywords. A great help to do this is the Google Keywords Tool. Your area of interest depends if your globally active or locally.
If you are locally active lookout for the keywords with a low competition and under 1000 local searches. Mark all of them and export them to your desktop. Be precise with your keywords as you can be, this will increase the quality of your traffic and your leads.
Now you can produce content around your researched keywords. Publish this content in a corporate blog and distribute and market it on social media sites like Twitter, Facebook, and LinkedIn and so on.
Search engines love blogs. Blogs have always fresh and newsworthy content and therefore they prefer to index them. A regularly updated blog gets more search engine attention than a website.
Each published article is an additional chance to get found on Google from your target audience.
Encourage your friends and followers to give you feedback, comments and critics about your content. Encourage them to share your content with their network of friends.
The information distributed and discussed in social media is also indexed from search engines and the more you are active the more your chances increase to get found in search engine results. Social media is called the new SEO.
Read also these articles:
Leverage your employees to quadruple your business leads
Why numbers count for Facebook lead generation success
How to get found on Google? This is easier than you think.
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06/06/11 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, inbound marketing, social media marketing | No Comments »
When you are doing social media and public relations you will come to the question how to measure your results, moreover how to identify any ROI of your PR activities?
To track your PR results, your reach and mentions is essential for the improvement of your strategy.
The more information you get the better you can improve and optimize your tasks to increase your results.
There is no exact way to calculate the ROI of social media and PR.
Here are some points you can utilize to come very close to facts and data to calculate your ROI:
Google Alerts: You can track mentions of your company in media. You can set alerts for your brand, your name and your products. Google alerts can immediately inform you as soon your brand, your name and your products is mentioned online. You can also track what your competition is doing this way.
Track Your Press Releases: You can do this very well on Google Search “News”, “Blogs”, “Real-time” and Discussions. Here you can also set Google Alerts.
Your Website’s Sources: When you learn more if your traffic is coming from your press releases and from social media like Facebook and Twitter you get clear info how people find you.
Ask Your Customers How They Found You: A great way to measure your reach is to ask your customers how they found you. You can do this in a very simple way by adding an extra form field to your landing pages.
This above are only some ways to measure and to bring great data together, there is much more. But start with the above and evolve your doings to measure the ROI of your PR.
How do you measure your PR reach? I am looking forward to your comments below.
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06/03/11 by Dragan Mestrovic | Advanced Content, Channel Optimization, Content Creation Strategy, email marketing, inbound marketing, Lead Generation | No Comments »
Studies show that personalized campaigns bring better results. This is not new but most companies still ignore this fact.
Sure it is more effective to speak to a buyer persona more personally than to fire a “one size fits all marketing message” in the hope one bullet will hit the target.
When you talk to your leads than you have to talk to them personally if you want to make a deal, right? You do your conversation in a friendly personal way. So why not start with this kind of friendly and personal way when doing your lead generation campaigns?
EMarketer and EPISERVER studies shows that campaigns done personal have the best results.
Also this Studie show that most of the asked marketers are planning to increase their campaign personalization efforts to increase their visitor to lead and the lead to customer ratio.
Some great ways to personalize your marketing efforts are the use of personalization features in your email management system. Also you can include in your set of share buttons on your blog an option to ‘email this article’, only to name some of them.
As those studies also show what marketer are already doing and what they plan to do in the future, you should also set your plan for campaign personalization to increase your lead generation and conversion quote.
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05/27/11 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, inbound marketing, Lead Generation, social media marketing | No Comments »
New studies show that B2B businesses with over 1,000 Facebook fans received 6.5 times more leads and B2C business with over 1,000 Facebook fans received 16 times more leads than those with lesser fans.
Facebook is a valuable source to showcase your business and to get in touch with your audience.
With its more than 600 million users worldwide Facebook offer great opportunities to generate leads and to reach new customers globally. Facebook has about 1.7 million business fan pages. Facebook is growing about 700,000 users daily.
67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.
The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.
With its valuable set of features facebook offers various ways to get seen there like:
1. Facebook Fan Page
2. Facebook iFrames
3. Facebook Video
4. Facebook Photos
5. Connect your Twitter with your Facebook Fan Page
6. Connect your Blog with your Facebook Fan Page
7. Connect your Slideshare with your Facebook Fan Page
To be active on social media sites like facebook can be essential for a business to get found and get leads!
Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google, Yahoo and Bing on the first page.
Social media is also called the NEW SEO!
Get going on Facebook:
Get started on Facebook and listen to relevant conversation and build relationships.
When you publish brand relevant and helpful content for your audience than take one problem at a time and offer a solution to your buyer personas.
Engage your audience to discuss and rate your possible solution or even to offer a better one.
Ask your audience about their experiences with your solutions.
This starts a conversation and attracts more interested people to your solution, content and in the next step to your products and services. All of them without pushing or pitching your audience. Simply by showing expertise and gaining trust.
Start to generate business leads the smart way!
How have been your experiences with Facebook for business lead generation? I am looking forward to your feedback below in the comment section.
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05/25/11 by Dragan Mestrovic | Advanced Content, blogging, Content Creation Strategy, Get Found Online, inbound marketing, social media marketing | No Comments »
If somebody has a 100% guranteed way how to achieve this, I would be glad to learn about it.
As I know there is actually nobody which such an easy and effortless way to achieve this. Because nobody knows what Google is doing except Google self.
So you need to use other ways to get in front of your audience when they are researching on the web to get found!
When I talk to people and they comply to me that they have used the best keywords and done SEO all of the search stuff but did not achieved their goals and still suffer of a lack of traffic, I always ask which kind of keywords they used an I am able to discover quickly that they wasted their time simply on the wrong keywords and the wrong doing!
It is no rocket science to pick the right keywords. Simply go to the Google Keywords tool and use your website link to generate a list of possible keywords. Now look which have about 500-1000 searches per month and the lowest competition. Of course they should fit into your business. Take care to pick long tail keywords (2-3 words) and build remarkable content around them.
Keep in mind with your keywords picking: Focus on getting found by customers when they research online for products and services your business also has to offer. Choose keywords your target audience research online in the search engines.
One great strategy to get found on Google is blogging!
Blogging increases your chances with every SEO optimized blog post to get found on Google. Blogging is a great way to build trust and credibility with your audience.
Companies who blog get:
- Up to 55% more Traffic.
- Up to 97% more Inbound Links.
- Up to 434% more indexed pages in search engines.
Studies show that the critical number to increase the traffic and leads of a company are about 300+ blog posts. The more blog post you write the more traffic you will get.
Include in each blog post a call to action which leads your buyer persona to a landing page to capture them as a leads to follow up with them and to convert them to a paying customer.
Promote your blog posts in social media. Social media like Twitter, Facebook, and LinkedIn are also indexed from search engines like Google, Yahoo and Bing. The more you communicate in social media the more you increase your chances to pop up in the search results in Google, Yahoo and Bing as well.
This is a number game where you also need to have the quality facto, because nobody is interested to share crap.
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05/18/11 by Dragan Mestrovic | Advanced Content, Channel Optimization, Content Creation Strategy, Get Found Online, inbound marketing, Lead Generation, social media marketing | No Comments »
I often hear, how much time does it take me to do inbound marketing the right way to gain results for my business?
My answer is this depends on you and how interested you are to work smarter not harder.
As you can imagine it is not an easy task to manage all the inbound marketing activities which include:
• SEO
• Blogging
• Social Media
• Landing Pages
• Lead Generation
• Analytics
…with different tools!
For a business it can become overwhelming to do so and to control all those tasks as well. But to do exactly this is essential for your inbound marketing success and to increase your revenue!
So why not do all of these tasks the smart way instead of the hard way?
Technology is there to help you to achieve your revenue goals, and there is technology which can tremendously improve your results and save you a lot of time and a truckload of money by increasing your revenue at the same time.
We have put together a report to show you how such a technology can help your business.
To get found and get leads the smart way download this free report here!
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05/17/11 by Dragan Mestrovic | blogging, Channel Optimization, Content Creation Strategy, Get Found Online, inbound marketing, Lead Generation, social media marketing | No Comments »
When you are blogging and are engaged in doing social media and some more remarkable activities on the internet to build awareness with your target audience than you are on a great way to success.
But when you fail in the last and most important part of your marketing, the lead generation than you your work, time and money are wasted!
I often hear and read, to be successful you need to blog, you need to do social media, and you need to write an eBook or whitepaper. You need to do this and you need to do that.
Ok, you have done all of this, but you still do not get the amount of leads, or any lead you need to make sales and revenue. What’s’ wrong?
Until the point of content creation and content distribution everything went fine in your work. But you forgot some important thing at the end!
You should lead your target audience to a dedicated landing page where they can register. To a landing page which is not made for “all of your customers” but for this one special buyer personas.
And I hope you have indentified your target audience, the different persons who buy from you, your buyer personas?!
Now they hopefully register for your valuable eBook, whitepaper or newsletter, and what’s next?
Yeah, you send them sales pitches, discount coupons, and so on! WRONG!
If you want to convert your leads to paying customers, you should strictly avoid pitching them through email! Otherwise your unsubscribe ratio could climb dramatically.
Don’t bother your leads with this kind of stuff? Change it NOW!
Improve your lead generation and lead nurturing process, to switch from “buy now and save 50%” to some kind of more valuable and share worthy content. Use the same kind of content, interesting, helpful, and remarkable and share worth information which you have produced to attract your buyer personas to your website and blog and encouraged them to register as leads!
I am sure this could increase your conversion rates massively.
How do you handle your leads to increase your revenue. I am looking forward to your comments in the comments section below.
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05/16/11 by Latief Pakpahan | Advanced Content, blogging, Content Creation Strategy, Get Found Online, Off-Page SEO, On-Page SEO | 10 Comments »
Blogging is very interesting activities. Blogging is an art and blogging can make some one to become famous and even get richer than before. Before start your blogging activities or start your blog there are few things to consider to help you become a successful blogger.
Goal
Every bloggers need to divine where he or she want to go. He/she should clearly set what he/she wants with his/her blog. Like if you want to go somewhere, you need to choose your destination. Successful blogger always know his/her destination. Successful blogger s always knows what he/she wants and work hard to achieve the goal.
Setting up your goal is very important before you start to create your blog and work hard to make your blog to become a successful blog. If you know where you destination is, you should know what you need to get there 
Time
Blogging means you need to spend your time with your blog and other stuffs every day. Better you start asking your self before you start you blogging journey. Do I have time to blog? This is important because I’ve seen few blogger can’t manage their blog anymore because they are don’t have time anymore. They are busy with other activities, like school, works or anything else.
You will need to spend more time with your blog to promote and share your articles, answer all the comments you receive, reply all the emails, engage with you readers, etc. So it is important to to decide if you want to become a full blogger or just a part time blogger.
Experience
At the first time, we all are newbie. No body born as an expert. So with your blog, do you have any experience to share? Are you the expert? People always love to read articles from the expert. You need to share your experience as an expert to you audience. Your article must be an article that people waiting for because you are the man in your field.
But we are not always nee to be an expert. If you like to learn and sharing your experience with your articles; people will come to your blog and mention your name at the blogosphere. The important thing is your articles always have value added whether you are and expert or just a newbie that really want to share a story at the blogosphere.
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About the author:
Latief is an Inbound Marketing Certified Professional. He is the owner of the simple blogging tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook Fan Page.
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05/11/11 by Dragan Mestrovic | Advanced Content, Content Creation Strategy, inbound marketing, Lead Generation, social media marketing | No Comments »
When the discussion comes to create remarkable content to attract the target audience to the products of services of a business, than mostly the questions comes up:
How can we be creative and find ideas to produce remarkable, helpful, informative, and share worthy content?
In this article I will show you some great ways to take advantage of your actually existing material.
But first, do not try to copy or to imitate your competition! What you should do is to keep an eye on them to stay up to date what they are doing.
To get great content ieas to produce remarkable, helpful, informative, and share worthy content, simply look into your actually existing material.
Great sources of content ideas are:
• EMails send / received
• Forum Messages
• Videos of Events, Products and HowTos
• Interviews mit Customers and Employees
• Company data
• Cases and experiences
Another great way to find content ideas to spread your creativity are marketing ideas from other industries. These ideas you can adapt to fit into your business.
Allways look what your customers are interested in most. Information which help them make their life easier and solve their problems.
The more remarkable, helpful, informative, and share worthy content you publish online in your blog and as eBooks, whitepapers, reports, presentations, videos, photos, press releases, podcasts and on social media, the more target traffic you will attract to your products and services.
Studies show that companies who blog receives up to 55% more traffic than companies who do not blog. Studies also show, the higher the volume of published blog posts the more the traffic increases.
To reach a usable and steadily increasing amount of traffic through blogging it is necessary to publish 300+ blog posts.
The more creative you are, the better your inbound marketing will work. The more you use your brain the more leads you will generate through the inbound marketing strategy!
It’s simple: Brain vs. Budget. And brain always wins on the long term!
How do you find content ideas to attract your target audience to your products and serivces? Please leave your comments, ideas and suggestions below in the comment field.
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04/27/11 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, social media marketing, Trust Agents | 2 Comments »
Did you every wondered why there are companies who have a high success in social media and others; maybe your company does not.
Here are eleven ways how you will lose in social media. 100% guaranteed!
1. Only talk about yourself and your products and pitch related blogger to do the same.
2. Let your legal, HR, the CFO, and compliance approve everything (every tweet, every comment and blog article) what you want to do in social media.
3. Become a social media expert within your first week and copy paste what others are doing.
4. Use gobbledygook in your content. Moreover make your whole content an avalanche of gobbledygook.
5. Be disappointed when you do not get the number one position in Google for your keywords within one week.
6. Try to push your brand where it does not fit.
7. Copy paste from others. Avoid using your own brain and blocking creativity.
8. Try to get all services which are necessary for your success for free.
9. Don’t have a plan, just do what you “feel” is right, maybe it works.
10. Be as imprecise as you can be, maybe your team can read your mind. Than I am sure you will succeed.
11. Don’t operate in real-time. Don’t care to respond to messages right away. To respond in one week is quick enough!
Check out also: Ridiculous social media client mentality
Do you have any more ways on how to lose in social media for sure? I am looking forward to your comments below.
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04/21/11 by Dragan Mestrovic | Advanced Content, blogging, Content Creation Strategy, Get Found Online, landing pages, Lead Generation, Off-Page SEO, social media marketing | No Comments »
When you are doing internet marketing through corporate blogging, pay per click marketing and social media marketing to attract your target audience to your business, than it can become overwhelming to do all of the information and tasks necessary to stay on track.
Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!
To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.
The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!
Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.
Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.
Second step
Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.
Third step
Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.
Fourth step
Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.
You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.
Summary
Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.
How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!
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04/13/11 by Dragan Mestrovic | Advanced Content, blogging, Content Creation Strategy, Get Found Online, inbound marketing, Lead Generation, social media marketing | No Comments »
When businesses research for research for lead generation opportunities then they are often directed to social media.
Social media is often sold as the only way to sustain and to generate business leads.
But nobody tell those businesses that social media is only one piece of the puzzle.
To attract future customers to a business it needs a little bit more than a facebook page or a Twitter account.
It needs interesting, helpful, remarkable and share worthy content. To get this kind of content businesses need to understand their audience in full.
This is best achieved by taking the effort to research the different buyer personas which are interested in the products and services of a company.
Such a research shows that those future customers are, where they are around on the internet, which kind of solutions they are looking to solve their specific problems and some more.
When a business has done this kind of buyer persona analysis, then they know how and where to approach the right future customer.
With this buyer persona analysis businesses become able to produce SEO ready content which attracts their buyer personas and publish and distribute this content on social media as well.
Search engines do index social media content, and when a business is distributing their content in social media, the chances are good that there content appears in the next search results on Google on the first page. Social media is also called the NEW SEO!
To gain profit from content creation and distribution there should be effective lead capture – landing pages with compelling offers and clear call to action be in place to convert those prospects to leads.
Now when they are leads they should be nurtured to make paying customers out of them during the time.
It is clear that social media is an important part of the puzzle, but only one part. To get the right picture on the end of the day businesses need to use the whole above mentioned tools. This ensures a social media profit on the end of the day.
The best strategy to get all of this done with a positive result is inbound marketing. Inbound marketing has proven that it offers an up 62% lower cost per lead than traditional advertising.
How do you manage your content creation to increase your lead rate? I am looking forward to your comments below!
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