Archive for the ‘Get Found Online’ Category

Joomla for Boiling Your Website with Features

Whejo1 Joomla for Boiling Your Website with Featuresn it comes to choosing the most reliable, and state of the art Content Management system, all fingers point to Joomla – and for a cluster of reasons.

A highly diversified blogging platform, Joomla helps website administrators boil their websites with the most hot and happening features to have made their way into the CMS realm.

This power-packed CMS has managed to zoom past the other incredible CMSes, riding on its undiluted fuel of brilliance and adaptability.

When we say adaptability, we refer to the even so unpredictable trends and user demands when it comes to hosting a website on a CMS. The website owners come with a diversified set of requirements for their endeavor and it is not quite possible to catch up if you belong to a herd of website managers who do not use Joomla.

For the Joomla-powered websites however, it is a breeze to stay attuned to the latest in the blogging world and meet the requirements with absolute élan.

Let’s look at why Joomla is a choicest CMS despite the availability of some amazing alternatives:

It is Hassle-Free

jo2 Joomla for Boiling Your Website with Features

A feature that towers above everything else is the user-friendliness of any tool – be it on the Internet, or be it a household item. Sophistication of a particular tool takes a backseat to how simply it can be adopted by the users. If the users of any tool find the adorned up features too hard to understand and handle, there is every possibility they would bounce off to some other alternatives.

This holds true to the last thread with CMSes as well. If the CMS of your website is built such that the addition of new features to it makes things complicated with your website to an extent that the visitors of the site find it extremely hard to navigate through it smoothly, you aren’t helping the numbers in any way. But when your website is hosted on Joomla, you have one less thing to worry about.

With clear-cut tools that are easy to use and apply, Joomla creates an interface that is advanced, and at the same time, does not encrypt things for the users. You do not need to be an expert to set up your website on Joomla. It has some straightforward procedures that are also self-explanatory, thus helping the novices to easily create their own blog.

Versatility Unrivalled

Everyone loves versatile websites. A website that gives visitors great many options to choose from, and interactive layout which facilitates easy navigation is most likely to stay at the top of their minds. With the intuitive Joomla tools and extensions, you can lend your website an incredible structure and layout, and adorn it with state-of-the-art design.

The visual appeal of the website can be enriched using the plugins that are specifically developed to reboot the website’s designs. You also are provided a huge suite of widgets so as to give you ample option in terms of the segregations you want to create on each page. the SEO Joomla features make it all the more worthy.

Responsiveness

jo4 Joomla for Boiling Your Website with Features

Responsiveness is a boon to any website. Unless a website is mobile-ready and compatible with all the browsers, it is of little value on the Internet. the Joomla themes are developed keeping this in mind. Any Jomla site is compatible across different browsers and do not throw up compatibility or loading time issues while opening them on mobile devices either.

The responsive websites are thus lapped up with greater confidence, and helps you improve traffic to your website to a good extent.

A Joomla website comes with these benefits, and some more. Choose wisely.

Author Bio:

edward jones  Joomla for Boiling Your Website with FeaturesEdward Jones is a web developer by profession and a writer by hobby and works for OSSMedia Ltd. a Custom Joomla Development company. He loves sharing information regarding wordpress, Majento, Drupal and Joomla development tips & tricks. If you are looking for Joomla Programmers then just get in touch with him. Connect with Edward Jones on Twitter and Facebook.

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How to Drive More Facebook Traffic to Your Website

facebook art marketing webinar1 300x220 How to Drive More Facebook Traffic to Your WebsiteThe overwhelming majority of brands operating on Facebook don’t actually use Facebook to sell their products and/or services.

They use the site primarily to build up an interested audience, to drive brand awareness and reach, and to get hordes of people into their sales funnel.

Facebook is basically a complex advertisement in this sense, and the actual selling takes place offsite. Because of this, many social media marketers are constantly looking for ways to use Facebook to drive traffic back to their main website.

Some are building tremendous Facebook followings, with tons of fans and plenty of engagement, but they’re still having trouble getting people to follow the brand outside of the network.

Here are a few tips to help you drive Facebook traffic directly to your website.

Tips for Using Facebook to Drive Your Website Traffic

1: You Have to Present It!

Believe it or not, some people marketing on Facebook don’t think to include a link to their site in the material they release. Sure, they’ll link to their site in their page’s “About” section, or they’ll mention it in a roundabout way in some other location on the site. But when it comes to actually backlinking the site inside of some update, they neglect to do so. So the first step in getting Facebook traffic to your site is to provide your audience with the destination. This isn’t going to solve the issue by itself, but it’s important that you present people with the destination you want them to reach.

2: Post About Your Site

Maybe you’ve been posting backlinks to your website yet still can’t get traffic there. That’s always a big issue on Facebook, mostly because people need to know a little bit about the destination before they click. At this point in the Internet’s tenure, too many Trojans have been downloaded by too many users for everyone to simply click a link they don’t recognize. So earn some trust and build some interest by actually posting about your site. Have you updated the pages over there? Leave a post about it on Facebook. Perhaps you’ve decided to launch new products, to post new reviews, etc. Write about it in social media and inform people about your site.

3: Make Linked Content More Engaging

Another great way to get people to actually click-through when they see that site link is to create content that’s much more engaging. Content that people Like, comment on and share is also content that people are going to click-through in higher rates. This is where you need to get interesting. Don’t focus on just a little bit of print, like “Click this link.” Be creative. Post video clips, infographics, share other people’s content, ask questions, link inside of polls and quizzes, and get people interested in what they’re reading.

4: Throw Out Some Teasers

The teaser is always a fantastic way to generate traffic. Many people have a deep-seated need to find out what’s on the other side of that classic “knock-knock” line or to shout out “two bits!” after hearing “shave and a haircut.” The teasers really get people going. A question as simple as “Was this a good use of my time?” or “Is it worth the money?” can get people scratching their heads and ready to find out what those teaser questions are about. Or you could go another route and give half of a story, with the line “Here’s how you find out more,” or something along those lines. Tease, and they will come.

5: Be Generous With Your Promotions

Facebook is unique in that you can host a wide range of contests and promotions directly from the site, not needing anything else but perhaps a mass mailer to deal with all the responders. However, Facebook is also used best as an advertising tool. In other words, you can use the social network to inform people about a contest, but you can host it from your main website. This is going to draw a lot of people over. Just make sure that you’re giving them something worth visiting on the other end. Make sure you’re offering the goods and are providing fresh, relevant content to your audience. You want repeat traffic, not just one-time clickers.

As long as you can cater to an audience and strike up some interest on Facebook, you can drive this traffic directly to your website. It just takes a little effort. Make sure you’re including your links, information about your site, and that you’re providing people with a reason to actually visit. If you can do those simple things, Facebook can become one of the main sources of your site traffic.

 

About the author: 

simon campbell 240x300 How to Drive More Facebook Traffic to Your Website Simon Campbell, a writer from a Facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums. You can connect with Simon on  Twitter.

 

 

 

 

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SEO in 2050: The Future is…

 SEO in 2050: The Future is...

Photo credits: Thos Ballantyne

Search engine optimization has been around since the very early days of the world wide web. Having said that, it’s gone through many changes over the years. In fact, SEO in 2014 may be unlike anything that has come before. While the basics still apply – like quality over quantity – there are a lot of other things that are necessary in order to compete. Rather than another boring 2014 predictions post, we thought we’d get out the time machine and make some long range predictions for the SEO industry.

SEO in 2050

This is not your grandfather’s SEO by any means. Here’s a peek at some of what might be happening in the SEO world in 2050 and beyond.

  • SEO Robots – While ‘bots exist online now, in the future Google and other companies will likely let real life robots loose into the world. Whether it’s their car that drives itself or something else they invent with all the robotics companies they’re buying up quickly, there’s a good chance that Google’s index will start to invade the “real world” before 2050.

  • Real Names – Anonymity on the web – truly being anonymous – is becoming more difficult with each passing year. By 2050, there’s a good chance that the only SEO that will work will be tied to a verifiable human. Perhaps Google’s army of robots will actually come to your house to make sure you are who you say you are online – and then rank you appropriately.

  • SEO Hobbyists – In the very early days of search engine optimization, it was easy for anyone who spent a little time studying to be able to see results on their own. That has changed over the years, however. Today, many SEO professionals have concentrated on one single area. The era of a jack of all trades SEO approach is over as it takes a team of dedicated people to get anything done.

  • Search Engine Wars – By 2050, there’s a good chance that the search engine wars will finally be over, with one company – probably Google – being the sole survivor. By this time, Google may have swallowed Microsoft and other companies to become a massive monopoly on a scale never before seen on the planet. Sound crazy? Wait and see what happens. Remember Demolition Man.

No one can know the future for certain, but it’s a lot of fun to make predictions – especially so far into the future. We’d like to get your input as well – something that will be very important for SEO in 2050. So leave your thoughts below and share your predictions with the rest of us. Depending on how old you are currently, you may be around long enough to come back in 36 years to see if we were correct or not.

When it comes to SEO, business professionals like Leonard Albanese are constantly learning about new methods and techniques. This helps him and others make sure their professional image online isn’t tarnished at all.

About the author:

 SEO in 2050: The Future is...Adam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

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Do You Panic When Facebook Goes Down?

Is Facebook Down 300x204 Do You Panic When Facebook Goes Down?If you’re a basic Facebook user and find that dreaded “Maintenance” or “Page cannot be displayed” message when logging onto the site, you might get a bit frustrated after multiple attempts to refresh. However, you’ll ultimately just go over to YouTube or Twitter to bide your time. Though what if you’re a marketer using Facebook? When you hear those two dreaded words, Facebook down, how do you handle it?

Many marketers begin to panic, and maybe for good reason. There’s a lot of time and money tied up in the site, and you can never be sure if it’s just down for a few minutes or if it will be down for days or weeks. However, there’s a lesson to be learned from the basic user out there. Don’t fly into a panic. Just bide your time and do other things. Here are a few things you can try if you find a Facebook crash in the future.

How to Handle Business When Facebook is Down

1: Vent Via Social Media

Take your frustrations to social media and use the downtime to your advantage. For instance, if you have a Twitter following, the odds are great that many of them also use Facebook and are also frustrated that it’s down. You don’t have to bash or curse the site, but you can float some tweets out there gauging the atmosphere and voicing your personal dislike of the situation. “What do you guys think about the Facebook crash?” There will probably be trending hashtags you can use, if you’re not creating them yourself, like, for example, “#FacebooksDead” or “#ConstantCrash.”

2: Track Your Data

Instead of twiddling your thumbs as if your collective hopes and dreams are tied up in one social media site, take this opportunity to perform some analytics checks and see if you need to tweak anything when the site comes back online. Take a loot at how your campaign is going, how your ads have been performing, and other key aspects of your campaign. You have a chance here to come back stronger.

3: Try Your Facebook Material on an Alternative Outlet

The reason some marketers get very angry and end up in a panic is that they had plans to use Facebook that instant but can’t now because it’s down. For instance, they may have created a new detailed post that they were sure would draw engagement. If this is a situation you find yourself in, you can wait for Facebook to come back, or you could try your luck with an alternate outlet. You might be able to draw more buzz and engagement by releasing the material elsewhere. At least think about releasing it in another location first.

4: Plan Your Reentry

When Facebook is down, you also have a good opportunity to take your time to plan your reentry. Using the tip above and assuming you had a great post ready to be launched, rethink your approach. You could create a lot of buzz by being the first page your fans see with an entertaining post about Facebook’s crash. For instance, creating a poll about how aggravated people are or something along those lines can really draw a big crowd ready to engage.

5: Speak to Your Fans Personally

If you have the contact information of some of your fans, like their email addresses or mobile information, you could send out a quick message to them and use Facebook’s status as a great talking point to start an ongoing dialogue. It also endears you more to your fans by showing a real side and a real interest in social media interactions. Facebook being down doesn’t have to be a waste in any fashion.

Facebook has great up time, solid servers, and they’re usually able to handle even the biggest updates while the site is still functioning. However, every site experiences crashes and downtime, and Facebook will be no exception in the future. So if you ever manage to encounter a crash, just remember not to panic. Use the time to engage with fans in a different way.

About the author: 

simon campbell 240x300 Do You Panic When Facebook Goes Down? Simon Campbell, a writer from a Facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums. You can connect with Simon on  Twitter.

 

 

 

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5 Things you must know About Blogging

 5 Things you must know About Blogging

Photo Credits: webseoanalytics

Blogging is the latest tool these days that has added certain benefits to the business and brand promotions when it comes to make large audience and promote a brand, blogging is used in different styles and forms. Professional business blogs to small micro blogs are used to attract users to a business. If you have started a business and created a company, then you must start with your own blog. Either you can start blogging yourself or you can hire a professional. In both cases a blogger should know few things before he starts. Check below these core aspects of blogging that can boost your business.

Things to remember for a successful blog:

When you plan to start a blog, focus on these points for making a large user engaging audience and make your internet presence possible.

  • The first thing is to focus on your audience. Keeping in mind the right audience, is very important for bloggers. You can’t write a post for all the internet users. You have to focus on your niche. For example if you own a company of Automotives, then you should focus on the audience that has an interest in buying these Automotives and they like to listen news and offers from your company. Keep you content enriched with the latest updates about your company offers in your blogs.

  •  5 Things you must know About Blogging

Photo Credits : davidhallsocailmedia

  • The second core factor of blogging is to write meaningful content with a high quality. No need to write long articles that are of no use. Only write user engaging content for a targeted audience. Content is the key to success in every internet marketing strategy and blogging is a good strategy that can lead your business successful.

  • A third factor is to eliminate all types of jargon from the blogs. Experts follow the same rule to promote their business. The CEO of Albanese company “Leonard Albanese” followed the same rule when he started blogging. He focused on audience and wrote useful content, free from jargon and users started following their updates and become their loyal customers.

  • Keep your mind active and charged while writing content for blogging. If is not good to write in a bad mood or a down situation that will leave a bad impact on the audience. Do not write blogs when you are in hard mind state. Relax first and then start your writing. 5 Things you must know About Blogging

Photo Credits: thesparksleagency

  • Updating a blog regularly is a key for blogging success and those blogs that are not updated, do not make a large interactive audience. You can only attract people when you post regular updates on your blogs and it is also suggested by the experts that 2 to 3 times blogging in a week is good, otherwise you will overcrowd your blogs with too many posts.

These are simple facts that every blogger should know. Apart from this, there are tips and strategies that are written for the specific blogs. You can follow these tips for your particular blog style.

About the author:

 5 Things you must know About BloggingAdam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

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The Best SEO Tools For Keyword Research

One of the most important factors, determining the success of your website, is the so-called SEO (or Search Engine Optimization). When developing your business website, one of the first things that you need to consider is its SEO. In the field of Internet marketing, SEO is what gives you the opportunity to spread your business. It allows you to target your customers and concentrate all of your marketing strategy on the right group of visitors. This is extremely important, since you will be able to understand all their needs. You will know what their interests are; what they want to read more or less about and how to satisfy their needs.
3680078615 dfbf56e7b5 The Best SEO Tools For Keyword Research
When it comes to SEO, there are several things that need to be said. If you want to achieve some positive results, you will have to give your visitors unique content. Useful information, that will make them visit your website over and over again.
In this article we will provide for you some further information about another very important step in the process of SEO optimization – Keyword research.
When searching for a certain service, product or information on the Internet, people tend to write the shortest description of this particular product. Usually this description is limited in one or two key words or some key phrase. In order to get in the first pages of Google, you will have to be familiar with these words. Here are some of the best Keyword Research Tools:

Keyword Discovery

This is the first tool in our list. Keyword Discovery allows you to pull data from the most popular search engines and discover the best keywords. You can see the historical trends of these words and find out how effective they were. It is among the most useful tools for keyword research.

Google AdWords Tool

4636499491 cc2d7ff149 The Best SEO Tools For Keyword Research
Here is another very useful tool. This fantastic Keyword Research Tool gives you the great opportunity to discover the most effective and currently popular keywords. You can write a certain keyword into the search bar and see a list of other popular keywords that are related to yours. This can be very useful if you want to brodaen your keyword research.

WordStream’s Keyword Tool

This great tool is suitable not only for making your SEO keyword research, but also for your PPC research. With WordStream’s Tool you can easily write some certain groups of keywords and it will immediately give you some useful suggestions. And the best part is that it is completely free!

YouTube Keyword Research Tool

Here is our last suggestion. Did you know that after Google, YouTube is the second biggest search engine? Millions of people all over the world use YouTube to watch, upload, comment and share videos. If you are a really good marketer, then you definitely know that YouTube can become a really big part of your marketing strategy. YouTube Keyword Tool is similar to the previous ones. It can give you plenty of useful information about the best keywords. It can give some really creative and functional ideas on how for your video marketing.

 

Rose Finchley 298x300 The Best SEO Tools For Keyword ResearchAuthor Bio: Rose Finchley is freelance blogger and writer. Her current interests include finance.

You can connect with Rose on LinkedIn, Pinterest and Google+

 

 

 

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Internet Advertising – a New Dimension of Business Promotion

Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives.

On one hand, advertising is any paid form of promotion of an organization, product, service or idea of a particular sponsor or advertiser. At first, advertising was mainly established in the print media, such as newspapers and magazines and then on the television and radio media. However, in the last few years, the advertising has been pretty much focused on the Internet, which on the other hand was turned in an entirely different environment used by advertisers when looking for new potential customers.

4308477254 b6406a5364 Internet Advertising – a New Dimension of Business Promotion

These changes occurred as a result of technology development, which led to a dramatic increase in the use of the Internet for the purposes of advertising. Internet advertising is rapidly evolving in the last few years. Some recent research have shown that in the next few years online advertising will develop three times faster than traditional media advertising.

We must confess that the Internet provides almost inexhaustible resources of opportunities when used as an advertising environment. This means that you can use different approach in order to send a specific message to your target groups. That is the reason why more and more companies have been recently transferring a great part of their budget to online advertising and marketing.

What are the advantages of Internet advertising?

Internet advertising combines different aspects that make it so popular and successful:

  • it is easily handled;
  • it gives you the opportunity to determine exactly which target groups you are going to attack;
  • you can send more concrete messages to your potential and current customers;
  • it gives you more rapidly growing audience;
  • you can be more accurate when measuring the results;
  • it usually gives great results.

Internet advertising also combines the advantages of the TV and print ads and even gives you the opportunity to have an extremely high-quality graphic image. Unlike TV, radio and print ads, online ads provide users with great variety of ways to learn more about the certain product or service you offer. In addition, online advertising is more informative also for the advertisers because they know exactly where they money go.

What are the main types of Internet advertisements?

Web banners

Web banners are the oldest type of Internet advertisements. The very first banner ads were released on the Internet at the end of 1994. Web banners are most commonly promotional images in GIF, JPEG or PNG format that are usually placed on a certain website. When a user clicks on some of these banners, they are transferred to the advertiser’s website, where there is more detailed information about the product or the service that are being advertised. Web banners may be either static or animated.

Text links

Text links are usually a slogan or a name of a certain organization that contains a hyperlink to the advertiser’s website. This is actually one of the cheapest forms of online advertising, which is also extremely efficient. However, when you are planning to use this type of Internet advertising you need to carefully select the websites where you are going to put some advertising text links of your company.

E-mail footers

These are advertising messages that are added in the bottom of every e-mail you send.

Paid articles or publications

These articles and publications can be a description or your company or an interview with its manager or one of the specialists working for you. The publications can also be a news or interesting information that will be useful to your current and potential customers.

Google AdWords

Google is undoubtedly one of the most efficient and popular search engines on the Internet. This is actually the type of advertisement that currently brings bigger profits to advertisers who have tried it. The advertisements on Google are called Google AdWords and give great variety of opportunities.

There is a simple truth, which is that advertisers must go where their potential customers are in order to have success. More and more people go online and have accounts on some social networks. The Internet is the new environment that helps business develop and improve, which gives advertisers the opportunity to make their companies more popular and also show some innovative, original and useful products to a larger auditorium.

Rose Finchley 298x300 Internet Advertising – a New Dimension of Business PromotionAuthor Bio: Rose Finchley is passionate writer and blogger. She works a part time job at company which offers quality end oftenancy cleaning. In her spare time she loves to read and write articles for different blogs.

You can connect with Rose on LinkedIn, Pinterest and Google+

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Is Content Marketing the New Home for PR Professionals?

content marketing Is Content Marketing the New Home for PR Professionals?The rapid growth of content marketing is increasing demand for PR professionals. As a result, many are asking what skills they need to capitalize on this industry trend.

For those of you that are unfamiliar, content marketing is the process of generating high-quality online content with the goal of building trust and community among your brand’s target audience, and to establish your brand as an industry thought leader.

A content marketer combines the investigative and content production skills traditionally held by journalists with the outreach skills and promotion skills of PR professionals. This is what Holly Regan of Software Advice recently referred to as the convergence of PR and journalism. This convergence is forcing PR specialists to expand their skill sets and implement new tactics.

In years past, PR professionals relied heavily on producing a press release, developing a pitch, and reaching out to big media outlets. However, the growth of digital content and content marketing has revolutionized how a PR professional can promote a product or brand. Nowadays, shares, tweets, “likes,” links and blog posts can actually be more effective than pitching a big media reporter. Using these digital media strategies allows PR professionals and content marketers directly reach their target audience.

Matt Braun, Director of Public Relations at Hanson Dodge Creative, says: “Organizations now use Twitter to break news versus a press release…and it’s forced people like me to use tools like Facebook, Twitter and blogs as vehicles by which we can get others to publicize products and clients.”

As more companies develop content marketing strategies, they will also need PR professionals who can do more than plan an event and pitch a reporter. These companies will need people who can effectively use search engine optimization (SEO) strategies, social media networks, Google Analytics, and email outreach to reach their target audiences.

Is the Growth in Content Marketing Driving Demand for PR Specialists?

According to the Bureau of Labor Statistics (BLS), the number of PR specialist and manager jobs rose by nearly 63 percent between 2000 and 2010, and is expected to rise another 21 percent between 2010 and 2020.

568W Content is King.001 001 Is Content Marketing the New Home for PR Professionals?

However, we wanted to find out how the growth in PR jobs compared to the rising trend of content marketing. To develop a more accurate picture we decided to search through New York City’s Craiglist page and look for the most common job titles in PR and content marketing. Here’s what we found:

568W Content is King2.002 001 Is Content Marketing the New Home for PR Professionals?

Clearly demand for content marketers is growing. The question you should be asking yourself is how can a PR professional capitalize on this growing trend?

Five Tips for PR Specialists in the Age of Content Marketing

Here are five tips for PR specialists who are looking to capitalize on the growth of content marketing:

  1. Reach your audience directly. The days of rocking out a press release, pitching a bid media report, and calling it a job well done are over. PR specialists must now learn how to directly speak to their target audience from digital platforms like blogs and social media networks.
  2. Develop new skills. Nowadays, PR professionals need to know more than how plan an event and send out a press release. It is imperative that you diversify your arsenal by developing skills in disciplines like: SEO, graphic design and digital marketing.
  3. Sing your own song. PR professionals are usually good storytellers. It is time for you to start using your expertise and skills to develop your own content strategies, such as social profiles and blogs.
  4. Be ready for anything and everything. Real-time digital platforms like Twitter and Facebook, have forced PR professionals to be ready for anything at all times. That means you should have “post ready” materials ready to go before you reach out.
  5. Think beyond the press release. In the past, many PR professionals relied on sending out a press release and pitching a big media reporter to generate high-quality coverage. With the rise of digital marketing, you now need to figure out new ways to engage your audience like, Twitter, Facebook, Linkedin, or blog.

PR professionals, if you plan to ride this wave of content marketing opportunity, make sure you skills and tactics are up-to-date.

About the author:

Ashley Furness Is Content Marketing the New Home for PR Professionals?Ashley Verrill is a Market Analyst for research firm Software Advice. Her professional experience spans journalism, sales, advertising and SEO marketing. She’s a seasoned writer having produced copy for business journals, a sports magazine, daily deals advertising and industry blogs. She can be contacted at ashleyverrill[@]softwareadvice.com, or by calling 512-582-2314call skype logo Is Content Marketing the New Home for PR Professionals?512-582-2314. LinkedInTwitterGoogle +
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42 Profitable Reasons to Consider Inbound Marketing Strategy for Business

inbound marketing lead generation 42 Profitable Reasons to Consider Inbound Marketing Strategy for BusinessThe proven and successful inbound marketing strategy is a great way to generate high quality leads.

Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.

Why is this inbound marketing such a great way to generate leads?

Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.

Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.

How can Inbound Marketing help you?

A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales

 

Infographic: Inbound Marketing Rising

Inbound Marketing Rising Final2 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business

TOP 42 Reasons to Jumstart your Inbound Marketing NOW!

1. 60% of companies will execute an inbound marketing strategy in 2013.

2. Marketers dedicate 34% of their department budgets to inbound tactics, but only 11% to outbound.

3. 48% of marketers will increase spend on inbound marketing in 2013.

4. 34% of all leads generated in 2013 come from inbound marketing sources.

5. Inbound practices produce 54% more leads than traditional outbound leads.

6. 17% of marketers say traditional advertising and direct mail are less important than they were 6 months ago.

7. Traditional advertising and PPC deliver the least leads of any form of marketing.

8. Only 6% of marketing leads originate from advertising or PPC campaigns.

9. 34% of businesses cannot or don’t calculate overall inbound ROI in 2013.

10. Adopting a marketing/sales agreement saves companies with more than 200 employees $195.84 per new customer.

11. Only 24% of companies have a formal process for marketing/sales handoffs.

12. Companies who test are 75% more likely to show ROI for inbound marketing.

13. Inbound marketers double the average site conversion rate, from 6% to 12% total.

14. The average website conversion rate is 10%.

15. 81% of companies integrate inbound marketing with larger marketing goals.

16. Marketers spend 55% more of their time than their money on blogging.

17. 82% of marketers who blog on a daily basis have acquired a customer through blog content.

18. 57% of marketers who only blog once a month have acquired a customer through blogging.

19. Inbound marketers plan to hire an average of 9.3 people this year.

20. Only 18% of marketers are purely focused on developing quality content in 2013.

21. 25% of marketers cite reaching the right audience as their top priority for 2013.

22. Only 5% of marketers have no integration between inbound marketing and overall marketing goals.

23. 50% of marketers consider their companies primarily customer-focused.

24. 17% of sales teams and 11% of executives fully support inbound marketing efforts.

25. 73% of marketing agencies are implementing inbound strategies.

26. Only 41% of nonprofits report adopting inbound tactics for 2013.

27. Just 21% of enterprises assimilate inbound marketing with their overall marketing strategy.

28. 47% of CEOs and CMOs ignore formal marketing/sales agreement development.

29. Marketing is 125% more likely than sales to provide inbound resources.

30. Increasing total lead volume is the top priority for 21% of marketers.

31. Customers average a total of 9,100 leads after 1.5 years of inbound marketing.

32. 67% of marketers produced a blog last year.

33. Only 20% of marketers without a blog reported a positive ROI for 2012.

34. 27% of marketers report that both social media and email marketing produce the lowest total average lead costs.

35. 15% of marketers say SEO leads have the highest sales conversions.

36. Social media delivers 14% of all leads and 13% of all customers.

37. 52% of all marketers have found a customer via Facebook.

38. 43% of marketers have found a customer on LinkedIn.

39. 36% of marketers have found a customer on Twitter.

40. 41% of marketers have adjusted their budget due to the success of inbound marketing.

41. 41% of CEOs report inbound delivered measurable ROI.

42. Marketers with more than 15 blog posts per month average 1,200 leads per month.

Source: HubSpot 2013 State of Inbound Marketing Annual Report. FREE Executive Report on Inbound Tactics and Strategy – Insight from 3,339 Marketers

 

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5 Tips for Content that Crosses Cultural and Linguistic Borders

Whcontentmarketing 5 Tips for Content that Crosses Cultural and Linguistic Bordersen creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of.

While a global readership might seem like something most of us dream of, with a little know-how it’s something that you too can achieve.

Decide Who You Are Talking To

When you write for the web, you aren’t just pushing out content at random. You are engaging with others, convincing them to buy into your idea or product. With this in mind, it helps to know who you are trying to reach and which parts of the world you want to expand to.

For example, your ideal reader could be a female entrepreneur, or you might want to address a young music lover. Going global makes your pool of readers much larger, so your female entrepreneurs might include women in Brazil, and your music loving youth could be reading in East Asia.

Keeping a tight focus on your target demographic as you go global will let you reach more of the kind of people that interest you. It also helps your budget go further. Are you looking to connect with female entrepreneurs in South America but less so with similar women in China? Then make your content culturally and linguistically suited to the South American readers, instead of spending time and money trying to reach everyone.

Embrace the Multilingual Web

Forget the idea that everyone online speaks English. Although English is often used in the corporate world as a linguistic go-between, internet users are a far more diverse crowd. The web is also more informal and driven by social connections.

Even people in countries who have strong English skills as a second language will prefer to engage with others in their native tongue. In fact, a 2011 survey by the European Commission found that although 48% of non-English speaking Europeans occasionally read English-language content, 9 out of 10 users preferred to visit sites in their own language.

This makes translation of your content a priority. Make good use of your budget by first figuring out which languages need to be top of your list. In our South American example, Spanish and Portuguese would be essential for getting your message across. If Europe is your key market, you’re likely to find German or French better languages to start with.

Take Languages Seriously

If you don’t get serious about translation, your foreign-language readers won’t get serious about your content. They will be too busy laughing at your language slips, if they stick around at all.

We all know of corporate giants who managed to offend or became a laughing stock thanks to poorly-translated slogans. The rest of us needn’t think we will do any better. Unless you are genuinely bilingual and up to date with current usage, you will miss hidden meanings. It’s also easy to opt for what seems the right word choice, when in fact it means something entirely different (for example, in German the word Gift means poison).

Native speaker knowledge will make sure you don’t sound out of touch or leave readers confused. Accurate linguistic choices will also help your SEO by keeping your keywords relevant. Cutting corners here, on the other hand, could leave search engines as confused as your foreign-language readers.

Understand Cultural Differences

The 2012 Edelman Trust Barometer reveals that while people worldwide are becoming less trusting of what they read, ‘a person like yourself’ has become the most trusted source of information. Your job is to be that trusted person to your reader, no matter where in the world he or she is.

Localization is an essential part of becoming ‘one of us’ in another culture. Using words and expressions that local people use makes your content more accessible. Being in touch with important cultural events or hot topics can be useful too. Of course, offending people is never a good idea and cultural knowledge also can guide us around dangerous topics or inappropriate language.

Show You Care

Now that you’ve opened up your content to overseas readers, make them feel welcome. Avoid anything that places your English speaking crowd above foreign-language speakers. For example, aim to respond to all comments, not just those in English. If you offer a way for people to contact you, make sure it doesn’t exclude certain time zones or languages. Showing you care about all your readers helps you to build a good online reputation.

Write with other cultures and languages in mind and you’ll be saying Wilkommen, bienvenido and yōkoso to international readers in no time!

About the author:

Christian lingo24 5 Tips for Content that Crosses Cultural and Linguistic BordersChristian Arno is the founder of Lingo24, Inc., one of the world’s fastest growing translation services. Launched in 2001, Lingo24, Inc. now has over 180 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over 60 million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24, Inc. on Twitter: @Lingo24. Cont@ct Christian here.

 

 

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Lead Generation with Inbound Marketing and PPC Advertising done right!

google adwords pay per click  Lead Generation with Inbound Marketing and PPC Advertising done right!In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on!

When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! As simple as that!

Nevertheless PPC are still a great vehicle to get the word out but only when they are incorporated within a smart and holistic marketing strategy.

The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.

Why is this inbound marketing such a great way to generate leads?

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

How can Inbound Marketing help you?

A. It saves you up to 62% of your marketing budget
B. Makes you stand out of your competition
C. Helps to generate a massive amount of leads
D. Gets you up to 55% higher lead conversion rates
E. Increases your customers and sales

inbound.marketing.ven  Lead Generation with Inbound Marketing and PPC Advertising done right!

Example: The backbone of successful inbound marketing is the content creation strategy. To create outstanding in a corporate blog improves the trust, visibility and traffic to a business online. Published articles once done are literally online forever, are indexed through search engines and can be found from future customers.

The more articles you publish the more „digital outposts“which you build for your business and you get an increasing stream of future customers to your offers.

Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:

• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO

Blogging has great advantages and here are the most important:

Blogging companies get up to…

1. …55% more Traffic
2. …97% more Inbound Links
3. …434% more indexed pages in search engines
4. …25x times more business leads

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

 

Infographic: The Rise Of Content Marketing

Content Marketing Infographic1.png.scaled5001 Lead Generation with Inbound Marketing and PPC Advertising done right!

 

PCC can’t deliver such results!

But you can incorporate Pay per Click Marketing into your Inbound Marketing Strategy.

Some thought how you could use PPC to increase your visibility:

PPC drives you quick results and you can use it to bridge over the time until your content marketing starts to show effect.

To get a better idea of what your audience is looking for before they hit your website and to adjust you’re SEO, you could start a PPC campaign. Look at the initial keyword data in your Google AdWords account and see which keywords have the highest click through rate (CTR). So you get the most popular keywords and custom tailor your content and your next PPC advertising.

You should bid on your own corporate terms, for example your business name or the names of your products. So when a interested person is researching online for your business, products and services the chances are good even if you are not in the top five Google Search result they will find you through your PPC ads.

Especially for local businesses PPC is a great way to get a targeted location based positioning to attract locals to the business front door. Local businesses can do advertising for a very specific location and do bidding on keywords related to this location. So they get laser targeted traffic from people who are maybe living around the corner in the next street.

There is not only Google AdWords where PPC campaigns can be done to reach the buyer persona in a great way.

Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn.

One more thing to keep in mind when doing paid adverting!

You should direct your traffic to dedicated landing pages to convert those prospects into leads.

Take care to prepare a great offer on your landing page to motivate those prospects to leave their contact to follow up with them later and to get them into the lead nurturing process to convert them to sales.

 

inbound marketing assessment us Lead Generation with Inbound Marketing and PPC Advertising done right!

 

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Why Everybody Loves Infographics

infographics image Why Everybody Loves InfographicsWhat exactly are infographics?

Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends and this is what made them a powerful marketing tool for businesses.

Infographics are shared on the web, Twitter and Facebook more often than other content online.

Infographics are easy to understand, to consume and to share. On Twitter, LinkedIn und StumbleUpon Infographics get more retweets than other content.

Marketers love Infographics because they offer an easy and powerful viral marketing tool to spread the word about the company’s products and services.

B2C and B2B also love infographics as they explain sophisticated facts in a very easy understandable way.

 “A picture is worth a thousand words”

The most popular Infographics are about business with about 12.7%, technology with about 10% and social media with about 9%.

As infographics are able to explain sophisticated topics in an easy way they are very popular for technology.

Infographic: The State of Infographics

state of infographics Why Everybody Loves Infographics

What are your experiences with infographics? Tell me in the comment box below.

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On the web you are what you publish… What are you?

contentmarketing On the web you are what you publish… What are you? Content and social media have become successful ways to get attention from future buyers.

Content creation, marketing and content distribution in social media are proven ways to make interested people aware of your business.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

When people want to buy products and services they turn to the web, to search engines like Google, Yahoo, social media and their friends and relatives to get information and recommendations about products and services.

Original content builds you trust, customer loyalty and can position your business as trusted experts in your field. It offers the so called value ad for customers

Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

By publishing interesting and remarkable content other blogs, news sites and content curators will link to you which increases your Page Rank and improves your search engine visibility also!

So when you publish expert content on the web you will be recognized as an expert in your field.

On the web you are what you publish… Think a minute what do you publish on the web and in social media? … Exactly! That’s what you are on the web!

If you miss the opportunity which content marketing offers to you, your business will vanish in the dust.

The best way to start content marketing for business is to start a corporate blog.

Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.

Blogging has great advantages and here are the most important:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

 

inbound marketing assessment us On the web you are what you publish… What are you?

 

 

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The ARTS + VIDEO COMMUNICATIONS

video conferencing The ARTS + VIDEO COMMUNICATIONSWhat is ‘The Arts’ ?

1.    The Arts is a group of disciplines, comprising many genres, endeavours or art forms, all united by their employment of the human creative impulse, to express and communicate through various art forms.
2.    New and additional genres are being added daily.
3.    Let us put them all in one box for ease of understanding. This may be contentious to some globally, who have different perceptions of The Arts.
4.    The many forms of expression create an adequate or enormous income for many players, but for others, sadly it must just be perceived as a pastime, due to lack of funds or infrastructures.
5.    The Arts are dying in many countries, which are not getting sufficient financial support from their governments or other and so it is time to seek other means of exposure and marketing platforms.

What do The Arts enable ?

1.    Imparting a message
2.    Telling a true story
3.    Education
4.    Imparting own gifts
5.    Creating mindset shifts
6.    Enabling interactive conversation
7.    Enabling enjoyment, laughter, sadness, joy etc
8.    Self expression
9.    Enabling escape from real life – and so on

Let’s look at some players in ‘The Arts’

  • MUSICIANS – all genres from jazz to rap
  • ARTISTS – all mediums, including sculptors, potters, etc
  • DANCERS – al genres, from ballet to hip hop
  • COMEDIANS
  • MAGICIANS
  • SINGERS -  from OPERA to RAP – including producers, choreographers
  • FILM/THEATRE – actors, directors, writers, producers, choreographers
  • WRITERS/AUTHORS – all genres, including poets, fiction, non-fiction, biographies, etc

Players in ‘The Arts’ need to up their marketing game + would do well, by using the Social networking sites + incorporating VIDEO COMMUNICATIONS into their marketing mix

 

Adding VIDEO CONFERENCING / WEBINARS into the marketing mix :

 

More and more of The Arts genres are embracing this powerful technology as an adjunct marketing, training, collaboration, communication and exposure platform. Due to budget and time constraints, people cannot always travel far distances to attend an event/training etc..

  • DISTANCE Training/Workshops
    • Globally teaching, learning + rehearsing dance routines, orchestral music arrangements + scores, scripts etc in advance before show time
    • Creating a global environment for creative research across diverse disciplines, where all players can collaborate, experiment and enjoy artistic exchange and learning, exploring the boundaries of synthesizing art and technology
    • In this global environment, students can actively explore their creativity and develop, using their own creative gifts through active engagement, reflection and collaboration
    • More and more music teachers world wide are embracing this technology to teach pupils to play various instruments in remote areas

 

  • SHOWCASING

Virtual shows can be created in a global Video Meeting Room, where interested parties can participate in interactive sessions, with people interested in learning more about their particular genre of Art.

  • BOOK LAUNCHES

o       Authors can save a fortune by hosting a virtual book tour.

o       This can be co-marketed with e-commerce book companies, online communities and off-line bookstores, that want to drive traffic to their stores and sites.

  • MEDIA INTERVIEWS

o       Invite reporters or editors to an online web interview.

o       These web events can be conducted with the media, through relevant websites and e-commerce sites.

o       Online web interviews enable interviewing all relevant journalists at once, with the promotion of their stories on Movie, TV, Radio, Theatre, Music, Dance, Arts etc.

o       Webinars enable you to expose large groups of people at once to interviews with actors, singers, dancers, poets, playwrights, producers, choreographers, directors etc..

  • ART EXHIBITIONS

o      Artists across all art form mediums, can use Video Conferencing to go global, communicate and show their art to the world.

o      They could even stream a pre-recorded video on a virtual tour of their art from their own studio or gallery.

o      Inviting a well known art expert as a guest speaker to a Webinar, who in their own rights, will attract numbers to the web event, would be an added bonus.

Adding VMail – The new EMAIL – into the marketing mix

 

What is a Vmail ?

o      Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails.

o      Most technology platforms allow 20 minutes of talk time, which is more than adequate to impart your message.

o      Additional videos may also be uploaded into the Vmail, e.g. a virtual tour of an Artist’s gallery or studio, a Singer or Dancer’s debut or demo, etc.. 

o      No software downloads are necessary.

o      Bandwidth is not compromised, as the VMail opens on the Internet.

o      Most Vmail purveyors allow full integration into your social networks to share on Youtube or Facebook, etc..

WHY use VMAIL ?

Video Email is the new Email ! It is a perfect adjunct marketing tool to incorporate into your Video Communications suite –

Why ?

  • It’s Different
  • More powerful
  • More Personal
  • More Effective
  • Is Creative
  • Seeing is Believing
  • Has more Impact
  • Grabs the customer’s Attention
  • Enables you to literally look into your contact’s eyes and develop a relationship with that person, engaging them on a level that is simply not possible with a static text email
  • Enables your voice to resonate on a subliminal level
  • Static text emails, are easy to ignore, and at their best, give a customer only the vaguest notion of what your business or craft really values

Facts :

  • - Google loves Video !
  • - Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
  • - Internet Video traffic is now 40% of consumer internet
  • - People retain 10% of what they hear, but 50% of what they see
  • - Video is the single, most effective form of communication
  • - Additional creative marketing platforms are constantly being sought
  • - ‘Old school’ marketing is no longer effective

 

1cdc3d1 The ARTS + VIDEO COMMUNICATIONSHeather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR.  She enjoys creative writing, singing at functions and is a self-taught artist.

 

Get in touch with heather :

 

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Grocery Stores discover Social Media as Communication and Marketing Channel

Socialnomics social media roi 300x300 Grocery Stores discover Social Media as Communication and Marketing ChannelIncreasingly consumers shift from traditional to the digital media. They research about products on search engines, forums, and blogs and in social media to get the best products for their money!

To get found online when future customers are looking for products is one of the major challenges businesses are facing today.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

A recent research from media and marketing services firm Valassis shows that 12% of the surveyed grocery retail executives go from usage of 12% social media in 2012 to a 65% usage in the next five years. They also plan to increasing investments in online marketing in general. The have understood the advantages of facebook for business and other networks to build customer loyalty.

An increasing number of B2C marketers are faced with the challenge to attract buyers to their offers.

This problem can be solved with Content marketing which has established as a powerful way to engage customers in social media.

Also an increasing number of B2C marketers are faced with the challenge produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products.

The most popular channel to share content is social media, the advantages of facebook for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.

Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

 

Infographic: How Brands Listen in the Digital Age

How Brands Can Listen in the Digital Age full1 Grocery Stores discover Social Media as Communication and Marketing Channel

This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.

Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.

Read also:

How to Generate Business through Content Marketing
How to Increase Backlinks and Customer Loyalty through Content Marketing

 

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