Every company tries to reap in the most out of the available set of resources.
Businesses with a small budget have to consider different plans to attract more customers than expensive campaigns and celebrity endorsements.
Online world has become the most prominent mode of publicity and marketing now days, may be that is why everyone who is online gets to see a number of ads and promotional videos on every webpage they click on.
A cost effective way to get attention of the target audience is corporate blog.
Blogs articles can be written by in-house bloggers or even hired journalists, which depends on the strategy and the budget of the business.
Corporate blogs should be clear targeted and grammatically correct short notices which can be read easily by an average online user.
“Reach” is the key factor which decides the success or failure of a corporate blog.
Here are some tips to increase the reach and the web traffic to your corporate blog:
— Write high quality articles, which will instantly Increase Web Traffic — Participate in top rank forums to gain larger exposure to the masses — Submit your blogs to blog directories and on any top ranked Blog Search Engine — Recycle blog content whenever necessary — Offer free reports to visitors and increate their interest in your site — Find newer ways to know how to get traffic with the help of consultants and observing your competitors if necessary
Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing.
They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads.
Before getting started with the whole stuff of sales and marketing ideas one has to find answers for the questions like, who would be the target audience?
How to contact to the interested parties on time and in which specified manner so that better results could be attained?
You should not underutilize your resources in any case. Just concentrate all your attention to the sales and marketing for the existing and prospect customers only.
Following are given 5 easy steps to be followed by Marketing Websites to get success in their job:
Step 1: Find the target population you want to tap in for your business.
Step 2: Identify the marketing strategy that best suits your business. Identify the right marketing strategy helps in decreasing marketing budgets and ensuring success for your business.
Step 3: Start promoting your business through cheaper and efficient marketing strategies. If you are new or looking for more advanced marketing strategies, you can hire an inbound marketing expert who can help you in identifying the best marketing strategy to increase sales.
Step 4: Get your traffic. Traffic is genuinely the fuel to provide business leads and sales, so keep an eye on it by helping them following you. Cost per click and free article marketing can be used to keep the traffic coming to your website.
Step 5: Build relevant back links or you can say links with relevant anchor text. This helps you reach top pages of search engines for your business website.
Marketing Takeaway Tip: Success of business online depends on how successfully your business strategies are implemented. Start generating leads using inbound marketing strategy or hire inbound marketing experts for your business and see the increase in your business sales.
Article marketing or we can say content marketing is a very interesting way to attract customers online.
Article marketing is a great way to generate business leads for your businesses.
Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads.
How Article marketing works for your business
Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner.
Content writing or article writing can be done by a hired professional also in lieu of some fee. Giving them information about your business and article requirement helps in getting some quality articles done that are related to your niche.
Small business owners can also hire writing professionals or recruit them, so that they could compete with the competitors more effectively as they will then have in-house writers always available.
How to promote your business using Article marketing
Promoting your business using article marketing is easy if you know what’s required to attract readers to your site. Some basics of article marketing to generate more business leads are:
— Subject line of the article should be attractive for target audience — The articles content must be precise and up to the point — Closing of your article should help readers get a final decision about particular product or business
Once you start using article marketing, you can reach to top pages of search engines for your keywords and also start generating huge leads for your business.
Marketing Takeaway Tip: Article marketing for small businesses is successful if you are able to identify your buyer personas and write content which is of value for them. Article marketing and keyword marketing goes hand in hand and you should be aware of your keywords which can help your business reach top pages of search engines and to get found of your target audience.
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Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business.
Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads.
How to promote your brand in social media using a blog?
Getting a thirty-foot tall billboard to promote your brand is really very expensive for any business. Connecting your blog with social media helps you to get closer to your audience on the major social media sites such as twitter, facebook and LinkedIn.
Blogs helps in generating targeted web traffic for your business. Targeted web traffic is directing more interested prospect to your landing pages and your chances increase to convent those traffic to leads and customers.
Business leads generated through inbound marketing are 62% cheaper and have an up to 55% higher conversion rate!
Tools to connect a corporate blog with social media
Blog tools available on social media sites can increase the effectiveness of content marketing. Businesses have the opportunity to get their blog articles seen on the right place where their audience is located.
There are many tools such as ping.fm, dlvr.it, tumblr, posterous which automatically updates social media sites when you publish a blog post in these blogs. Getting your blog in synch with social media sites helps in generating more leads for your business.
Social networking sites have hundreds of millions subscribers connected to them all the time, thus using those sites as a platform to promote your blog content would be very helpful to get seen and visited from your target audience.
Facts about corporate blogging!
Companies who blog get:
Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.
Studies show that 57% of companies who blog get customers through their blogging effort!
Marketing Takeaway Tip: Blogging connected with social media helps in generating business lead. A corporate blog helps you to stay in touch with your customers and readers, to collect feedback and keep your audience updated.
Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience.
A study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook.
Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites.
There about 3 million Facebook pages of local businesses online and this number increases daily. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. You can utilize Facebook for your business and profit from it.
Here are 6 advantages to be on Facebook:
1st Advantage to be on Facebook, Visibility: You can increase your visibility. As your network grows there also your reach grows. The more people you are connected with the more your visibility for your business will increase and the chances to attract new customers.
2nd Advantage to be on Facebook, Share ability: When you publish valuable and share worthy content on Facebook the chances are good that your network will share it to their friends. With this share ability of content more people become aware of your business and maybe connect with you on Facebook and visit your website to see what you have to offer.
3rd Advantage to be on Facebook, Branding: The more people get to know you, the more your brand will spread on Facebook and on the web as well. To become a visible brand is important to gain attention and to get the chance to start a conversation with potential customers.
4th Advantage to be on Facebook, Trust and Authority: You can’t buy trust and authority you have to earn it in a long trust building process. Your audience will only listen to you when they think you are trustworthy. When your audience decides you are trustworthy, than your communication get weight and your audience will listen to it and share it with their connections.
5th Advantage to be on Facebook, Connection: Social networking is all about building connections to people with the same interest. An average Facebook user has about 130 connections. The more relevant connections you can build the better. But keep in mind that this does not happen overnight! To build relevant connection takes work and time.
6th Advantage to be on Facebook, SEO: As the major search engines like Google, Yahoo and Bing indexing social media content and give it out in search requests, your communication could also be on such a search result and make you known with people who didn’t new you before!
How do you utilize Facebook fan pages for your marketing? I am looking forward to your comments below in the comment field.
Here are further important resources for the topic Facebook Fan Pages:
When you are engaged in social media conversation than this can be very beneficial for your business.
Real time engagement can help you to facilitate your customer service, improve your public relation and your brand.
Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations.
Your engagement in social media should also reflect results for your revenue. Revenue this is your main goal to take all the efforts and investments.
How about your social media marketing? Do you get revenue out from your social media marketing and how do you measure this. What are your most important social media marketing channels and how many leads they generate and how do those leads convert. What’s your social media ROI?
Here are the Top 5 social media ROI metrics you can track easily:
1. Your Social Media Reach: Measure your Facebook fans, Twitter followers and LinkedIn Connections. The more people you have in your network the wider your message will spread. Track how your reach is increasing and also try to indentify influencers in your friend’s network and connect to them as well. Expand your reach. The more qualified people the more your reach will increase.
2. Your Website Traffic: The main reason why you do social media marketing ist to increase your website or blog traffic. Measure how many visitors come from social media websites. The more your social media reach increases the more your website and blog traffic will increase as well.
3. Your Business Leads: The lead amount and quality are your most important measures of your social media marketing ROI. Track how many leads come from each social media source and improve your doings on those social media sites to get the most out.
4. Your New Customers: Research how many of your social media business leads are converting to paying customers and from which sources the come. This gives you another important measure to tweak your social media marketing.
5. The Conversion Rate: What’s your website visitor to business lead conversion rate? What share of your traffic from social media websites becomes lead on your website or blog? This is an indicator which of your activities or website converts better and which one you could improve to increase the channel ROI.
Marketing Takeaway Tip: To track and to measure is an important part of social media marketing success. With these metrics above you are able to track and to measure your social media marketing. You are able to show clear numbers and ROI. This helps you to improve your doings and your revenue!
How about your social media marketing ROI? I am looking forward to your comments here below in the comments field.
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A recent Jive Social Business Survey where 902 executives have been interviewed about their opinion of use of social media in internet marketing shows that social has made it from personnel to mission critical for business.
The personal use growth has accompanied with the professional use. 73% of the 902 interviewed executives agree that social media in internet marketing will change how business gets done.
But for now 17% of the 902 interviewed executives think their business is position right or ahead of the trend to profit from social media for business.
There are still concerns about the RISKS of social media which hold many executives back from doing effective social media in internet marketing.
Watch this video and listen what a lawyer has to say about the professional use of social media:
Jive Infographic
Marketing Takeaway Tip: The use of social media in internet marketing is only effective when it is done right. To improve the actual doings is very important to stay ahead of the trend to get profit out from professional social media in internet marketing.
How do you use social media in internet marketing for your business? I am looking forward to your comments below.
Location based marketing integrates mobile advertising with different mobile technologies.
Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Location based marketing is going to out beat other types of traditional advertising as the mode of delivering the advertisements is a mobile device which is ubiquitous.
As location based services use mobile devices to share location and your doing with your network, they get more info and improve your experiences.
Studies show that people who use location based services are:
— 80% male
— 70% 19-35 yrs. Old
— 70% college grads
— 38% considered influential
— 20% more likely to do mobile research
The motivation to use location based services are to find friends, play games, get coupons and share their activity and increase loyalty. Further motivations are to find hidden offers, discover points of interest, get new experiences and find new products and services.
Two profitable reasons why you as a marketer should use location based marketing for your business:
— Location based services users will increase from today’s 96 million users by 2012 to 526 million users.
— Of all Smart Phone users about 10% are on location based services. About 63% of all IPhone users are on location based services minimum once a week.
Here are five location based services which you should utilize for your marketing:
Gowalla
Goby
The Dealmap
Yelp
Foursquare
Is your business location based services and marketing ready?
— Is your website optimized for mobile? — Do you have planned to do a mobile app which complements your business with location based services?
On the end the products seek us based on our activities and location. The question is will it be your products or the products of your competitor which will find the new customer?
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How to do social media for marketing research? In fact this is the first part of a social media marketing strategy.
First, it is important to learn more about your customer and the social media places they are hanging around and why they are there, what they are interested and what they are talking about.
When you have done your previous social media for marketing research right, than you have discovered your different buyer personas and how to get their attention to attract them to your offers.
Now you can digg deeper and discover your competition and what they are doing in social media. You could take a closer look at your competitors and see if they are successful with their marketing. What their customers are saying about them and much more.
You could also focus on trends in your industry. This gives you the opportunity to offer custom tailored products and services to your target audience to server there demand better.
Here are some tips how you can use social media for your research:
Learn more about your target audience on Facebook!
To learn more about your potential marketing on Facebook you can use some FB tools like FB Groups, Pages and FB Ads.
Facebook Groups: In Groups you can get the real time communication of your target audience. You can see which things they are interested in and what the like and do not like. You should become a member of the most groups which are important to reach your audience.
Facebook Pages: The same opportunity here with company pages. Look out for company pages of your competition and “Like” them. So you can observe the discussions on your competitors pages and gain important information on what they are doing and customer satisfaction.
Facebook Ads: With Facebook Ads you can do segmentation for your audience. The segmentation shows you how many people of your target audience are on Facebook. This numbers gives you a more inside look into the marketing potential and possible success of your Facebook marketing.
Learn more about your target audience on LinkedIn!
LinkedIn is great especially for B2B marketing. With its 100+ million users they are not as big as Facebook, but for B2B they are the number one player in the marketing.
You can learn more about your potential marketing success on LinkedIn when you utilize some LinkedIn tools like Groups, Answers and LinkedIn Ads.
LinkedIn Groups: Research for In Groups LinkedIn where your buyer personas could be around. Become a member of these groups and observe the discussions and communication there. Introduce yourself and your business and offer help and assistance. Comment if you have something important to contribute. Groups are great way to get seen from your target audience.
LinkedIn Answers: On LinkedIn you can showcase your knowledge. Research for your industry related keywords and phrases and give advice to the people who have asked. Listen carefully to the questions asked, because this is what your audience is interested in. You can get a lot of information for product and marketing improvement from LinkedIn Answers.
LinkedIn Ads: As Facebook Ads, LinkedIn Ads give you a more clear picture and numbers about your audience and market potential on LinkedIn. The segmentation LinkedIn shows you how many people of your target audience are registered from how many countries. Equipped with this numbers you can increase your chances on LinkedIn.
Learn more about your target audience on Twitter!
With its 100+ million users Twitter is the biggest micro blogging platform online. Most major businesses utilize Twitter for their customer support and interaction.
With its feature like @Mentions, Retweets, Searches and Lists you are able not only to see what your audience is talking about you, moreover you can set more of your industry related keywords and phrases to see trends and important discussion and also you can observe your competitors through Twitter.
These tips show you how to using social media for marketing research in an easy and smart way.
Monitor your social media in less than 10 minutes a day
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As you maybe have heard LinkedIn has launched a Personalized Ad Platform, which makes ads more attractive. These improvements doe really benefit marketers.
About LinkedIn: LinkedIn is a business-related social networking site and is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.
–Source Wikipedia
There is no question, if you want to reach your B2B audience than LinkedIn is your first choice.
With the launched a Personalized Ad Platform LinkedIn shows your potential visitors the endorsements you have get. This could help to improve your credibility and increase the number of qualified clicks to your ads and the number of business leads generated as well.
The new launched a Personalized Ad Platform of LinkedIn empowers your PR value. As PR coverage is more valuable then paid advertising only, the included information about your endorsements from third parties and your followers cout are more valuable and increase your credibilityt too.
The follower count which is shown on the Personalized Ads also which also weights good when you are looking to attract prospects to your pages to generate business leads.
When you are able to manage your LinkedIn interaction, to grow your followers and get endorsements than you are on a good track. Also you should manage the conversation on LinkedIn because this is the venue of all of the above and supercharges your paid advertisement on LinkedIn results!
Marketing takeaway tip: Step one; grow your LinkedIn followers and get as much endorsement as you can. Step two; start to do marketing with the LinkedIn Personalized Ad Platform.
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A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing.
To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy.
In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals.
As social media and content creation are important parts of inbound marketing you need to keep the flexibility to react on your customers demand. To simply stay on a previous decided way without taking into account that things can change or have changed could lead your marketing efforts in the wrong direction!
How to have a flexible strategy?
Set an editorial Kalender, where you write your content ideas down, where you plan your events and press release distribution. But do not obsess about it.
As content creation is the backbone of inbound marketing you maybe should establish your marketing as some kind of content marketing! Why content marketing?
Go through your social media channels and listen to the conversation. Listen what kind of questions your audience have and what kind of problems they are looking to get solved. Here you will get your content inspiration in real-time. When you carefully listen you can be helpful and contribute in real-time to your audience and make them aware of you.
Also you can use this Q&A as resources to write a blog post, eBook, whitepaper or a simple how-to, to solve the problems of your audience in real-time!
When you produce interesting, helpful and remarkable content you should market this content through appropriate social media channels to get it noticed by your audience, in real-time.
Marketing takeaway tip: Solve the problems that bother your audience in real-time as they appear. This will set you apart from your competition, make you outstanding and will attract more curious potential new clients to your offers.
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When you want to grow your business you need to treat your audience with a certain level of respect. You need to show them that you care about them and not only about their cash they maybe could spent with your business.
Engage with your actual customers and potential new customers and listen to them and their suggestions and complaints or questions.
You need to treat your customers like they are your air to breath, but when it comes to your business and your revenue they are for sure!
To know what you customers are saying about you, you should monitor social media and blogs and respond to their comments in a professional, kind and problem solving manor!
You can set alerts with Google Alertsand stay informed as soon your search terms are mentioned anywhere on the web. This helps you to monitor social media the smart way without obsession.
When customers discuss about you anywhere, in social media, blogs, forums and other sites you need to respond quickly and to follow up with their comments. Ensure that their questions are answered and their problems are solved.
Credibility can be earned only. It can be gained by the way what you are doing and how you do it and the level of excellence you give to your audience to let them know that you care about them!
Utilize the science of inbound marketing and get back trust, credibility and more revenue in exchange.
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Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business.
Trust and respect comes before the sale.
When people trust and respect you they are more willing to listen what you have to say. This makes it easier to publish remarkable content to them which leads them to optimized landing pages where they can register as a lead to later follow up and to business with them!
Remarkable, helpful, interesting and problem solving content is also the magnet to attract your buyer personas to achieve those above goals, trust and respect!
Here are some points you should take care and to cultivate and to improve to gain trust and respect from your audience:
Be communicative – Don’t pitch your audience and be more communicative. Be helpful and try to assist where ever you can.
This does not mean you should give away your services for free, but you could do a corporate blog where you can publish tips and tricks with helpful insights for your audience. Ask for comments and encourage your buyer personas to give you their honest opinion. So you start a two way conversation and you get the attention of the right prospects.
Respect your buyer personas – If your buyer personas do not know so much about the topics you cover, this does not mean they are dump!
More over it means you have the chance to educate them and to show the possible solutions for their problems. To get popularity as a problem solver is half the way to gain more business. So don’t be arrogant and push away people who might have silly questions. Because there are no silly questions at all, but there are dump answers. Take the chance to show you self fro you best side and be resource not a critic!
When you are open minded, helpful and show respect to your audience you will get this back from the people you deal with. You will gain a valuable position as a trustworthy and competent source within your industry.
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What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved.
Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? On the contrary, I would suggest that there are massive benefits associated with SEO that’s done in the right way. But you need to think carefully about your strategy if you want to achieve cost effective results.
Ignore massive corporations!
It’s easy to look at the search results for the most competitive keywords and to assume that you need to be ranked for these phrases in order to succeed. There’s a good chance that you’ll find that these search terms tend to be dominated by the big brands and corporations.
This is not a coincidence. The reason why big companies are able to control the search space is because they have significant online marketing budgets. You can be sure that they are hiring top SEO professionals and spending considerable sums of money to achieve those positions.
Typically, it’s also the case that large organizations tend to have a large amount of data available to them. Although this should give them some advantages, you may be amazed to find that many big companies fail to act on the information. That’s often because they simply have too much data to analyze.
What does this mean for small business owners? It means that big corporations are missing out on some key signals.
Target cost effective search terms
Those big organizations often spend so much time, effort and money targeting high profile search terms, they don’t realise that the search terms that convert well may be less competitive. That’s pretty ironic!
But it also reveals an opportunity for small business owners. It means that you can target those areas that larger rivals are ignoring. This won’t just mean that you’re not having to compete with the massive corporations (with their massive advertising budgets) – it also means that you’ll be targeting keywords and phrases that will actually generate income for your business.
This is the cost effective approach to small business SEO that you should be striving for. Sure, it won’t allow you to boast at dinner parties about how you’re top of Google for a high profile search term. But how much does that really matter? Most business professionals would rather have money in their bank accounts, than being able to boast about such trivialities!
Put your strategy into action
Once you realize that SEO isn’t about high profile, competitive, poor converting search terms, you’ll find that you’re in a much stronger position.
You’ll be able to move your online marketing efforts forwards, without wasting money on SEO that’s simply never going to produce the returns that you’re looking for.
Effective SEO should be seen as a business investment. Once you’ve grasped that, you can stop making the mistake of seeing it as a cost.
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As one of the leading search engine experts in the UK, Keith Barrett has used his considerable online marketing experience to help numerous businesses over the course of the past decade.
LinkedIn has more than 100 million registered users in more than 200 countries and territories worldwide.
ROI Research Inc. has survey of 2,997 active social networkers and 59 percent of respondents said: “It is important to have a LinkedIn account”
Some of the most important findings are that people recommend companies and buy products they follow and 58 percent are more likely to buy a product from a company they follow.
About 50% take advice about products and services they plan to buy. 60 percent of them state that they are ready to take action if a friend recommends something about a product or service.
More than 50 percent of the surveyed use social networks to provide feedback to companies.
About 52% of the surveyed agreed that people can influence business decisions made by companies, brands and retailers by voicing opinions on social networking sites
LinkedIn also offers PPC (Pay per Click) advertising. Here you can reach your audience laser target and generate business leads instantly.
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The inBlurbs Inbound Internet Marketing blog covers all of
inbound marketing - SEO, Blogging, Social Media, Landing
Pages, Lead Generation and Analytics.
Online world has become the most prominent mode of publicity and marketing now days, may be that is why everyone who is online gets to see a number of ads and promotional videos on every webpage they click on.
