It seems that everytime Google announces an algorithm update, every site owner and SEO marketer would clasp their hands together and hope that all the time and hard work spent at ranking their sites up wouldn’t go up in smoke overnight. And before the year 2014 ended, that very same search engine provider gave everyone a Christmas present, in the form of one of its famous algo updates.
So, as Google continues to enforce their hold in search engine superiority, the site owners should also try to do their best to make sure they don’t get on its bad side. That’s why with the dawn of the new year, it’s time to make some new SEO adaptations as well.
These are the things you should look out for in your SEO strategies for 2015.
Using general one-word keywords have resulted in great traffics for sites that have successfully opted for them, however, the strategy of using them is slowly getting unconventional. They rank slow and take a lot of time, effort and money to do so. Now, long-tail keyword phrases are becoming the favored ones as they get the attention of the right traffic for one’s site. Ranking up these keywords will be much easier as they will obviously have lesser competition compared to short-tailed keywords.
Doing your research for the best keyword phrase before picking one will always be the optimal marketing strategy. Plan your moves ahead and try to determine which keywords will your consumers likely use when searching for your business niche.
While showing up on the top of the rankings for relevant search queries does sound nice for your business, it won’t do anything good unless you get some cash flowing in. Focusing your efforts solely on strengthening your keyword rankings is a foolhardy move – instead, you should avert your efforts to determining how your return on investments are going. If anything else, knowing how many inbound links, leads and sales you’ve gained on your latest marketing efforts would definitely be better than hearing a report on how you’re doing on your keyword rankings.
Trying Out Other Search Engines
When it comes to search engine providers, Google is King. However, that doesn’t mean the others should just be tossed aside. There’s Yahoo and Bing to name a few major players in this game as well. The decision of Firefox to use Yahoo instead of Google as their default search engine speaks volumes of how the search engine industry might be undergoing an upheaval – this is further followed by the expiration of Google’s contract with Safari as well.
So while Google should remain as your main search engine focus, making sure your site is also visible on other search engines would also be very beneficial for you.
One truth that remained unchanged ever since SEO was introduced was the importance of links. On the first stages, a lot marketers and site owners alike managed to exploit these links to put their sites to the top of Google’s SERPs, but that only made Google pissed. When they released Panda, these unethical and downright spammy linkbuilding strategies also made their exit. Blackhat SEO still utilize the use of this, but if you’re discovered by Google, consider your site ranking gone.
What one needs to do is to build links naturally. Create posts and post them on popular sites or create great content for your viewers to link back to you. There are a lot of methods out there that you can use to those links honestly without having to get on Google’s bad side
Social Media Application
Facebook and Twitter aren’t simply sites where people interact with one another. These platforms have also become quite efficient tools when it comes to marketing. However, most of these netizens have finally wised up to various marketing strategies in social media. What you need to do this time is to make your approaches up close and personal.
Try to get to know your viewers and readers and interact with them. Don’t just shoot up some random post from your site and expect them to read all about it. Your social media outlets aren’t just a means to share your content easily – it’s an effective tool to get to know your clients better by interacting with them.
Google will continue to apply the necessary changes it sees fit in order to provide the best experience for their users so that they, in turn, will continue using them. And along with those changes, how we see and apply SEO will constantly change as well.
About the author:
Ruben Licera Jr is a new media enthusiast and has written several articles on internet marketing specifically web design, search engine optimization and social media management. You can follow him via Google+ and Twitter .
Inbound Marketing: Grow Leads and Revenue with Only 30 Minutes a Day with Facebook #IMU
Inbound Marketing is one of the powerful marketing solutions for business online today. Inbound Marketing and social media together has change the way of marketing online for business organizations.
Major social media communities like Twitter, Facebook and LinkedIn has influenced business and customers through their powerful information. This article provides a quick overview of how to increase leads for your business and improving your Inbound Marketing solutions with facebook.
Facebook is one of the powerful social media communities which has influenced Inbound marketing tremendously. Many business organizations are now using facebook with his more than 500 million user count as a main source for their marketing and lead generation campaigns.
You can get massive leads for your lead generation campaigns if you manage to know the benefits of facebook advertising. Some of the best ways to use facebook for business are given below:
Using Facebook Fan Page:
Building facebook fan page brings quality leads for your business. Not only this, facebook fan pages are the best ways to share your product information with facebook users and also to get recognized online for your business.
Promoting business on facebook is one way to market your products online.
Facebook Advertising is a great ways to advertise and attract targeted customers. With Facebook advertising, advertisers get wide range of options to advertise their products.
Some of the examples are targeted advertising, targeting by gender, keywords, age and marital status and some more. This type of advertising helps advertisers promote their products reaching targeted customers and brining massive leads for lead generation campaigns.
Business Promotion with Facebook:
With facebook there is every possibility to improve your business presence online. With facebook apps, you can add facebook like page to your website, promote your facebook fan page with other social communities and increase your popularity in facebook.
As fans increases, businesses easily get the visibility of their business in Internet and also gets chance to create a viral marketing for their newly launched products.
Inbound Marketing To Generate A Massive Amount Of Leads #IMU
Inbound marketing is one of the best ways to get found easily by the customers through your website on the search engines when they search for the information about your products or services or any other information related to your business.
One other most important fact about inbound marketing is its ability to create massive leads.
When you develop remarkable content, submit it to social media sites and indexed by the search engines, people start knowing you and your business products and services worldwide.
This means your presence will be expanded all over the World. This is one of most important benefit for your business through inbound marketing.
Watch the video: Brain vs. Budget = Inbound Marketing
How can you create massive amount of leads through your website
Some of the best ways to create massive amount of leads for your website through Inbound marketing solutions are given below:
It’s all about your web presence
You can create massive leads by your web presence. Your website presence will also reflect the leads. So having a creative and well optimized website is necessary for creating massive leads to your business.
Your website can create leads when your website is said to be well optimized. One best way to create well optimized websites is to post good content in your posts and tagging with unique and good keywords.
Massive leads through social media
Social Media Marketing also helps in generating massive amount of leads for your business online.
Social media can be treated as basket of leads
Social media is another most important source for creating massive leads to your business. This can be done by forming groups or network of people through building relationship and trust and sharing the link of your website which consists of information regarding your products and services.
This not only increases the leads but also increases the brand value of your business through word of mouth.
Massive leads through activities in inbound marketing
Good words Massive leads
Your keywords tagged to your posts are the main important source to get found by customers through search engines. When you have good keywords which people generally use for search, you can easily be available in top pages of search engines.
Don’t forget to share the information in the social networking sites
When you update your website with new information about the products or services, you should share the information in the form of link to social media communities. This helps people in searching for relevant information and getting to know more about your business products.
Inbound Marketing Helps You To Get Found In Google Blog and Social Media Search #IMU
Inbound marketing is a strategy which makes people and customers know you and keep your presence globally through your website in the world of internet business.
Inbound marketing is all about getting found by the customers and finding new customers by attracting towards your product through various activities in both developing your web presence as well as improving your social media activities.
Inbound Marketing Helps You to Get Found In Google Blog and Social Media Search through the following activities:
By acquiring a good Google page rank to your website
You can grab a good page rank by updating your website regularly. Developing website is nothing but optimizing the website by regularly updating the website with new posts with useful information regarding your products and explaining their importance.
Tagging with good keywords and sharing the information in the social media networking sites like facebook, twitter etc. helps in increasing the traffic to your website. Not only this, your website can be easily available to users in search engines which increases Google page rank for the website.
Increasing back links
By sharing your website links with other similar websites, you are increasing the visibility of your products in other websites thus improving your Inbound marketing solutions. Back links are best way to increase your search engine rankings and also increases lead generation for your marketing strategies.
Tagging with good keywords and unique words
Keywords are nothing but the most important words which describes the whole content of the post or the words which relates to the post.
These keywords help in finding your website easily in search engines like Google, Yahoo, Bing and ohter. Keywords are the routine words while unique words are the different words specific to your posts which help in notifying your website specially. So improve your inbound marketing by tagging your content correctly.
How to get found in the social media search
Share your content regularly through a link to your website in this social media networking sites
By sharing the information regularly in this sites helps in people finding your website easily when they are searching for the information regarding your products and services.
Build a community of your niche
After building a good network of people search for the people who are interested in your products and build a separate community and share the information about your products ,discounts, services etc. regularly.
Attract the new people towards your products through special discounts
Attract new leads by offering some special discounts in these sites this helps in acquiring huge response for your products
Always keep a track of record on your Inbound marketing
This helps in notifying you the things required to improve your website and activities in the social media and this helps in increasing your trafficand leads.
Why To Integrate Social Media Into Your Website #IMU
Social Media networking sites is the best platform in driving traffic to your Website which helps in generating massive leads and also increases the brand value of your products in the world of Internet Business.
As major search engines have started indexing social media, this helps businesses to reach top pages of search engines with social media.
Apart from your challenged web presence in the search engines, you have to perform certain activities which are necessary for your website to be available in the top pages of the search engines and also in order to promote your brand of products.
One thing you have to do is increasing the traffic in your website. So,
The activities that should be performed in integrating the Social Media into Your Website:
Be Expert in your Industry so as to provide solutions in social media:
In latest generation web browsing, Public search for information, products or services in search engines and social media networking sites. By having a social media agreement by your website in these sites you can easily provide the solutions for their queries and generate massive leads for your products and websites.
Your Activities in Social media increases the brand identity:
The activities in social media like building a network of people, sharing your opinions and regularly updating your website improves your brand visibility. Sharing in social media networking sites helps in increasing the brand value of products which ultimately generate massive leads to your products.
Content motivates Social media to engage with your Website:
Try to post quality content in your posts which attract the people to visit your Website and follow you for your next update.
Social media helps as a communicator between you and your customer’s even employees:
People used to search for products and there used to be very little competition. Businesses are going in search of buyers as there is a huge competition from their competitors from all over the World.
So now you should consider customer satisfaction as the building block for your business and try to provide solutions and services by communicating through social media. This also helps in building relationship with your employees also which increases your brand value.
So it depends upon your challenged Web presence and your activities on these Social media networking sites that make your business successful.
Inbound marketing is all about making people find your website on the search engines while they search for the products, services or information.
So in order to attract the people towards your website you should follow different marketing strategies so that they become customers of your products.
Inbound marketing has become the new and developing trend of modern business.
The success of your inbound marketing campaign of your company depends upon your activities in creating a good optimized website, utilizing the social widgets and platforms for effective inbound marketing, facing the challenges and fixing targets of sales through your campaign.
There are many social media platforms in Internet where you can gather all your links at one place and show them to the users.
Some of the best sites are mybloglog, blogcatalog etc. These sites allow you to share your social media platform links and your blogs at one place so that people can easily find you at any social media community.
InBlurbs Inbound And Social Media Marketing Consulting Services
The activities that you should do, to make people find on the first page of search engines are:
Post good content
Good content like useful information regarding the products, generalized opinions about the products, tips to utilize the products, services etc. So that the people will generally build a good opinion regarding the company and make others also to visit your website by this your brand image will also be increased.
Search unique words in the post
Keywords are entirely different from unique words. Unique words depends upon the content you post so try to use keywords which are entirely unique which are limited to your particular post so that people when they search with this type of keywords can easily find you.
Make use of good keywords
Keywords can be called as the regular words which should be tagged along with the post so the people can find you when they search for the particular keyword on the search engines.
Watching videos regarding the information, products etc are gaining more popularity from the viewers so make use of videos for describing anything regarding your business.
Grab a good page rank for your website by updating regularly
Page rank is the ranking which is given by the search engines based upon importance of the information in the website, back links, keywords, traffic in the website etc are observed while giving a page rank by the search engines.
Page rank simply tells the importance of the website and can be easily available in the first pages of the search engine when people search for particular information.
Through social media networking sites
Social media networks like facebook, twitter etc are the best Marketing platform for the inbound marketing. The activities on Social media networking sites is all about building a network of people through friendship and trust by expressing your opinions and ideas.
Here you should invite and respond in a friendly way but not in a commercial way so that your marketing campaign through social media networking can be successful as well as effective.
Hence, It all depends upon the effective utilization of the social widgets by your organization.
Sharing of information on social media platform
You can easily share the information regarding the company or products, increase the brand image, can create awareness regarding the products of your company etc on these social media networking sites.You can even provide marketing solutions through proper utilization of these networks.
Inbound marketing is all about making found out easily by the potential customers. Now a days people are searching the information regarding the products, services or information through search engines so as to make your presence in the world of business you should follow some effective inbound marketing strategies in this competitive world.
Inbound marketing is all about interacting and building relationship with the customers through the website, and mainly with the help of Social media networking sites. Inbound marketing activities help in increasing the leads and brand value of your organization.
Here are some of the activities which should be considered for an effective inbound marketing:
Know your customers
You should know the needs of your customers first, like what they are searching for, what they are interested in, what are the sites they regularly visit and the publication they read.
Prepare quality content in your website
Building a good website with good content is necessary for quick attention from the customers.
Search for unique keywords and good keywords for your posts
Keywords you submitted in each post helps you to reach your potential customers easily so good and unique keywords keep you first in the search engines.
Submit the valuable content in the social media networking sites
Building of good networks with friendship in the social media networking sites can help in increasing your sales. Your valuable content should be submitted in these social media site which helps people to reach your website or refer other friends in these sites to visit your website hence it acts as a marketing strategy of viral marketing and word of mouth.
Update the website as and when required
Competition is worldwide so you should update the website with latest information and also include your new products and services and share it through the search engines and the social media networking sites which helps in increasing your brand image and sales.
SEO is one of the most necessity and important part for the success of your business online. To build an optimized web presence, there is very much need for quality inbound marketing and social media marketing strategies for your business online.
If you manage to have an effective inbound marketing and SEO for your business, you are one step ahead of your competitors in your business. This article gives an overview of using inbound marketing and SEO for your businesses online.
Inbound Marketing and social media marketing solutions are two important marketing strategies that are dominating the businesses online today. Without social media marketing tactics, it is very difficult to stay ahead of your competitors.
Some of the simple tips for creating effective web presence for your business online are given below:
Using Social Media platforms
One of the important challenges in creating web presence is to get identified in social media. Social media networks act as powerful sources for your inbound marketing and social media marketing activities. These social media sites also bring good leads for your lead generation campaigns. If you are new to business, get to know about the advantages of social media marketing through marketing consultancy services and get started with social media.
Using Social Media Widgets
Appropriate usage of Social Media Widgets so that they can be easily used by your followers is important for SEO and also developing your inbound marketing. As your social media popularity increases, search engines index your social media content more thus getting more traffic for your website or blog.
Effective Web Design:
Another important thing to improve your Inbound Marketing and social media marketing strategies is to have a well designed website which supports our SEO strategies. One should identify which is the best program to build a website for your business and develop it with the appropriate CMS software.
Your website redesign is one of the important things that can help in improving your search engine ranking as well as increasing leads for your lead generation campaigns.
LinkedIn is one of the top social media communities that is presently having 75 millions users sharing their discussions, thoughts and opinions from various businesses and companies. This article describes how to use LinkedIn as powerful source for your Inbound Marketing strategies.
LinkedIn is social media community which consists of group of professional people who share their discussion online on various aspects of business. Due to advanced trends in business online and major changes in search engine marketing, many businesses started concentrating on these social media communities to grow their business online.
Some of the top ways to Use Linkedin as powerful marketing strategy for your Inbound Marketing are given below:
Getting started with LinkedIn:
To start your business with LinkedIn, you have to create your LinkedIn username. If you are trying to get recognized online, then the best username can be your name which can help in creating an effective web presence. This also helps you to get easily identified in search engines. If you are using LinkedIn for business, then you can select username which best identifies your website.
Starting Groups in LinkedIn:
Once you are in LinkedIn and invited all your friends and users through your email lists and mail accounts, you are one step ahead in inbound marketing with LinkedIn. The next step is to create a group in LinkedIn which is related to your business. Invite people who are having similar ideas, other businesses to your group. LinkedIn groups are one of the best social media channels for your business online.
Social Media Widgets for LinkedIn:
The next step is to integrate Applications in LinkedIn. Share LinkedIn social media widgets with your blog or website so that people can easily identify you or your business in LinkedIn. They can easily join in your group and get frequent updates from your group.
INBOUND MARKETING is all about getting found easily by your potential customers online and establish your business online with its powerful marketing strategies.
Inbound marketing is developed if you have a well designed website which makes the customers find you and your business. It also helps in reaching targeted customers who really are interested about your products.
So inbound marketing is beneficial as you are not interrupting your customers by making cold calls and sending unwanted emails. It is all about you should be able to found by the customers when they are searching for services, products and information.
For effective inbound marketing the things which are required are:
Now the days has come where the people search for the products, services and other information through the search engines. Hence you should be able to found easily on the first page of search engines like Google, Yahoo and Bing.
The SEO optimization, reviews, website, blogs ,social media networks play a vital role in implementing of strategic plans of Inbound marketing of your company and all this can be done through having
Identifying the right keywords for your business:
Keywords play a vital role in getting found easily by search engines when people search for products, services and information. Identifying the right keywords for your business and developing content for your products is important for getting in top pages of search engines.
Build relations with the social media networking sites:
Social media networking sites acts as word of mouth which helps in generating leads and builds the brand loyalty. For building public relations, Social media networking sites are the best place.
Always update with the new strategic plans:
Always try to update the plans and try to measure the leads and if the website is not creating any leads try to rectify the problem and properly implement it and also observe what other are doing so that you can remain updated with the new strategic plans and be found easily by the customers on the search engines.
Inbound marketing strategy is the one of the modern strategy to reach the targeted customers for your business at a low cost.
Inbound marketing is important for your organization to keep your presence in the World of Business where competition is increasing day by day. Nowadays search engines have become the best resources for the customers to get information regarding products and services.
This article provides brief information of how to improve inbound marketing and SEO for your website and business.
Inbound marketing is proved to earn the more ROI (return on investment) than other marketing strategies. Social media networking, a very good well build optimized blog, updating of blog and other activities work as tools for inbound marketing of your organization to get find by the customers easily.
Well Optimized Website:
Of all the above, a well build Website is necessary which keeps the information regarding the products, services and other information regarding your company.
Website is useful for getting found by customers:
Website is useful for your company so that when you submit your website in the search engines then the customers when they search for your company or regarding the products can easily find you through your website.
Customers can find your website by good keyword optimization for your posts:
By including all the good keywords and by important information in the posts written in your website which helps easily find by the customers through the search Engines and also you can easily get founded by them on the first page of the search engines.
How can you get found by the customers on the first page of Search engines?
Search engines like Google, Yahoo and Bing, generally assign the page ranks to the websites which are submitted to them by observes the Information in the website, keywords, links and traffic generated in the website and also they see whether you regularly update the website by observing all these they assign a page rank this is all nothing but search engine optimization strategies.
When you successfully organize these activities then you can easily be find by the customers on the first page of the search engines so that you increase your customers and also in this competitive world it is necessary to be always the first and best.
Making a Blog is an easy task but maintaining it is a tough task and not everyone in this competitive business world, knows to successfully maintain and get profits from their blog.
One of the most challenging tasks while blogging, is to attract more and more people to your blog that can get more traffic thus increasing profits for your business blogs.
Attracting people is very important for your corporate websites and blogs if you really want to get success with your blog. There are several ways to get more traffic to your blog so that they can give out positive results to you while earning huge revenues.
Develop Quality Content
Attracting more people to your blog is possible with some great strategies and tactics which can bring you huge traffic in a short period of time. First and the most important factor that decides your traffic is your content.
The more useful and informative content you have on your blog, more the people are interested in your blog and more often they will come to your blog.
Add your blog to search engines
Those who have really worked hard on their blogs and added much useful and unique content can rank higher in the search engines and can get better results. You should always try to create good and optimized content rich in keywords so that you can rank higher in the search engines. This can boost up your organic traffic and bring your potential customers near you.
Share in Social Media
Attracting more and more people to your blog is also possible with inbound and social media marketing solutions. Today more and more people are using hub marketing solutions to attract more people towards their blog.
Social media marketing tactics have made it possible for the business blogs of today to attract more potential customers to their blogs with least efforts and at cheaper costs.
Submit to Article Directories
Another great way to attract more people to your blog is through submitting your Blog and RSS Feed to Directories. Submitting your blog to various good and highly ranked directories can get you tons of back links by which you can easily expand your network by ranking high on Google.
Comment and Share your Articles
Another best way to promote your blog is promoting your articles by adding suitable comments in other websites or blogs. Search for websites with similar content; provide your comments along with link to articles which are related to the post. Start exchanging links with those sites which encourages those sites to promote themselves and improve your site.
Business online has advanced with latest advancements in Technology and Internet. There are many online business organizations that are providing services and products through Internet.
In order to promote business online, companies and marketers have to follow different social media market tactics which helps to get their website in top pages of search engines.
Especially it is necessary for businesses to improve their website rankings in major search engines like Google, Yahoo and Bing. This article provides Social media marketing tips for improving your website ranking in major search engine rankings.
Social Media Marketing Tips to Improve your Search Engine Rankings
Social Media Marketing and Search Engine marketing has been the powerful marketing strategies in Internet Business today.
Especially search engines has major role to play in bringing traffic for businesses online. So optimized social media tactics and tools should be followed to improve the search engine rankings of a website.
Some of them are given below:
Submit your website to search engines:
First step in optimizing your website in search engines is to submit your website to major search engines such as Google, Yahoo and Bing. Submitting your site needs verification of your site. This can be done by uploading html file or adding meta tag.
If you are using blogger blog for your business, then best way is to add meta tag for Google Site Verification, Yahoo and Bing sites verification. Meta tag should added just after the <body> tag.
If you are using custom wordpress blog for your business, it is easy to upload the html file with FTP software you are using. Otherwise you can use the meta tag manager plugin which allows you to add meta tags to your home page and all the pages.
Next step in optimizing your search engine marketing strategies is to submit sitemap for your website or blog. In Google, you can submit your sitemap at Google Webmaster tools (http://www.google.com/webmasters/sitemaps).
Targeting Your Business Customers:
Next step in optimizing your search engine marketing strategies is to target your geographical customers. Identify your business targeted customer and through webmaster tools of Google, try to target audience related to particular location. This will make your marketing strategies more effective and you can target your lead generation campaigns to that particular geographical category.
Develop Content and Submitting to Social Media Networks:
Update your website content periodically, analyze the traffic through Google Analytical tools, identify which keywords are bringing in more traffic and start improving content related to those keywords. Submit your contents to social media networking sites so that your users can know about the latest developments and products launched for your business.
Thus you can improve more customers for your website and business in Google.
Outsource or Not TO Outsource Your Social Media Marketing
It seems easy to say than to perform. Many of the social media marketing firms and social media marketing agencies are trying to explain the best ways to use social media marketing and ways to get more targeted traffic to your website.
But they themselves are not achieved it yet. Many of the Search engine and marketing gurus explains that they can get thousands of back links and get thousands of visitors to your sites within a week and they also know well how to cheat the search engines.
Need Outsourcing or not
It is recommended that you should be beware of them and more often insist on using Twitter, Facebook, Digg, YouTube and other similar sites.
Outsourcing is a great way to get your work done fast but it needs some care. There arises situation when you need outsources and also when you don’t. Most of the people think that outsourcing will get them more exposure for their work done on Social Media marketing but it’s not true. It is not always use full.
Thinking of some social media marketing experts regarding outsourcing
There are lot of social media marketing experts seen who insist on use of outsourcing to make money. They assume that the better and faster they outsource, they will make better money. This also lead them in paying hugely for those things that will not get them profits in the long run.
When you should start outsourcing
As it is clear that Outsource is a task that may need more money to better results for your social media marketing campaigns it is also essential to never risk your pocket. As a general rule you should invest on it when you see the money started flowing into your pocket from your sites. This will cover your risk of the loss of the money directly from your pocket.
Hire or should do the outsourcing yourself
It is a matter of fact that outsourcing can help your business grow if conducted properly but when its a time to decide that whether you should do it yourself or should hire someone else, you should try to ask some questions to yourself.
Whether I am willing to pay for it? Can I really pay them for over months? Is my site earning much to pay for all the expenses? Do I have some time to do it myself? If I have time I can also do it? If you can answer these all questions you can also answer that whether you want to hire some one to do outsourcing for your social media marketing or not.
If you haven't redesigned your website, it’s better to re-design it now according to your business and lead generation campaign and analytics needs. To redesign your website and status you should know well that why you want it and how can this affect you (whether positively or negatively).
The tips here will help out to redesign your site and have a full knowledge about the important points to be remembered while doing it. When it comes to re-design, there should be clear idea about why it should be and how it should be handled. Most designers would jump at the chance to revisit their work but what is the right motivation for a site redesign and how should the process actually work?
Achieve Ultimate success
For an ultimate success in your online business you should have a very brilliant well designed and good looking website that can hold the attraction of the visitors before they proceed. A poorly designed site that makes use of tables, deprecated HTML, broken links, etc. will surely be at break in between unless they redesign and build a strong makeover.
“Good designers redesign, great designers re-align,” says the respected new media designer Cameron Moll.
Research and do home work
When you renovate your house you don’t do it without researching the city thinking about the needs of your family, and the things that suite most to them. You do the research, do search magazines, search for better and cheaper designers. Similar is the case here. Do your home work and find the better sources and resources. So, do your homework well before jumping into a web redesign project.
Find out as much as possible about the current state of your website by analyzing web traffic data and feedback from users. Also take the time to learn more about your target audiences needs and expectations by setting up online surveys, focus groups, face-to-face interviews, or usability tests.
Design your resources and budget
Website redesign is a project which can be a small scale and a big scale also depending upon the budget, scope and resources you have. You have to use the defined set of resources keeping your budget. Set up a realistic schedule and manage expectations. Aggressive timelines will force you to cut corners or bypass necessary consultation. Keeping this in mind will not let you in trouble after wards and you go on smoothly.
Keep up with your good content
A website redesign is also can be considered as a best time to get your content re-designed and optimized. Once you know more about your user expectations and need’s, start to review and reorganize your website content also. This will save your time to just make changes in the content in future and you can make changes according to your demand of the customer’s simultaneously. This will attract more customers for your lead generation campaigns.
We are an Inbound Marketing Agency and can help your business to
get outstanding attractive by identifying your marketing objectives,
setup an inbound marketing strategy for you and help with broader
marketing / PR / branding efforts.