Archive for the ‘landing pages’ Category

Timing is everything: how quickly should you call sales leads?

Marketing technology research website Software Advice recently analyzed 6,000,000 unique visitors to their website to uncover when online B2B buyers perform research on the Web, when they covert on a website and when is the best time to get them on the phone.

If you are a content marketing, sales or marketing professional here are the top three findings to take away from their research:

1. You should call your leads very fast. When Software Advice called a called a lead within 5 seconds, their odds of qualifying them were 29 percent higher than if they called within 5 minutes.

2. The best time of the week to reach buyers is from Tuesday to Thursday. Leads that come during this time of the week were qualified by Software Advice at twice their average qualification rate of other business days.

3. Don’t forgot about the holidays. Their report also found that the week before Christmas is surprisingly active for qualification and conversion rates. There were also many other holidays that had surprisingly active sales opportunities.

As B2B Buyers increasingly research their purchases on the Web, it will become even more important for companies to understand their online behavior. Software Advice’s findings show that calling your sales leads right away can significantly improve your company’s ability to qualify online leads. It is also important for marketing and sales professionals to remember that there are specific times of the year, week and day where you are likely to have more conversions and qualifications. This is important to remember because you should plan your inside sales team’s schedule to maximize your website’s conversions and turn them into qualified leads.

According to Derek Singleton, the author of the report, “Of course, it’s also important to understand that not every buyer deserves a call right away. If a buyer contacts you indirectly—by completing a form to download a whitepaper, access video content, or view other gated material—then you should consider nurturing, rather than calling, the lead. As inside sales and marketing professionals continue to compete for the attention of B2B buyers on the Web, understanding their online behavior will be critical to success.”

To help showcase the key findings of their research, they decided to team up with Salesforce to develop this infographic below:

B2B Buyer Phone Web Channels Infographic Timing is everything: how quickly should you call sales leads?

 

 

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Joomla for Boiling Your Website with Features

Whejo1 Joomla for Boiling Your Website with Featuresn it comes to choosing the most reliable, and state of the art Content Management system, all fingers point to Joomla – and for a cluster of reasons.

A highly diversified blogging platform, Joomla helps website administrators boil their websites with the most hot and happening features to have made their way into the CMS realm.

This power-packed CMS has managed to zoom past the other incredible CMSes, riding on its undiluted fuel of brilliance and adaptability.

When we say adaptability, we refer to the even so unpredictable trends and user demands when it comes to hosting a website on a CMS. The website owners come with a diversified set of requirements for their endeavor and it is not quite possible to catch up if you belong to a herd of website managers who do not use Joomla.

For the Joomla-powered websites however, it is a breeze to stay attuned to the latest in the blogging world and meet the requirements with absolute élan.

Let’s look at why Joomla is a choicest CMS despite the availability of some amazing alternatives:

It is Hassle-Free

jo2 Joomla for Boiling Your Website with Features

A feature that towers above everything else is the user-friendliness of any tool – be it on the Internet, or be it a household item. Sophistication of a particular tool takes a backseat to how simply it can be adopted by the users. If the users of any tool find the adorned up features too hard to understand and handle, there is every possibility they would bounce off to some other alternatives.

This holds true to the last thread with CMSes as well. If the CMS of your website is built such that the addition of new features to it makes things complicated with your website to an extent that the visitors of the site find it extremely hard to navigate through it smoothly, you aren’t helping the numbers in any way. But when your website is hosted on Joomla, you have one less thing to worry about.

With clear-cut tools that are easy to use and apply, Joomla creates an interface that is advanced, and at the same time, does not encrypt things for the users. You do not need to be an expert to set up your website on Joomla. It has some straightforward procedures that are also self-explanatory, thus helping the novices to easily create their own blog.

Versatility Unrivalled

Everyone loves versatile websites. A website that gives visitors great many options to choose from, and interactive layout which facilitates easy navigation is most likely to stay at the top of their minds. With the intuitive Joomla tools and extensions, you can lend your website an incredible structure and layout, and adorn it with state-of-the-art design.

The visual appeal of the website can be enriched using the plugins that are specifically developed to reboot the website’s designs. You also are provided a huge suite of widgets so as to give you ample option in terms of the segregations you want to create on each page. the SEO Joomla features make it all the more worthy.

Responsiveness

jo4 Joomla for Boiling Your Website with Features

Responsiveness is a boon to any website. Unless a website is mobile-ready and compatible with all the browsers, it is of little value on the Internet. the Joomla themes are developed keeping this in mind. Any Jomla site is compatible across different browsers and do not throw up compatibility or loading time issues while opening them on mobile devices either.

The responsive websites are thus lapped up with greater confidence, and helps you improve traffic to your website to a good extent.

A Joomla website comes with these benefits, and some more. Choose wisely.

Author Bio:

edward jones  Joomla for Boiling Your Website with FeaturesEdward Jones is a web developer by profession and a writer by hobby and works for OSSMedia Ltd. a Custom Joomla Development company. He loves sharing information regarding wordpress, Majento, Drupal and Joomla development tips & tricks. If you are looking for Joomla Programmers then just get in touch with him. Connect with Edward Jones on Twitter and Facebook.

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5 Critical Steps for Creating a Lead Generation Strategy

  5 Critical Steps for Creating a Lead Generation StrategyIf you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place.

The good news is that it doesn’t take a lot of work to make sure you’re doing the best job possible.

We have collected a list of the five critical steps you need to create a lead generation strategy that will work wonders for you and allow you to excel no matter what industry you’re working in. Keep reading if you want to learn how to make sure you see results.

Photo credits: CreateNWE – European Project

Creating a Lead Generation Strategy

Here’s a look at five specific steps you need to take to increase your lead generation numbers and get better results no matter what industry you’re in currently.

  1. Identify Target Market – The first step you want to take is to clearly identify your target market. Who are you going after? This can be further subdivided into smaller groups of people – and should be – but you want to start with a general overview of your target.

  2. Build Your List – After you know who you’re targeting, you’ll want to come up with a list of leads from various sources. This may entail researching online or learning about potential leads from people in your network.

  3. Offer Value – Before you approach people, it’s a good idea to think about how you’re going to be offering them value. If you skip this step, you’re going to find that it’s harder to get people interested in your pitch. Take the time to really think about how you can offer your different targets real value for their time or money.

  4. Create the Offers – Next, you want to make sure you come up with several different ways of pitching your offer depending on who you’re talking to on your list of potential targets. Having this information before you start trying to generate leads can make all the difference in the world. If you want to avoid wasting time, this is something that needs to be done.

  5. Target Demographic – Knowing as much as you can about your target demographic is important. For example, if you’re trying to generate leads for a six sigma green belt training class, you’re going to want to make sure you target the right people. In most cases, they’re going to fall into an age range that will make it easier to identify and target them online.

By using the five step process listed above, you’re going to have a lot better chance of actually converting leads into sales, which should be your main goal in the first place. No matter what industry you’re in, taking the time to come up with a proper lead generation strategy beforehand is essential for your success. If you have any tips or advice to add, feel free to leave a comment below and let us know what you do to increase your chances of converting leads whether they’re cold or hot.

About the author:

 5 Critical Steps for Creating a Lead Generation StrategyAdam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

 

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Is there NO Difference between B2B and B2C Communication?

social media Is there NO Difference between B2B and B2C Communication?Often I get asked how to communicate with B2B or B2C and where the differences are by attracting the right people.

There is a simple answer: There is no difference in communication.

But you should understand your audience and communicate in that way that your communication is worth for them to get noticed.

You should know who you want to attract to your offers. And when you know who your audience, your buyer personas are than you can create interesting and remarkable information for those people.

How to know what your “buyer personas” are interested in? Just ask them what they are interested in. You can do this in social media on Facebook LinkedIn and Twitter. You can also take a closer look to your email archive and the requests there. You should be able to put together an interesting catalogue of topics your “buyer personas” are interested in.

Now you are able to give valuable answers to these questions. An effective way to get the attention of your audience is to write this down as blog articles and to publish this content on the web and in social media. This should attract the right buyer personas to these articles and in the next steps lead them to dedicated landing pages and to your products and services.

 

Infographic: The Inbound Marketing Multiplier

Inbound Marketing Multiplier Is there NO Difference between B2B and B2C Communication?

 

As you can see there is no difference in the doings to attract the right buyer personas. If you offer something of value you will attract a steady stream of fresh leads. You decide which they should be, B2B or B2C.

 

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9 Easy Steps How to Generate Business Leads on Google+

google girl 9 Easy Steps How to Generate Business Leads on Google+There’s major buzz in the marketing space regarding Google’s addition to the social media madness, “Google Plus (+)”.

“If Facebook and Twitter had a baby, they’d call it Google+” – Olaf Wempe

Some believe Google Plus will quickly replace Twitter, as it provides an easier way to manage and communicate with friends.

Others believe that Google Plus will be a valuable addition to their personal connections, and for marketers, it offers a whole new way of reaching out and networking with other entrepreneurs in your niche market.

In just a few weeks of beta launch, Google+ has amassed more than 12 million users, with over a billion pieces of content being posted throughout Google+ every single day.

While Google+ has rolled out its services to focus on the average user and individual, they have created extensions within Google+ primarily for businesses.

Still, thousands of Internet Marketers and entrepreneurs have already started using Google+ to further their outreach, connect with their target audience and develop relationships with new partners and networking opportunities.

Since November 2011 brands are able to create company pages on Google+.

Recent numbers show that brand engagement on Google+ is increasing but is still far away behind players like Facebook and Twitter.

A recent report from Simply Measured which was released on May and shows results of Top 100 companies of which 64 of them have verified Google+ pages.

An increasing number of consumers are adding these companies to their Circles. At least 5,000 people had added 35% of these Top 100 brands to their Circles until May. This is a 21% increase from February. About 22% of brands Google+ pages had been added to Circles by more than 100,000 Google+ users. This is an increase from of 13% in February to May.

The 15 best performing industries on Google+ are:

1. Automotive
2. Electronics
3. Luxury
4. Internet Services
5. Beverages
6. Apparel
7. Restaurants
8. Sporting Goods
9. Business Services
10. Computer Software
11. Media
12. FMCG
13. Financial Services
14. Diversified
15. Transportation

Infographic: Who Is Usig Google+

 9 Easy Steps How to Generate Business Leads on Google+

 

How can you profit from Google+?

1. If do not have a Google account, go an register one
2. Go to Google+ and complete all necessary information for a personal profile
3. Create a Google+ Page and complete the businesses profile regarding your business, like a logo, address, phone number, address, link to your website and blog, etc.
4. Search for business partners on Google+ and add them to your circles for your Google+ Page
5. Link from your website to your Google+ Page
6. Start the interaction by +1 posts of your circles and by republishing your blog articles or other content on your Google+ Page
7. Listen and learn what your audience is interested in
8. Craft a how to on base of the information you have collected on Google+ and offer it for download on a landing page
9. Setup landing pages which specially are dedicated to Google+ so you will know for sure that these leads are from your Google+ Page

 

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4 Steps How Closed-Loop Marketing Can Help you Grow your Revenue

closing loop 4 Steps How Closed Loop Marketing Can Help you Grow your RevenueOnline Business has developed tremendously in recent years. To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. Closed loop marketing is one efficient marketing strategy that is key point in generating quality business leads and revenue for organizations.

About Closed Loop marketing

A successful company online is the one which manages its Closed Loop Marketing effectively and strategically. For large companies, inbound marketing experts help to maintain stability over their Closed Loop Marketing strategies and thereby generating Quality Leads for business. But what is this Closed Loop Marketing which helps businesses to develop faster and securely? This article gives a glimpse of Closed Loop Marketing and advantages of using it with the help of marketing experts.

In every business there is competition and company’s invest huge money in generating quality leads. While generating leads is one part of the marketing strategy, the other part is to maintain the marketing budgets by using latest technology and marketing tools.

4 Phases of Closed Loop Marketing

Closed Loop marketing is one of the effective online marketing strategies that help companies to decrease marketing budgets by providing strategic lead generation reports and giving powerful tools for the sales team to increase their lead generation capacity.

One advantage of Closed Loop Marketing is that it increases the Sales of the company as well as giving more freedom for marketing team to generate Quality Leads through proven marketing tools.

There are 4 phases of Closed Loop marketing which in simple words are

  • 1. Managing your Visitors and track them
  • 2. Check visitor’s requirements and interests
  • 3. Generating visitors and leads database using powerful marketing software’s
  • 4. Converting leads into customers through a lead nurturing process using powerful Customer Relationship Management software.

 

Let’s briefly discuss about these four essential steps that helps in a successful inbound marketing strategy.

Step 1: Managing your Visitors

Every company online have lead capture pages and useful content that drives traffic to their website or business online. There are many marketing software’s and tools available online that help you to identify and track the visitors location, source of visitors and give information related to your visitor information.

Marketing experts advise using tracking URL’s for each of these sources so that it is easy to identify the main sources of traffic to your business. This is the first step of closed loop marketing that would be helpful in generating list of visitors who are interested in your business.

Step 2: Identifying visitor’s interests

One of the important parts of closed loop marketing is to identify the difference between the visitor and lead. Many visitors arrive through blogs, social media, pay per click campaigns and other ways of marketing as they are interested in your business.

Once they have a good impression and re-think of visiting your business, they provide their information either subscribing or giving information through lead capture forms.

Step 3: Generating visitors and leads database using powerful marketing software’s

These leads are potential for revenue growth of your business and for increasing customers for your company. By generating separate database for your leads and visitors through powerful marketing software’s, you can concentrate more on sources which have maximized your visitor to lead conversion.

Step 4: Call to action using powerful CRM software

Once you have your lead database, it is up to the CRM software’s and the sales team to put their efforts into action in the final step of Closed Loop Marketing.

Customer Relationship management software’s helps to do lead nurturing and in maintaining synchronization between the sales, marketing and customer support teams which are the critical part of customer’s interaction. There are many CRM software’s that are available in the markets that are recommended by inbound marketing experts according to the business niches.

Infographic: Social CRM Evolution

social crm evolution 4 Steps How Closed Loop Marketing Can Help you Grow your Revenue

Start using closed loop marketing for your business by hiring inbound marketing experts who can help you in increasing business revenue and potential leads.

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Is Inbound Marketing to expensive for YOU too?

greedy Is Inbound Marketing to expensive for YOU too?Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.

Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.

Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy.

They have not good writers on their staff to produce buyer persona oriented remarkable content like blog articles, whitepapers, how-to’s and eBooks on a regular basis.

Also they do not have in-house SEO experts to help them to choose the most relevant keywords to better get found in the search engines.

Moreover the knowledge about social media communication and an effective community management is not in place as well.

But the most important fact is the time to get all the required things done.

Studies show that business who try to do inbound marketing without professional help fail within three months.

What did they win when the do not hire a professional inbound marketing agency? Simply nothing! They waste time resources and money for no revenue results.

If you want to profit from inbound marketing than you should think about to hire professionals who can do the job.

What do you get by executing a professional inbound marketing strategy?

  • A. S ave up to 62% of your marketing budget.
  • B. Stand out of your competition.
  • C. Generate a massive amount of leads.
  • D. Get up to 55% higher lead conversion rates.
  • E. Increase your customers and sales.

 

How much does it cost to hire a professional inbound marketing agency?

This is a god question. The same one like how much is a car? What kind of car do you want? Do you want an old car or a brand new Ferrari?

Inbound marketing hourly rates start with $100 per hour, depends what to do.

You can calculate to spend between $2,000/m – $3,000/m for about minimum of six months, depending on the services delivered. Because any serious inbound marketing agency will need this time frame to set your marketing on the right track to help you to reach your revenue goals.

On the end of the day is inbound marketing the most efficient and the most cost effective marketing you can get for your buck.

Inbound Marketing Infographic Is Inbound Marketing to expensive for YOU too?

Did I miss anything? Let me know in the comments below.

 

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Why Social Media only will NOT bring you any profit

social media gamble1 150x150 Why Social Media only will NOT bring you any profitSocial media seems to be the universal treatment for anybody who tries to get ahead of his competition and to increase profits.

I have bad news for you: Social media only will not solve your problem! icon sad Why Social Media only will NOT bring you any profit

What do you really want to achieve from your Social Media activity?

• Are you looking to increase your sales?

• Do you want to improve the customer service?

• Do you want to decrease marketing budget and increase results in the long term?

• Are you trying to create outposts for your business to get in front of your customers?

• Are you looking to expand your reach and strengthen your brand?

• What’s your motivation and what are your goals to get in to social media?

Here are four things you will need to establish parallel with your social media activities:

As social media is a communication channel you need to establish relationships to people you want to talk to. And this does not happen overnight, even not with six or twelve months. This is a long-term task!

The first thing you need to succeed in social media is PATIENCE!

As relationships are not build in a few days and you will need to be there to get into conversation, this can become a time consuming venture.

The second thing you need to succeed in social media is PERSISTENCE!

As all discussion and all conversation a great, very important and to build strong relationships is a main goal, you still will need to keep in focus the return on investment for your activities? You need to measure your doings and the results!

The third thing you need to succeed in social media are realistic METRICS!

Last but not least, you need to generate leads out of your efforts! As you do social media marketing you will pull a lot of visitors to your website. And here it is where you need to have effective landing pages in place to generate leads!

The forth thing you need to succeed in social media are LANDING PAGES and an EFFECTIVE LEAD NURTURING PROCESS!

Not to mention that you need to offer incredible service to your customers to make them love you, to become evangelists of your brand and to talk to their friends and business partners about how awesome your company is.

You only can achieve this by showing that you respect and care about your customers and give them a good feeling when they do business with you!

samuel colt peacemaker 150x150 Why Social Media only will NOT bring you any profitThere was a saying from the times of the Wild West: “God has created human but Samuel Colt made them equal! “

You can apply the same to social media for our time!

With this kind of attitude you can outperform any competitor, no matter of his financial and market power!

 

—How are your experiences with your social media efforts? I am looking forward to your comment!

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Quality Lead Generation through Blogging

Business online are now planning new strategies for promoting their business online. As main target of any business is lead generation and customer feedback, they tend to research for new techniques and tools to improve their business. One of the best way to generate reputation among your online customers is through business blog.

blog as a website1 Quality Lead Generation through BloggingThis article discusses some of best ways to generate leads for your business and some of the top blogging tools which help you to drive traffic for your blog.

 How to change your business blog to lead generating machine?

With recent advancements in social media, it is very useful for businesses to get their business into major social media sites. Blog is one of the best ways to get your business into social media.

Through your business blog, you can attract readers from different geographic location in to your business. With Google plus entering into social media world, social media is going to impact more on business networks.

By writing articles regularly in your business blog, it is easy for you to share your articles in social media. If you are thinking of starting a new business blog for your business online, it is important to select best blogging platform for your business. One of the best blogging platforms that supports businesses in generating leads in WordPress.

Using WordPress to generate business leads

WordPress is one of the top blogging platforms that is been used by many businesses and professional bloggers in web. There are even many blog driven websites that are powered with wordpress.

Main advantage of WordPress is that it is easily in synch with social media sites. There are some top wordpress plugins, Mozilla plugins and blogging tools that help you to share your content in social media when you post a new article. Such is the power of wordpress.

In simple words, you can reach market faster and improve business for your products by reaching social media faster. This can be made possible through some of the popular tools that help to auto post your content to social media.

Among this powerful business tools, onlywire provides some of the powerful tools for businesses.  It provides onlywire wordpress plugin that autoposts content to social media when you submit a new post to your website.

It also provides downloader that can be downloaded to your website and with which you can submit your favorite content to 41 social media communities in one shot. You can read the full review of this onlywire tools

This is one example of powerful business tools that you can use for your business with the help of wordpress blog.  Another strong of advantage of using blog is to get wordpress plugins for contact form and also driving traffic to your landing pages. Start using these powerful wordpress plugins. There is also some powerful back link creating plugins like BlogGlue WordPress Plugin that helps businesses to link with their niche and partner websites and create huge back links that increases their search engine rankings.

 Using Email Marketing to generate leads

With blogs, you have the power of content and it is upto you in how you wish the traffic to be driven to your landing pages. Generating leads is made easy with the help of quality content.

Another advantage of blogging is to capture leads either through feed or through email marketing. With powerful email marketing software’s, you can easily engage with your blog or website readers.

Using Video marketing to generate Leads

Also you can upload videos and generate leads through Video Marketing.  5 Advantages of Video Marketing helps how to get started with Video Marketing.

Everything in website depends on how effectively you organize your landing pages. Landing pages are very important for lead generation. 10  Lead generation Tips helps in bringing quality leads for your business online

Finally, Blogging is one of the top business lead generation strategies implemented online. If you are not having a business blog for your business, you are missing potential leads for your business online.

About the author:

sriram2 Quality Lead Generation through BloggingSriram Raj is a software engineer, blogger and article writer from India. He is blogging on trending topics. Blogging is his hobby and he is spend his time writing about latest trending topics in web.

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The Number ONE Inbound Marketing Success Secret is Content

It is no secret that companies who publish valuable content on the web get more attention from their existing and potential customers.

4798454831 1ab1ea2fc6 m The Number ONE Inbound Marketing Success Secret is Content

Companies that utilize the opportunities of publishing valuable content get more attention, traffic and generate more leads.

As attention of the target audience is important to gain trust and credibility, the best way to do this is to show expertise and to be helpful.

Companies that publish content online in their corporate blog and social media make them self more visible to their target audience.

Search engines like Google, Yahoo and Bing are indexing the content which is distributed online through social media and increase the chances for a company to get found when potential customers looking for products and services they also have to offer.

A HubSpot study made of data of 4,000 companies shows: The more content you have the more traffic you get. This evaluation shows that companies who blog daily (20x a month), with 400+ indexed pages and 31+ landing pages get the most traffic and leads online.

Here are some tips how you can produce content and landing pages to increase, traffic and leads

Look out for content sources and ideas in your company.

Useful sources to get content ideas are:

— FAQS
— HOW-TO’S
— WHITPAPERS
— E-BOOKS
— VIDEOS
— BLOG!
— SUPPORT REQUESTS FROM CUSTOMERS

With these valuable sources you can do 300 word blog articles or write How-to papers or do videos which you put behind landing pages to generate business leads to help your customers to solve their problems and to show your products in action.

Engage all employees to produce helpful content with your target customer in mind. The more employees are engaged the more content your company has to offer.

The more helpful content you produce the more your chances will increase to position on the web to get found when people are looking on the search engines for products and services which you also have to offer.

You simply increase your visibility and get you better found from your target audience!

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Leverage your employees to quadruple your business leads

To get attention in social media it is necessary to be visible where your audience is on the web. The more your business is visible the more potential customers will become aware of your business.

5018368505 978840ca1e Leverage your employees to quadruple your business leads

Marketing on the web is a numbers game. The more you put in the more comes out. icon wink Leverage your employees to quadruple your business leads

To get the most out of your internet marketing, you should involve your employees in your lead generation activities!

For example: On Zappos the shou company, every employee is tweeting. Zappos has hundreds of employees.

Imagine the buzz for your business through this massive tweeting!

Encourage all of your employees to share company content in their social media channels and to write for your corporate blog about things they are interested in. Tell them to share company related special news or job vacancies.

By involving your employees in your social media marketing you leverage your chances to get seen online and to attract the right people to your business. This means that your chances increase massively to generate more leads and more revenue.

7 tipps how to proceed now:

1. Establish a social media policy. So you clearly define which kind of information can be published and which not.
2. Register a corporate Twitter account and for each employee a separate one, for example: “Frank-yourbusiness”. Follow each other twitter account.
3. Setup a network of blogs for your business. Give every employee an access to write blog posts which decides to do so.
4. Connect the employee blog with their corp. twitter and private account and their private facebook profiles and your corporate facebook fan page.
5. Choose two people for your Facebook corporate fan page as administrators.
6. Publish only interesting information. You should avoid talking about yourself, means your business only. Instead of publish helpful information and share those online and encourage your employees to do the same.
7. Establish effective landing pages with a compelling call to action you can offer free information like whitepapers, eBooks, how-to’s and training videos to encourage your visitors to register. So you generate leads through your activities. Promote that free information in you network of blogs, on facebook, twitter and on any other place where your target audience is around!

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Why to funnel your Google AdWords traffic straight to your landing pages

PayPer Click marketing (PPC) can be responsible for up to 25% of your traffic mix.

But traffic only will not bring you the amount of new leads and customers as you expect if you don’t establish effective landing pages with compelling offer and effective call to action!

Traffic is important. More important is the right traffic! Target traffic is better, because of better quality. You get lesser but more quality traffic and also lead of more quality which is increases the conversion rates during your lead nurturing process.

For each click done on your ads you pay money. Therefore it makes sense to direct those paid visitors straight to your landing pages, so they can register on a web form in exchange for something valuable like a whitepaper, eBook, report or something other which your audience recognizes as valuable information.

Here are some examples of landing pages:

get found and get leads Why to funnel your Google AdWords traffic straight to your landing pages

get seen on linkedin Why to funnel your Google AdWords traffic straight to your landing pages

get traffic  Why to funnel your Google AdWords traffic straight to your landing pages

The right use of landing pages can increase your conversion rate up to 55%. This sounds like a great reason to use landing pages effectively.

Do you use landing pages with pay per click marketing to generate leads? I am looking forward to your comments below in the comments section.

Learn more about landing pages and lead generation here:

 

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Four steps how to avoid work overload with your Inbound Marketing

When you are doing internet marketing through corporate blogging, pay per click marketing and social media marketing to attract your target audience to your business, than it can become overwhelming to do all of the information and tasks necessary to stay on track.

4514853537 8f64b355fa Four steps how to avoid work overload with your Inbound Marketing

Like any other business person you have to focus on your daily business tasks, simply to do business and revenue!

To get seen from your buyer personas it is important to be where they are and to get in touch and to interact with them.

The process of identifying your buyer persona is critical for your business. Moreover a good fundamental analysis of your buyer personas will save you a lot of time and money in the future and increase your revenue!

How to get more clients and sales with social media marketing


First step

Focus on find out what your buyer personas are. Find out what your customers have in common, how they found your offer on the internet and why they buy your products and services. Digg deeper and try to find out what kind of interest they have next to your products and services. For example find out what kind of hobby they have and on which social networks, groups and forums they are mostly around on the internet.

Draw a buyer persona sheet for every buyer persona you discover and complete and update the sheet constantly. So you always are on track with your potential customers.

Second step

Visit the social networks, groups and forums and listen first and contribute second there. Be helpful with your comments and ask educated questions to drive attention to you. Publish helpful articles there to drive more attention to you. Invite those members who interact with you and invite their friends from the social networks, groups and forums as well. So you will grow your network step by step.

Third step

Produce remarkable and helpful content. Test the content to see which topics work and focus on them. Produce and offer special content to be downloaded from your website only. Set landing pages and generate leads. As you generate leads you should produce further content to include this into your email messages for lead nurturing. Keep in mind to not to do sales pitches in your content and lead nurturing as well. Be informative and helpful. This will increase your reputation and trust.

Fourth step

Measure which articles and topics bring you the most response in traffic, leads and revenue and focus on them. So you make your doings much smarter and you save a lot of time.

You should take one hour each day for each task. This offers you the opportunity to do five tasks a week and plan your time much better.

Summary

Focus on blogging. Companies that blog get up 57% more traffic to their website than companies which do not blog. Therefore I suggest that you save three hours per week for content creation. Remain two hours you can use to spread your content in your communication channels like social networks, groups and forums and to do conversation with your network.

How do you organize your inbound marketing and what are your results? I am looking forward to your comments below!

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Increase revenue with a smart marketing and sales process

How long does it take until your business responds to a customer requests? Do you need one hour, three hours or do you need more time to respond to a customer requests?

ico worksmart Increase revenue with a smart marketing and sales process

A MIT study shows that companies who respond first to a customer requests have a 78% higher chance to win the deal!

Now you should check your response request process and improve it to respond immediately.

When do your sales reps contact the lead? In the beginning, when the leads signs up for more info? Or do you wait for three days until your lead has studied the info he has got from you, or do you wait until your leads calls you?

A FOCUS study shows that the most customers prefer to engage with a sales rep in the last third of the buying process.

Now you should check in which stage of the buying process your sales reps do contact the leads and change this to the last third of the buying process.

How long does it take until your leads become paying customers? One month, three months or six months or longer? How is the percentage rate of leads to customers for your business?

A Mac Macintosh survey shows that leads buy a product or service they have inquired about six months ago! The other 67% still intend to purchase but where still not ready.

Be patient with your leads and bring them into an effective lead nurturing process by providing valuable information and call to action, but no sales pitches!

How do you manage your incoming leads? Do lead them to an effective lead nurturing process to gain the most out of them by them time? What kind of information do you provide to your leads? Do communicate with your leads during the lead nurturing process or do you pitch them?

A Demand GenReport study shows that lead nurturing is producing a 20% increase of sales opportunities versus not-nurtured leads.

Setup an effective lead nurturing process to get the most results out of your inbound marketing efforts. Deliver remarkable and helpful content. Include call to action but avoid sales pitches or direct product offer. Do you lead nurturing emails more like a publication than like a sales letter?

How do you mange your marketing and sales process to increase lead to customer rate? I am looking forward to your comments below!

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Is your website a liability or a real estate

Today still most websites receive less or even no traffic. Those websites are not marketing optimized and offer no user experience!

More fatal they don’t offer any kind of valuable and remarkable content. They have no lead generation process implemented.

Content is the key to attract target audience, to generate lead and to convert those lead into revenue!

First thing which you should consider when you plan to setup a marketing optimized website, is not to ask a web designer!

You should talk to a pro, to internet marketing specialists which are qualified to help you.

Internet marketing specialists are able to help you plan your marketing optimized website in a more specific marketing strategy in mind that best converts visitors into leads and leads into customers.

A marketing optimized website, done through internet marketing specialists can become a true magnet for customers and sales.

marketing%20optimized%20infrastructure Is your website a liability or a real estate

They help you to establish the whole platform as a smart marketing hub for your business.

Some benefits which a marketing optimized website should offer to you:

  • Should make your Marketing quick!
  • Empowers you to to update your pages as you need.
  • It is made with average, less technical folks in mind and for you simple to use
  • Empowers you to make website changes all by yourself, whenever you need to!
  • Allows you to optimize for search engines, like URL structure, page titles, and headers.
  • It allows you to easily add your own Meta description and Meta tags which increase the likelihood that a page is noticed in search engine results by a human eye and clicked.
  • Is build with a marketing strategy in mind and allows you to do a website redesign or changing your website’s structure yourself.
  • Empowers you to make a new site yourself with a specific marketing strategy in mind that best converts visitors into leads and leads into customers.

A marketing optimized website solution should give you the best tools available to get found and generate leads, to achieve your revenue goals the smart an easy way!

And this is definitely some sizes to big for a simple web designer!

 

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