Archive for the ‘Lead Generation’ Category
04/17/12 by Dragan Mestrovic | email marketing, Lead Generation, Online Reputation | 1 Comment »
We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal!
When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! 
But don’t panic and remain calm.
Sure he is not a real criminal in the sense of law, but he steals your valuable time, and time is money, so on the end of the day he steals you the opportunity to talk to a really interested future customer, right?
You protect your home from thieves but do you protect your time?
Here are some tips how you can protect your valuable time from time thieves:
- Ask them to register on a landing page to get more info. So you sort out the most of them and save time on lead qualification.
- If you need more info and other than you can ask on the landing page, sent them a questionnaire to complete and to return to you. If they do not do it, they are not serious and would never do business with you. You safe your time on evaluating his stuff.
- When they send you the questionnaire back, but not complete try to get the missing info from them and ask by email. If they are serious, they will reply, if not you safe time again and have not to try to convince them of anything, because they are not serious and will never buy from you.
- Ok, now all questions are answered from the lead, but the leads brings up new excuse- doubt, when the last was cleared from you through facts, so you get the feeling “time thieve” than he is probably one.
- At this point the time has come to say him good by. You can say to him “Your ideas are interesting, I will keep them in mind” that is how to end a conversation with a time thief.
Infographic: Lead Generation
How are your experiences with time thieves? I am looking forward to your comment.
Further valuabel sources:
04/04/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Lead Generation, Online Reputation, Real-Time Marketing and PR, social media marketing | 2 Comments »
When it comes to led generation than “nothing beats the inbound marketing strategy”!
Inbound marketing builds you trust before the sale. Means your audience learn about your business and your products before they are looking to buy from you and without pushing them.
This increases your chance they select your company when they are ready to purchase.
Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.
Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.
Companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.
Infographic: The Inbound Marketing Multiplier
What do you get by executing a professional marketing strategy?
A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
When you feel that you need help to execute this combined marketing strategy just let us know. Request a free custom quote today!
03/23/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Lead Generation, Real-Time Brand Massaging, Real-Time Marketing and PR, social media marketing | 6 Comments »
Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right.
A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media.
Leveraging social media for branding and building awareness helps B2B companies.
4 Ways how companies can leverage social media:
- • Increase brand awareness
- • Humanize B2B companies
- • Establish as thought leader
- • Connecting with customers and prospects
An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.
What sites, tactics and strategies are B2B marketers including in their social media outreach?
To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.
Some numbers about Social Media Lead Generation
“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”
Online Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).
A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]
Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.
There is no question content marketing, corporate blogging connected with social media distribution is definitely a revenue driver for B2B companies.
Infographic: B2B Social Media on the Rise
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03/22/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Lead Generation, Real-Time Marketing and PR, social media marketing | 2 Comments »
Social Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.
Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.
Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.
In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.
A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.
How can you profit from this trend?
- 1. Start a social media presence. Complete your profile there
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
- 6. Measure your activities
- 7. Improve your activities and repeat
Read this article also: Get social to get found from your future customers
Infographic: Digital Marketing Budgets
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03/15/12 by Dragan Mestrovic | Channel Optimization, Get Found Online, inbound marketing, Lead Generation, Online Reputation, social media marketing | 2 Comments »
Simply become active in Facebook!
Facebook has about 830 million users worldwide which means it reaches one fifth of the global population.
Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014.
The top ten largest countries are:
- 1. United States 155,886,800
- 2. India 45,018,540
- 3. Indonesia 43,521,320
- 4. Brazil 42,199,700
- 5. Mexico 33,599,040
- 6. Turkey 31,526,380
- 7. United Kingdom 30,484,380
- 8. Philippines 27,718,720
- 9. France 24,100,240
- 10. Germany 23,251,880
The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.
Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.
Social media has proved in the past years that it can bring positive ROI when it’s done right.
Some successful business examples are Intrepid Travel, Easy Lunch Boxes, and SnapRetail just only to name some of them.
As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.
A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.
Infographic: Small Business + Social Media Use
Engaging in dialogue with customers via social media has become an important part of successful companies.
Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.
A proven working strategy is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.
Studies show that companies which relying on online lead generation is two times more profitable than those who do not. Those companies achieve up to 62% lower costs per lead.
Get active and establish your outpost in social media today!
Seven steps to establish your brands social media outpost:
- 1. Start a social media presence. Complete your profile there.
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
- 6. Measure your activities.
- 7. Improve your activities and repeat.
What do you think? How do you use social media?
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Facebook Helps Get One in Five People Worldwide Socializing on Online Networks
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03/08/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Lead Generation, Organic Traffic, social media marketing, Trust Agents | 1 Comment »
Today on eMarketer an article captured my attention:
An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.
It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.
What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?
Infographic: Small Business Social Media
Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.
Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.
How can a business earn trust and decrease their ad spending in social media?
- 1. Listen to your audience and contribute to the conversation if you have something valuable to say.
- 2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
- 3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
- 4. Develop your products and services tailored for your audience.
- 5. Measure all what you do and improve your doings.
These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.
Let me know what you think. Do you have similar experiences?
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02/24/12 by Dragan Mestrovic | blogging, Get Found Online, inbound marketing, Lead Generation, Online Reputation, Pay Per Click (PPC), social media marketing | 3 Comments »
“Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com
The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.
B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.
It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.
Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.
Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.
Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!
When it comes to led generation than “nothing beats the inbound marketing strategy”!
Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.
Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.
Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.
Infographic: Inbound Marketing on the rise
Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!
What do you think? Did I miss anything?
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02/14/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Get Found Online, inbound marketing, landing pages, Lead Generation, Off-Page SEO, On-Page SEO, social media marketing | 6 Comments »
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy.
They have not good writers on their staff to produce buyer persona oriented remarkable content like blog articles, whitepapers, how-to’s and eBooks on a regular basis.
Also they do not have in-house SEO experts to help them to choose the most relevant keywords to better get found in the search engines.
Moreover the knowledge about social media communication and an effective community management is not in place as well.
But the most important fact is the time to get all the required things done.
Studies show that business who try to do inbound marketing without professional help fail within three months.
What did they win when the do not hire a professional inbound marketing agency? Simply nothing! They waste time resources and money for no revenue results.
If you want to profit from inbound marketing than you should think about to hire professionals who can do the job.
What do you get by executing a professional inbound marketing strategy?
- A. S ave up to 62% of your marketing budget.
- B. Stand out of your competition.
- C. Generate a massive amount of leads.
- D. Get up to 55% higher lead conversion rates.
- E. Increase your customers and sales.
How much does it cost to hire a professional inbound marketing agency?
This is a god question. The same one like how much is a car? What kind of car do you want? Do you want an old car or a brand new Ferrari?
Inbound marketing hourly rates start with $100 per hour, depends what to do.
You can calculate to spend between $2,000/m – $3,000/m for about minimum of six months, depending on the services delivered. Because any serious inbound marketing agency will need this time frame to set your marketing on the right track to help you to reach your revenue goals.
On the end of the day is inbound marketing the most efficient and the most cost effective marketing you can get for your buck.
Did I miss anything? Let me know in the comments below.
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02/01/12 by Dragan Mestrovic | Get Found Online, inbound marketing, Lead Generation, social media marketing | 1 Comment »
Social media has become a significant part of serious marketers lead generation strategy.
Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B.
Social media is public communications channel where companies can get great unfiltered feedback.
Companies need to understand that social media is not for “pushing your messages out “.
To be successful and to reach a positive ROI with social media, companies need to communicate and to listen to their audience.
It is simply untrue when someone claims that his customers are not active in social media. They are active in B2C and B2B and they research online for products and services.
The only question is: What will they find when they research for products and services you also have to offer, will they find you or your competitor?
Studies prove that B2C and B2B profit likewise from social media engagement.
A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.
Engaging in dialogue with customers via social media has become an important part of successful companies.
Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.
Moreover they have stated that Facebook fans have higher conversion rates and they make more frequent purchases.
How can you measure the ROI of your social media marketing?
- • At first you can do this by increase of your revenue
- • As a second way you can measure are “Likes”
- • You can measure social media mentions of your brand
A great way is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.
Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower cost per lead.
Infographic: Brand Messaging
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02/01/12 by Dragan Mestrovic | Get Found Online, inbound marketing, Lead Generation, social media marketing | 1 Comment »
LinkedIn has updated their privacy conditions.
LinkedIn is now permitted to use your name and picture in any of their advertisements. So they can use this throughout their whole network for their marketing purposes!
How scary, or maybe not…? 
See ch. 2 of their privacy policy: http://www.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv
Ok, here are two ways you can deal with this:
First - You can forbid it by change your privacy settings this way:
- 1. Place the cursor on your name at the top right corner of the screen. From the small
- pull down menu that appears, select “settings”
- 2. Then click “Account” on the left/bottom
- 3. In the column next to Account, select the option “Manage Social Advertising”
- 4. Finally un-tick the box “LinkedIn may use my name and photo in social advertising”
- 5. and Save
Or, the Second possibility – You can use this as an opportunity to let market LinkedIn your business throughout their whole network for FREE! Simply let them do the branding job for your business and paying not a dime for this!
How does this sound for you?
Here is how it works:
You simply change your photo to a branding tool! Use your photo by inserting your brand LOGO how I have done here with my LinkedIn photo. That’s it.
Now LinkedIn is very welcome to use my photo throughout their whole network as long as they want.
I only can say THANK YOU LINKEDIN for this tremendous FREE marketing opportunity and God bless you!
By the way, you can do this on Twitter, Facebook and other networks as well.
— Let me know what you think and how your results are.
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01/25/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Lead Generation, social media marketing, Trust Agents | 3 Comments »
In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.
Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.
This evolution of information technology also arrived to the B2B companies.
The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.
Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.
Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.
All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!
“Research from ad agency TricomB2B and University of Dayton School of Business Administration showed an even higher concentration of B2B influencers researching purchases on mobile devices.”
How can you and a B2B firm leverage this information above for your business?
- 1. Start a social media presence. Complete your profile there.
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
- 6. Measure your activities.
- 7. Improve your activities and repeat.
What do you think? How are your experiences?
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01/17/12 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, Lead Generation, social media marketing | 3 Comments »
Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too.
But how to get into those results the smartest way?
The easiest way to get better found on search engines is content marketing. As content marketing has become the most powerful marketing strategy to increase brand awareness, trust and credibility with the audience.
As content is only a part of an integral marketing strategy there is more part of the marketing puzzle important to be used.
The most powerful internet marketing strategy which also has proven to be successful and to bring guaranteed results for businesses is Inbound Marketing.
Inbound marketing consist of content creation like Blogging, Social Media Marketing, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound Marketing has proven to:
• Save up to 62% of a businesses marketing budget.
• Make a business stand out of their competition.
• Help to generate a massive amount of leads with up to 55% higher lead conversion rates
• Increase customers, sales and revenue.
Content creation
Content Marketing has become a significant part of online marketing strategy. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
The most popular ways of content marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!
Social Media Marketing
Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.
For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.
New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.
Lead Generation
Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have a 55% higher lead conversion rate than lead generated through traditional marketing strategies.
Lead Nurturing – Lead Conversion
Effective lead nurturing increases lead conversion by up to 55%. Which does not mean that lead nurturing consist of sales pitches. Moreover effective lead nurturing is also a communication process with the future client in which the lead receives helpful and valuable information too. This grows the trust and increases the chances that a lead buys when he is ready to do so, because he knows the source as a trusted and reputable one.
Closed-Loop Analysis
All marketing tasks need to be measured to ensure you are walking the right way. During this closed loop analysis you increase successful tasks measure, improve and repeat. This ensures a step by step quality increase and a gradually decrease of marketing costs up to 62%.
Infographic: Content creation
Keep your inbound marketing flexible to react on real-time news! Always keep the news in focus. As news appears they can offer a tremendous opportunity for you to jump on this bandwagon to use it as your own marketing push the piggy pack way! But you must react quickly, in real-time!
Simply be the first who tweets, shares or likes the story and also take into account to write a blog article from your point of view ASAP! This can help to increase your brand awareness.
Did I missed something, what do you think?
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01/11/12 by Dragan Mestrovic | Get Found Online, inbound marketing, Lead Generation | 1 Comment »
In the beginning of 2012 the traffic, unique visitors and time on site of some smaller sites like Tumblr, Pinterest and Google+ increased and attracted attention from marketers.
The audience of smaller sites can be of big marketing value for marketers as there are not overwhelmed of information like on the bigger ones.
Marketer can gain attention quicker and lead more qualified and quality traffic to their sites to convert them to leads.
This increased lead quality could also reflect in an increasing lead to customer rate.
With better lead quality you save time and money when you convert them to paying customers. Maybe your lead count decrease but the quality increases and you grow your revenue the smart way.
Here is a most actual list of social networking sites from Wikipedia.
Go through and research which one can e most suitable to reach your target audiences the most efficient way.
Register with those networks and complete your profile than start the conversation by distribution your content – publications to these networks.
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01/09/12 by Dragan Mestrovic | Get Found Online, inbound marketing, Lead Generation, social media marketing, Trust Agents | 2 Comments »
In the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. Hundreds of thousands of businesses utilize eBay to get new customers and to make revenue.
But there is another side of eBay. Increasing fraud, increasing sales and listing fees and the decreasing image value of eBay.
But there is good news for businesses. Ebay is a traffic machine when it comes to target traffic. Moreover the eBay traffic is laser target.
How can you use eBay to lead a ton of laser target traffic to your business? Because this is the only way how you can profit from eBay in the long term, when you build your brand not theirs!
Here are eight easy steps how you can squeeze out eBay traffic and increase YOUR profits:
First: You should change your mind and not use eBay of your primary source of business. This decreases your sales and listing fees and focuses your audience to your website and the listed offers.
Second: When you are listing your offers on eBay you should ALLWAYS include your website and your blog URL in to your listing, so your audience get the chance to visit your website.
Third: Only list offers on eBay as special offers, do not list them in your website and shop at the same time, so the visitors can’t compare. Use eBay to introduce new products for a short time and then only offer them in your shop.
Fourth: Design your website and shop in greater marketing strategy in mind and build it as marketing hub to canalize your traffic to leads and your leads to sales.
Fifth: Build your own email list to keep your audience updated. Include a call to action to your audience to subscribe to your newsletter on your website, so you own your list.
Sixth: Setup a lead nurturing process to keep your audience informed, but do not bother them only with sales offers. This leads to higher unsubscribe rates.
Seventh: Start a corporate blog to open a two way conversation hub for your audience to build trust, position yourself as a credible source and to publish remarkable content.
Eighth: Start a facebook business page and add Facebook special, especially for your FB fans. Start a Twitter and add special offers for your Twitter followers.
These steps above ensure that you build your brand in the longer, drive a massive amount of traffic to your website, generate a ton of business leads and increase your revenue and sales and decrease your dependence of eBay and your eBay costs.
Did I miss something? Let me know what you think.
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12/30/11 by Dragan Mestrovic | Get Found Online, Lead Generation, social media marketing | 2 Comments »
Did you sometimes think about how would it be to increase revenue and profits by being much quicker with product and services development than your competition?
When was the last time you and your business have been ahead of the trend curve?
What would you do to have such a tremendous competitive advantage which enables you to produce products and to create services your buyers demand and want to buy, always and repeat this again and again?
Yes, you would appreciate this advantage and do all the best you can to profit from it. Who wouldn’t?
But the fact is that most businesses are not willing to go the extra mile to achieve this kind of long term success. They simple stay in their comfortable zone and think if they do not take advantage of any new opportunities or technologies than they lower their risks. But the opposite is the sad fact.
I know it, because these are information I have discovered from many conversations of which I had with businesses. These businesses will fail in the long term there is no question!
A small percentage of businesses are willing to go the extra mile and use new technologies and opportunities when they appear. These businesses will be the winner in the future for sure!
One important part of success is the ability to listen and learn!
If you are able to listen than you are able to learn and you will develop yourself and your business to the next higher profitable level.
When you listen to conversation you become aware of new information, technologies and what your recent and future customers think about you and your business.
- 1. Do you know and do you listen what recent and future customers think about you and your business?
- 2. Where do you listen?
- 3. Did you improved your support, developed products and services to solve the target audience demand yet?
If not than I give you some good reasons why you should do:
- • In social media people discuss open about their needs and are willing to give more personal information [develop buyer personas to better identify your audience].
- • They complain open and want to be taken serious and you can show them that you care
- • They give you suggestions for product and services improvements
- • You can see upcoming trends, the potential volume and tailor your products and services to fit these trends and to reach those customers who are in demand for such products and services
Infographic: Social Media in Small Business
This is like you personal crystal ball which shows you the future. All this is simply done by listening and engagement in social media.
You decide about your business success for 2012 and nobody else, not your competition, not the economy and not your forefathers! No excuses take action and step into conversations on social media.
This is your extra mile which you have to walk!
I wish you good luck and best of success for 2012.
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