More and more businesses focus on online marketing, social media marketing and online business lead generation. They all compete for the attention of their target audience.
The buyer also increasingly research for products and services on the web and in social media. He asks his network contacts, business partner, family and friends for their opinion and for recommendation about products, services and brands.
The development of mobile devices like smart phones, tablet pc and mobile apps give them all the power to research and to buy on the fly.
This is valid for business to consumer (b2c) and for business to business (b2b) related industries. Nobody can escape this buyer centric market when he wants to stay successful in the future.
But to make a person aware of your products and services they need to find you. You need to be there when and where they are looking. How to do that?
A great way to catch a customer attention is by publishing great content. Each piece of content is an outpost of your business on the web and can help to find you when your audience is looking in social media and on search engines.
Content creation is the most successful strategy to attract the right buyer persona to your offers.
As content creation is the most successful strategy to attract the right buyer persona it is increasingly used and the quality and competition for good content is growing.
The only thing what can help businesses to set them self apart from their competition is to be and stay creative.
A recent research from Triton Digital found out that the most people still trust more Traditional Media like TV, Radio and newspaper than news and information from the internet and social media.
So it looks like that social media is obviously not the #1 news machine. What to do now?
A great way to show creativity in content marketing is to do Real Time Marketing and PR by Newsjacking.
Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. – David Meerman Scott
Regarding to David Meerman Scott the bestselling author the rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.
And here we are!
I will not describe here how exactly to do Newsjacking. For this you should buy David Meerman Scott great book to learn the exact tasks.
But I will try to give you a small idea how Newsjacking can work for your business.
When you go through the daily media, like news on TV, radio, newspaper social media updates on Facebook, Twitter, etc. do you see sometimes news which grab your attention because they relate to your industry in any way?
We learned that still most people trust traditional media. How would it be to get piggyback on breaking news and profit from the public excitement and the life of a news story to increase your businesses reach and awareness with future customers? 😉
So by using the reach and the trust of traditional media you can reach far more people with your message than before. But you need to be very quick!
There is no question Newsjacking is the most creative and one of the most effective ways to get attention, and the best on it, anybody can do it!