Archive for the ‘social media marketing’ Category
04/11/11 by Dragan Mestrovic | blogging, Get Found Online, inbound marketing, social media marketing | No Comments »
How you market your products and services needs to change.
The interruption marketing from yesterday is not working anymore. More than 200 million Americans are on do not call lists and one third researches their products and services online before they purchase them.
What do they find about you when they research for products and services you also have to offer? Will they find you, or will they find your competition?
Make a test and go to Google search and type in your industry keywords, hit the search button and see what comes up.
Is your company on the first page of Google? If not than you have problem.
But don’t worry; you still can change the game for your advantage. You simply need to get found!
This is easy. Start doing inbound marketing. Publish share worthy content on your own corporate blog and in social media.
Engage with your audience and you are on your way to transform your marketing to the inbound marketing – GET FOUND and GET LEADS WAY.
Some facts:
The Inbound Average Response Rate is 20-50%
Inbound marketing leads have a conversion rate of up to 55%
Inbound marketing is 62% cheaper than traditional outbound marketing.
You can increase your revenue by up to 13%
How do you mange your marketing to increase lead to customer rate? I am looking forward to your comments below!
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04/07/11 by Dragan Mestrovic | blogging, Content Creation Strategy, Get Found Online, inbound marketing, Lead Generation, social media marketing, Trust Agents | No Comments »
It’s very simple: The best way to sell with social media is NOT to sell! Think different!
Why does a customer buy? A customer buys when he trusts you and your business and when he is sure you understand his needs.
There we are. You only can sell to somebody who trusts you.
How to gain trust? Not through sales pitches in social media that’s for sure!
You can gain the trust and credibility of your audience when you are a helpful source and they get the feeling you want to educate them and to solve their problems.
You can gain trust and credibility when you engage with your audience by publishing helpful and share worthy content online.
To better understand this process you should also read Chris Brogans’ and Julian Smiths’ book “Trust Agents”. They describe how and why it is important to earn the trust of your audience before you make an offer.
In simple words: Be there before the sale!
The best way to move from content publishing in social media to real revenue is to convert interested visitors to leads and to paying customers by a lead nurturing process which also consist of the distribution of valuable content and NOT sales pitches!
When you engage in social media and your only goal is to sell as quickly as you can, than you miss some important and more powerful benefits which social media has offer to your business.
With the help of social media you can build brand awareness and loyalty. Brand awareness and loyalty lasts longer than dump sales pitches! Think about it!
To get people engaged you need to educate and to entertain them. The more you are able to engage your audience, the more attractive you will become and the more leads and business you will get out of social media.
Your social media profit depends mostly of your creativity, communication skills and the ability to try out new ways.
How do you do yoursociel media marketing? I am looking forward to your comments below!
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04/05/11 by Dragan Mestrovic | Get Found Online, inbound marketing, social media marketing, Trust Agents | No Comments »
When you are in social media and you think you can use social media as an additional pitching channel for your products and services than you are very wrong.
Why should anybody of your network buy from you? What do you do to engage with your audience?
Do you encourage enthusiasm, build community, tell stories and entertain your audience?
Simple asked: “What’s the value you bring to your audience?”
Did you listen before you started to bore your network friends and followers with your offers?
Your products and services do not interest anybody exempt you self! That’s the truth!
If you want that your audience recognizes you as source of value than simply bring value to your audience!
Get in touch with your network by telling stories, listen and entertaining them. This will make you attractive; build your community, trust and enthusiasm.
When you have reached this stage than you are in the middle of the conversation and you attract automatically your target buyer personas to your offer inbound without bore them with your sales pitches.
How do you encourage enthusiasm, build community, tell stories and entertain your audience in social media? I am looking forward to your comments below!
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04/04/11 by Dragan Mestrovic | Advanced Content, Get Found Online, inbound marketing, social media marketing | No Comments »
If you want to attract your buyer personas to your products and services, than you should write about the things your audience is interested in.
Avoid pitching your products and services. This could make your audience think that you do not care about them and instead of to be helpful you only want to sell them!
Do a little research on twitter and Facebook and see what questions are asked and what problems your audience wants your industry to solve for them.
Take one problem at a time and offer a solution to your buyer personas.
Make your content relevant to your business. Engage your audience to discuss and rate your possible solution or even to offer a better one. Ask your audience about their experiences with your solutions.
Publish content that makes sense to your industry. This helps your brand more recognized.
Publish you content where the discussion is going on and your buyer personas are on the web. This means when you have the opportunity to answer with a video, so do a video with a problem solution. If you need to publish a blog article, do a blog article. If it is necessary to do a press release, do a press release and so on! Always respond to problem in the same channel.
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03/21/11 by Dragan Mestrovic | Get Found Online, inbound marketing, social media marketing | 3 Comments »
Profits of any company depends on how effectively their products are visible in Internet and how effective are their marketing strategies for getting targeted web traffic from search engines.
Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing.
Advantage of Social Media Buttons for sharing
There are different ways you can share your website or online blog articles with people online. Social Media buttons for Twitter, Facebook and LinkedIn have huge marketing value and your popularity increases when users started sharing your articles in these social media.
Businesses display the number of times articles in their blog are shared in major social media communities. More are the number of shares; more is the popularity of any site in Web.
How to add facebook Like Button for your blog or business
Facebook like button is one of the most powerful sharing social media button in Internet today. Most readers use this facebook like button to express their interest in particular information. Some best ways to market your products and website through facebook are given below.
Facebook Widgets
Now with lots of customized business and blogging tools available, your online blog can easily be integrated with facebook. If your business has a facebook fan page, then you can add widget of your facebook fan page to your blog. This is one of the efficient web marketing strategy to show your website popularity to readers of your blog.
Addthis and Share Buttons
You can even add Add this or Share buttons. These buttons helps in getting your website or business blog added in social media very easily.
Customized social media buttons
Customized Social Media buttons for major social media communities like Twitter, Facebook and LinkedIn brings more creativity for your blog posts. Customization like a Facebook Like Logo, numbers of shares adds more interactivity to the posts and readers can also identify the popularity of that particular blog.
Latest Facebook Applications
There are hundreds of facebook Applications developed in recent years. Use these latest applications to promote your business online.
Start sharing your blog posts with major social media communities and improve your web marketing strategies.
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03/17/11 by Dragan Mestrovic | Lead Generation, Organic Traffic, social media marketing, Track Your Progress, Traffic Growth | 1 Comment »
Social media can be a great source of traffic and leads.
More and more businesses start the conversation in social media and many of them ask for the ROI.
As social media needs investment of time and money like any other communication channel, it needs to prove results!
Metrics are a great way to prove results.
Traffic
The amount of target traffic is important. The more qualified visitors you have the more leads you generate. Build as many traffic as you can.
Participant
The more people participate in your online activities the better. This shows that you have authority and can motivate your target group.
Visibility
When you publish content look out how many people read or downloads your published content. Most services offer stats. Here you can get metrics about the success of your content.
Leads
Leads are a result of qualified traffic and good landing pages with compelling call to action. Like traffic, the more the better. But your lead count depends to your traffic! Build as many landing pages as you can.
Reach
The more you engage in social media like Twitter, Facebook, and LinkedIn and some other the more you can expand your reach. For example, each Facebook user has about 130 friends and their friends have also about 130 friends each, and so.
Search Engines
Under which keywords can you be found in the search engines. And how often are you found through this keywords from you target audience?
Buzz
The more people you mention, your business and your brand the better. So more people become aware of you and visit your social profiles and your website.
Customer Satisfaction
Service and support are the secret weapons of marketing. Satisfied customers use to talk and unsatisfied talk as well. Keep your clients satisfied and you will gain more business.
Your revenue
The most important metric! Has your revenue increased? If yes, which channel was the most profitable one?
These are some simple ideas for you to measure your activities and to show ROI.
How do you measure your sociel media results and what are your experiences?
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03/09/11 by Dragan Mestrovic | Get Found Online, inbound marketing, social media marketing | No Comments »
Most entrepreneurs lack of cash to start a huge online marketing campaign when they are beginning with their business.
Also they are not sure if their business concept will work and are scared of to invest a lot of money in advance with to be sure if they go to make money.
Did you know that you can test the waters with a blog?
A blog can start a business the cheap and affordable way. A blog is your first step to tap into inbound marketing. A blog is cheap! You can setup your WordPress blog with Godaddy for under $10 per month.
People buy from people they trust.
Start blogging by showing your experience and your expertise. So you will gain trust with your target audience step by step.
Start your blog first and begin to write and publish remarkable and helpful content about your industry.
Did you know that social media sites like Twitter, Facebook and LinkedIn are free?
Get going and create your profiles there. You can connect your blog with all of those social media sites. As you publish an article is will be distributed to all of them,
Enhance your tasks and create profiles in YouTube, Slideshare and Flickr. Upload your videos, documents and photos there.
Engage with your audience in social media. Listen, be helpful and answer questions. So you will attract more interested people to your blog.
When you attract more and more visitors to your blog the inbound marketing way, you can use one of the many WordPress plugins to create a shop on your blog.
Now when you write about a topic include a related link to your shop to make it easy for you audience to buy from you.
The strategy above only depends of your diligence. Just do it!
Do you have some more ideas on how to do business when you have a small budget? I’d love to hear from you. Just leave your comments below!
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03/08/11 by Dragan Mestrovic | Get Found Online, inbound marketing, social media marketing | 2 Comments »
As every business, real estate agents need to get leads to sell real estate.
As times get tougher real estate agents are confronted with a massive change of their business as other industries are.
The drop of real estate rates associated with surplus and decline demand make it hard for real estate agents to do their business.
The agents with a huge number of recommendations from their private and business network are able to manage these times. But what about those who also came to the limit of their private and business network?
A solution could be to expand the network. Position their business in a different way to set apart from the competition.
Here is where inbound marketing comes into place!
Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis.
Here are some easy tips how real estate agents can make use of the powerful and proven inbound marketing strategy for their business:
Download our Free eBook 9 Easy Steps to Facebook Success
Facebook
With Facebook a real estate agent can build a community of people, potential buyers. Facebook has over 600 million users. An average Facebook friend has 130 friends. This could mean massive additional reach for your business.
Furthermore you can upload videos and photos of the real estate you want to sell and the one you have already sold. So you have an additional showroom for you business with Facebook.
You can do photos and video on the move and upload them directly to Facebook.
LinkedIn
LinkedIn is the largest business network with about 100 million business oriented people.
Here you can get engaged to attract potential new clients for your real estate business.
FREE Report: 8 Steps To Get Seen On LinkedIn
Flickr
Flickr is the most popular photo and video hosting site where you also can upload photos and videos of your real estate. You can also build a network of people there.
YouTube
The largest video site on the web can also be your showroom to attract new leads for your real estate business. You can do video on the move and upload them directly to Facebook.
Twitter
The world most popular micro blogging tool gives you the opportunity to interact with your audience on the move with your mobile device.
Local online directories
Local online directories are a great way to get the feet in the door online. Research your related Local online directories and get listed with your website quick!
Resource: The Ultimate List: 50 Local Business Directories
Your website and blog
Connect your website and blog with the above social media sites. If you not yet have a bog, start one, write reamarkable articles and connect your blog easily with Facebook, LinkedIn and Twitter, so your blog articles will be automatically distributed to those channels as soon there are published.
Resources:
Advanced Content (90)
blogging (49)
Use QR code
Put on every piece of paper, your business card, your display, your magazin and newspaper ads, your website and blog a QR code. To have a QR code could make the difference between winning or losing a sale. Read more about QR code here.
Marketing takeaway tip: Don’t try to sell your real estate in those channels above. Just be helpful, build trust and credibility. Show expertise and answer questions and participate in discussions, and your audience will notice you and visit your website and you’re Listings.
Infographic: Real Estate On The Go
03/04/11 by Dragan Mestrovic | General, Organic Traffic, social media marketing, Trust Agents | No Comments »
If you like many other out there talk about yourself in social media than you miss a great opportunity to be recognized as an interesting source of information.
Imagine you are on a cocktail party! And one guy stands with a group of people and start involve in the conversation. Then you understand that this person is only talking about himself. What would you think?
Yeah, you are right!
You would think this guy has no social behavior and this guy is doing shameless self promotion. Instead of sharing something his community cares about!
If you don’t have anything of value to add to the conversation, than you should keep your thoughts for yourself!
If you want to be accepted by a community and earn their trust, become something like an Trust Agent, like Chris Brogan has described in his homonymous book, you have to listen first and then, and only then if you have come up with some fresh angle, you can do a smart review to the conversation.
You can make or break the communities trust! Shameless self promotion is no marketing!
Social media is there to connect on a more personal basis. Be personal and share advice, promote other people, and ultimately learn from others. To gain authority shares your personal perspectives to your communities.
Just be yourself instead of only talking about yourself!
First you have to earn the communities trust, than you can carefully start promoting because people will be curious about you.
The more personality, restraint and expertise you show, the less you talk about yourself, the more authority and trust you will gain with your communities!
How do you promote and do you think self promotion woks? I am curious to read your opinion. Your comment is appreciated!
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02/28/11 by Dragan Mestrovic | inbound marketing, Lead Generation, social media marketing | 1 Comment »
To show a short term ROI out from social media is important to keep the activities motivated and long lasting. In the long term social media brings massive branding power as well.
How to show short term social media ROI?
You need to set up a strategy, which includes a whole set of tasks to get ROI out of social media and other online activities if you want to succeed!
Inbound marketing offers this kind of strategy to help you succeed with your revenue goals.
Inbound marketing positions you to execute a holistic marketing strategy and measure the results the smart way.
Inbound marketing gets you found and gets you leads!
To make your inbound marketing the right way and become able to measure your results you need to do a documentation of your doings and results.
Brain vs. Budget = Inbound Marketing
Track your month to month results (friends and followers growth) and then divide these numbers through your invested hours, your hourly working rate. You can also drill down to the price per friend and follower.
With this you get a good picture of how much it cost (time = money) to be active and to get followers and friends in each network.
To measure your profits made through social media activities you should setup different landing pages which for example lead friends from facebook to a FB related landing – lead capture page and followers from Twitter to a TW landing page – lead capture page.
Through a lead nurturing process you can track each channel separately and calculate your previous efforts invested (hours/ time = dollars) to your sales results from the said channels.
Your social media traffic has a great value. To calculate the value $$$ of the generated social media traffic which hits your landing pages, you could research the Google AdWords Keywords pricing.
You will discover that your social media landing page traffic, made through PPC, would cost you a ton of cash.With social media it does not.
This additional ROI factor, which also lowers the cost per lead through social media activities, can also be taken into account when presenting your short term social media ROI to your boss.
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02/25/11 by Dragan Mestrovic | Get Found Online, inbound marketing, social media marketing | 1 Comment »
During the past years social media has reached more and more big companies.
Companies as Coca Cola, SAP, IBM and many more are successfully active in social media.
For those companies social media has become an important communication channel to get valuable information about trends, customer satisfaction, to learn more about the market demand and address their products and services successfully straight direct to their audience.For those companies who still did not embrace social media ahard uphill battle has begun!
Still there are misunderstandings and zero strategies when companies try to make use of social media as a communication channel.
Mostly traditional PR thinking collides with the new art of social media marketing.
Burson-Marsteller 2011 Global Social Media Check-up
To get value out of social media activities companies need to have a strategy, resources, budget and to forget the old school PR thinking! It simply does not work anymore in social media. Moreover it can damage a brand seriously.
To be successful in social media, you need to see social media as an important part of a holistic marketing strategy where every gear fits into each other like a Swiss watch.
As social media is one important part but not the only part of your marketing you need to have a holistic inbound marketing strategy. There is some more to be done to get value out of your social media marketing activities as well.
From the initial and important part of to get found online through search engines, social media, corporate blog, guest blogging -commenting, eBooks, whitepapers and some more; To the lead capture, lead nurturing, lead conversion and measurement, the inbound marketing strategy covers it all.
Inbound marketing is the marketing strategy that focuses on getting found by customers.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing can help you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
As your primarily goal is to get found, you need to gain reach. You need to expand your channels like Twitter, Facebook, LinkedIn, Search engines, YouTube, Corporate Blog, Blog directories, industry related forums and some more niche social networks.
You need to become a trusted and valuable source for your audience. This helps your business a lot and open doors where walls have been before.
You need to communicate authentic and honestly with your audience and expand your network step by step organically.
As you are active in social media, you can add press releases and sales activities to your social media tasks as well.
Listen carefully! Conversation about your brand is happen in social media for sure. The questions are, do you know about it and how do you respond to it?
Monitor social media to know when your brand is mentioned. Respond in a professional manor and take negative comments as chance to showcase your point of view!
The way you respond shows the level how much you care about your audience opinion!
And also this gives you an outlook about your future chances to survive in this competitive social media world.
More important resources:
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02/17/11 by Dragan Mestrovic | Get Found Online, inbound marketing, Off-Page SEO, On-Page SEO, social media marketing | 4 Comments »
To have a good PR – Page Rank on Google is not enough to be successful with your business online.
A huge amount of traffic is also no guarantee for a successful online business.
You need to have the right traffic, and a huge amount of it.
You invest effort and money to generate traffic, why not attract the right traffic with the right people to your business?
To attract your target audience to your business you need to show expertise, gain trust and build credibility.
People only buy from people and businesses they trust.
People mainly go online to research and not to buy!
If you are not able to showcase your expertise and build credibility with your target audience than they will not click to buy, no matter which PR o how many traffic you think you have!
You can showcase your expertise; build trust and credibility with remarkable content you publish online.
Build trust and credibility before you try to address your products and services. Social media is a great source to build trust and credibility.
Social media has also become the new SEO!
The more you are active in social media, means the more you interact with your audience, build and distribute remarkable content like blog posts, video, eBooks, Whitepapers and Articles, the more trust and credibility you will build with the people you like to attract as your future customers.
Search engines like Google, Yahoo and Bing are actively indexing content from social media.
Those results increasingly come up on search results when people research online in search engines! If you are not active in social media than you waste a big chance to build trust, credibility and to get found online.
“On the web you are what you publish!” –David Meerman Scott
Marketing takeaway tip: Be there before the sale. Build trust and credibility. Be there and they will come!
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02/14/11 by Dragan Mestrovic | social media marketing | 3 Comments »
It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales.
That’s 100% wrong!
As any other communication channel social media has to be done the right way.
How the description says, it’s a communication channel. This means two way communication and not one way dump and boring marketing slogans!
Dump and boring marketing slogans are still common use in social media, and those companies still seriously think they do social media marketing.
As any other communication channel, in which you invest time and money and you want to profit from, you need to learn the rules, the does and don’ts and show a little empathy in your communication with your audience and community.
As your goals are to attract new customers to your products, you need to make them curious about your brand. This only works when you take the effort to find out what’s making your buyer personas curious.
Social media marketing only works for companies who can seriously showcase they care about their audience, are willing to take any effort to help and to support their customers.
Businesses who don’t understand this will have no success in social media!
Moreover they will showcase that they do not care about their audience and for them social media marketing will become social media suicide!
Brain vs. Budget = Inbound Marketing
Some points you should take into account to have success with social media marketing:
Social media is like a cocktail party. You enter the room and go to a group and listen, and if you have something smart to contribute, than you should speak. So you should listen and learn about your audience first!
Don’t talk too much about yourself. I don’t know how you are, but I don’t like people they talk about them self the whole day long. Talk WITH your audience, ask questions and offer assistance.
In social media you have to give BEFORE you can take. Don’t try to sell to people who don’t know you, your company and your products. Instead of “dump idiot marketing” you should make them curious about you and your business.
Gain enough trust and credibility. As you have gain enough trust and credibility the people will come to you automatically, so you don’t have to sell by yourself anymore. You will ATTRACT your new customers on autopilot!
Show that you are human and act like one! Your audience doesn’t like jerks! And your audience is powerful. It can make or break you and your business.
For example Barack Obama had a two way communication with his audience’s offline and in social media and has become president of the United States.
The presidents of Tunisia and Egypt have ignored the community and they lost their jobs as presidents of their countries within a couple of weeks.
Be patient and persistent! To be patient is an essential part of success. Also be persistent with your daily social media giving. Give, give more, give every day and the results will exceed your wildest dreams.
For more info about social media marketing, take loo at this resources:
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02/11/11 by Dragan Mestrovic | Get Found Online, inbound marketing, social media marketing | 1 Comment »
How to make the most of inbound marketing
If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing.
Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others.
For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing.
Over 20 million people use Twitter. It is estimated over 175 million people log onto Facebook every single day and there are over 600 million active users.
Other social mediums like Myspace and YouTube have more followers viewing their pages than the cleverest billboard on the busiest highway in the world.
In fact the only advertising scenario that can draw as much attention as these sites potentially is a Super Bowl ad, and those cost around $3 million a minute.
So obviously Social Media has a lot of potential, especially since is it is basically free minus people costs to set everything up and post regularly
But Social Media is not a billboard or Super Bowl ad. Traditional advertising differs for a couple of reasons:
1. People have no choice. If they are watching TV, they are going to see commercials.
It is acceptable because for the rest of the time they are being entertained.
That is they are getting something out of the deal, and as a trade the customer is allowing advertisers the 30 second opportunity to try to sell them their product.
Same with a Newspaper or Magazine ad. For billboards or POS ads, people are a certain place, and have no choice but to see the ad. The advertiser has a second or so to get their attention, but they have a definite audience.
When you have a Facebook page, Twitter account, or YouTube page, your customer does have a choice. And let’s be honest with ourselves for a moment and admit 99.99% of people online don’t want to see your ad – or your Social Site acting as an ad of sorts in this instance.
How to overcome this: Well, you can’t post a billboard on the internet, least not at this point, so treating it like a billboard or POS ad is out of the question.
And besides, you’re not looking for branding only at this point (what an ad usually is), you’re looking for people to actually take action now, “branding” is kind of the Silver Metal of the Social Media marketing Olympics.
What does work is interacting with people in a way they want to be “interacted” with.
Sell your product, but give them a reason to follow you outside of your core benefits.
Your benefits aren’t enough if you’re looking for new customers. Benefits are only for people who already knew they wanted your product. If you only want those people, you don’t need Social Media.
2. “Changing the channel” is simpler online. Sure you can switch the channel at home sitting on your couch.
You can ignore a sign, skip an ad in a Paper, turn off the radio, etc. However it is not as easy, and when you’re dealing with large numbers of people, simply from an anthropological perspective the easier it is to ignore you the more likely more people are going to ignore you.
How to overcome this: As mentioned you need to give people something outside of your core benefits if you want to begin a real following (as opposed to the manufactured type many companies fall for paying for that don’t work and in some cases are counter productive).
However, to ensure people don’t “change the channel” you need to keep giving them something.
This applies to B2C and B2B both. If you sell to businesses, keep them up to date on news within your industry, even if it has little to do with you, tell them where your company is going sure, but also tell them where the industry is going.
And do it in a more casual tone than a white letter, do it like you’re talking to someone at a convention and are really just waiting to grab a beer after – well maybe not that casual, but you get the idea. If you’re talking directly to consumers you may want to hire a professional to be your spokesperson.
Yes, I’m sure there are many ways your product will benefit them, but as mentioned, they don’t care.
You have to break through that. If we’re using the “just waiting until the convention is over to grab a beer” analogy from above, this time it’s more like you’re ad a barbeque already, not drunk, but having a good time.
Hope that makes sense. The main points are:
1. Don’t forget the “social” in Social Media.
2. Sell, but give them something outside of your product.
3. Keep doing it. Social Media is not a constant, and if you do not stay on top of it your followers will disappear tomorrow.
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Author’s Bio: Jeffrey Gross is an Search Engine Optimization (SEO) Enthusiast who lives on Long Island, NY. Jeff’s Search Engine Optimization Company (nPromote) helps Long Island business owners (and business owners across the country) get their businesses to the top of the search engines. In his spare time Jeff teaches Search Engine Optimization to small business owners and enjoys lecturing at local colleges and other venues as well.
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02/07/11 by Dragan Mestrovic | Get Found Online, inbound marketing, Pay Per Click (PPC), social media marketing | 2 Comments »
You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more.
You are also active in Foursquare and have set your place in Google places.
You are commenting on Twitter, industry related blogs and forums and you have established great relationships to your audience and industry related bloggers.
You have also set a lead generation and lead nurturing process successfully and you generate real revenue out of your efforts, right?
I am really proud of you! But do you really think this is all you can do?
And here is the problem! You are satisfied with your results and you do not go further.
You simply stoped your efforts to look further and to go the extra mile!
In the times before internet, social media hype and inbound marketing strategy businesses used to do trade shows, cold calling, writing and sending out sales letters to their audience and doing industry related magazine ads.
We have learned that these strategies do not offer any valuable opportunity to get measured and to calculate any ROI.
You do not need to do these strategies mentioned above.
But there are further opportunities to get seen from your target audience. Maybe you should take a closer look to business directory listings, Trade Magazines, PPC and Social Media behavioral marketing.
Some sources you could take a closer look to, to reach more of your target audience and generate more leads.
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