Archive for the ‘social media marketing’ Category
02/19/10 by Dragan Mestrovic | Get Found Online, social media, social media marketing | 2 Comments »
Media acts as a mediator for transferring information or messages provided by the various organizations or government etc to the public.
As media plays a vital role in transferring these messages, many business organizations make use of it because most of the public follow it.
Likely there are two types of media that are playing in prominent role in market. They are traditional media which is nothing but print and electronic media and other is social media which comes under various activities taking place on the internet.
Major differences between the social media and traditional media
Freedom of expressing the views by the public on both media:
Social media is the media where public have full freedom to express their views, opinions, ideas regarding products of any particular company where as in the case of traditional media; there is no such position for the public to express their opinions.
Finding customers for their products from all over the world is easy through social media than traditional media:
As social media is the platform for millions of users from all over the world, business organizations can find their customers easily through the social networking sites rather than traditional media which only have the chance to approach to particular part of customers.
Investment made on social media is less compared to traditional media:
Investment made on social media like making a website or blog and regular posting on it can be made available for the customer whenever he needs it whereas in traditional media there will be no such chance and investment requirements are also high.
Social media networking sites are globalized tools:
Internet is becoming the globalized tool for business organizations all over the world. Social media networking sites gained more importance in gathering users from all over the world. Hence business organizations paved their way to these sites in order to attract more customers and increase their sales aswell as brand value of the organization.
Though social media is more attracted by the business organizations and by the customers and public, traditional media has its own importance in approaching public as both are given equal importance by the public.
In previous days Traditional media used to reach customers first. But with upcoming of the latest social media developments, public wants and can easily find the latest information on social media by them self. They are not willing or dependent to give their attention to disturbing advertising strategies anymore!
For more articles related to social media displacing traditional media, visit the links given below
Will Social editing displace traditional media?
Where is the money in social media
Top Trends in 2010 for Strategic Social Network use
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02/17/10 by Dragan Mestrovic | Get Found Online, social media, social media marketing | 1 Comment »
Twitter is a social networking site which has become a platform for online business.
Twitter is the place where the people of different countries share their opinions, ideas, beliefs, information and make new friends by participating in various activities of twitter like responding to the tweets, become followers of other sites etc.
Hence Twitter has become one of the best networking sites among all the social networking sites and it has millions of users all around the world.
There are hundreds of twitter tools available in market which gives an idea of its publicity in market.
How it has become the platform for making business?
Business needs customers and Customers need best quality product according to their expectations, desires and needs. Now world has been Globalized and Global market has open doors for the business organizations to make customers all around the world.
The main motto of the global market is to reach every customer in the world with the same price and quality of the product without any mediators so that it will be helpful to expand their business all around the world and improve brand image among the people. Hence Internet marketing has become the source for business organizations to find and make new customers all around the world.
Twitter As Your FREE Traffic Source
Twitter is a social networking site which has millions of users and hence many business organizations are trying to find and make new customers through twitter. There are many options in twitter to provide efficient information about products by companies for their customers. Tweeting is one of the most familiar and most used parts of twitter.
In twitter, business organizations are making use of millions of users of twitter by productive tweeting and optimal usage of twitter tools. Simple way to improve customers is to develop network of followers and then share important updates about their companies business and products. This also helps for finding new customers for their products by exposing their business to millions of users on this networking site and hence it makes good profit for the business organizations.
Latest tools in Twitter are user friendly and hence by regular tweeting and a good tweet brings huge traffic to their websites. Twitter is now powerful traffic source for some major companies which mostly rely in social media networking sites for attracting new customers. Hence twitter helps business organizations to decrease their marketing budgets and increase their ROI through social media marketing and twitter marketing.
For more information on twitter as your traffic source visit the links given below
Get free traffic from twitter
Free Twitter traffic tips
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02/16/10 by Dragan Mestrovic | Get Found Online, social media, social media marketing | 1 Comment »
Social media has become a networking place for business as well as making friends. Some companies believe that allowing the access of social networking sites in their companies may divert the minds of employees which may lead to the wastage of valuable working hours of their companies.
Hence most of the organizations try to keep away their employees from these sites and block social media networking sites.
They also fear of losing the reputation of their company if their employees misguide the world about the working environment of their organization which can impact on the brand of the organization. But they don’t know that blocking social media in their company can take their business down.
Some of the reasons which might lead to this situation are given below:
1. Companies are avoiding the refreshment time of the employee:
Everyone likes to take a break from their work for a period of few minutes even the companies’ tries to create good working environment for their employees in order to make up their minds and work efficiently and effectively. Now a day’s social media networking sites has been a refreshment area, where employees can take a break from their work by tweeting and connecting to their friends. But blocking social media networking sites may disturb the employees this shows an negative impact on the productivity of the organization.
2. Responsible employee knows his duties and responsibilities of his job:
Organizations believe that allowing social media networking sites may waste the time of working hours of their employees in chatting or tweeting with people on those sites. But a responsible employee knows his responsibilities towards the job and never tries to avoid the work and but a irresponsible person who wastes the time always tries to avoid his work some or the other way and access of social media networking sites may not be the proper reason.
3. If you do not allow you are losing brand image of your company before the world:
As the social networking site connects throughout the world, having an access may help in developing new bsuiness and brand image of the organization. By allowing the employees accessing the sites they can explain the working environment condition of their organization and also can be able to describe about the products of the organization.
4. Some technical problems in the work place can be solved by connecting to the networking sites:
As the networking sites connects with the people and hence if any employee wants to find out a solution to a problem then he can simply connect to those sites and hence can easily sort out the problem which helps in reaching the objectives of the organization.
Hence, companies should avoid blocking these social networking sites in the organization. They can avoid and block the adult sites and sites which generally spam so that management can gain trust of the employees towards the organization and also helps in building a good relationship between the employees as well as management.
This also motivates employees to work more efficiently and effectively.
For more information related to social media blocking in companies and its disadvantages visit the links given below
Why companies shouldn’t block social media in work place
Social Networking advantages and risks
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02/15/10 by Dragan Mestrovic | Get Found Online, social media, social media marketing | No Comments »
Business organizations invest their resources in social media networking sites for attracting new customers towards their products.
They use different methods for attracting customers from social media networking sites like announcing various discounts, gifts etc, which works as an efficient strategy in social media networking. So it is necessary for organization to measure ROI from social media.
Necessary to find out Return on Investment:
Business organizations should remember to calculate the ROI which is nothing but return on investment while in the process of following some marketing strategies to analyze whether it is bringing profit or loss for their organizations.
Hence, even though social media networking is free and gaining popularity, it also includes involvement of resources of the organizations which include time, human, financial, marketing etc in to it. Hence it is necessary to measure the return on investment while investing the most important resources like time and finance.
6 Points to Measure Social Media ROI:
1. Investment bringing Profit or loss:
Though social media networking is free and easy, it costs for the organization as it involves time, money, men, machine etc. Hence one should analyze the return on investment for their organizations. Here is the simple way to calculate the return on investment.
Return on investment = Total profit – Investment
____________________ = Number of times on your investment
Total investment
2. Making list of customers:
It is necessary to make a list of customers to find out which marketing campaign attracted that customer towards their products. In short, what made the customer to purchase their products is the main concern here.
3. Make sure which marketing campaigns are bringing profit:
Inbound and Outbound marketing are the two sources for marketing any product. Online activities come under inbound marketing whereas outbound marketing relates to advertising through print and electronic media etc. Hence it is essential to make sure that which is making more profit for their organizations.
4. Track the list of new customers by preparing lists:
Preparing a list of new customers for the products purchased through these social networking campaigns will show results whether they are bringing new customers to their products so that it can be analyzed to maintain their online activities more efficiently.
5. Exposure to new products and expand business:
If the social media networking brings profits you can make a list of customers of your products, to analyze which type of products are attracting more customers , which age group are purchasing etc. This data will be helpful in introducing products with better quality and more features and also introducing new products.
6. Social media networking as a future investment:
Social media networking helps in building relationship with customers and increasing the brand value of the company by exposing to millions of users on the site. Hence one can term social media networking as one of the powerful tools and also acts an future investment by attracting more and more customers for their business.
For more information on social media roi visit the links given below
Social Media roi
Social media roi
Social Media Roi from Dell
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02/12/10 by Dragan Mestrovic | Get Found Online, social media, social media marketing | No Comments »
Main Motto of social media
Main motto of Social media networking sites is to connect with people at different parts of the world by taking the advantage of Internet. Later as social media networking gained popularity, Business enterprises started making use of these social media networking sites as one of the online strategy for making business with their users.
Social Media as Platform for Business
Social media is not treated as free service by the business organizations:
Though social media is free service solely intended for developing social networking, business organizations never think it as free because they invest financial resources, technical as well as human resources in to this process for promoting their business products.
Some of the best ways are like giving discounts, gifts to the people who purchase through their site etc. Hence it is not free for organizations as it involves some resources and hence it expects some ROI.
What type of ROI can be expected by the business organization on social Media?
Some of the guaranteed return on investment (ROI) for the business organizations will be Brand image, can easily provide service to their customers, can collect valuable feedback from their customers, Increase of new customers for their business, Introduction of new products and services to their customers etc.
These benefits when put together make social media networking a crucial player in business networking.
Information Published on social media reaches the world in Minutes:
Business enterprises should not forget that the information through social media can reach the world easily than any other type of media. As now days due to the growing popularity of social media, mobile companies are also designing mobiles with an application of accessing social media on mobiles in order to attract customers. Hence there is huge growth of social media that can be expected in coming years.
What does business organization do for ROI on social media?
Some of the statistics that can help business organizations are:
1.How many visitors are turning into customers for their products.
2. Collecting the people information who visits their websites also called visitor analytics.
3. Analyzing the investment and changing the strategy to increase the Return on investment.
4. What strategy should be followed to attract new customers?
5. Finally able to decide for what purpose people are visiting their site either for information or purchasing or for services so that the organization can take a decision on further involvement towards their business on social media.
Hence, ROI for the business organizations can be in the form of Increase in Brand image among the world, Increase of customers and also it can be in the form of valuable feedback from customers.
For more on social media visit the links given below
Social media business who is doing it well
Social media networking and roi
Social media roi
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01/06/10 by Dragan Mestrovic | blogging, Content Creation Strategy, Get Found Online, inbound marketing, social media marketing | No Comments »
Internet business online is full of competition and there is very much need for your website to get found by customers to get back your sales. One good way to get found by customers online is through social media marketing which is one of the predominant marketing strategies that are in market now days.
To get our website in top pages of major search engines needs good number of links for our website. This makes our websie to be in top pages of search engines which allows them to get our products very easily.
6 ways to get found by customer online
Some of the methods which help us finding very easily are
1 Upgrading content in our website
Our website should meet the expectations and standards of our customers. It should be user friendly and needs constant up gradation. Load time of our pages should be quick and down time should be negligible. Title of our website and keywords are to be appropriate and customers should easily find our website in search engines with their keywords. Content in our website should be appropriate as per our niche.
2 Know contact information of customers
By knowing the information of your customers, we can constantly update them about the latest offers and promotions. Contact information can be achieved by developing lead capture pages for your business which are mostly used to capture customer information.
3 Providing Online service
This is another service which we can be provided to customers to resolve their queries regarding products. If it is not possible to reply immediately we can give our information to send a mail and we have to respond promptly. Comments page should be maintained to be open for the comments from your customers and visitors for your website. This can make a difference with your competitors.
4 Reviews of your website and products
By considering the reviews of the products along with the customers as well as staff makes the product improve more and earn more customers.
5 Enrolling our website in major search engines and social communities
It is important to get our website recognized in major search engines and social communities like twitter, face book etc. customers should reach us by Google maps learn more information about our website through online.
6 Constant Monitoring of your business and customers
By considering the growing trends in the market that is nothing but change in the tastes, preferences of the customers and watching what the other competitors of your business doing what type of strategies they are making to get found by may also show impact on the way found by the customers.
Learn more about getting recognized by customers online through these articles
Six ways for online retailers to use social media
Ways to get valuable feedback from your website visitors and customers
Six ways to become available online
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01/04/10 by Dragan Mestrovic | Get Found Online, inbound marketing, Off-Page SEO, On-Page SEO, social media marketing, Watch Your Competition | 3 Comments »
In this competitive Internet world, for any business organization profit maximization and customer satisfaction are the main motto of their business. With growing trends and advancements in the business, they follow different marketing strategies for promoting their products and reaching out for their customers. Likely, competition is also increasing among the organizations both domestically as well as globally. Hence there should be a steady watch on our competitors for improving standards of our business and retaining our customers. Effective analytical tools, SEO optimized tools are to be updated so that our website can be more competitive and provide good services for our customers.
4 Tips To Overcome Competition
Some of the tips to provide efficient business online and retain our customers from heavy competition are given below
- Emerging trends in business due to globalization Globalization has made globalized business at one place and made complete world as there globalized customers for there products hence now the competition is not only from there own country but also from the other countries by keeping this in mind many organizations are changing promotion strategies of there products. They are preparing plans to promote there products to meet the international standards for this they are taking help social media marketing sites and industrial media which comes under print and electronic media.
- Making service as invisible tools to your competitors. Because of the customers all over the world for the organizations and by the heavy competition from the other organizations , providing service to the customers is becoming an invisible tool for the organizations to meet their competitors and also for the promoting their products. By providing these services, organizations are meeting their targets and earning profits.
- Latest technology to overcome global competition. Technology adopting by the organizations plays an important role in facing competitors. Because of the development of technology in today’s world customers are getting attracted to latest products. Get them updated with our latest products using latest marketing strategies like lead capture pages, email marketing.
- Using Latest Marketing Strategies and Blog Advertising. Stay updated about the latest marketing strategies like Email marketing, viral marketing and select which marketing best suits for your business. One solutions to get new customers is blog advertising which can bring you new customers in even during healthy competition.
Tip of day to learn and watch about your competition Importance of studying your customer Why you need to send your competition a thank you card a good article
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12/30/09 by Dragan Mestrovic | Get Found Online, inbound marketing, social media, social media marketing | No Comments »
With the advent of Global Marketing, Internet marketing is emerging with new trends for business online and so there is very much necessity for your business to get found in social media. Most of the business organizations are making steps to develop business domestically and globally with the help of these Cheaper and Sophisticated Internet marketing strategies. Profit and Wealth maximization from your Internet business or website is only possible if you have sustained traffic to your blog. More over your website should also be user friendly and provides good user interface. Traffic to your business is essential even though you have provided quality products and top services for your customers. The best way to bring new visitors to your business is through Social Media Marketing.
Twitter, LinkedIn, Facebook, Flickr, Mixx, MySpace, Stumbleupon, Propeller and UTube are some of the examples of prominent social media marketing communities that provide huge traffic and targeted customers for your business. For your online business to sustain competition from your competitor business, it is very much necessary for your business to grab the latest social media marketing tools that provides you with a good recognition in social media.
Grab latest Social Media Marketing tools for your business
Social Media Marketing is one powerful way of communicating your business to surfers and targeted customers from Internet. A good website or a blog with appropriate keyword niche for your online business products grabs hundreds of customers daily through social media marketing. There are several ways to improve your business and new customers from Internet. Here are some of the tips which help you in improving your business from social media marketing.
- Always fill your complete profile along with your business details when submitting for social communities. Good profile should always have photo, your business url (URL of your website). Add attention grabbers when filling these profile information.
- Invite your friends to these social communities. This is important step in social media marketing as these social communities form a chain of friends which reciprocate in bringing new customers to your business. So new people get introduced to your online business.
- Share the latest multimedia business tools and features by installing them in your business website or blog. This brings new customers to your website.
- Always respond to queries from your customers or new members who join your social community. Good auto replies attracts customers and web surfers to visit your website more often which improves your chances for sale.
- Learn twitting in twitter and start getting tweets back. This is an important thing which people generally ignore during long run.
- Reply promptly to Direct Messages in Twitter, Facebook. These bring good traffic to your website.
Learn more about Social Media marketing and its advantages for your business from the links given below. Social Media Marketing tips Social Media Marketing Connects You Directly with Customers to Grow Your Business Social Media for Business – Who’s doing it Well & How
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