Archive for the ‘social media marketing’ Category

New Data Shows: Social Media Is Getting Results for B2B

Socialnomics social media roi 300x300 New Data Shows: Social Media Is Getting Results for B2BSuccessful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.

Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.

Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?

Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.

Recent data show that B2B marketers are very satisfied with the benefits of their social media marketing:

  • – Over 56% of B2B marketers acquired new business partnerships through social media, compared to 45% of B2C
  • – 60% of B2B marketers saw improved search rankings from their social efforts, compared to 50% of B2C
  • – 69% of B2B marketers are more able to gather marketplace insights from their social efforts, compared to 60% of B2C
  • – But B2C marketers are better when it comes to developing a loyal fan base (63% of B2C vs. 53% of B2B marketers)

 

Where are Marketers going in 2012?

LinkedIn

  • • 76% of B2B marketers will increase their use of LinkedIn
  • • 55% of B2C marketers will increase their use of LinkedIn

 

Blogging

  • • 71% of B2B marketers plan to invest more time in blogging
  • • 65% of B2C marketers plan to invest more time in blogging

 

Facebook

  • • 68% B2B marketers will increase their use of Facebook
  • • 76% B2C companies will increase their use of Facebook

 

 

Infographic: How Engaged is Your Brand?

brand marketing with social media infographic New Data Shows: Social Media Is Getting Results for B2B

The 2012 topics of interest for Marketers are:

Marketer B2B and B2C are mostly interested to learn more about ways on how to use Google+, LinkedIn and Twitter for Business.

Marketers are also interested on how to measure the effectiveness of social media, how to converting activities to sales and to learn the best social media tactics.

Do you have position your business for an open and authentic communication with your audience in blogs and social media yet?

inbound marketing assessment us New Data Shows: Social Media Is Getting Results for B2B

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3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant

Aiga restaurant inv 3 Reasons why to outsource Social Media and Inbound marketing for your RestaurantAll successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption.

For a restaurant to get new guests the audience needs to know that you exist and what you have to offer. So you need to get found!

When you operate or just start a restaurant it can make sense to use Groupon for the first six months to help boost your reach so more people learn about your restaurant. But when the first six month are over you need to have a holistic strategy prepared to attract new guests to your restaurant and keep the actual coming back.

But what if you do not have the time and the experience in house to do so? And which strategy should you use, which one brings the big bang for your marketing buck?

Inbound marketing has been the most successful Internet marketing strategies in recent years.

Many businesses from different industries are using inbound marketing since about ten years as it is highly productive for their business. This article will give you a few examples why restaurant businesses should outsource their marketing and advantages in doing so.

Inbound marketing has been the successful and cheapest marketing trends in online world now. Inbound marketing generated leads have a proven 62% lesser Cost per Lead (CPL) and an up to 55% higher conversion rate! It simply outperforms any other way of marketing like TV, Radio, Print Media, Mass mail, Trade shows, Pay per click, Cold calling, etc.

All major brands and thousands of small and mid size businesses have switched to these powerful marketing strategies. Inbound marketing needs expertise, dedication and commitment and companies can benefit by hiring a professional inbound marketing agency. It is beneficial for companies to outsource their marketing in order to concentrate more on their business and leave their marketing strategies for the experts in the field.

Infographic: Dining and Restaurant Reservation Trends

Business Social Media IG sm 3 Reasons why to outsource Social Media and Inbound marketing for your RestaurantAdvantages of Outsourcing Marketing for Restaurant

Restaurant business is popular though its wide opprotunites it offers. Hundreds of success stories show and prove how money can be made by operating a good restaurant. Chains like Burger Kind, KFC prove this. Also celebrities have discovered the restaurant business as a profitable way to make extra revenue.

With increasing competition, regular restaurants have also started their business online and taking reservations and orders. With many competitors creeping up, it is very much important for the restaurant owners to get themselves updated with the latest marketing trends online to stay out of the crowd.

1. Get found online through inbound marketing

Main requirement of restaurant industry is the word of mouth marketing and getting new customers. So it is important for the businesses in restaurant industry to concentrate on their competence and outsource the marketing it for the inbound marketing experts to lead new guests to their restaurant.

Main advantage of inbound marketing is to get found online at the start to the customers. By hiring marketing experts who use the latest social media marketing and analytical tools for analysis, companies need not worry about the fast changing marketing trends and strategies.

2. Marketing Experts help you in Social Media and Content Marketing

Social Media and content marketing through blogging have increased in popularity as consumers are increasingly looking online for reputable sources to spend their money. Content marketing is increasingly used by companies to get new customers to their business.

If we take an example, companies that blog get 55% more visitors to their business website. So it is very much important to use these types of marketing strategies to gain new customers for your restaurant as well.

Another important strategy that has been successful is the social media branding for  business and being active in social media. It is very much important to update your social media profiles regularly as search engines have started indexing your business social media content. This brings more prominence for your business in search engine marketing.

Not only search engines, your customers are also very much interested with the latest news, promotions and deals that are updated in your blog and social media.

To get potential leads and increase their prominence in market place, it is therefore useful to hire the marketing experts to do this job for restaurant industry.

3. Less Marketing Budgets and risk free business marketing strategy

Inbound marketing is the cheapest marketing strategy in the long term. It is easy to outsource your marketing by hiring an inbound marketing agency and build prominence on the web for your restaurant business.

By using various effective and creative marketing, inbound marketing agencies help to stay ahead of your competitors and get found online easily to potential customers.

Not only do the inbound marketing agencies help to do your marketing, they also help you to minimize your budgets on the long term.

 

Summary of what you get by executing a professional marketing strategy?

A. Save up to 62% of your marketing budget
B. Stand out of your competition
C. Generate a massive amount of leads
D. Get up to 55% higher lead conversion rates
E. Increase your customers and sales

These are some of examples on how you can benefit by outsourcing your restaurants marketing to a professional inbound marketing agency. Start your inbound marketing today and stay ahead of your competitors

Read also:

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How to Multiply Marketing results the Smart Way? Combine In and Outbound

inbound.marketing.ven  How to Multiply Marketing results the Smart Way? Combine In and OutboundWhen it comes to led generation than “nothing beats the inbound marketing strategy”!

Inbound marketing builds you trust before the sale. Means your audience learn about your business and your products before they are looking to buy from you and without pushing them.

This increases your chance they select your company when they are ready to purchase.

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: The Inbound Marketing Multiplier

Inbound Marketing Multiplier How to Multiply Marketing results the Smart Way? Combine In and Outbound

 

What do you get by executing a professional marketing strategy?

A. Save up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.

When you feel that you need help to execute this combined marketing strategy just let us know. Request a free custom quote today!

 

 

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Why CEOs and CMOs should join the Socialsphere

social media1 Why CEOs and CMOs should join the SocialsphereBRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively.

Social media is a great way to showcase a C level executive’s personality and to offer a more personal insight view. C level executives have great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

Five reasons for C level executive’s to engage:

  • 1. CEO participation in social media leads to improved brand image
  • 2. CEO participation in social media leads to better communication
  • 3. CEO activity on social networks influences employees’ faith in their company
  • 4. Employees trust a company more when the CEO and leadership team communicate via social media
  • 5. Buyers are more likely to buy from a company whose CEO uses social media

 

138098 Why CEOs and CMOs should join the Socialsphere

Financial services firm ING Direct Canada is known for its tweeting CEO, Peter Aceto.

Aceto says that using social media helps him gauge how employees and consumers view the company and its products:

“We saw it as a competitive advantage for us,” Aceto said. “There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it.”

C level executives have the great opportunity to become real “Trust Agents of their Brand” with very less effort and the rewards can be huge!

If C level executives are not willing to listen and to communicate in social media their audience will turn to their competition which is willing, for sure. When brands are not willing to listen and to learn it simply shows that they do not care about their buyers. And why should their buyers than care to spend their money with them?

Infographic: How Executives Are Using Social Media

executives using social media 300x282 Why CEOs and CMOs should join the SocialsphereClick the graphic to enlarge

Marketing takeaway for C level executives:

Start in social media with a Twitter account and begin your communication. It is not time consuming as a blog and video and can be managed from your blackberry on the fly. As simple as that!

 

Further resources:

 

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How to Decrease Ad Spending, Increase Lead Count and Conversion

Social media has become the most popular distribution channel, this is no secret. But still the most marketers rely on paid advertising nevertheless they can reach their audience in social media with no paid ads for a faction of the costs.

Advertising industry research firm Advertiser Perceptions found out that:

More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months.

135826 How to Decrease Ad Spending, Increase Lead Count and Conversion

The good news is that 62% of marketers say that social media is important to critical for their business. And the bad news is that 59% of them want to buy customer attention instead of earning it by a simultaneously decrease of cost per lead up to 62%.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign.

The most profitable method to gain customer attention in the long term is to offer something of value for the audience. Information which is remarkable and share worthy.

Smart content marketing has proven to be a great way to create brand awareness and to e most effective to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of content marketing are blogging, social media and video.

137927 How to Decrease Ad Spending, Increase Lead Count and Conversion

A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about the published content will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.

Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.

Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.

137928 How to Decrease Ad Spending, Increase Lead Count and Conversion

How can your business profit from this?

  • 1. Start a social media presence. Complete your profile there.
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
  • 6. Measure your activities.
  • 7. Improve your activities and repeat.

 

This can lower your cost per lead up to 62%, increase your lead conversion up to 55% and boost your revenue the smart way.

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How B2B Marketers Can do Social Media Lead Generation the Smart Way

Socialnomics social media roi 300x300 How B2B Marketers Can do Social Media Lead Generation the Smart WayAny B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Social media has proved in the past years that it can bring positive ROI when done right.

A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media.

Leveraging social media for branding and building awareness helps B2B companies.

4 Ways how companies can leverage social media:

  • • Increase brand awareness
  • • Humanize B2B companies
  • • Establish as thought leader
  • • Connecting with customers and prospects

 

An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation.

What sites, tactics and strategies are B2B marketers including in their social media outreach?

To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Furthermore they utilize social networks like Facebook, Twitter and YouTube also which are helping them to reach customers in new ways.

Some numbers about Social Media Lead Generation

“67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” “47% of companies who use Twitter report to have acquired new customer through it.”

Content marketing social media copywriting How B2B Marketers Can do Social Media Lead Generation the Smart WayOnline Marketing strategies like banner ads have been replaced through proven buyer persona oriented content creation which also brings better ROI than pay per click marketing (PPC).

A corporate blog has become the number one content marketing tool for companies. The importance of blogging is growing and people are adding nearly 3 million blogs per month. [Technorati 2011 State of the Blogosphere Report]

Studies show that companies who operate and update a corporate blog frequently have 55% more website visitors. From those companies 57% which operate a corporate blog report to have acquired new customers through their blog.

There is no question content marketing, corporate blogging connected with social media distribution is definitely a revenue driver for B2B companies.

Infographic: B2B Social Media on the Rise

b2b social media marketing infographic How B2B Marketers Can do Social Media Lead Generation the Smart Way

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How to Master Your Lead Generation Challenge with Social Media

social media business How to Master Your Lead Generation Challenge with Social MediaSocial Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.

Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.

Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.

In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

How can you profit from this trend?

  • 1. Start a social media presence. Complete your profile there
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
  • 6. Measure your activities
  • 7. Improve your activities and repeat

 

Read this article also: Get social to get found from your future customers

 

Infographic: Digital Marketing Budgets

digital marketing budget trends 2012 How to Master Your Lead Generation Challenge with Social Media

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Why Marketers should do Brand Massaging in Real-Time

branding 1 Why Marketers should do Brand Massaging in Real TimeIn the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging.

To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging.

Also it is not necessary anymore to wait for days, weeks or months to get an idea how brand messaging work and if the recent results are going into the right direction.

By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. Also they have the opportunity to refine their brand messaging in real time by carefully listening to their audience and offer buyer persona tailored information to make their brand outstanding.

This messaging can be improved online in real time and on daily base to lead the messaging towards the company goals.

Brand marketers need to move beyond campaign mode and post campaign measurement and take advantage of real time feedback and metrics on brand messaging performance.

The first question which marketers face to answer is: How far is the reach of my brand messaging?

To get an idea you need to know some metrics about social media and sharing.

  • LinkedIn
  • Each LinkedIn user has an average of 60 connection and messages there are shared on average 0.3 times.
  • Facebook
  • Each Facebook user has an average of 130 friends and messages there are shared on average 0.65 times.
  • Twitter
  • Each Twitter user has an average of 300 followers and messages there are shared on average 1.5 times.

 

Calculation example “Facebook”

When your company Facebook page has 1000 likes, it means your messages are visible on these 1000 peoples wall as well in the moment when they are published on yours.

We have learned that an average Facebook user has 130 friends.

Your potential brand message reach: 1000 (Likes) x 130 (each one of them) = 130,000 – 1000 (Likes) = 129,000 (possible additional people to see your brand message)

We have also learned that an average Facebook user shares a message on average about 0.65 times. This could increase your visibility to additionally 83,850 people. Your estimated brand messaging reach could be 212,850 people.

Infographic: How Engaged is Your Brand?

brand marketing with social media infographic Why Marketers should do Brand Massaging in Real Time

You can’t buy a good branding anymore you need to earn it day by day.

To earn reputation and a trustworthy brand to reach an increasing amount of people you need to offer valuable information – content there where your audience is around on the web and in social media. Remarkable and valuable content can be shared from people in the networks and travel on light speed around the globe.

On the web you are what you publish. What are you?

—David Meerman Scott

 

To take advantage of the real time opportunities the web and social media offer, you need to transform your marketing from static campaign mode to real time mode and make use of daily news, events and the social vibe your audience gives you as a feedback.

What do you think, did I missed something?

 

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An Easy Way to Reach One Fifth of the World with your Brand Message

Simply become active in Facebook!

SoMe Logo Resized e1282874591584 An Easy Way to Reach One Fifth of the World with your Brand MessageFacebook has about 830 million users worldwide which means it reaches one fifth of the global population.

Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014.

 

 

The top ten largest countries are:

  • 1. United States 155,886,800
  • 2. India 45,018,540
  • 3. Indonesia 43,521,320
  • 4. Brazil 42,199,700
  • 5. Mexico 33,599,040
  • 6. Turkey 31,526,380
  • 7. United Kingdom 30,484,380
  • 8. Philippines 27,718,720
  • 9. France 24,100,240
  • 10. Germany 23,251,880

 

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

Social media has proved in the past years that it can bring positive ROI when it’s done right.

Some successful business examples are Intrepid Travel, Easy Lunch Boxes, and SnapRetail just only to name some of them.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

 

Infographic: Small Business + Social Media Use

6a00e54fd9f05988330147e29c7061970b 800wi An Easy Way to Reach One Fifth of the World with your Brand Message

Engaging in dialogue with customers via social media has become an important part of successful companies.

Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.

A proven working strategy is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.

Studies show that companies which relying on online lead generation is two times more profitable than those who do not. Those companies achieve up to 62% lower costs per lead.

Get active and establish your outpost in social media today!

Seven steps to establish your brands social media outpost:

  • 1. Start a social media presence. Complete your profile there.
  •  2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
  • 6. Measure your activities.
  • 7. Improve your activities and repeat.

 

What do you think? How do you use social media?

Further Resources:

Facebook Helps Get One in Five People Worldwide Socializing on Online Networks

 

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Get Up to 40% Revenue Boost through Content Marketing

social media content strategy 225 Get Up to 40% Revenue Boost through Content MarketingStrategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.

The most popular ways of content marketing are blogging, social media and video.

Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.

Here are some facts about the power of blogging:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

In the next stages you should craft buyer persona oriented…

  • Press releases
  • Pictures
  • Whitepapers
  • EBooks
  • Video

 

These pieces of content you can distribute on sites like Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com.

Infographic: The Rise Of Content Marketing

Content Marketing Infographic1.png.scaled5001 Get Up to 40% Revenue Boost through Content Marketing

Case Study: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue


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Facebook CPC Rates could be an Indicator of Trust Level

SoMe Logo Resized e1282874591584 Facebook CPC Rates could be an Indicator of Trust Level

Today on eMarketer an article captured my attention:

An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.

It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.

 

137672 Facebook CPC Rates could be an Indicator of Trust Level

What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?

 

Infographic: Small Business Social Media

Small Business Social Media Infographic Facebook CPC Rates could be an Indicator of Trust Level

Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.

Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.

How can a business earn trust and decrease their ad spending in social media?

  • 1. Listen to your audience and contribute to the conversation if you have something valuable to say.
  • 2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
  • 3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
  • 4. Develop your products and services tailored for your audience.
  • 5. Measure all what you do and improve your doings.

 

These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.

Let me know what you think. Do you have similar experiences?

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How Private Air Charter can profit from Inbound Marketing

air partner air charter concerts How Private Air Charter can profit from Inbound Marketing Like market leading airlines, private air charter is in a very competitive business.

Private air charter companies need to be in front of their audience when they are looking if they want to increase business and revenue.

Private air charter companies need their audience to talk about them to spread the word about their brand.

As long their recent and future clients are talking about them, they have realistic chances to get seen, visited and to increase their business.

The challenge:

When a Google search is carried out for the search term “Private air charter” there is about 2,740,000 results.

private air charter search results on google How Private Air Charter can profit from Inbound Marketing Under these circumstances it is difficult for a private air charter company to get seen and noticed from their future customer amid of this massive amount of search results.

The solution is that a private air charter company has to stand out of their competition to attract clients like a magnet.

With the proven inbound marketing strategy a private air charter company can place them self in an unrivaled position against their competition!

When interested audience is looking for private air charter services and they go on the internet to Google, Yahoo and Bing for research. Customers also rely on recommendations from friends and business partners when they choose private air charter services. Customers go to their favorite social networks as Facebook, LinkedIn and Twitter to do their research there as well.

 

Three important questions you should ask yourself:

  • • Can your private air charter business be found on Google from potential customer when they are looking?
  • • Do you know what’s been talked about you or your competition online?
  • • Why should a customer fly with your private air charter company?
  • • Is your private air charter website an asset or a liability?

 

Marketing has changed and Private air charter business’ need to be where their audience is on the internet. The market leading airlines are!

Private air charter business’ need to utilize the Inbound Marketing strategy for their business to get found, to get leads and to increase their customers and revenue!

Inbound marketing strategy that focuses on getting found by customers when they research online for products and services a business offers.

With inbound marketing businesses earn their way to the customer, by publishing helpful and remarkable information on a blog, in social media and forums.

Inbound marketing includes Content Creation like Blogging, Social Media Communication, Lead Generation, Nurturing, Conversion and Closed-Loop Analysis.

Content marketing social media copywriting How Private Air Charter can profit from Inbound Marketing

Content creation

Content marketing has become a significant part of online marketing strategy. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

The most popular ways of content marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort.

We suggest to publish buyer persona oriented remarkable content. This can be achieved with a corporate blog.

  • • Studies show that companies who blog receives up to 55% more target traffic than companies who do not blog.
  • • Studies also show, the higher the volume of published blog posts the more the traffic increases.

 

Social Media Marketing

A company should also be active in social media like Facebook, LinkedIn, Twitter and hand picked niche networks Social media marketing has become a powerful tool to spread remarkable content to reach a wide audience.

For companies who engage in social media and show presence in these channels get in the position to open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.

New studies show that up to 65 percent of today’s customers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.

Infographic: How Airlines Have Taken Flight With Social Media

mashable infographic howairlineshavetakenflightwithsocialmedia1 How Private Air Charter can profit from Inbound Marketing

Lead Generation

Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have a 55% higher lead conversion rate than lead generated through traditional marketing strategies.

  • • Studies show that companies with 17+ landing pages increase their lead count disproportionately.

 

Lead Nurturing – Lead Conversion

Effective lead nurturing increases lead conversion by up to 55%. Which does not mean that lead nurturing consist of sales pitches. Moreover effective lead nurturing is also a communication process with the future customer in which the lead receives helpful and valuable information too.

This grows the trust and increases the chances that a customer flies with your private air charter when he is ready to do so, because he knows the source as a trusted and reputable one.

Closed-Loop Analysis

All marketing tasks need to be measured to ensure you are walking the right way. During this closed loop analysis you increase successful tasks measure, improve and repeat. This ensures a step by step quality increase and a gradually decrease of marketing costs up to 62%.

In a nutshell, inbound marketing:

  • A. saves your business up to 62% of the marketing budget
  • B. makes your private air charter business stand out of the competition
  • C. increase brand value and recognition
  • D. generate a massive amount of leads
  • E. gets you up to 55% higher lead conversion rates
  • F. increase customers and sales

 

Let me know what you think, did I miss anything?

 

Whitepaper: Inbound Marketing for Private Air Charter Companies

Whitepaper Inbound Marketing for Private Air Charter Companies How Private Air Charter can profit from Inbound Marketing pdf icon How Private Air Charter can profit from Inbound Marketing

Download the FREE whitepaper here.

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How to limit your business? Stay in Campaign-Only Mode!

spam can 300x268 How to limit your business? Stay in Campaign Only Mode!When I go through the online news I am focused on information about social media. Mostly when I see information about social media marketing they are attached to the word “campaign”. icon sad How to limit your business? Stay in Campaign Only Mode!

I wonder because everybody knows that communication in social media can’t be done as a campaign when it should be done successful. It should be authentic and ongoing to bring positive results.

But sadly for some people out there social media is still seen as some kind of marketing message blasting machine and not as a valuable source of connection and communication with recent and future customers.

Old fashioned marketing and PR agencies have jumped on the social media bandwagon and try to replicate their business from yesteryear to social media. This does not work. Why? The answer is very simple: They need to focus on what is important for the target audience and not what’s important for them (to sell more)!

Business which do not move forward, mentally and technologically have their enormous share on this invaluable marketing spam. They still think if they bother their target market long enough with old school marketing blasts than the target audience will buy some day. They also do not care about what their audience thinks what they like or dislike.

To get the attention from their target audience brands have to be interested what their audience is interested in. To learn what this might be needs brands to get connected and to communicate with them in social media “without try to sell anything”.

Do you know the old saying: Listen and learn!?

If brands are not willing to listen in social media their audience will turn to their competition which is willing to listen for sure. When brands are not willing to listen and to learn it simply shows that they do not care about their buyers. And why should their buyers than care to spend their money with them?

Infographic: Small Businesses Using Social Media

6a00e54fd9f05988330147e29c7061970b 800wi How to limit your business? Stay in Campaign Only Mode!

Recent studies show: People b2c and b2b expect brands to be actively listen and engage in social media, in real-time!

Brands should not trade a campaign against a holistic marketing strategy which also includes an authentic social media real-time communication. The “Campaign-Only Mode”does not work in real-time!

What brands also can do to improve their reputation is to care lesser about what they want and care more about what their buyers want, because this is the crucial point. This works only in real-time!

What do you think, did i miss something?

 

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How Inbound Marketing outperforms PPC the smart way

inbound marketing lead generation How Inbound Marketing outperforms PPC the smart way “Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com

The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.

 

B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.

Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.

Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!

When it comes to led generation than “nothing beats the inbound marketing strategy”!

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: Inbound Marketing on the rise

Inbound Marketing Rising Final2 How Inbound Marketing outperforms PPC the smart way

Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!

What do you think? Did I miss anything?

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Why to attract Generation Y who increasingly spending more money online

750173242 Why to attract Generation Y who increasingly spending more money onlineGeneration Y, young, digital-savvy consumers, are the 18- to 34-year-old age group which has grown up with internet and social media. They communicate about product and services with their friends on social networks. They read and write online reviews and are more likely to recommend products.

They have higher wages and are more likely to spend their money on luxury goods as well.

A survey done by American Express Business Insights find out that Generation Y increased their spending 31% in 2011 over 2010.

Famous brands have discovered this trend and are more active their where Generation Y is around on the web. This is about B2C.

 

But how about B2B and what can they use this information for?

As Gen. Y goes older they will get more influential jobs and positions in companies and this is what makes them interesting for a B2B approach.

For you if you are in B2B, you should follow the examples of the big consumer and luxury brands and establish your outposts on the web and in social media.

As those Gen. Y users actually do not have influential positions they are an interesting community for you and your human resources to get new talent for now. This also gives you the opportunity to play

You should build a strong network all over the coming years, establish your business as a trusted and reputable source and grow awareness for your B2B activities.

This will let you enough time to learn their interests and to learn their way life, so you can speak their language when it comes to do business with them. This knowledge and the existing connections will make you business much easier within the next twenty years.

Your today’s activities will be your investment in your businesses future. In the first step you improve your human resources and get in touch with talent where they are around on the web and in social media. And for second you learn a lot about their interests and what they appreciate and what they do not like.

Infographic: WHO ARE THE MILLENNIALS?

Understanding the millennials Why to attract Generation Y who increasingly spending more money online

Marketing takeaway tip: Improve you online presence by become active in social media. Start publishing valuable target content through a blog, video, eBooks, and whitepapers. Improve your website and make it a great marketing hub to communicate with your audience and to attract Gen. Y job seekers for your business.

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