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How B2B Marketers can Embrace Social Media

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An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies. 4 Ways how companies can leverage […]

inbound marketing

Why B2B should use Inbound Marketing to master Social Media a measureable way

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“According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.” Due to lack of resources, […]

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Social Media can be thread to your reputation

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Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers. Social media is a great way to grow brand awareness for the business and […]