In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively.
Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business.
Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. Their time is full stuffed with work and they do not sit behind a computer a whole day long. As they are mostly working their job and are with their employees and customers they are perfect to be reached by mobile devices as laptops and smart phones.
When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer.
As an increasing number of small business owners places importance on wireless communications and smart phones for their business this is the way to get in touch with them.
Infographic: Local Mobile Search
So what marketers need to do to reach small business owners with their brand massage?
1. Make your website mobile friendly. As small business owners love to use mobile devices like smart phones and tables, it makes sense to make it easier for them to consume your content
2. Adjust your email marketing, so it becomes and your email massage can be read on the fly. The most email communication is read from mobile devices
3. Become active in social media. As all known social media sites like Twitter, Facebook and LinkedIn have mobile Apps; you can reach small business owners there through your communication and attract them to your offers
4. Start to create and publish buyer persona “small business owners persona” oriented content on the web and in social media. This will increase your visibility and grow your trust
5. Respond friendly and professionally to every request, no matter if it comes publicly through social media or by email or support ticket.
BRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively.
Social media is a great way to showcase a C level executive’s personality and to offer a more personal insight view. C level executives have great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.
Five reasons for C level executive’s to engage:
1. CEO participation in social media leads to improved brand image
2. CEO participation in social media leads to better communication
3. CEO activity on social networks influences employees’ faith in their company
4. Employees trust a company more when the CEO and leadership team communicate via social media
5. Buyers are more likely to buy from a company whose CEO uses social media
Financial services firm ING Direct Canada is known for its tweeting CEO, Peter Aceto.
Aceto says that using social media helps him gauge how employees and consumers view the company and its products:
“We saw it as a competitive advantage for us,” Aceto said. “There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it.”
C level executives have the great opportunity to become real “Trust Agents of their Brand” with very less effort and the rewards can be huge!
If C level executives are not willing to listen and to communicate in social media their audience will turn to their competition which is willing, for sure. When brands are not willing to listen and to learn it simply shows that they do not care about their buyers. And why should their buyers than care to spend their money with them?
Infographic: How Executives Are Using Social Media
Click the graphic to enlarge
Marketing takeaway for C level executives:
Start in social media with a Twitter account and begin your communication. It is not time consuming as a blog and video and can be managed from your blackberry on the fly. As simple as that!
Today on eMarketer an article captured my attention:
An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.
It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.
What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?
Infographic: Small Business Social Media
Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.
Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.
How can a business earn trust and decrease their ad spending in social media?
1. Listen to your audience and contribute to the conversation if you have something valuable to say.
2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
4. Develop your products and services tailored for your audience.
5. Measure all what you do and improve your doings.
These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.
Let me know what you think. Do you have similar experiences?
To stay up to date, please subscribe to our RSSFeed
Tweet this on Twitter!
Free report: Get found and get leads the smart way.
When I go through the online news I am focused on information about social media. Mostly when I see information about social media marketing they are attached to the word “campaign”.
I wonder because everybody knows that communication in social media can’t be done as a campaign when it should be done successful. It should be authentic and ongoing to bring positive results.
But sadly for some people out there social media is still seen as some kind of marketing message blasting machine and not as a valuable source of connection and communication with recent and future customers.
Old fashioned marketing and PR agencies have jumped on the social media bandwagon and try to replicate their business from yesteryear to social media. This does not work. Why? The answer is very simple: They need to focus on what is important for the target audience and not what’s important for them (to sell more)!
Business which do not move forward, mentally and technologically have their enormous share on this invaluable marketing spam. They still think if they bother their target market long enough with old school marketing blasts than the target audience will buy some day. They also do not care about what their audience thinks what they like or dislike.
To get the attention from their target audience brands have to be interested what their audience is interested in. To learn what this might be needs brands to get connected and to communicate with them in social media “without try to sell anything”.
Do you know the old saying: Listen and learn!?
If brands are not willing to listen in social media their audience will turn to their competition which is willing to listen for sure. When brands are not willing to listen and to learn it simply shows that they do not care about their buyers. And why should their buyers than care to spend their money with them?
Infographic: Small Businesses Using Social Media
Recent studies show: People b2c and b2b expect brands to be actively listen and engage in social media, in real-time!
Brands should not trade a campaign against a holistic marketing strategy which also includes an authentic social media real-time communication. The “Campaign-Only Mode”does not work in real-time!
What brands also can do to improve their reputation is to care lesser about what they want and care more about what their buyers want, because this is the crucial point. This works only in real-time!
Generation Y, young, digital-savvy consumers, are the 18- to 34-year-old age group which has grown up with internet and social media. They communicate about product and services with their friends on social networks. They read and write online reviews and are more likely to recommend products.
They have higher wages and are more likely to spend their money on luxury goods as well.
A survey done by American Express Business Insights find out that Generation Y increased their spending 31% in 2011 over 2010.
Famous brands have discovered this trend and are more active their where Generation Y is around on the web. This is about B2C.
But how about B2B and what can they use this information for?
As Gen. Y goes older they will get more influential jobs and positions in companies and this is what makes them interesting for a B2B approach.
For you if you are in B2B, you should follow the examples of the big consumer and luxury brands and establish your outposts on the web and in social media.
As those Gen. Y users actually do not have influential positions they are an interesting community for you and your human resources to get new talent for now. This also gives you the opportunity to play
You should build a strong network all over the coming years, establish your business as a trusted and reputable source and grow awareness for your B2B activities.
This will let you enough time to learn their interests and to learn their way life, so you can speak their language when it comes to do business with them. This knowledge and the existing connections will make you business much easier within the next twenty years.
Your today’s activities will be your investment in your businesses future. In the first step you improve your human resources and get in touch with talent where they are around on the web and in social media. And for second you learn a lot about their interests and what they appreciate and what they do not like.
Infographic: WHO ARE THE MILLENNIALS?
Marketing takeaway tip: Improve you online presence by become active in social media. Start publishing valuable target content through a blog, video, eBooks, and whitepapers. Improve your website and make it a great marketing hub to communicate with your audience and to attract Gen. Y job seekers for your business.
In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.
Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.
This evolution of information technology also arrived to the B2B companies.
The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.
Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.
Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.
All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!
How can you and a B2B firm leverage this information above for your business?
1. Start a social media presence. Complete your profile there.
2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
In the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. Hundreds of thousands of businesses utilize eBay to get new customers and to make revenue.
But there is another side of eBay. Increasing fraud, increasing sales and listing fees and the decreasing image value of eBay.
But there is good news for businesses. Ebay is a traffic machine when it comes to target traffic. Moreover the eBay traffic is laser target.
How can you use eBay to lead a ton of laser target traffic to your business? Because this is the only way how you can profit from eBay in the long term, when you build your brand not theirs!
Here are eight easy steps how you can squeeze out eBay traffic and increase YOUR profits:
First: You should change your mind and not use eBay of your primary source of business. This decreases your sales and listing fees and focuses your audience to your website and the listed offers.
Second: When you are listing your offers on eBay you should ALLWAYS include your website and your blog URL in to your listing, so your audience get the chance to visit your website.
Third: Only list offers on eBay as special offers, do not list them in your website and shop at the same time, so the visitors can’t compare. Use eBay to introduce new products for a short time and then only offer them in your shop.
Fourth: Design your website and shop in greater marketing strategy in mind and build it as marketing hub to canalize your traffic to leads and your leads to sales.
Fifth: Build your own email list to keep your audience updated. Include a call to action to your audience to subscribe to your newsletter on your website, so you own your list.
Sixth: Setup a lead nurturing process to keep your audience informed, but do not bother them only with sales offers. This leads to higher unsubscribe rates.
Seventh: Start a corporate blog to open a two way conversation hub for your audience to build trust, position yourself as a credible source and to publish remarkable content.
Eighth: Start a facebook business page and add Facebook special, especially for your FB fans. Start a Twitter and add special offers for your Twitter followers.
These steps above ensure that you build your brand in the longer, drive a massive amount of traffic to your website, generate a ton of business leads and increase your revenue and sales and decrease your dependence of eBay and your eBay costs.
Did I miss something? Let me know what you think.
To stay up to date, please subscribe to our RSSFeed
Tweet this on Twitter!
Free report: Get found and get leads the smart way.
Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.
Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online.
Everything a company is communicating on the web and in social media can travel a far way and have an impact on the reputation of the brand.
On social media people are talking about your last blog article, your service, products, about you and your brand. With or without your involvement.
As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too.
For you it is important to know where you or your brand name has been mentioned so you can respond. Therefore your best strategy to keep a good reputation is also to be active where your target audience is talking about you. So you can respond professionally and show your opinion.
You should care about your online reputation as the web has a wider reach than small town gossip. Future business and future contacts will be influenced by what the people find about you on the web.
Your behavior on the web and what other say about you will affect your future for sure.
To keep a good reputation you need to take care of the WHAT, WHERE and the HOW.
WHAT do you publish on the web and in social media?
You should avoid do praise your products too much. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches.
WHERE do you publish your content?
Publish content topics where they belong and where they are appreciated. Therefore you need to listen carefully to your audience and give them the information they demand.
HOW do you communicate?
Always communicate in a professional and friendly way. Try to be helpful and show expertise and avoid sounding like schoolmasterly.
How you present yourself on the web can win you business and respect. To achieve this you should take the time to establish a good digital branding and biography.
Infographic: Reputation Management
–How do you protect your reputation on the web? Let me know what you think. I am looking forward to your comment.
When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to register more than ten million users.
Some observer had the opinion that a big exodus from Facebook to G+ will happen and maybe Facebook had the same in mind when they begun to close loopholes to expert contacts to Google+.
But this has not happen. Sure users which use Facebook are also on G+ now but no exodus took place.
The last estimations about the number of G+ users go in a range of 40 million and up. With its 750 million and daily growing base of global users Facebook does not need to be scared of G+ yet.
Imagine you went several years back and had the chance to register with Facebook when they had about 40 million users. Can you imagine how big your possible network could grow and how far would be your brands range globally?
This is your chance now to turn the wheel of time several years back and get into the game. Probably this will be your last chance to become part of massively growing social network for the next ten years. Position your business now, before you competitor does!
G+ actually offer personal profiles only but is also experimenting with company profiles similar as Facebook Pages.
The best thing what you can do as a business person or marketer is to register a personal profile with G+ which is now open for everybody and help your employees and coworkers to do the same.
G+ is ruled by the social networking rules too!
Build relationships and communicate in a professional and beneficial way to your Circles! This will help you to increase the number of connection and when the day has come that you can register your business page on G+ than you hopefully have a large and influential audience with which you maintain good relationships. This could jumpstart your G+ Business Page in a very powerful way.
To take action now can make huge a difference for your business. As G+ and social media are no secrets anymore, simply any business is tried to get a share of the cake.
Businesses that wait will be left behind and have to fight an uphill battle reach a reasonable position, but will never overtaking those who came first. That’s for sure!
Here are some simple tips for you to take advantage of G+ NOW!
1. Go to Google and register a G+.
2. Complete your profile and upload a personal picture.
3. Research who of your business partners and other connections is actually on G+ and invite them.
4. Place the G+ widget on your website and blog so your visitors can use this as an opportunity to connect with from there.
5. Look daily through your STREAM and see if you can contribute to your Circles news or if there are interesting information which you could share.
6. When some of your Circles comment your info than this are you weak up call to start the conversation. Ask some open question.
7. If you operate your own corporate or personal blog you could share your latest post in your STREAM.
And as you are waiting for the G+ Business Page to come you have the opportunity to get into G+, build your circles, expand your reach and set you and your business in advanced position. And this all with no pressure or any deadlines!
–How about you, how do use G+ actually? I am looking forward to your comment.
The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies.
With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience.
Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.
As blogging is a clear way of communication a business should be authentic and communicate in a human way to become successful with their blogging, content and social media marketing.
Businesses that blog expand their blogging engagement with the help of strategic social media engagement to spread their content and to step into a two way conversation with their audience. Studies show that 57% of companies who blog get customers through their blogging effort!
Blogging used with the power of social media sharing brings blog posts to a wide audience. This audience is interested in this kind of content as it is their primary source to research for products and services on the web.
“Reach” is the key factor which decides the success or failure of a corporate blog.
These days buyers’ research proffered on blogs and in social media to find products and services.
4 reasons to start a corporate blog:
Blogging companies get up to 55% more Traffic.
Blogging companies get up to 97% more Inbound Links.
Blogging companies get up to 434% more indexed pages in search engines.
Blogging companies get up to 25x times more business leads.
These numbers are good reasons for a business to consider blogging for content marketing!
Blogging is the basic way of content marketing. Which means it is very easy to start with reasonable marketing investment.
There is clear context between the number of published articles, website traffic and generated business leads. The more articles are published the more outposts are there to get found from future customers on the web.
To be successful with corporate blogging, increase reach, web traffic and leads it takes these points:
— Publish high quality articles, which are interesting and share worthy.
— Participate in social media and in top rank forums to gain larger exposure.
— Submit your blogs to blog directories and to top ranked Blog Search Engines.
— Offer free reports to visitors to increase their interest in your website.
There is no question that businesses who utilize blogging gain a massive competitive advantage against those who do not blog.
As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. Not taking the effort to monitor social media conversation can result in the risk of failing to engage with potential new and existing customers on the web!
How about your business?
Are you monitoring social media to know what conversation is going on about your company?
How do you monitor the web to know in real time what’s talked about your company, your products and your competition online?
No matter if you want to be a part of the conversation or not, conversation about your brand is happening on the web with or without your participation. But when you decide to become a part of the conversation this can offer tremendous opportunities to gain trust and credibility with your audience.
In social media people are talking and an average Facebook user has about 130 friends and they have an average of 130 friends and so on. Good news can spread fast in social media and reach new potential customers. Bad news spread faster.
You need to have a plan how to interact with you audience in good and bad times. You also need to listen and to know what is talked about your brand on the web.
To know what people are talking about gives you the opportunity to jump in to the discussion and explain your point of view. Another underestimated opportunity of listening online is, you get deep insides of your target audiences needs.
In other words they tell you what and which kind of product they deserve and what they are willing to pay for. So you can offer special tailored solutions to your audience and increase business and revenue, only by listening – monitoring.
The customer honors companies which show that they care about their needs and which are willing to communicate.
The ability to know what’s going on and to communicate in real time with the target audience is a powerful credibility builder and supports your branding online.
By knowing what your target audience is thinking and deserving from you sets you in a powerful competitive position. You save time and money for research and you can bring custom tailored products and services to your audience much faster than your competition!
What do you think? Are these above good reasons to start listening – monitoring social media and the web?
To start monitor what’s been talked about your business you can use some free tools:
Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.
Effective social media monitoring starts with a dashboard.
A good way to build a dashboard is Google Reader. The only thing you need is to subscribe to the RSS feeds of blogs and news sites related to your business and industry, Twitter, Flickr, YouTube and you got all at one place. If something comes up which mention your brand or any other interesting news than it appears on your dashboard.
How do you monitor the web and social media? How are your experiences in social media conversation with your customers?
Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time?
Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group?
Today I got some updates from my LinkedIn Groups I am participating and one group is about venture capital.
Especially in venture capital groups are many people who offer financing and in the past I often have posted the question “does anybody get any investment for their business” there?
The people who answered stated that they even did not get any response from those “Business Angels” when trying to reach them. Seems not to be a vlauble source for anything.
How do you find Social Media Groups which are usable for your business?
First of all, potential clients can be everywhere! And the best way to attract attention for your business is to be part of the conversation and to publish share worthy content!
Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen.
If you are a member of a group where not much conversation is happen than look further and leave this group.
There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen!
Check how many members are in a group. The more the better. Look out for groups of about 300+ participants.
Register with this group and listen to the conversation. If you have something valuable to contribute than do your statement.
If the group you are member of is not very active, than look out for more active groups, where you can increase your visibility and leave this one.
During the time you will learn which social media groups are valuable for your business and which are not. Simply invest your valuable time there where you get the most out of it.
What are your experiences with social media groups? How do you choose your groups?
To stay up to date, please subscribe to our RSSFeed
USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) High School is encouraging social media Facebook, Twitter and YouTube use for educational purposes in his classrooms to communicate with students and parents. Furthermore the teachers encourage students to communicate with their cell phones mobile learning devices.
What does this mean for businesses today and in the future?
There is a generation coming which is mostly communicating over social media like Facebook, Twitter and YouTube. They are savvy with blogs, mobile devices and video. This generation is growing up with these tools and businesses who want to stay visible to those potential customers and job candidates need to be there where they are and communicate on those platforms and devices to reach them.
Businesses should rethink their social media mind set and allow the use of these tools on their workplaces for business purposes. Otherwise the chances are good that they lose relation to their target audience and their associates.
Some facts from recent studies for your business to consider before your think of prohibiting the use in your company:
• 79% of adults are using the internet.
• People are about three hours on social media from their mobile devices, compared with one hour from their PC.
• 78% of buyers are researching products and services online before they buy.
• About one third of consumers are online for three hours or more daily.
• People spent three times more time on social media and blogs then on email!
• Companies who blog get 55% more visitors to their websites!
• 57% of companies who blog have acquired new customers through their blog.
• 67% of the B2C and 41% of the B2B companies reported that they got new customers through Facebook.
• 42% of companies reported to customers through Twitter.
Companies like Coca Cola, Dell, Zappos and thousands of small business show every day how to utilize social media to stay in touch with their customers.
Sociel media is no fad. Companies report success stories and provable profit of social media every day.
Those companies who utilize social media are more successful on average than companies who do not. Companies like Groupon, who depend very strong on social media for their coupon business and Zappos actually evolved with social media. Dell was one of the first Top Companies which reported a profit from their Twitter marketing!
For Companies listed on the stock exchange this can also reflect in a better share price. There are studies who show a correlation between the capability of communicate in social media and the share price.
To prohibit the use of social media on workplaces means prohibit to communicate where 700 million people are communication on Facebook and on Twitter (100 million+) makes the same sense as to prohibit the use of the telephone in the office.
Businesses should carefully study this evolution of communication and take their part to not get left behind and vanish in the dust of all naysayers!
Businesses should embrace social media and allow use on workplace. Your associates use social media on their workplaces from their mobile devices anyway.
Marketing Takeaway Tip: Start to engage with your audience on Facebook and Twitter. Show your associates that you trust them and figure out how to be on social media to profit from it. Integrate your associates to formulate a strategy ask them for advice to profit together from social media.
To stay up to date, please subscribe to our RSSFeed
With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media.
With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly!
Sales and customer support can profit greatly from this feature as sales can interact directly and personally with a potential customer no matter where on the planet this potential customer is located.
For support we have a good situation as well as the support staff can show a personal and human company picture when they chat directly on Facebook to their customer to help them to solve their problems.
Yes, sure there are GTalk and Skype, but when your audience is on Facebook at this moment when they want to buy, have a question or need your help to solve a problem than you can catch this opportunity of the Facebook Video Calling feature to get in touch with them instantly!
How do you go to use the Facebook Video Calling feature to interact with your target audience on Facebook is up on you!
Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business.
Trust and respect comes before the sale.
When people trust and respect you they are more willing to listen what you have to say. This makes it easier to publish remarkable content to them which leads them to optimized landing pages where they can register as a lead to later follow up and to business with them!
Remarkable, helpful, interesting and problem solving content is also the magnet to attract your buyer personas to achieve those above goals, trust and respect!
Here are some points you should take care and to cultivate and to improve to gain trust and respect from your audience:
Be communicative – Don’t pitch your audience and be more communicative. Be helpful and try to assist where ever you can.
This does not mean you should give away your services for free, but you could do a corporate blog where you can publish tips and tricks with helpful insights for your audience. Ask for comments and encourage your buyer personas to give you their honest opinion. So you start a two way conversation and you get the attention of the right prospects.
Respect your buyer personas – If your buyer personas do not know so much about the topics you cover, this does not mean they are dump!
More over it means you have the chance to educate them and to show the possible solutions for their problems. To get popularity as a problem solver is half the way to gain more business. So don’t be arrogant and push away people who might have silly questions. Because there are no silly questions at all, but there are dump answers. Take the chance to show you self fro you best side and be resource not a critic!
When you are open minded, helpful and show respect to your audience you will get this back from the people you deal with. You will gain a valuable position as a trustworthy and competent source within your industry.
To stay up to date, please subscribe to our RSSFeed
The inBlurbs Inbound Internet Marketing blog covers all of
inbound marketing - SEO, Blogging, Social Media, Landing
Pages, Lead Generation and Analytics.
In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively.
