Archive for the ‘Trust Agents’ Category

How to Effectively Launch Your Business or Product in a Foreign Market

B2B Marketing How to Effectively Launch Your Business or Product in a Foreign MarketHave you set your sights on expanding your brand to overseas markets? In today’s global economy, going international is a smart move.

It’s also one that needs some careful planning to get the best return on your investment. Foreign markets involve not only different languages but different cultures. That sure-fire strategy for your home market won’t always win customers overseas. In fact, in this world of social media, getting it wrong can be a business disaster.

Let’s take a look at some things you can do to make your international launch a success – and what went wrong when others failed to pay them enough attention.

Look Before You Leap

There’s no such thing as too much research for an overseas marketing campaign. Your target demographic in a foreign market might appear similar to your home one, but could have very different buying habits. For example, in Russia 65% of consumer electronics were bought at a physical store, according to a 2012 Accenture study. Japan and China showed a similar preference. On the other hand, in Germany only 36% were purchased in this way.

The more research you can do into the habits and mindset of consumers in a particular country, the better informed you will be. On the other hand, even the best ideas can fall flat if the marketing campaign doesn’t appeal to your potential clients or customers. British supermarket giant Tesco discovered this when launching as ‘Fresh & Easy’ in the US. The supermarket spared no expense on a social media campaign, but failed to take into account the importance of TV, radio and print advertising. From the design of its stores, to its self-pay checkouts, the stores failed to meet American shoppers’ expectations.

Language Matters

Tesco’s example shows the difficulties that exist even with markets that share a common language. Bring a foreign language into the equation and overseas marketing can turn into a minefield.

The more care you give to the translation of your campaign, the better your chance of avoiding the dangers. Pay attention not only to translating the actual words but to phrasing them in ways that make sense to native speakers. Professional translators can help you to use appropriate idioms as well as find the right tone. Just as importantly, they can help you to sidestep slang or crude terms that wouldn’t be immediately obvious to an outsider.

Fail to spot these and you can end up with the same problem that Mazda had with the Laputa. The minivan’s name sounds like a term for a prostitute to speakers of Latin languages and had to be renamed in Chile. Clairol also ended up creating the wrong impression when launching its hair curling iron, the Mist Stick, in Germany. Not only does Mist mean manure, but when used with stick sounds like the insult “Miststück” (similar to ‘bitch’ and definitely not the best choice for a women’s product).

Cross the Cultural Divide

Culture is more than religion or festivals, it’s a whole way of living. It can influence everything from product branding to the formality of language used in marketing. The greater the cultural differences between your target country and your home country, the more carefully you will need to adapt your campaign. Those who neglect to do this risk coming across as insensitive or ignorant. It only takes a single cultural faux pas to undo months of good work, destroying trust in your business.

Most of us know that certain animals hold religious taboos, or that some hand gestures change their meaning from one country to another. Other cultural symbolism can be less obvious, such as the associations with certain numbers or colors. Take time to find these out beforehand if you don’t want a marketing disaster on your hands. This is exactly what happened to Pepsi in Southeast Asia when they rebranded their dark blue vending machines. The pale blue they chose was associated in the region with death, with the unfortunate result that their regional sales died too.

A Tourism Australia campaign is a good example illustrating the fine line between what’s culturally acceptable and what isn’t. Its tagline, ‘Where the bloody hell are you?’ combined with beer references hit the wrong note in several countries. The down-to-earth Australian hospitality they thought they were offering to overseas tourists came over as boorish and hard drinking.

There’s simply no substitute for local knowledge when launching in a foreign market. Even though some of the biggest companies have found this out the hard way, you don’t have to follow in their footsteps. Instead, arm yourself with the benefit of research and insider knowledge and you’ll be well-prepared to win friends and customers worldwide.

About the author:

Christian lingo24 How to Effectively Launch Your Business or Product in a Foreign MarketChristian Arno is the founder of Lingo24, Inc., one of the world’s fastest growing translation services. Launched in 2001, Lingo24 now has over 180 employees spanning four continents and clients in over sixty countries. In the past twelve months, they have translated over 60 million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Christian on Twitter: @l24ca. Cont@ct Christian here.

 

 

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The REAL ESTATE market + VIDEO

Video Camera The REAL ESTATE market + VIDEO Global Purveyors + Marketers in the Real Estate realm are plentiful on the Internet. They market avidly on the Internet + on the Social Media sites

So what sets them apart ?

I would say the key factor in attracting Buyers on the Internet, is in the Marketing Techniques + Strategies they use + implement. Being one step ahead of the pack is key, as well as being up to speed with all that Technology has to offer

In addition, they should also be aware of where things are headed

And where are things headed ? VIDEO + MOBILE – It’s that simple !

Facts :

· Google loves Video !
· Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
· Internet Video traffic is now 40% of consumer internet
· People retain 10% of what they hear, but 50% of what they see
· Video is the single, most effective form of Communication
· Additional creative marketing platforms are constantly being sought
· ‘Old school’ marketing is no longer effective

Let’s look at two effective marketing tools the Real Estate market would do well to consider implementing in their marketing mix -

A VIDEO CONFERENCING / WEBINARS :

What is a Video Conference / Webinar ?

1. This online technology is often misunderstood by ‘newbies’ to technology, as it is called by many names – a Video Conference, a Web Conference, an Online Video Meeting or a Webinar – The are all the same thing

2. Simply put, it is an highly effective, browser based, simple to use virtual Video Meeting Room, where, at the click of a button with a link, you are able to host large or small online meetings with people locally or globally, to connect, communicate and collaborate

3. Many have not yet fully embraced the power of this technology, perhaps for fear of losing ‘the personal’ touch or the ‘face to face’ meeting scenario. However, we cannot stop progress and this is where things are headed if you want to see it

The Benefits of using Video Conferencing

1. This technology could be perceived as an adjunct marketing platform, or an additional marketing tool to what is already in place

2. The marketplace has become global and this technology enables purveyors to go global with ease

3. ‘Going green’ is what the world is advocating + what better way to save on time, energy, airfares, hotel accommodation, increase productivity and ultimately save money, than by hosting meetings, trainings, launches etc online

4. Access to Online Video Meetings is now available on most ‘smart phones’, Pads + Iphones, so meetings + negotiations can conveniently be held from a coffee shop, the beach – What a bonus !

5. Some are saying it is the ‘new’ Business Card

General features of Video Conferencing :

1. Showcase, Attract + drive more people to your business
2. Share Powerpoint presentations, Ideas, Videos, Photos, your Desktop
3. Show Websites
4. Review Contracts or Documents in a safe and secure environment
5. Use the White boarding feature, with interactive tools, like drawing + highlighting, to make it simpler for your attendees to collaborate with you

Creative Uses of Video Conferencing

1. Webinar Series
Develop a series of Webinars pertinent to your industry over a number of weeks, with content relevant to your clients or prospects. In this space, you can educate and demonstrate the value of your products or services. Specialist Guest Speakers always add value

2.Announcements, New Mandates or Property Developments
Using this technology as a broadcasting platform, invite your contacts, industry analysts, clients + prospects. Elevate the level of conversation by inviting specialists in your audience to answer questions + provide input

3.Guest Speakers
People perceive you differently when they know where you are coming from – let’s look at one example

o Reducing your carbon footprint

Attract people by hosting a Video Conference, selecting a relevant + current ’green’ subject matter, with the added attraction of a Guest Speaker, who should be a well-known expert or specialist in that particular field. Your Guest Speaker will – in their own right add value + easily attract a large audience – Everyone benefits

Now let us look at the second effective OnLine Marketing Tool

B Vmail – The new Email

Extraordinary results can be achieved using this technology. Video Email can change the world + the way we communicate Vmail by Vmail

1. People retain 10% of what they hear, but 50% of what they see
2. Video is the single, most effective form of communication
3. Additional creative marketing platforms are constantly being sought
4. ‘Old school’ marketing is no longer effective
5. People spend 8 seconds reading a static text email, but retain 85% of what they see in a Video
6. Static text emails are easy to ignore, and at their best give a customer only the vaguest notion of what your business really values
7. People simply don’t have the time today to read screeds of text and barely get past the third line, before deleting, without ever grasping the gist of the message that is trying to be conveyed

So what is a Vmail ?

· It is simple to use, online, browser based technology, which enables you to create your own personal Vmails
· Most technology platforms allow 20 minutes of talktime, which is more than adequate to impart your message
· Additional videos may also be uploaded into the Vmail
· No software downloads are necessary
· VMail opens on the Internet at the click of a button
· Most Vmail purveyors allow full integration with the social networks to share on YouTube, Facebook, etc

Creative uses of Vmail

1. Develop professional VIDEOS on virtual tours of all your mandates + developments – Make this ongoing – It’s powerful
2. Prospects get to see + get a feel of what you have on offer
3. Integrate your various Videos into Vmails + include your virtual tours + send to your select niche markets – This will give you the edge

Why use Video Email ?

VMail –
1. Is the new Email !
2. Is the future + where things are headed
3. Goes hand in hand with Online Video Meetings
4. Is Different, more Powerful, Personal, Effective +Creative
5. Has more Impact + grabs the Customer’s Attention
6. Enables you to literally look into your contact’s eyes + develop a relationship with that person, engaging them on a level that is simply not possible with a static text email
7. Enables voice resonance on a subliminal level
8. Can replace static text emails, which are easy to ignore and, at their best, give a customer only the vaguest notion of what your business or craft really values

Vmail USES are endless :
Vmail can be used for – All aspects of Business, Product launches, Company Profiles, Product or Service info, Invitations, Responses, Announcements, Special Occasions

Creating a Vmail is simple+ great fun !
1. Using a Webcam or Video Camera, record your message
2. Incorporate your own marketing Videos or appropriate Video content from YouTube or other
3. Use the Template feature available in most Vmail systems –
o Most Vmail systems will allow you to create your own personal template, using your own art or photos, or
o Choose a template from 100’s of designs available with most systems
4. Most VMail systems will automatically add your contact information
5. You can also add images or hyperlinks to other websites
6. Use a Contact Manager, available in most Vmail systems, to manage all your Contacts –
o Import all your contacts from your phone, email and PC into one spot
o Organize your Contacts alphabetically or in Groups
o Select + send to any number of your contacts using a Contact Manager
7. Use the campaign scheduling feature, if available in your selected system, to send right away, or schedule for a time + date in the future

The future is here – Embrace it !

 

1cdc3d1 The REAL ESTATE market + VIDEO Heather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR.  She enjoys creative writing, singing at functions and is a self-taught artist.

 

Get in touch with heather :

 

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Can LIFE + BUSINESS COACHES survive in these economic climes ?

coaching mentoring Can LIFE + BUSINESS COACHES survive in these economic climes ? Life + Business Coaches are a dime a dozen on the Internet. Times are tough globally. The economic meltdown is a reality for many.

Many companies are tightening their belts + Coaches are a luxury to maintain + engage. Many organizations are in ‘rethink’ mode

I wonder –

· How many Life + Business Coaches are really bringing in the business + putting food on the table in the present economic climate ?
· Are people as likely to solicit the services of a Life or Business Coach at this time ?
· Are Life + Business Coaches an essential service in these economic times ?

Choosing NOT to be a preacher of doom + gloom is a tough act to follow right now –

· We are living in a fragile world
· No one knows what’s around the next corner – war, strikes, killings, violence, business closures, job losses, home foreclosures, a time of uncertainty + fear ?
· What are the answers really – where does one run to in a time of strife, chaos + not knowing ?

I would say this is the perfect time for People + Business to solicit the service of Life + Business Coaches, but at the right price of course !

Having said that, Coaches need to take a long hard look at their marketing etc costs + how best to serve their Clients in the most cost effective way ?

So what are the answers ?

1. ‘GOING GREEN’ – Moving away from hosting live ‘face to face’ Workshops/Training/Coaching at specific venues + hosting meetings online
· With the advent of web conferencing, coaching can now be done 100% online from the ‘home office’ to easily reach a worldwide audience of potential + existing clients
· Going this route, they save on time, energy, airfares, venues, hotel accommodation – ultimately saving money themselves, which they can pass on to their clients

Life + Business Coaches need to –

2. Really up their game in terms of the marketing tools they use to attract, capture + maintain new Clients ?
3. Have Hope for a successful Career + Business, to enable Thriving + Surviving in this global economy
4. Explore all other positive cost cutting possibilities for themselves + their Business + to pass this on to their Clients
5. Get really Specific in their marketing approach
6. Think hard about speaking Generically to everyone, as trying to appeal to everyone doesn’t cut it anymore
7. Be highly Targeted in their marketing to people with problems

So where are things headed ?
· MOBILE + VIDEO + Marketing on the Social networking sites – It’s that simple !

Doing the ‘green thing’ + integrating a Video communications suite, such as Video Email and Video Conferencing/Webinars is highly recommended + can be accessed on most Pads, Android + select Smartphones

Facts :
· Google loves Video !
· Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
· Internet Video traffic is now 40% of consumer internet
· People retain 10% of what they hear, but 50% of what they see
· Video is the single, most effective form of communication
· Additional creative marketing platforms are constantly being sought
· ‘Old school’ marketing is no longer effective

 

1cdc3d1 Can LIFE + BUSINESS COACHES survive in these economic climes ? Heather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR.  She enjoys creative writing, singing at functions and is a self-taught artist.

 

Get in touch with heather :

 

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The Medical fraternity + Video Conferencing

healthcare video conferencing solutions The Medical fraternity + Video Conferencing Video/Web Conferencing can significantly affect the quality + availablity of Healthcare globally, enabling many positive outcomes.

More + more institutions worldwide are realizing + embracing the value of utilizing this technology, which is now becoming more easily accessible as Mobile + access to the Internet continues to grow across the globe.

Timing + the effectiveness of the initial response is crucial in assuring a positive outcome for patients.

Video Conferencing is playing a major role today  :

 

SAVING LIVES + Money  :

  1. Where Specialists are in short supply, they can be tapped into remotely, administering a diagnosis + recommending emergency, life-saving treatment at significant cost savings
  1. Emergency Medical Personnel in ambulances with access to the internet in their vehicles, can use this technology while on the road to communicate with specialists/doctors/their destination hospital or other facility, giving them prior warning as to the prognosis + status quo
  1. Healthcare institutions can provide patients with access to Global Specialists, enabling an improved level of care + patient outcome, by for example, creating a central monitoring station to link up with all other institutions in their network
  1. Rural areas with access to the internet, can also use this technology for diagnostic + other purposes, saving lives + making more efficient use of health care money, where funding is limited
  1. Reduce the need to transfer patients + thus retaining revenue for that institution

 

TRAINING :

It has always been a logistical nightmare to train staff in this industry, as most work different shifts + there exists the crucial need to keep stations staffed at all times. Web Conferencing is proving an ideal solution for staff to receive ongoing training without leaving their posts –

  1. Recruiting top Physicians + Specialists. Web Conferencing, has proven to be an important element in recruiting Physicians + Specialists globally
  1. Recruiting + Training Nurses. Video conferencing helps address the nursing shortage in many hospitals by enabling them to recruit globally
  1. General Staff training in the medical fraternity. New employees can be trained across multiple locations.  In addition, new information can be presented to several locations in a single session
  1. Emergency Medical Personnel – can also be trained across multiple locations
  1. Reduction of meeting overload.  Conducting regular scheduled management + staff meetings makes it easier for staff to attend, saving time, reducing travel costs + thereby increasing patient care + staff productivity
  1. Going Green’   Reducing the amount of travel, cost of accommodation, etc saves time + ultimately money, increasing staff productivity + thereby addresses the associated carbon footprint

 

FEEDBACK from Doctors/Specialists :

Doctors/Specialists can host live Video feedback sessions, sharing final x-rays + conduct Q + A sessions, so that nurses + paramedics can see the diagnoses + outcomes of the patients under their care + learn lessons for future responses, especially bone fractures, spinal injuries + trauma.

 

MOBILE :

Most Web Conferences can now also be accessed on Pads, Android + select Smartphones

Infographic: Mobile Cloud

mobile cloud infographic The Medical fraternity + Video Conferencing

 

1cdc3d1 The Medical fraternity + Video Conferencing Heather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR.  She enjoys creative writing, singing at functions and is a self-taught artist.

 

Get in touch with heather :

 

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How B2B Marketers can connect to Small Business Owners

local mobile marketing How B2B Marketers can connect to Small Business OwnersIn March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively.

Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business.

Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. Their time is full stuffed with work and they do not sit behind a computer a whole day long. As they are mostly working their job and are with their employees and customers they are perfect to be reached by mobile devices as laptops and smart phones.

When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer.

As an increasing number of small business owners places importance on wireless communications and smart phones for their business this is the way to get in touch with them.

 

Infographic: Local Mobile Search

LocalMobileSearch resized 600 How B2B Marketers can connect to Small Business Owners

 

So what marketers need to do to reach small business owners with their brand massage?

  • 1. Make your website mobile friendly. As small business owners love to use mobile devices like smart phones and tables, it makes sense to make it easier for them to consume your content
  • 2. Adjust your email marketing, so it becomes and your email massage can be read on the fly. The most email communication is read from mobile devices
  • 3. Become active in social media. As all known social media sites like Twitter, Facebook and LinkedIn have mobile Apps; you can reach small business owners there through your communication and attract them to your offers
  • 4. Start to create and publish buyer persona “small business owners persona” oriented content on the web and in social media. This will increase your visibility and grow your trust
  • 5. Respond friendly and professionally to every request, no matter if it comes publicly through social media or by email or support ticket.

 

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Why CEOs and CMOs should join the Socialsphere

social media1 Why CEOs and CMOs should join the SocialsphereBRANDfog found out that consumers and employees regard company leaders who engage on social media platforms positively.

Social media is a great way to showcase a C level executive’s personality and to offer a more personal insight view. C level executives have great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

Five reasons for C level executive’s to engage:

  • 1. CEO participation in social media leads to improved brand image
  • 2. CEO participation in social media leads to better communication
  • 3. CEO activity on social networks influences employees’ faith in their company
  • 4. Employees trust a company more when the CEO and leadership team communicate via social media
  • 5. Buyers are more likely to buy from a company whose CEO uses social media

 

138098 Why CEOs and CMOs should join the Socialsphere

Financial services firm ING Direct Canada is known for its tweeting CEO, Peter Aceto.

Aceto says that using social media helps him gauge how employees and consumers view the company and its products:

“We saw it as a competitive advantage for us,” Aceto said. “There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it.”

C level executives have the great opportunity to become real “Trust Agents of their Brand” with very less effort and the rewards can be huge!

If C level executives are not willing to listen and to communicate in social media their audience will turn to their competition which is willing, for sure. When brands are not willing to listen and to learn it simply shows that they do not care about their buyers. And why should their buyers than care to spend their money with them?

Infographic: How Executives Are Using Social Media

executives using social media 300x282 Why CEOs and CMOs should join the SocialsphereClick the graphic to enlarge

Marketing takeaway for C level executives:

Start in social media with a Twitter account and begin your communication. It is not time consuming as a blog and video and can be managed from your blackberry on the fly. As simple as that!

 

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Facebook CPC Rates could be an Indicator of Trust Level

SoMe Logo Resized e1282874591584 Facebook CPC Rates could be an Indicator of Trust Level

Today on eMarketer an article captured my attention:

An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.

It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.

 

137672 Facebook CPC Rates could be an Indicator of Trust Level

What does it mean, when an industry needs to pay more than another to get attention and does not get the click trough rates on the end of the day too?

 

Infographic: Small Business Social Media

Small Business Social Media Infographic Facebook CPC Rates could be an Indicator of Trust Level

Social media is about conversation and about trust. Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook.

Every business who engages in social media needs to understand that trust can’t be bought there. They need to earn it step by step, day by day and year by year.

How can a business earn trust and decrease their ad spending in social media?

  • 1. Listen to your audience and contribute to the conversation if you have something valuable to say.
  • 2. Develop buyer persona oriented and remarkable content and publish it online and share it in social media. Ask your audience for their opinion about the published content and listen carefully.
  • 3. Us the unfiltered social media feedback to improve your service, support your product and your communication.
  • 4. Develop your products and services tailored for your audience.
  • 5. Measure all what you do and improve your doings.

 

These above points can earn you trust reputation and respect from your audience. Moreover it can improve your revenue significantly.

Let me know what you think. Do you have similar experiences?

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How to limit your business? Stay in Campaign-Only Mode!

spam can 300x268 How to limit your business? Stay in Campaign Only Mode!When I go through the online news I am focused on information about social media. Mostly when I see information about social media marketing they are attached to the word “campaign”. icon sad How to limit your business? Stay in Campaign Only Mode!

I wonder because everybody knows that communication in social media can’t be done as a campaign when it should be done successful. It should be authentic and ongoing to bring positive results.

But sadly for some people out there social media is still seen as some kind of marketing message blasting machine and not as a valuable source of connection and communication with recent and future customers.

Old fashioned marketing and PR agencies have jumped on the social media bandwagon and try to replicate their business from yesteryear to social media. This does not work. Why? The answer is very simple: They need to focus on what is important for the target audience and not what’s important for them (to sell more)!

Business which do not move forward, mentally and technologically have their enormous share on this invaluable marketing spam. They still think if they bother their target market long enough with old school marketing blasts than the target audience will buy some day. They also do not care about what their audience thinks what they like or dislike.

To get the attention from their target audience brands have to be interested what their audience is interested in. To learn what this might be needs brands to get connected and to communicate with them in social media “without try to sell anything”.

Do you know the old saying: Listen and learn!?

If brands are not willing to listen in social media their audience will turn to their competition which is willing to listen for sure. When brands are not willing to listen and to learn it simply shows that they do not care about their buyers. And why should their buyers than care to spend their money with them?

Infographic: Small Businesses Using Social Media

6a00e54fd9f05988330147e29c7061970b 800wi How to limit your business? Stay in Campaign Only Mode!

Recent studies show: People b2c and b2b expect brands to be actively listen and engage in social media, in real-time!

Brands should not trade a campaign against a holistic marketing strategy which also includes an authentic social media real-time communication. The “Campaign-Only Mode”does not work in real-time!

What brands also can do to improve their reputation is to care lesser about what they want and care more about what their buyers want, because this is the crucial point. This works only in real-time!

What do you think, did i miss something?

 

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Why to attract Generation Y who increasingly spending more money online

750173242 Why to attract Generation Y who increasingly spending more money onlineGeneration Y, young, digital-savvy consumers, are the 18- to 34-year-old age group which has grown up with internet and social media. They communicate about product and services with their friends on social networks. They read and write online reviews and are more likely to recommend products.

They have higher wages and are more likely to spend their money on luxury goods as well.

A survey done by American Express Business Insights find out that Generation Y increased their spending 31% in 2011 over 2010.

Famous brands have discovered this trend and are more active their where Generation Y is around on the web. This is about B2C.

 

But how about B2B and what can they use this information for?

As Gen. Y goes older they will get more influential jobs and positions in companies and this is what makes them interesting for a B2B approach.

For you if you are in B2B, you should follow the examples of the big consumer and luxury brands and establish your outposts on the web and in social media.

As those Gen. Y users actually do not have influential positions they are an interesting community for you and your human resources to get new talent for now. This also gives you the opportunity to play

You should build a strong network all over the coming years, establish your business as a trusted and reputable source and grow awareness for your B2B activities.

This will let you enough time to learn their interests and to learn their way life, so you can speak their language when it comes to do business with them. This knowledge and the existing connections will make you business much easier within the next twenty years.

Your today’s activities will be your investment in your businesses future. In the first step you improve your human resources and get in touch with talent where they are around on the web and in social media. And for second you learn a lot about their interests and what they appreciate and what they do not like.

Infographic: WHO ARE THE MILLENNIALS?

Understanding the millennials Why to attract Generation Y who increasingly spending more money online

Marketing takeaway tip: Improve you online presence by become active in social media. Start publishing valuable target content through a blog, video, eBooks, and whitepapers. Improve your website and make it a great marketing hub to communicate with your audience and to attract Gen. Y job seekers for your business.

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B2B Decision Makers are Increasingly Researching in Social Media

In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.

increase budget for social media marketing B2B Decision Makers are Increasingly Researching in Social Media

Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.

This evolution of information technology also arrived to the B2B companies.

The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.

Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.

Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.

All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!

“Research from ad agency TricomB2B and University of Dayton School of Business Administration showed an even higher concentration of B2B influencers researching purchases on mobile devices.”

How can you and a B2B firm leverage this information above for your business?

  • 1. Start a social media presence. Complete your profile there.
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
  • 6. Measure your activities.
  • 7. Improve your activities and repeat.

What do you think? How are your experiences?

 

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Eight steps to steal laser target traffic from eBay

lemon water squeeze Eight steps to steal laser target traffic from eBayIn the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. Hundreds of thousands of businesses utilize eBay to get new customers and to make revenue.

But there is another side of eBay. Increasing fraud, increasing sales and listing fees and the decreasing image value of eBay.

But there is good news for businesses. Ebay is a traffic machine when it comes to target traffic. Moreover the eBay traffic is laser target.

How can you use eBay to lead a ton of laser target traffic to your business? Because this is the only way how you can profit from eBay in the long term, when you build your brand not theirs!

Here are eight easy steps how you can squeeze out eBay traffic and increase YOUR profits:

First: You should change your mind and not use eBay of your primary source of business. This decreases your sales and listing fees and focuses your audience to your website and the listed offers.

Second: When you are listing your offers on eBay you should ALLWAYS include your website and your blog URL in to your listing, so your audience get the chance to visit your website.

Third: Only list offers on eBay as special offers, do not list them in your website and shop at the same time, so the visitors can’t compare. Use eBay to introduce new products for a short time and then only offer them in your shop.

Fourth: Design your website and shop in greater marketing strategy in mind and build it as marketing hub to canalize your traffic to leads and your leads to sales.

Fifth: Build your own email list to keep your audience updated. Include a call to action to your audience to subscribe to your newsletter on your website, so you own your list.

Sixth: Setup a lead nurturing process to keep your audience informed, but do not bother them only with sales offers. This leads to higher unsubscribe rates.

Seventh: Start a corporate blog to open a two way conversation hub for your audience to build trust, position yourself as a credible source and to publish remarkable content.

Eighth: Start a facebook business page and add Facebook special, especially for your FB fans. Start a Twitter and add special offers for your Twitter followers.

Compare Top Websites Infographic Eight steps to steal laser target traffic from eBay

These steps above ensure that you build your brand in the longer, drive a massive amount of traffic to your website, generate a ton of business leads and increase your revenue and sales and decrease your dependence of eBay and your eBay costs.

Did I miss something? Let me know what you think.

 

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Social Media can be thread to your reputation

why reputation management Social Media can be thread to your reputationCompanies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.

Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online.

Everything a company is communicating on the web and in social media can travel a far way and have an impact on the reputation of the brand.

On social media people are talking about your last blog article, your service, products, about you and your brand. With or without your involvement.

As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too.

For you it is important to know where you or your brand name has been mentioned so you can respond. Therefore your best strategy to keep a good reputation is also to be active where your target audience is talking about you. So you can respond professionally and show your opinion.

You should care about your online reputation as the web has a wider reach than small town gossip. Future business and future contacts will be influenced by what the people find about you on the web.

Your behavior on the web and what other say about you will affect your future for sure.

To keep a good reputation you need to take care of the WHAT, WHERE and the HOW.

WHAT do you publish on the web and in social media?

You should avoid do praise your products too much. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches.

WHERE do you publish your content?

Publish content topics where they belong and where they are appreciated. Therefore you need to listen carefully to your audience and give them the information they demand.

HOW do you communicate?

Always communicate in a professional and friendly way. Try to be helpful and show expertise and avoid sounding like schoolmasterly.

How you present yourself on the web can win you business and respect. To achieve this you should take the time to establish a good digital branding and biography.

Infographic: Reputation Management

history of reputation management organizations Social Media can be thread to your reputation

–How do you protect your reputation on the web? Let me know what you think. I am looking forward to your comment.

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Is Google+ a good bet for your business?

goo vs face 150x150 Is Google+ a good bet for your business?When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to register more than ten million users.

Some observer had the opinion that a big exodus from Facebook to G+ will happen and maybe Facebook had the same in mind when they begun to close loopholes to expert contacts to Google+.

But this has not happen. Sure users which use Facebook are also on G+ now but no exodus took place.

The last estimations about the number of G+ users go in a range of 40 million and up. With its 750 million and daily growing base of global users Facebook does not need to be scared of G+ yet.

Imagine you went several years back and had the chance to register with Facebook when they had about 40 million users. Can you imagine how big your possible network could grow and how far would be your brands range globally?

This is your chance now to turn the wheel of time several years back and get into the game. Probably this will be your last chance to become part of massively growing social network for the next ten years. Position your business now, before you competitor does!

google plus profile dragan mestrovic Is Google+ a good bet for your business?

G+ actually offer personal profiles only but is also experimenting with company profiles similar as Facebook Pages.

The best thing what you can do as a business person or marketer is to register a personal profile with G+ which is now open for everybody and help your employees and coworkers to do the same.

G+ is ruled by the social networking rules too!

Build relationships and communicate in a professional and beneficial way to your Circles! This will help you to increase the number of connection and when the day has come that you can register your business page on G+ than you hopefully have a large and influential audience with which you maintain good relationships. This could jumpstart your G+ Business Page in a very powerful way.

To take action now can make huge a difference for your business. As G+ and social media are no secrets anymore, simply any business is tried to get a share of the cake.

Businesses that wait will be left behind and have to fight an uphill battle reach a reasonable position, but will never overtaking those who came first. That’s for sure!

Here are some simple tips for you to take advantage of G+ NOW!

  • 1. Go to Google and register a G+.
  • 2. Complete your profile and upload a personal picture.
  • 3. Research who of your business partners and other connections is actually on G+ and invite them.
  • 4. Place the G+ widget on your website and blog so your visitors can use this as an opportunity to connect with from there.
  • 5. Look daily through your STREAM and see if you can contribute to your Circles news or if there are interesting information which you could share.
  • 6. When some of your Circles comment your info than this are you weak up call to start the conversation. Ask some open question.
  • 7. If you operate your own corporate or personal blog you could share your latest post in your STREAM.

 

And as you are waiting for the G+ Business Page to come you have the opportunity to get into G+, build your circles, expand your reach and set you and your business in advanced position. And this all with no pressure or any deadlines!

googleplus facebook infographic small Is Google+ a good bet for your business?

–How about you, how do use G+ actually? I am looking forward to your comment.

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4 Powerful Reasons to Start Your Corporate Blog

corporate blogging 4 Powerful Reasons to Start Your Corporate BlogThe Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies.

With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience.

Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.

As blogging is a clear way of communication a business should be authentic and communicate in a human way to become successful with their blogging, content and social media marketing.

Businesses that blog expand their blogging engagement with the help of strategic social media engagement to spread their content and to step into a two way conversation with their audience. Studies show that 57% of companies who blog get customers through their blogging effort!

Blogging used with the power of social media sharing brings blog posts to a wide audience. This audience is interested in this kind of content as it is their primary source to research for products and services on the web.

“Reach” is the key factor which decides the success or failure of a corporate blog.

These days buyers’ research proffered on blogs and in social media to find products and services.

4 reasons to start a corporate blog:

  • Blogging companies get up to 55% more Traffic.
  • Blogging companies get up to 97% more Inbound Links.
  • Blogging companies get up to 434% more indexed pages in search engines.
  • Blogging companies get up to 25x times more business leads.

 

These numbers are good reasons for a business to consider blogging for content marketing!

Blogging is the basic way of content marketing. Which means it is very easy to start with reasonable marketing investment.

There is clear context between the number of published articles, website traffic and generated business leads. The more articles are published the more outposts are there to get found from future customers on the web.

To be successful with corporate blogging, increase reach, web traffic and leads it takes these points:

— Publish high quality articles, which are interesting and share worthy.

— Participate in social media and in top rank forums to gain larger exposure.

— Submit your blogs to blog directories and to top ranked Blog Search Engines.

— Offer free reports to visitors to increase their interest in your website.

 

BlogEconomy1 4 Powerful Reasons to Start Your Corporate Blog

There is no question that businesses who utilize blogging gain a massive competitive advantage against those who do not blog.

 — What do you think? Do you use a corporate blog?

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Social Media puts your business at risk! Are you prepared?

monitoring social media image Social Media puts your business at risk! Are you prepared?The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data.

As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. Not taking the effort to monitor social media conversation can result in the risk of failing to engage with potential new and existing customers on the web!

How about your business?

Are you monitoring social media to know what conversation is going on about your company?

How do you monitor the web to know in real time what’s talked about your company, your products and your competition online?

No matter if you want to be a part of the conversation or not, conversation about your brand is happening on the web with or without your participation. But when you decide to become a part of the conversation this can offer tremendous opportunities to gain trust and credibility with your audience.

In social media people are talking and an average Facebook user has about 130 friends and they have an average of 130 friends and so on. Good news can spread fast in social media and reach new potential customers. Bad news spread faster.

You need to have a plan how to interact with you audience in good and bad times. You also need to listen and to know what is talked about your brand on the web.

To know what people are talking about gives you the opportunity to jump in to the discussion and explain your point of view. Another underestimated opportunity of listening online is, you get deep insides of your target audiences needs.

In other words they tell you what and which kind of product they deserve and what they are willing to pay for. So you can offer special tailored solutions to your audience and increase business and revenue, only by listening – monitoring.

The customer honors companies which show that they care about their needs and which are willing to communicate.

The ability to know what’s going on and to communicate in real time with the target audience is a powerful credibility builder and supports your branding online.

By knowing what your target audience is thinking and deserving from you sets you in a powerful competitive position. You save time and money for research and you can bring custom tailored products and services to your audience much faster than your competition!

What do you think? Are these above good reasons to start listening – monitoring social media and the web?

To start monitor what’s been talked about your business you can use some free tools:

SocialMention

Like Google Alerts but for social media.

Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

socialmention Social Media puts your business at risk! Are you prepared?

Google Alerts

Monitor the Web for interesting new content

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

google alerts 1024x442 Social Media puts your business at risk! Are you prepared?

Build your dashboard with Google Reader

Effective social media monitoring starts with a dashboard.

A good way to build a dashboard is Google Reader. The only thing you need is to subscribe to the RSS feeds of blogs and news sites related to your business and industry, Twitter, Flickr, YouTube and you got all at one place. If something comes up which mention your brand or any other interesting news than it appears on your dashboard.

googlereader 1024x350 Social Media puts your business at risk! Are you prepared?

How do you monitor the web and social media? How are your experiences in social media conversation with your customers?

Further important resource: Social media monitoring stumps most businesses: Report

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