Archive for the ‘Trust Agents’ Category
01/25/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Lead Generation, social media marketing, Trust Agents | 2 Comments »
In the beginning of the internet it was a source of information and today entertainment and shopping have accompanied this attitude. But research is still the main factor when it comes to web use.
Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. And even on the road these information are accessible through mobile devices.
This evolution of information technology also arrived to the B2B companies.
The search volume on Facebook has overtaken Google. And there are not only consumers who research there. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners.
Nobody says that a product or service with a volume of hundreds of thousands of dollars has to be sold on Facebook. But the first contact can be made there and the further discussions and negotiations can be took offline to close the deal.
Social media is a great way to showcase a business and to offer a more personal insight view. A company has great opportunities to show personality to attract the right buyer persona and to get in touch with the right new future customer when this one is looking out for products and services.
All social media sites also have mobile apps; their reach also spreads wider and is working 24/7. Not only teenagers are surfing on social networks through their mobile devices. B2B decision makes do this as well and their number is increasing!
“Research from ad agency TricomB2B and University of Dayton School of Business Administration showed an even higher concentration of B2B influencers researching purchases on mobile devices.”
How can you and a B2B firm leverage this information above for your business?
- 1. Start a social media presence. Complete your profile there.
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
- 6. Measure your activities.
- 7. Improve your activities and repeat.
What do you think? How are your experiences?
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01/09/12 by Dragan Mestrovic | Get Found Online, inbound marketing, Lead Generation, social media marketing, Trust Agents | 2 Comments »
In the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. Hundreds of thousands of businesses utilize eBay to get new customers and to make revenue.
But there is another side of eBay. Increasing fraud, increasing sales and listing fees and the decreasing image value of eBay.
But there is good news for businesses. Ebay is a traffic machine when it comes to target traffic. Moreover the eBay traffic is laser target.
How can you use eBay to lead a ton of laser target traffic to your business? Because this is the only way how you can profit from eBay in the long term, when you build your brand not theirs!
Here are eight easy steps how you can squeeze out eBay traffic and increase YOUR profits:
First: You should change your mind and not use eBay of your primary source of business. This decreases your sales and listing fees and focuses your audience to your website and the listed offers.
Second: When you are listing your offers on eBay you should ALLWAYS include your website and your blog URL in to your listing, so your audience get the chance to visit your website.
Third: Only list offers on eBay as special offers, do not list them in your website and shop at the same time, so the visitors can’t compare. Use eBay to introduce new products for a short time and then only offer them in your shop.
Fourth: Design your website and shop in greater marketing strategy in mind and build it as marketing hub to canalize your traffic to leads and your leads to sales.
Fifth: Build your own email list to keep your audience updated. Include a call to action to your audience to subscribe to your newsletter on your website, so you own your list.
Sixth: Setup a lead nurturing process to keep your audience informed, but do not bother them only with sales offers. This leads to higher unsubscribe rates.
Seventh: Start a corporate blog to open a two way conversation hub for your audience to build trust, position yourself as a credible source and to publish remarkable content.
Eighth: Start a facebook business page and add Facebook special, especially for your FB fans. Start a Twitter and add special offers for your Twitter followers.
These steps above ensure that you build your brand in the longer, drive a massive amount of traffic to your website, generate a ton of business leads and increase your revenue and sales and decrease your dependence of eBay and your eBay costs.
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11/03/11 by Dragan Mestrovic | blogging, Get Found Online, inbound marketing, Online Reputation, social media marketing, Trust Agents | 2 Comments »
Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.
Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online.
Everything a company is communicating on the web and in social media can travel a far way and have an impact on the reputation of the brand.
On social media people are talking about your last blog article, your service, products, about you and your brand. With or without your involvement.
As content which is published on social media also can be indexed by the major search engines like Google, Yahoo and Bing the chances are great that also the content you have distributed will appear in the search engines search results too.
For you it is important to know where you or your brand name has been mentioned so you can respond. Therefore your best strategy to keep a good reputation is also to be active where your target audience is talking about you. So you can respond professionally and show your opinion.
You should care about your online reputation as the web has a wider reach than small town gossip. Future business and future contacts will be influenced by what the people find about you on the web.
Your behavior on the web and what other say about you will affect your future for sure.
To keep a good reputation you need to take care of the WHAT, WHERE and the HOW.
WHAT do you publish on the web and in social media?
You should avoid do praise your products too much. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches.
WHERE do you publish your content?
Publish content topics where they belong and where they are appreciated. Therefore you need to listen carefully to your audience and give them the information they demand.
HOW do you communicate?
Always communicate in a professional and friendly way. Try to be helpful and show expertise and avoid sounding like schoolmasterly.
How you present yourself on the web can win you business and respect. To achieve this you should take the time to establish a good digital branding and biography.
Infographic: Reputation Management
–How do you protect your reputation on the web? Let me know what you think. I am looking forward to your comment.
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09/29/11 by Dragan Mestrovic | Get Found Online, inbound marketing, Lead Generation, Off-Page SEO, social media marketing, Trust Agents | 2 Comments »
When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to register more than ten million users.
Some observer had the opinion that a big exodus from Facebook to G+ will happen and maybe Facebook had the same in mind when they begun to close loopholes to expert contacts to Google+.
But this has not happen. Sure users which use Facebook are also on G+ now but no exodus took place.
The last estimations about the number of G+ users go in a range of 40 million and up. With its 750 million and daily growing base of global users Facebook does not need to be scared of G+ yet.
Imagine you went several years back and had the chance to register with Facebook when they had about 40 million users. Can you imagine how big your possible network could grow and how far would be your brands range globally?
This is your chance now to turn the wheel of time several years back and get into the game. Probably this will be your last chance to become part of massively growing social network for the next ten years. Position your business now, before you competitor does!
G+ actually offer personal profiles only but is also experimenting with company profiles similar as Facebook Pages.
The best thing what you can do as a business person or marketer is to register a personal profile with G+ which is now open for everybody and help your employees and coworkers to do the same.
G+ is ruled by the social networking rules too!
Build relationships and communicate in a professional and beneficial way to your Circles! This will help you to increase the number of connection and when the day has come that you can register your business page on G+ than you hopefully have a large and influential audience with which you maintain good relationships. This could jumpstart your G+ Business Page in a very powerful way.
To take action now can make huge a difference for your business. As G+ and social media are no secrets anymore, simply any business is tried to get a share of the cake.
Businesses that wait will be left behind and have to fight an uphill battle reach a reasonable position, but will never overtaking those who came first. That’s for sure!
Here are some simple tips for you to take advantage of G+ NOW!
- 1. Go to Google and register a G+.
- 2. Complete your profile and upload a personal picture.
- 3. Research who of your business partners and other connections is actually on G+ and invite them.
- 4. Place the G+ widget on your website and blog so your visitors can use this as an opportunity to connect with from there.
- 5. Look daily through your STREAM and see if you can contribute to your Circles news or if there are interesting information which you could share.
- 6. When some of your Circles comment your info than this are you weak up call to start the conversation. Ask some open question.
- 7. If you operate your own corporate or personal blog you could share your latest post in your STREAM.
And as you are waiting for the G+ Business Page to come you have the opportunity to get into G+, build your circles, expand your reach and set you and your business in advanced position. And this all with no pressure or any deadlines!
–How about you, how do use G+ actually? I am looking forward to your comment.
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09/16/11 by Dragan Mestrovic | blogging, Content Creation Strategy, Get Found Online, inbound marketing, social media marketing, Trust Agents | 2 Comments »
The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies.
With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience.
Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.
As blogging is a clear way of communication a business should be authentic and communicate in a human way to become successful with their blogging, content and social media marketing.
Businesses that blog expand their blogging engagement with the help of strategic social media engagement to spread their content and to step into a two way conversation with their audience. Studies show that 57% of companies who blog get customers through their blogging effort!
Blogging used with the power of social media sharing brings blog posts to a wide audience. This audience is interested in this kind of content as it is their primary source to research for products and services on the web.
“Reach” is the key factor which decides the success or failure of a corporate blog.
These days buyers’ research proffered on blogs and in social media to find products and services.
4 reasons to start a corporate blog:
- Blogging companies get up to 55% more Traffic.
- Blogging companies get up to 97% more Inbound Links.
- Blogging companies get up to 434% more indexed pages in search engines.
- Blogging companies get up to 25x times more business leads.
These numbers are good reasons for a business to consider blogging for content marketing!
Blogging is the basic way of content marketing. Which means it is very easy to start with reasonable marketing investment.
There is clear context between the number of published articles, website traffic and generated business leads. The more articles are published the more outposts are there to get found from future customers on the web.
To be successful with corporate blogging, increase reach, web traffic and leads it takes these points:
— Publish high quality articles, which are interesting and share worthy.
— Participate in social media and in top rank forums to gain larger exposure.
— Submit your blogs to blog directories and to top ranked Blog Search Engines.
— Offer free reports to visitors to increase their interest in your website.
There is no question that businesses who utilize blogging gain a massive competitive advantage against those who do not blog.
— What do you think? Do you use a corporate blog?
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08/19/11 by Dragan Mestrovic | Lead Generation, social media marketing, Trust Agents, Watch Your Competition | No Comments »
The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data.
As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. Not taking the effort to monitor social media conversation can result in the risk of failing to engage with potential new and existing customers on the web!
How about your business?
Are you monitoring social media to know what conversation is going on about your company?
How do you monitor the web to know in real time what’s talked about your company, your products and your competition online?
No matter if you want to be a part of the conversation or not, conversation about your brand is happening on the web with or without your participation. But when you decide to become a part of the conversation this can offer tremendous opportunities to gain trust and credibility with your audience.
In social media people are talking and an average Facebook user has about 130 friends and they have an average of 130 friends and so on. Good news can spread fast in social media and reach new potential customers. Bad news spread faster.
You need to have a plan how to interact with you audience in good and bad times. You also need to listen and to know what is talked about your brand on the web.
To know what people are talking about gives you the opportunity to jump in to the discussion and explain your point of view. Another underestimated opportunity of listening online is, you get deep insides of your target audiences needs.
In other words they tell you what and which kind of product they deserve and what they are willing to pay for. So you can offer special tailored solutions to your audience and increase business and revenue, only by listening – monitoring.
The customer honors companies which show that they care about their needs and which are willing to communicate.
The ability to know what’s going on and to communicate in real time with the target audience is a powerful credibility builder and supports your branding online.
By knowing what your target audience is thinking and deserving from you sets you in a powerful competitive position. You save time and money for research and you can bring custom tailored products and services to your audience much faster than your competition!
What do you think? Are these above good reasons to start listening – monitoring social media and the web?
To start monitor what’s been talked about your business you can use some free tools:
Like Google Alerts but for social media.
Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.
Monitor the Web for interesting new content
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Effective social media monitoring starts with a dashboard.
A good way to build a dashboard is Google Reader. The only thing you need is to subscribe to the RSS feeds of blogs and news sites related to your business and industry, Twitter, Flickr, YouTube and you got all at one place. If something comes up which mention your brand or any other interesting news than it appears on your dashboard.
How do you monitor the web and social media? How are your experiences in social media conversation with your customers?
Further important resource: Social media monitoring stumps most businesses: Report
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08/16/11 by Dragan Mestrovic | Advanced Content, social media marketing, Trust Agents | No Comments »
Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time?
Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group?
Today I got some updates from my LinkedIn Groups I am participating and one group is about venture capital.
Especially in venture capital groups are many people who offer financing and in the past I often have posted the question “does anybody get any investment for their business” there?
The people who answered stated that they even did not get any response from those “Business Angels” when trying to reach them. Seems not to be a vlauble source for anything.
How do you find Social Media Groups which are usable for your business?
First of all, potential clients can be everywhere! And the best way to attract attention for your business is to be part of the conversation and to publish share worthy content!
Take your time to go through potential Social Media Groups to find out which one offers the best interaction and in which one interesting conversations are happen.
If you are a member of a group where not much conversation is happen than look further and leave this group.
There is a simple rule: The more people are in a group and the more interaction is happen the better are your chances to participate and to get seen!
Check how many members are in a group. The more the better. Look out for groups of about 300+ participants.
Register with this group and listen to the conversation. If you have something valuable to contribute than do your statement.
If the group you are member of is not very active, than look out for more active groups, where you can increase your visibility and leave this one.
During the time you will learn which social media groups are valuable for your business and which are not. Simply invest your valuable time there where you get the most out of it.
What are your experiences with social media groups? How do you choose your groups?
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07/25/11 by Dragan Mestrovic | Get Found Online, social media marketing, Trust Agents | No Comments »
USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) High School is encouraging social media Facebook, Twitter and YouTube use for educational purposes in his classrooms to communicate with students and parents. Furthermore the teachers encourage students to communicate with their cell phones mobile learning devices.
What does this mean for businesses today and in the future?
There is a generation coming which is mostly communicating over social media like Facebook, Twitter and YouTube. They are savvy with blogs, mobile devices and video. This generation is growing up with these tools and businesses who want to stay visible to those potential customers and job candidates need to be there where they are and communicate on those platforms and devices to reach them.
Businesses should rethink their social media mind set and allow the use of these tools on their workplaces for business purposes. Otherwise the chances are good that they lose relation to their target audience and their associates.
Some facts from recent studies for your business to consider before your think of prohibiting the use in your company:
- • 79% of adults are using the internet.
- • People are about three hours on social media from their mobile devices, compared with one hour from their PC.
- • 78% of buyers are researching products and services online before they buy.
- • About one third of consumers are online for three hours or more daily.
- • People spent three times more time on social media and blogs then on email!
- • Companies who blog get 55% more visitors to their websites!
- • 57% of companies who blog have acquired new customers through their blog.
- • 67% of the B2C and 41% of the B2B companies reported that they got new customers through Facebook.
- • 42% of companies reported to customers through Twitter.
Companies like Coca Cola, Dell, Zappos and thousands of small business show every day how to utilize social media to stay in touch with their customers.
Sociel media is no fad. Companies report success stories and provable profit of social media every day.
Those companies who utilize social media are more successful on average than companies who do not. Companies like Groupon, who depend very strong on social media for their coupon business and Zappos actually evolved with social media. Dell was one of the first Top Companies which reported a profit from their Twitter marketing!
For Companies listed on the stock exchange this can also reflect in a better share price. There are studies who show a correlation between the capability of communicate in social media and the share price.
To prohibit the use of social media on workplaces means prohibit to communicate where 700 million people are communication on Facebook and on Twitter (100 million+) makes the same sense as to prohibit the use of the telephone in the office.
Businesses should carefully study this evolution of communication and take their part to not get left behind and vanish in the dust of all naysayers!
Businesses should embrace social media and allow use on workplace. Your associates use social media on their workplaces from their mobile devices anyway.
Marketing Takeaway Tip: Start to engage with your audience on Facebook and Twitter. Show your associates that you trust them and figure out how to be on social media to profit from it. Integrate your associates to formulate a strategy ask them for advice to profit together from social media.
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07/06/11 by Dragan Mestrovic | Channel Optimization, social media marketing, Trust Agents | No Comments »
With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media.
With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly!
Sales and customer support can profit greatly from this feature as sales can interact directly and personally with a potential customer no matter where on the planet this potential customer is located.
For support we have a good situation as well as the support staff can show a personal and human company picture when they chat directly on Facebook to their customer to help them to solve their problems.
Yes, sure there are GTalk and Skype, but when your audience is on Facebook at this moment when they want to buy, have a question or need your help to solve a problem than you can catch this opportunity of the Facebook Video Calling feature to get in touch with them instantly!
How do you go to use the Facebook Video Calling feature to interact with your target audience on Facebook is up on you!
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06/20/11 by Dragan Mestrovic | Get Found Online, inbound marketing, Trust Agents | No Comments »
Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business.
Trust and respect comes before the sale.
When people trust and respect you they are more willing to listen what you have to say. This makes it easier to publish remarkable content to them which leads them to optimized landing pages where they can register as a lead to later follow up and to business with them!
Remarkable, helpful, interesting and problem solving content is also the magnet to attract your buyer personas to achieve those above goals, trust and respect!
Here are some points you should take care and to cultivate and to improve to gain trust and respect from your audience:
Be communicative – Don’t pitch your audience and be more communicative. Be helpful and try to assist where ever you can.
This does not mean you should give away your services for free, but you could do a corporate blog where you can publish tips and tricks with helpful insights for your audience. Ask for comments and encourage your buyer personas to give you their honest opinion. So you start a two way conversation and you get the attention of the right prospects.
Respect your buyer personas – If your buyer personas do not know so much about the topics you cover, this does not mean they are dump!
More over it means you have the chance to educate them and to show the possible solutions for their problems. To get popularity as a problem solver is half the way to gain more business. So don’t be arrogant and push away people who might have silly questions. Because there are no silly questions at all, but there are dump answers. Take the chance to show you self fro you best side and be resource not a critic!
When you are open minded, helpful and show respect to your audience you will get this back from the people you deal with. You will gain a valuable position as a trustworthy and competent source within your industry.
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06/16/11 by Dragan Mestrovic | inbound marketing, social media marketing, Trust Agents | No Comments »
Social media is two way communications. When you get the luck that your audience wants to communicate with you, you can expect their feedback.
Do you listen to the feedback you get and how do you follow up with their feedback?
When you miss the chance to follow up and eventually to dig deeper you miss great opportunities to learn more about your customer and the visibility you have with your target audience.
A great way to keep the water cooking is to ask open ended questions.
This keeps the discussion alive and encourages others to do their statement and engage in the conversation.
– You could ask your fans, friends and followers when the first time was they have heard from your products and in which context? This gives you a better picture how they become aware of you.
– You could ask your audience what and how to improve your products. This helps you to improve your products and custom tailor them for your customers.
– You could do a suggestion contest and let your audience rate the best suggestions. This results in a ton of ideas for products and improvement.
– Your audience tells you what and how they want to buy! Listen to them and you will improve your revenue guaranteed!
Please also read these articles about social media marketing:
Speed up your SEO with Social Media
Study shows LinkedIn is important for buying decission
If you want your messages get shared go to
How is your reaction when you get feedback? What do you do with your feedback? How do you use it to improve your business?
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05/19/11 by Dragan Mestrovic | Get Found Online, inbound marketing, social media marketing, Trust Agents | No Comments »
Facebook has 600 million users worldwide and about 1.7 million fan pages. Facebook is growing about 700,000 users daily.
67% of B2B and 41% of the B2C companies say, that the get new customers through facebook.
The companies who say that Facebook is important to critical to their business have increased up to 83% within the last two years.
1. Facebook Fan Page
Do you have one already, to show your business and to communicate with your audience?
On your Facebook Fan Page you can introduce your business to your audience, show your products and services post events and do promotions to attract new customers and to stay in touch with your recent customers.
2. Facebook iFrames
With iFrames you can design your own very custom pages (Landing Pages for lead generation) which you can administer from your content management system. So you can update or change them as you need.
3. Facebook Video
Video is a great way to show your products in action. Also you can upload videos of customer testimonials, interviews and events.
4. Facebook Photos
Upload your company photos of products, events and your company offices. Photos are a great way to give your audience a little view into your company this increases trust.
5. Connect your Twitter with your Facebook Fan Page
When you have a Twitter account you should connect it to Facebook, so your tweets will be visible on your Facebook Fan Page.
6. Connect your Blog with your Facebook Fan Page
When you connect your blog to Facebook, your blog posts will be visible on your Facebook Fan Page too.
7. Connect your Slideshare with your Facebook Fan Page
Slideshare is a document hosting and sharing platform where you can upload documents, presentations and videos as well. You can connect your Slideshare account to show your documents on your Facebook Fan Page.
All of these features can help you to get the attention from your target audience. Use them and increase your chances to get more customers.
How do you use Facebook for your business? I am looking forward to your comments below.
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05/13/11 by Dragan Mestrovic | Get Found Online, inbound marketing, Lead Generation, social media marketing, Trust Agents | No Comments »
Most marketing budget is wasted because they target all and everybody. Most marketers simply do not take the effort to identify their target audience, their buyer personas.
For example, during the 2008 elections Barack Obama’s’ team has done “Buyer Personas” analysis for each possible target audience of voters. This deeply shows how important it is to know your audience and how to approach them the right way.
To build buyer personas is an easy and quick task. You can achieve this in thirty minutes.
You need to have the important information to put your buyer persona sheets together.
Here is some information you should include in a buyer persona sheet.
1. Age
2. Gender
3. Job Title
4. Their experience
5. Education
6. Location
7. Skills
8. Reputation
9. Are the part or affiliated with any associations
10. Business challenges
11. Business Tasks
12. Communication tendency, what makes them respond.
13. Their hobbies
14. Social Networks and forums they are in
15. Do they publish content online?
16. Which publications do they read, blogs, magazines, and newspapers?
Give each of your Buyer Personas their own ‘Marketing Name’.
Download your buyer persona template here for free.
When you know your audience – your buyer personas, than you become able to engage them laser targeted. So you get sure that your message has been reached, heard, read and understood from the right people you want to reach by investing marketing dollars!
This will save you a lot of time and cash in the future and help you to increase your revenue!
How do you identify your buyer persons to increase your revenue. I am looking forward to your comments in the comments section below.
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04/28/11 by Dragan Mestrovic | Get Found Online, inbound marketing, social media marketing, Trust Agents | No Comments »
As studies (eMarketer) show the activity in social media through SMBs increases from 2009 to 2011.
The activities in social networking sites and corporate blogging have gained more dynamic in the past years.
As more SMBs are ready to engage, the most do not know how to do it right to gain profits out of their social media work.
To participate in social media as a small business you need to learn more about your buyer personas. You need to learn what they are interested in next to your products or services. What kind of hobbies they have, what kind of other products and services they buy and what products and services their friends and followers from their networks buy.
To know your buyer personas is the most important part of your work. Do this first! Then you will get an Idea where to engage, how to communicate and what to say.
When you have a clear picture about your buyer personas you will become better able to reach them with the kind of message they are mostly interested in.
The easiest way to gain attention from your buyer personas in social media is to publish interesting, helpful, remarkable and share worthy content their where your buyer personas are around in the social networks.
This will gain you trust and pull buyers to your website inbound like a magnet.
How do you use social media for business and how are your experiences? I am looking forward to your comments below.
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04/27/11 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, social media marketing, Trust Agents | 2 Comments »
Did you every wondered why there are companies who have a high success in social media and others; maybe your company does not.
Here are eleven ways how you will lose in social media. 100% guaranteed!
1. Only talk about yourself and your products and pitch related blogger to do the same.
2. Let your legal, HR, the CFO, and compliance approve everything (every tweet, every comment and blog article) what you want to do in social media.
3. Become a social media expert within your first week and copy paste what others are doing.
4. Use gobbledygook in your content. Moreover make your whole content an avalanche of gobbledygook.
5. Be disappointed when you do not get the number one position in Google for your keywords within one week.
6. Try to push your brand where it does not fit.
7. Copy paste from others. Avoid using your own brain and blocking creativity.
8. Try to get all services which are necessary for your success for free.
9. Don’t have a plan, just do what you “feel” is right, maybe it works.
10. Be as imprecise as you can be, maybe your team can read your mind. Than I am sure you will succeed.
11. Don’t operate in real-time. Don’t care to respond to messages right away. To respond in one week is quick enough!
Check out also: Ridiculous social media client mentality
Do you have any more ways on how to lose in social media for sure? I am looking forward to your comments below.
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