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ComScore: Social Media to Displace Traditional Media

https://secure.ethicspoint.com/domain/media/en/gui/22840/comScoreLogo.pngMedia acts as a mediator for transferring information or messages provided by the various organizations or government etc to the public.

As media plays a vital role in transferring these messages, many business organizations make use of it because most of the public follow it.

Likely there are two types of media that are playing in prominent role in market. They are traditional media which is nothing but print and electronic media and other is social media which comes under various activities taking place on the internet.

Major differences between the social media and traditional media

Freedom of expressing the views by the public on both media:
Social media is the media where public have full freedom to express their views, opinions, ideas regarding products of any particular company where as in the case of traditional media; there is no such position for the public to express their opinions.

Finding customers for their products from all over the world is easy through social media than traditional media:
As social media is the platform for millions of users from all over the world, business organizations can find their customers easily through the social networking sites rather than traditional media which only have the chance to approach to particular part of customers.

Investment made on social media is less compared to traditional media:
Investment made on social media like making a website or blog and regular posting on it can be made available for the customer whenever he needs it whereas in traditional media there will be no such chance and investment requirements are also high.

Social media networking sites are globalized tools:
Internet is becoming the globalized tool for business organizations all over the world. Social media networking sites gained more importance in gathering users from all over the world. Hence business organizations paved their way to these sites in order to attract more customers and increase their sales aswell as brand value of the organization.

Though social media is more attracted by the business organizations and by the customers and public, traditional media has its own importance in approaching public as both are given equal importance by the public.

In previous days Traditional media used to reach customers first. But with upcoming of  the latest social media developments, public wants and can easily find the latest information on social media by them self. They are not willing or dependent to give their attention to  disturbing advertising strategies anymore!

For more articles related to social media displacing traditional media, visit the links given below
Will Social editing displace traditional media?
Where is the money in social media
Top Trends in 2010 for Strategic Social Network use

Let me know what you think and comment below. I’d love to hear from you.

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2 User Comments } to ComScore: Social Media to Displace Traditional Media - Share your thoughts

  1. Here is a comment from a “ghost”. Sorry I have to hide behind a pseudonym and a sketch. I do however have real thoughts on your article. Read them if you wish.

    You are correct in most points. However, I doubt if Social media will completely replace traditional media. Folks are too locked into the entertainment offerings on television. It’s mindless. Newspapers as we know them are dying a slow death. But news will continue to spew forth online via powerful syndicates as long as there is money to be made with online marketing.

    Social media HAS to grow up. It is far too juvenile in its’ present state. There is far too much “hype” surrounding it as we speak. Folks are jumping on the band wagon because they are afraid of being left behind. Do I really want to read about someone I’ve never met walking their dog or drinking Starbucks. Come on. However, even with all of that waste, Social media is a force to be contended with even in its infancy.

    My expectation is that we will see a shake out in the advertising/ marketing world that encompasses a mix of traditional media (not newspapers) and online marketing such as Google AdWords and social media as a huge new factor in that.

    By the way, I have a few years experience to draw from. In that I have 30+ years in the advertising industry as an art direct and creative director at several ad agencies.
    And I am a veritable online junky.

    • Hello Peter,

      New studies show that people consume information and interact through mobile devices in social media for about three hours a day. And as younger they are they are more savvy with these mediums.

      A major shift has happen where the user decides on him self when and if he wants information. Moreover they are not searching for information, the information finds them.

      The consumer has built their own ‘Spam Filter’ during the last 60 years.

      Today the most people do not want to be disturbed by somebody who calls them, a proof call blocking, and if they get email spam, they simply ignore it, the impact of radio and TV has decreased, the budgets as well.

      Offline marketing is not measurable like online-social media marketing. With decreased marketing budget more CEOs and CFOs have the desire to know where, how and with which impact and results they spent their marketing dollars. Inbound and social media marketing offers all of this benefits and saves proven 60% of the budget!

      Yes, the things are evolving to the next level…

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