Today I’ve had a chat with a sales person of a company.
This sales person told me that he has not made a sale in the last three months and is scared about keeping his job.
As I knows this sales person I have asked where the problem is, because this sales person is a great seller I was wondering where the problem is?
My question: Do you get leads, and if yes how many and how often per week and month?
I got the response that this sales person does not get any leads. I can imagine it could be very hard to get customers without any leads.
The sales person told me that he has to generate his leads by them self. Means cold calling and the whole set of interruption marketing.
I asked further:
Has the company any marketing? The answer was NO!
Ok let’s summarize:
- No marketing, no responsible person, no strategy!
- No leads, sales team needs to cold call and to do the whole set of interruption marketing, which could seriously harm the reputation of the company.
- The closing rate is also very low.
- This business loses a bunch of revenue each day to smart competitors.
By the way this is an IT company, they are selling technology services.
With this kind of non-strategy it could be very hard for this company to grow and to stand against smart competitors in the long term.
But there is a solution to also help this company the smart way.
Inbound marketing is the marketing strategy that focuses on getting found by customers.
Inbound marketing is related to permission based relationship marketing.
With inbound marketing businesses EARN their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing helps you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
Marketing Takeaway Tip: Use Inbound marketing before a competitor does. Otherwise the uphill battle could be much more costly and time consuming. If you need help, hire Inbound marketing professionals to get you started.
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