This is the most asked question executives ask when corporate blogging is mentioned.
With blogging businesses can build trust and credibility with their audience. Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog.
Each published blog entry is an outpost of a company and an additional chance to get found, seen and get leads online.
The more blog articles, remarkable content you publish, the more chances you have to get found from your audience online.
But how often should you blog and what topic should you blog about? How to get ideas for remarkable articles?
How often should you blog?
In the beginning of your blogging activities when you start with your corporate blog you could start with two blog articles per week.
The rule is, the more articles you publish, the higher are your chances to get found.
How to get ideas for remarkable articles?
As your business is full of information and know how you can squeeze out tons of content to write remarkable and helpful article to attract your audience.
To get ideas to write blog articles you could use some sources which are actually available for you like this below:
Email, in email you can find a lot of content potential. For example a customer request for support and your answer. I am sure you could make a 300 word article for a blog from out this email.
Industry related forum posts, Forums are a great source to learn about the issues and questions of your target audience. Read through forum posts and I am sure there will be questions and answers which you can compile to a helpful and remarkable article.
Event Video, when you have been on an event or trade show than you could use your impressions to write an article about news and trends of your industry.
Interviews, with customers can be great content resources as a customer reference is very trustworthy information which for sure will attract interested audience to your blog.
Company news, you could write about news, innovation and inventions of your company and how the benefit your target audience.
Your personal thought, could be very valuable for your customers. It shows you and your business as human and this gains you trust and credibility too.
I am sure when you go through these tips you will find more sources in your company to get content ideas for your corporate blog.
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