In the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. Hundreds of thousands of businesses utilize eBay to get new customers and to make revenue.
But there is another side of eBay. Increasing fraud, increasing sales and listing fees and the decreasing image value of eBay.
But there is good news for businesses. Ebay is a traffic machine when it comes to target traffic. Moreover the eBay traffic is laser target.
How can you use eBay to lead a ton of laser target traffic to your business? Because this is the only way how you can profit from eBay in the long term, when you build your brand not theirs!
Here are eight easy steps how you can squeeze out eBay traffic and increase YOUR profits:
First: You should change your mind and not use eBay of your primary source of business. This decreases your sales and listing fees and focuses your audience to your website and the listed offers.
Second: When you are listing your offers on eBay you should ALLWAYS include your website and your blog URL in to your listing, so your audience get the chance to visit your website.
Third: Only list offers on eBay as special offers, do not list them in your website and shop at the same time, so the visitors can’t compare. Use eBay to introduce new products for a short time and then only offer them in your shop.
Fourth: Design your website and shop in greater marketing strategy in mind and build it as marketing hub to canalize your traffic to leads and your leads to sales.
Fifth: Build your own email list to keep your audience updated. Include a call to action to your audience to subscribe to your newsletter on your website, so you own your list.
Sixth: Setup a lead nurturing process to keep your audience informed, but do not bother them only with sales offers. This leads to higher unsubscribe rates.
Seventh: Start a corporate blog to open a two way conversation hub for your audience to build trust, position yourself as a credible source and to publish remarkable content.
Eighth: Start a facebook business page and add Facebook special, especially for your FB fans. Start a Twitter and add special offers for your Twitter followers.
These steps above ensure that you build your brand in the longer, drive a massive amount of traffic to your website, generate a ton of business leads and increase your revenue and sales and decrease your dependence of eBay and your eBay costs.
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