Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge.
The new “Chatter inside Eloqua” won’t be publicly available until next quarter, but I was granted a sneak peek earlier this week. Eloqua connected me with their product team who gave me a demo. In short, the upgrade forges a stronger collaboration channel between Marketing and Sales, as well as extends socialized enterprise value further in an organization. On a technical level, the integration enables teams to share a single Chatter stream. Also, data from Eloqua is synced with Chatter.
One of the most interesting features I noted during the demo was the expert search function. The marketer in this scenario needed a subject matter expert to review a health-related email before sending it to a customer segment, so he typed “?Health” in the search field. Chatter responded with the profiles of individuals who previously worked with health-related campaigns, including the qualifications and success they had (such as “completed 36 email campaigns with that keyword” or “has the highest email open success rate for that term”).
He then contacted the selected expert, Jill Roberts, by simply typing “@JillRoberts” and his message into Chatter, which alerted her through her dashboard. Jill scanned the discussion thread for context into the campaign and caught a critical issue: “Docs would say patient, not customer,” she replied.
This entire interaction happened without one email and without ever leaving Eloqua. This integration increases collaboration without forcing employees to toggle between yet another business tool.
The integration also allows Eloqua to automatically push information into the Chatter news feed when various milestones are reached. For instance, in the demo scenario, Eloqua posted, “Good News! The Health Care Campaign has achieved a 15% better than average open rate.” In response, the marketer commented, just as you might on a link in Facebook, “Thanks @JillRoberts — I couldn’t have done it without you!”
Follow this link to read the entire news release: http://www.eloqua.com/news/press/Eloqua-Unveils-New-Chatter-inside-Eloqua.html
Research for this brief was provided by Software Advice.
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