How Inbound Marketing outperforms PPC the smart way

inbound marketing lead generation How Inbound Marketing outperforms PPC the smart way “Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com

The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.

 

B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.

Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.

Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!

When it comes to led generation than “nothing beats the inbound marketing strategy”!

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: Inbound Marketing on the rise

Inbound Marketing Rising Final2 How Inbound Marketing outperforms PPC the smart way

Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!

What do you think? Did I miss anything?

Further resources:

 

To stay up to date, please subscribe to our RSS Feed

Tweet this on Twitter!

Free report: Get found and get leads the smart way.

hubspot image How Inbound Marketing outperforms PPC the smart way

Downlod the free report here

repost bttn suprsd How Inbound Marketing outperforms PPC the smart way

Tags: , , ,

-
Now You Can Multiply Profits AND Automate Your Business

AWeber's email marketing software makes it easy.

Learn how they can do it for you, too.

Take A Free Test Drive Today!

-

3 User Comments } to How Inbound Marketing outperforms PPC the smart way - Share your thoughts

  1. Inbound Marketing strategy that you have explained above is superb.
    Very well explained with use of images and all. Very attractive as well as informative post. Graphs that you have used to discuss the importance of inbound marketing are quite good.
    Thank you for sharing it with us.

Trackbacks/Pingbacks

  1. [...] How Inbound Marketing outperforms PPC the smart way “Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com The revenue spending on social networks are increasing this is a fact. More and more businesses discover → Read more → [...]

  2. [...] saw this great infographic by Voltierdigital at the  inBlurbs blog .  The infographic does a nice job of detailing what inbound marketing is versus outbound [...]

Leave a Reply