Private air charter companies need to be in front of their audience when they are looking if they want to increase business and revenue.
Private air charter companies need their audience to talk about them to spread the word about their brand.
As long their recent and future clients are talking about them, they have realistic chances to get seen, visited and to increase their business.
When a Google search is carried out for the search term “Private air charter” there is about 2,740,000 results.
The solution is that a private air charter company has to stand out of their competition to attract clients like a magnet.
With the proven inbound marketing strategy a private air charter company can place them self in an unrivaled position against their competition!
When interested audience is looking for private air charter services and they go on the internet to Google, Yahoo and Bing for research. Customers also rely on recommendations from friends and business partners when they choose private air charter services. Customers go to their favorite social networks as Facebook, LinkedIn and Twitter to do their research there as well.
Three important questions you should ask yourself:
- • Can your private air charter business be found on Google from potential customer when they are looking?
- • Do you know what’s been talked about you or your competition online?
- • Why should a customer fly with your private air charter company?
- • Is your private air charter website an asset or a liability?
Marketing has changed and Private air charter business’ need to be where their audience is on the internet. The market leading airlines are!
Private air charter business’ need to utilize the Inbound Marketing strategy for their business to get found, to get leads and to increase their customers and revenue!
Inbound marketing strategy that focuses on getting found by customers when they research online for products and services a business offers.
With inbound marketing businesses earn their way to the customer, by publishing helpful and remarkable information on a blog, in social media and forums.
Inbound marketing includes Content Creation like Blogging, Social Media Communication, Lead Generation, Nurturing, Conversion and Closed-Loop Analysis.
Content marketing has become a significant part of online marketing strategy. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
The most popular ways of content marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort.
We suggest to publish buyer persona oriented remarkable content. This can be achieved with a corporate blog.
- • Studies show that companies who blog receives up to 55% more target traffic than companies who do not blog.
- • Studies also show, the higher the volume of published blog posts the more the traffic increases.
Social Media Marketing
A company should also be active in social media like Facebook, LinkedIn, Twitter and hand picked niche networks Social media marketing has become a powerful tool to spread remarkable content to reach a wide audience.
For companies who engage in social media and show presence in these channels get in the position to open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.
New studies show that up to 65 percent of today’s customers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.
Infographic: How Airlines Have Taken Flight With Social Media
Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have a 55% higher lead conversion rate than lead generated through traditional marketing strategies.
- • Studies show that companies with 17+ landing pages increase their lead count disproportionately.
Lead Nurturing – Lead Conversion
Effective lead nurturing increases lead conversion by up to 55%. Which does not mean that lead nurturing consist of sales pitches. Moreover effective lead nurturing is also a communication process with the future customer in which the lead receives helpful and valuable information too.
This grows the trust and increases the chances that a customer flies with your private air charter when he is ready to do so, because he knows the source as a trusted and reputable one.
All marketing tasks need to be measured to ensure you are walking the right way. During this closed loop analysis you increase successful tasks measure, improve and repeat. This ensures a step by step quality increase and a gradually decrease of marketing costs up to 62%.
In a nutshell, inbound marketing:
- A. saves your business up to 62% of the marketing budget
- B. makes your private air charter business stand out of the competition
- C. increase brand value and recognition
- D. generate a massive amount of leads
- E. gets you up to 55% higher lead conversion rates
- F. increase customers and sales
Let me know what you think, did I miss anything?
Whitepaper: Inbound Marketing for Private Air Charter Companies