The increasing competition and the decreasing marketing budget make the recent situation and the future outlook more difficult.
Businesses who want to be and to stay successful need to rethink and to reposition their strategies.
It is not enough anymore to be there. Moreover when you are there, but not where your target audience is around than you are nowhere!
What makes a business to stand out of the crowd and secure their share of the market in the long term?
Like anything humans do there are several ways to achieve goals. One thing is try and error. This takes time and can consume a lot of budget. The other thing is to do it like you have done in the past, because it worked “in the past”. But what worked in the past is not necessarily working in the future. Or you use a proven system which has demonstrated thousands of times that it works and is able to bring in positive ROI.
Such proven marketing system is inbound marketing.
What’s inbound marketing?
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
What’s does inbound marketing help me to do?
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
What does inbound marketing consists of?
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
The MIT Sloan Institute found out that businesses which use inbound marketing are more successful than businesses which do not.
Additional studies have proven that inbound marketing:
- A. Saves up to 62% of your marketing budget
- B. Makes a business stand out of their competition
- C. Helps to generate a massive amount of business leads
- D. Helps to get up to 55% higher lead conversion rates
- E. Helps to increase customers and sales
To jumpstart your own inbound marketing system just starts with a corporate blog and publish remarkable and share worthy content. Distribute this published content on the internet and in social media. Measure your results, improve your doings and you are on your track to success.
Infographic: Inbound Marketing
Just to do it smarter you can save a lot of time and money when you use HubSpot to make you an inbound marketing rock star. They helped over 4000 companies to improve their revenue through HubSpot inbound marketing software.
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