Brand building can be a though thing if not done the right way. To build a brand a huge budget is not necessary but more the right strategy.
The past and the present (still for some) of marketing:
There are a lot of ways to inform future clients of a brand, like advertising, TV and radio spots, newspaper ads, snail mail, pay per click marketing, trade shows, etc. But the hook with most of those marketing ways is they are expensive, mostly not measurable and not long lasting. As soon you stop this paid advertising than your visibility decreases again.
There is a strategy which delivers guaranteed, long lasting and measurable results for a fraction of the costs of old school advertising.
The marketing strategy:
Inbound marketing offers you a smart strategic approach to be and most important to stay steps ahead of your competition.
The inbound marketing strategy focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses “earn” their way to the customer by publishing helpful information for example on a corporate blog, in social media and forums.
Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.
Summary what you can expect from inbound marketing:
- A. Save up to 62% of your marketing budget in the long term
- B. Make you stand out of your competition
- C. Generate a massive amount of qualified and hot business leads
- D. Improve your lead conversion rate by up to 55%
- E. Increase your loyal customers and sales
Time frame for inbound marketing brand building?
As every doing in business inbound marketing also depends on what you put in. The more you do the better results you will get and expand your brand reach faster.
To establish a brand takes about 2-3 years, depending on product, service market and customer demand.
But the difference is, with inbound marketing you have an up to 62% lesser cost per lead and an up to 55% higher lead conversion rate. Which is a much lesser marketing investment than old fashioned advertising, and your doings are long lasting.
For example: Created content which you have published stays online as long you want it to be, attracts people which research online for products and services you also have to offer and still delivers qualified visitors to your lead capture – landing pages.
You do tasks like publishing a blog article–– one time and they deliver traffic to your lead capture – landing pages where you convert them to leads and later to paying customers.
By executing a serious inbound marketing strategy for your business you can set you apart from your competition, reach more future customers, improve your brands reach and visibility and become trusted industry source.
How much is inbound marketing?
Again, as every doing in business inbound marketing also depends on what you put in. The more you do the better results you will get, expand your brand reach and get more customers faster.
As inbound marketing is the most powerful marketing strategy in the marketing actually, it is also difficult to execute through its complexity without any professional help.
Moreover about 70% of businesses which try to execute an inbound marketing strategy without professional help fail within the first three months, remain 30% of business fail thereafter.
To start with inbound marketing for your business you should calculate $2,000 – $3,000 per month or maybe more. The size of your inbound marketing investment also depends on your goals and the pace you want to achieve results.
As we discussed brand building earlier you should take into account a minimum time frame of 18 months or more for your brand building, and this also depends on several factors like the market and competitive situation, your products and services only to name some of them.