It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales.
That’s 100% wrong!
As any other communication channel social media has to be done the right way.
How the description says, it’s a communication channel. This means two way communication and not one way dump and boring marketing slogans!
Social media marketing only works for companies who can seriously showcase they care about their audience, are willing to take any effort to help and to support their customers.
Businesses who don’t understand this will have no success in social media!
Moreover they will showcase that they do not care about their audience and for them social media marketing will become social media suicide!
Some points you should take into account to have success with social media marketing:
Social media is like a cocktail party. You enter the room and go to a group and listen, and if you have something smart to contribute, than you should speak. So you should listen and learn about your audience first!
Don’t talk too much about yourself. I don’t know how you are, but I don’t like people they talk about them self the whole day long. Talk WITH your audience, ask questions and offer assistance.
In social media you have to give BEFORE you can take. Don’t try to sell to people who don’t know you, your company and your products. Instead of “dump idiot marketing” you should make them curious about you and your business.
Gain enough trust and credibility. As you have gain enough trust and credibility the people will come to you automatically, so you don’t have to sell by yourself anymore. You will ATTRACT your new customers on autopilot!
Show that you are human and act like one! Your audience doesn’t like jerks! And your audience is powerful. It can make or break you and your business.
For example Barack Obama had a two way communication with his audience’s offline and in social media and has become president of the United States.
The presidents of Tunisia and Egypt have ignored the community and they lost their jobs as presidents of their countries within a couple of weeks.
Be patient and persistent! To be patient is an essential part of success. Also be persistent with your daily social media giving. Give, give more, give every day and the results will exceed your wildest dreams.
For more info about social media marketing, take loo at this resources:
- Research reveals social media marketing is booming
- Social Media 101
- Boosting B2B sales with social media
- social media marketing (169)
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