Stats show 43 percent of all online consumers are in social media. Is your business there too?
78% of online consumers research online before they buy! They research preferred in blogs and their social networks.
By engaging in social media you increase your chances by about 54% to get found from your target audience when thy research for products your business also has to offer.
By listening to the social media conversation you can discover what’s talked about your brand and what kind of expectations, challenges and interests your target audience has for your.
To be active in social media makes people aware of your brand and gives your business the opportunity to step into a real time two way conversation with your audience.
You get the opportunity to gain trust and credibility and to be there with helpful and share worthy information before you ask for business!
Moreover this 2 two way communication shows you the expectations of your target audience for your products and services. When you listen carefully your audience tells you what, when and how they want buy from you.
You can tailor custom products and services to fulfill your audiences needs and expectations and you can improve existing products and your support to solve your audience’s problems and serve their demand when they need it!
Imagine which kind of impact such knowledge could have on your business and your competitive advantage you can gain over your competition by simply engaged in social media.
An average Facebook user has about 130 friends. When they share your brand to their friends and his friend’s share your brand to their friends and so on, can imagine how far your brand can be spread online?
How can you reach those 43 percent of all online consumers with your brand message?
1.) Start a blog
Companies that blog get about 55% more traffic to their websites. More than a half of them generate new customers through their blog.
To find blogging topics is easier than you think. Just go through your customer requests and questions your audience has about your products and services. For example, you can write How-to’s and publish them in your blog.
2.) Engage in Facebook
67% of B2C and 41% of B2B report that they got new customers through Facebook. Simply go to Facebook and register a personal account first. Complete this and start a business Page as the second step. Find your audience in other business pages and groups and start listening. If you have something helpful to contribute to the conversation than do it otherwise listen and learn.
3.) Engage in Twitter
42% of companies report that they have got new customers through Twitter. Register a Twitter account and start listening to your audience. The same procedure on Twitter: If you have something helpful to contribute to the conversation than do it otherwise listen and learn.
Make yourself interesting and attractive by publishing interesting and share-worthy content on the web through your corporate blog and in social media. Ask your audience for their opinion ask questions about their opinion about your brand and your products. Get the conversations starting and keep it running.
The more content you publish on the web, the more outposts will be online which can be seen and lead traffic to your website.
You will not reach all of the 43 percent of all online consumers with your brand message, but much more than before.
— Do you have experiences with social media marketing for your business now and how are they? Let me know what you think and leave your comment below.
Further important resources:
- Firms big up their message with a return to the epic ad
- Annual reports get a brand-new makeover with social networking
- Social enterprise means big business
- Social media
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