When businesses become aware of inbound marketing strategy they don’t know where to start.
Mostly the question occurs “where can I find one resource to tie all the loose ends together” to get started the easy way?
But on the end there is no easy way with inbound marketing. This strategy is a “the more you put in, the more you put out game”.
For example: Blogging
When you start blogging than your motivation is to get found from your target audience through blog – content marketing! The more blog articles you publish the more your chances increase to get found from people who are looking what you have to offer.
But how many articles should you publish? Should you publish daily or weekly? Again, the more you put in the more you get out. Studies show that companies who blog on a daily basis get five times more leads than companies who do not!
Companies who blog daily more often 2 – 5 times lift their chances much higher again. Studies also show that you increase your chances to get found online when you reach 300 blog articles and more.
When you would ask me where to start? I would suggest to start a corporate blog and to write helpful 600 word articles from out of your customer support requests and customer email conversation. So you can ensure that you address your audience directly with solutions to their problems.
I further suggest starting your corporate blog with one article a week and when you have become comfortable with blogging to increase to 2 articles and then to 3 articles per week and so on. And you will see, in a couple of month you have published a ton of helpful customer attractive content.
To get leads out of your blogging and blog articles you should include a call to action to the end of each article. You could offer them to subscribe to your newsletter and offer some valuable in exchange for their name and email address or you could offer them a phone number for a free consultation.
To enhance your content marketing and social media activities you could involve further people of your team by simply teaching them what you have practiced how to write blog article and how to market this piece of valuable content online in social media. This will expand your reach and you can increase the strength of your published content explosively and the chances to get found as well.
Here are some facts about blogging an inbound marketing:
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing is 62% cheaper than traditional marketing.
Facts about corporate blogging!
Companies who blog get:
- Up to 55% more Traffic.
- Up to 97% more Inbound Links.
- Up to 434% more indexed pages in search engines.
Studies show that 57% of companies who blog get customers through their blogging effort!
Marketing Tip: By doing a corporate blog with frequently published articles which are market with social media helps in low cost lead generation. A blog helps you to stay in touch with your customers and readers, to collect important feedback and keep your audience updated.
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