The hedge fund advertising and marketing is set under various restrictions. Hedge funds in the United States are under strict rules and regulations.
For example: Hedge funds in the US are only allowed to accept investments from accredited investors and institutions.
Here is what hedge funds can’t do for marketing
- Hedge funds can’t do TV or radio commercials
- Hedge funds can’t do print media advertisments
With these restrictions it seems that hedge funds are very limited in there ability to reach investors.
But wait, with inbound marketing a hedge fund can gain a competitive advantage against others, the smart way!
Here are some advantages of inbound marketing for hedge funds:
A. Save up to 60% of their marketing budgets.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase investor rates the smart way.
Here are some things a hedge fund can do to become visible for there audience without violate any rules or regulations.
Starting a corporate blog
Starting a corporate blog is a great way to show expertise in the financial management field. No matter how many analysts or financial manager work for a hedge fund, each one should write a remarkable and interesting article once a week.
Each article is a chance to get found by potential accredited investors, build trust and increase the visibility of your financial brand. The more articles you publish the better for your competitive advantage and for your revenue in the long term as well.
Engage in social media and make friends. Distribute and market your remarkable content through your social media channels. Encourage others to start discussions about your articles and keep the discussion active.
Show your results, encourage your clients like institutions to give you testimonials and communicate open and honest with your audience. This is another important point which earns you credibility and trust and sets you apart from others in your field.
Generate leads with whitepapers, reports and eBooks
Produce whitepapers, reports and eBooks with valuable tips on what to take care when investing money. Show your expertise. Set lead capture – landing pages and catch these leads to stay in touch with them, nurture them and convert them to new investors.
Measure your results
Measure your results. This sets you in the position to know where to increase your engagement to get the most out for your marketing investment. In the long term this enables you to reach your audience more and more efficient.
Marketing take away tip: Inbound marketing seems to be the most effective strategy to support investor acquisition and branding within the high restricted hedge fund business, without to violate any rules, regulations and laws. To get your hedge fund seen from your target audience the smart way, start today and get help from inbound marketing professionals.