A study done by National Research, a health care research firm discovered that 96% of their respondents use Facebook, 28% of their respondents use YouTube and 22% of their respondents use Twitter to research on information about health care.
The study shows that people which are more likely to use social media for health care information research have an average age of 42 and live in households $75,000 annual earnings or more available.
National Research found out that the most Americans still rely on professional -hospital websites as their main source for research on information about health care but also combine information from social media websites which 11.5% of respondents gather with mobile devices like smart phones and apps.
What does it mean for hospitals, local doctors and other health care related businesses to engage in social media in real time?
When people are looking for products and services on the web they go to Google first to do their research.
- When they research about services you also have to offer what will they find?
- Will they find your Health care organizations to give the answers to their questions?
- What will they find about you? W
- ill they find helpful information which benefit there health, if yes how much information is online accessible from your source?
- Do you know what’s talked about your health care organization in social media right now?
- Do you respond in real time?
Social media is conversation!
Conversation is happen with o without your participation. The point is if you do not participate you lose your chance to explain your point of view. You also lose the chances to show your professional competence and the opportunity to gain trust and credibility in the health care sector.
Health care organizations which miss this opportunity to engage their audience who is actively researching for health care information will be left behind after the smart organizations which embrace social media and understand the necessity of conversation to show their professional competence and to gain trust and credibility at the moment when their opinion is requested and needed.
Open and honest conversation earns health care organizations a lot of credibility and can result in an increase in wide exposure for their organization.
Open and honest conversation can also increase business for a health care organizations by simply being there when potential help is needed and to offer professional competence and information in real time when it is needed!
What should you do to secure your share of health care conversation in social media?
As the next step you should set alerts through Google Alerts to stay on track what’s talked about you and your health care organization. This gives you the opportunity to react in real time and you should use this opportunity to do so!
The strategy to go to different influential groups and listen to the conversation should be your third step. Listen and if you have something beneficial to contribute, than do it otherwise listen further.
By contributing to discussions in a professional manor you attract attention of your target audience and the level of quality of your contribution decides how you will be seen from your audience and your influence.
Marketing Takeaway Tipp: Get on social media, there where your audience is. Participate in conversation in a professional and beneficial way and increase your chances to and get seen, to gain trust and credibility when your audience is researching on Google for services you also have to offer.
Important resource for this topic:
- More Consumers Turn to Social Media for Health Care Information
- 6 Smart ways for local inbound marketing for restaurants
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