As you maybe have heard LinkedIn has launched a Personalized Ad Platform, which makes ads more attractive. These improvements doe really benefit marketers.
About LinkedIn: LinkedIn is a business-related social networking site and is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.
There is no question, if you want to reach your B2B audience than LinkedIn is your first choice.
With the launched a Personalized Ad Platform LinkedIn shows your potential visitors the endorsements you have get. This could help to improve your credibility and increase the number of qualified clicks to your ads and the number of business leads generated as well.
The new launched a Personalized Ad Platform of LinkedIn empowers your PR value. As PR coverage is more valuable then paid advertising only, the included information about your endorsements from third parties and your followers cout are more valuable and increase your credibilityt too.
The follower count which is shown on the Personalized Ads also which also weights good when you are looking to attract prospects to your pages to generate business leads.
When you are able to manage your LinkedIn interaction, to grow your followers and get endorsements than you are on a good track. Also you should manage the conversation on LinkedIn because this is the venue of all of the above and supercharges your paid advertisement on LinkedIn results!
Marketing takeaway tip: Step one; grow your LinkedIn followers and get as much endorsement as you can. Step two; start to do marketing with the LinkedIn Personalized Ad Platform.
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