Social networking is only for young people. This was a long believed myth which is untrue!
A 2011 Study of Edison Research has discovered that use of social networks is growing extremely in the 35-44 age demographic.
What does this means for your social media marketing?
This 35-44 age demographic belongs to higher management levels as well. So when you are in B2B business and want to reach your target audience you have to be visible in social media too.
You need to be there where your prospects are. You need to be there before the sale! You should publish remarkable content online and in social media and build friendly relationships.
This helps you and your business to be recognized as a trusted and credible source and increases your chances to get found by the right people on Google, get leads and more revenue.
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