blogging

Bloggers, Stop Thinking… “Just Do It”

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We all know that a personal blog and professional blog are inherently different to the core. A professional blog is set up to drive traffic and conversions, but I feel strongly that running a successful corporate blog is less about running a “business” and more about simply grinding out quality content. I’ve been in online […]

blogging

4 Powerful Reasons to Start Your Corporate Blog

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The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies. With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and […]

Channel Optimization

Ten Simple Steps to make Twitter your Business Leads Machine

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Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like […]