An IBM study found study found out that about 26 % of chief marketing officers track blogs and only 40 % follow any online communications. And the most shocking is that about 82 % still rely on traditional “old school” → Read more →
When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to → Read more →
Today as I went through LinkedIn a group got my attention. It was the group about Online Lead Generation which I am a member of and where I contribute if there is a topic where I can help? But today → Read more →
Is mobile marketing recently a part of your inbound marketing strategy? More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn → Read more →
Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results. They feel that they need to handle → Read more →
We all know that a personal blog and professional blog are inherently different to the core. A professional blog is set up to drive traffic and conversions, but I feel strongly that running a successful corporate blog is less about → Read more →
The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies. With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, → Read more →
LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. As the biggest business related social network, LinkedIn offers large opportunities for B2B to get in touch with future → Read more →
The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are → Read more →
Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media → Read more →
Stats show 43 percent of all online consumers are in social media. Is your business there too? 78% of online consumers research online before they buy! They research preferred in blogs and their social networks. Can your future or existing → Read more →
More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active → Read more →
More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. So every day 20 percent of chances are completely new with new search terms which include products and services. “Udi Manber, Google’s → Read more →
If you are in B2B than this data could be very interesting for you! Moreover if you read them backwards you can learn how to overtake about 33% of your competition by simply measure your marketing ROI. A new research → Read more →
As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay → Read more →
Hiscox surveyed US small business leaders and found out that 47% do not use social media for business. Furthermore 24% of the surveyed stated they do it when they have the time and about 14% indicated they don’t know enough → Read more →
The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how → Read more →
Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time? Most social networks offer groups where you can become a part of the conversation. → Read more →
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