How to get on first page of Google? This is the most asked question when it comes to SEO.
The question should be: How to get found from potential customers?
Do you know which keywords, terms and phrases your target audience is looking for when they do research for products and services from your industry?
A lot of traffic does not mean anything, when you don’t generate high quality leads.
Less is more!
Businesses often focus on a “large amount of traffic” instead of the “right traffic”. This results in enormous PPC spending and Keywords acquisition battles with companies with deeper pockets which simply displace you with their massive financial power.
When businesses do SEO than often results are expected over night. But this is not the case. Sustainable results in SEO need time.
Go “Long Tail” and do research for two or three words keywords. A great help to do this is the Google Keywords Tool. Your area of interest depends if your globally active or locally.
If you are locally active lookout for the keywords with a low competition and under 1000 local searches. Mark all of them and export them to your desktop. Be precise with your keywords as you can be, this will increase the quality of your traffic and your leads.
Now you can produce content around your researched keywords. Publish this content in a corporate blog and distribute and market it on social media sites like Twitter, Facebook, and LinkedIn and so on.
Search engines love blogs. Blogs have always fresh and newsworthy content and therefore they prefer to index them. A regularly updated blog gets more search engine attention than a website.
Each published article is an additional chance to get found on Google from your target audience.
Encourage your friends and followers to give you feedback, comments and critics about your content. Encourage them to share your content with their network of friends.
The information distributed and discussed in social media is also indexed from search engines and the more you are active the more your chances increase to get found in search engine results. Social media is called the new SEO.
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