New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media.
With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience. They communicate with existing and future customers, respond to questions and complaints and solve support requests in social media like Twitter, Facebook, LinkedIn and other sites.
Studies show that companies can increase brand value and customer satisfaction by up to 35% when they are actively engage and communicate with their audience on social media.
Sites like Twitter, Facebook and LinkedIn cumulate a total of more than one billion users! It seems that any person on the globe is active in one or more social networks. As the numbers of internet usage increase the numbers of social media use increase as well.
Customers appreciate when brands take time to listen and to respond to them in social media.
Seven business advantages of social media engagement:
- 1. Increase customer perception in the marketplace.
- 2. Build long term relationship with customers and partners.
- 3. Can respond to customers in real-time.
- 4. Taylor products and marketing campaigns based on customer preferences.
- 5. React and resolve on negative buzz in real-time.
- 6. Decreasing costs of marketing.
- 7. Improved time to market for products and services.
By being active in social media company’s show that they care about their customers and that they are interested in their opinion. By taking this opportunity of interaction companies can be a massive step ahead of their competition.
Companies who hesitate or simply do not care to step into social media conversation simply show one thing, that they do not care about their customers.
As we are in times where information is under your fingertips any business can use social media to get in touch with their audience. And if companies hesitate to start alone and by them self there is a ton of skilled help out there to help them to get their social media marketing up and running, training their staff and implement working process to profit from social media marketing.
Companies which use social media actively to communicate with their audience are more successful than companies who do not.
David Meerman Scott made an analysis for his new book “Real-Time Marketing & PR” and discovered that companies which utilize social media actively in their business have on average 5% higher share prices on the stock exchange. Companies who do not use social media for business have on average 3% lower share prices.
It pays out to be active in social media!
Start today to make social media marketing your catalyst for growth.
–How are your experiences with social media marketing for your business?
Further important resources:
- When Consumers Tweet Complaints, Should Brands Respond?
- Do you want to grow your business, than change your mind set first?
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