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Study shows LinkedIn is important for buying decission

LinkedIn has more than 100 million registered users in more than 200 countries and territories worldwide.

ROI Research Inc. has survey of 2,997 active social networkers and 59 percent of respondents said: “It is important to have a LinkedIn account”

Some of the most important findings are that people recommend companies and buy products they follow and 58 percent are more likely to buy a product from a company they follow.

About 50% take advice about products and services they plan to buy. 60 percent of them state that they are ready to take action if a friend recommends something about a product or service.

More than 50 percent of the surveyed use social networks to provide feedback to companies.

About 52% of the surveyed agreed that people can influence business decisions made by companies, brands and retailers by voicing opinions on social networking sites

LinkedIn also offers PPC (Pay per Click) advertising. Here you can reach your audience laser target and generate business leads instantly.

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